4 Ways To Find A Book Agent
It's not uncommon for writers to dream about having their own agent help sell their manuscript to a big publishing house. What is the best way to find an agent for your book? On this episode of The Author Inside You podcast, we interview literary agent Lucinda Halpern who shares great advice on how to find a book agent and what you can expect them to do for you. Ready to get your book noticed? Get Lucinda's essential guide for writers: The 6 Things Every Book Pitch Needs – Click here to receive your guide: www.lucindaliterary.com/subscribe Twitter: @LucindaBluFacebook: @LucindaLiterary Instagram: @lucindaliteraryLinkedIn: @LucindaHalpern -transcription- Announcer: [00:00:04] You're listening to the author Inside You podcast, a weekly podcast designed to motivate you to finish writing a book. Choose a publisher and build an audience. Keep listening if you're looking to get propelled into the next chapter of your life. And now it's the author Inside You podcast. Matt Rafferty: [00:00:23] Hello, I'm Matt Rafferty. Leah Rafferty: [00:00:24] And I'm Leah Rafferty. Matt Rafferty: [00:00:25] A special thanks to you for listening to our podcast and helping us spread the word. It's working. And more and more people are listening to the author inside you. Leah Rafferty: [00:00:34] And also, thank you to our listeners, Neil Heslin and David, who specifically asked if we could do a few interviews with people who work in the book publishing business, such as agents, bookstore owners and independent publishers. Matt Rafferty: [00:00:49] Well, this episode begins our mini series Inside the Book Industry today. Our guest is Lucinda Halpern, president of Lucinda Literary, a consulting agency dedicated to representing and publicizing authors with specific expertise in new media. Welcome, Lucinda. Thanks for joining us today. Lucinda Halpern: [00:01:09] Thank you. Happy to be here. Leah Rafferty: [00:01:11] Well, Lucinda, I see that you worked for HarperCollins in Scholastic magazines. How did these experiences lead you to become an entrepreneur? Lucinda Halpern: [00:01:20] So I'd always been interested in working with authors and working on books like so many people who enter publishing. I was an aspiring author and creative writer and I had to get my foot in the door somehow. Right. It's a it's a small world in inner circle. And so I took the job that was offered to me, which was a publicity assistant at HarperCollins, and I parlayed that when I left into a marketing role at Scholastic. And in those days, which was now about 15 years ago, online, was really just sort of burgeoning for authors. So online marketing newsletters, websites, the blogosphere, the Twitter sphere. And so I had to just jump in and learn very Leah Rafferty: [00:02:10] Quickly an exciting time, I would think I Lucinda Halpern: [00:02:12] Was. It was an exciting time. And then I thought, how can I marry these new skills with my deep passion of nurturing the careers of authors and being editorially involved from the ground floor up. So I thought there has to be a job that does this right. And there was it was it was becoming a literary agent. The problem was I had no list. I had no revenue to guarantee any New York literary agency. So I knocked on every door and I found the person who would take me on as sort of an unknown and give me a letterhead and give me a desk and let me make phone calls and use the agency name. And I am forever indebted to my boss who allowed me to do that. And through working at that agency, I worked with Gretchen Rubin of the Happiness Project and a number of other of their marquee authors. And I started I started my agency when I was twenty seven years old. Wow, that's really cool. Yeah, it's been a wonderful experience where, you know, we're now in our 11th year and we've been innovating all along the way, trying to service our authors and, you know, in the best way possible. So it's been it's been a really rewarding experience. Leah Rafferty: [00:03:27] Well, congratulations. First, I just having a business and having it succeed for 11 years is wonderful. And then also as a woman, that's just wonderful. So thank you. Very good to hear. Matt Rafferty: [00:03:41] Well, I think the big question that our fan base is probably wondering is how do I get connected to an agent? Lucinda Halpern: [00:03:48] So, you know, as I said, it is it's a tightly knit world and it does often take an insider connection. So what I always recommend is find the person you know who is a published author. And it doesn't matter if you are writing fiction and the person you know has published a memoir, can you get any connection to a publishing insider or agent or editor and have that person give you something of a plan? So I'm more personally a fan of that networking than I am going to the Internet and sort of Googling how to get an agent and looking at all kinds of resources that exist often with confusing, conflicting wisdom. So, you know, that's that's always the first way to go. But if you don't have access to that network or great idea whether you're a fiction or non-fiction writer is to establish any kind of audience online. And that could be from a social media audience to writing an article that gets picked up and, you know, in Forbes or in Refinery or Huffington Post or, you know, like Pie in the Sky. New York Times. Because agents and publishers are looking at the media constantly and we're looking for new voices and we're looking for exciting stories and we're looking for a fresh point of view. And so if your story gets traction in the media, you've now elevated your chances of getting published. So, you know, those are a couple of ways. Of course, there used to be in person conferences to attend, and I think those will start up again soon. So there are a number of ways, but I'd say I'd almost try those three before going about blind queering agents that you find on query tracker, dot net, you know. Matt Rafferty: [00:05:43] So I think those are three good things. Go out in and find somebody who's done it before and then try to get some traction online and go to in-person events. I think those are all great ideas. Lucinda Halpern: [00:05:55] And I'll give a fourth resource, which is Publishers Marketplace is the industry database. So we all use that to find it offers direct contacts to emails that you might be interested in connecting with, to editors, to publishers, scouts. And, you know, it's a paid subscription, but it's a nominal fee. It gives you a free daily newsletter that you can you can see what is selling in the marketplace. You can write that agent that day and say, I saw you sold X, Y, Z, and I'm actually writing a novel that reminds me a lot of, you know, of something on your list that I've read. So you can you can make those more personal, tailored introductions that can go such a long way in. Leah Rafferty: [00:06:36] The agents will respond back. Lucinda Halpern: [00:06:38] Well, you know, you're talking to a different kind of agent, right? I literally we pride ourselves on being responsive and, you know, sort of guiding writers through this process. And we've developed a whole sort of coaching and course offering around that. So it isn't you know, it isn't every agent that's going to respond. But having a number of agent friends, I can tell you that when they get the letter that says, you know, dear David, I saw that you represent Peter Sellers, the dog stars. And this book changed my life. And so I'm reaching out to you because, you know, that agent will read will read the query letter. It will get to that person and it will be meaningful. And, you know, it just enhances your opportunities for response and success. Matt Rafferty: [00:07:27] Well, speaking of query letters, like what what sort of mistakes do people do when they write a query letter? Lucinda Halpern: [00:07:33] So I'm smiling because this is one of my favorite questions. And and again, because I think there is so much bad wisdom out there. And so, you know, so we we have a few sort of myth busting insights to give on this topic. And one is that we care who you are. We care who you are as an author. So don't start with, you know, dear so-and-so. My book is it's like I want to know who you are, sort of the inspiration for your writing this, which is usually about the audience that supports it, you know, fiction or non. So to use a fictional example, if you've written a popular story, whether it's a short story or whether it's won an award or whether it's for a major media platform, and you say that you've had a response and engagement around this. Now you've told me why I should get interested in what you're about to present. So the first thing for us is we want a sense of who you are. So the second is hiding information. So if you've self published before or if you are working with an agent currently or you've published, you know, traditionally before, these are facts that we want to know because the first thing that any agent or editor is going to do upon receiving a submission they're actually interested in is Google you. Lucinda Halpern: [00:08:50] And so if you're hiding really pertinent information to your submission, like the fact that you've already published a book, then then it's kind of a red flag. Right? Or if you're working with an agent who's a close friend of mine and you didn't tell me that you have representation. So again, these are delicate topics. And I completely get where writers are coming from and not wanting to sort of you know, a lot of writers, they cower about writing an agent to say, I self publish this book, but my sales were really pitiful. So instead take a positive spin if self publish this book. But this new idea is poised to do very differently because here's sort of the marketing plan I have for it or the idea's really timely or I didn't have support for my first book. But I you know, I, I plan to find a traditional publisher for this. Whatever your reason is, don't exclude the information, find
