18 minutes | Feb 23rd 2017

Ep 139: “Above The Noise”

Welcome to the 139th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help! Above The Noise In this episode, Shawn explores the formula for helping you to get above the noise of all of the other authors promoting their book. You will also learn who swindled him for all of his biscuits (seriously). Listen to the Show / Podcast Episode Resources: FREE: The Ultimate Author Checklist for Online Book Marketing YourAttractiveCharacter.com – Free book about developing that attractive character for your marketing. Free Guide: Twitter Followers Goldmine Get the Full Transcript From This Episode Featured Quotes “What chance do we have? What chance do you have at standing out? When I think of that, I think of this formula. Personality times attractive character plus platform equals visibility. I’m not the math one but I’m love numbers, I love formulas. This is a formula that you can use when it comes to trying to get noticed out there. Personality times attractive character plus platform equals visibility. In breaking that down, personality is using your personality multiplied by this attractive character idea, and we’ll get to that in a second, plus platforms, or even times platforms, will give you visibility.” “How you’ll know if it’s resonating with people is you’ll get reactions. If you get people telling you that, “Hey, this is really great, I feel like you are being this towards me, or this towards us,” and their responding by way of ratings or reviews or even feedback that you’re getting directly, if they’re saying words that develop around that one thing you want to be known for, well then you’re doing a great job at developing this attractive character. For a review, how to develop an attractive character. You want to ask yourself, What does your audience resonate with already? You can model after that, but not become a ‘me too.’ “ Please Leave Us A Review Just like authors do with their books, we need reviews for our podcast! Reviews for our podcast help other authors to learn about and learn from The Author Hangout. Can you take a moment to leave a review for our podcast? If you don’t know how but are willing to leave a review, please go here to learn how to leave a quick review for our podcast. It will only take a minute, but it will help a lot. Thank you so much! Get the Full Transcript From This Episode How To Listen There are many ways to listen to the show: Right here… You can listen to the interview above! iTunes… Our podcast is up and running on iTunes! Click here to listen to past episodes and subscribe for free to be notified of all future podcasts! Stitcher… If you prefer Stitcher for your podcast listening, you can listen to our podcast here. Other Episodes Get caught up on the other episodes of The Author Hangout that you may have missed: Ep 145: “Million Dollar Book Business” Ep 144: “Network Net Worth” Ep 143: “Learning to Hack Learning” Ep 142: “Making Of The Perfect Optin” Ep 141: “Coaching Breeds Author Success” Ep 140: “Gumroad for Authors” Ep 139: “Above The Noise” Ep 138: “Goal Setting Check-in” Ep 137: “Relying On Others” Ep 136: “Honest Conversations on Book Marketing” Ep 135: “Recognition of Hard Work” Ep 134: “Improving Kindle Book Rankings” Ep 133: “Making Money Fast?” Ep 132: “Book Marketing & Book Launches” Ep 131: “Authors Answers: How To Get Book Reviews” Ep 130: “Author Answers: Author Street Teams” Ep 129: “Author Answers: Using KDP Select or Not” Ep 128: “Traffic, Subscribers, and Sales” Ep 127: “Book Marketing Tips from Experts (Part 7)” Ep 126: “Media Interviews & Book Marketing” Ep 125: “Book Marketing Tips from Experts (Part 6)” Ep 124: “Goal Setting for Authors” Ep 123: “Author Answers: Social Media Engagement” Ep 122: “Speaking, Podcasts & Mailing Lists” Ep 121: “Authors Answers: DIY Blog Tours” Ep 120: “Book Launches & Pay-Per-Click Advertising” Ep 119: “Author Answers: Choosing Comparison Titles” Ep 118: “Writing as a Career & Audiobooks” Ep 117: “Self-Publishing & Book Launches” Ep 116: “Podcasting for Book Marketing” Ep 115: “Author Answers: Best Marketing Activities” Ep 114: “Book Launches & Video Marketing” Ep 113: “Writing Faster, Marketing Smarter” Ep 112: “Book Marketing Momentum” Ep 111: “Building Book Launch Teams” Ep 110: “Book Launches and Distribution” Ep 109: “Email Lists & Facebook Live” Ep 108: “Facebook Ads for Book Marketing” Ep 107: “NaNoWriMo, Writing, and Marketing” Ep 106: “Book Marketing Success & Failure” Ep 105: “Telling Stories & Reaching Readers” Ep 104: “Connect With Other Authors” Ep 103: “Maximizing Your Book Marketing” Ep 102: “Audiobooks and Book Marketing” Ep 101: “Author Email Marketing Automation” Ep 100: “Looking Back, Looking Forward” Ep 099: “Maximizing Book Promotions” Ep 098: “Meta Data Is Your Brand” Ep 097: “Kindle in Motion & More” Ep 086 – How To Create an Irresistible Opt-In Incentive Ep 085: Build a Killer Self-Hosted Author Website Ep 084: An Introduction to How to Build a Responsive Author Email List in Just 30 Days Ep 083: How To Use Content Marketing To Delight Your Readers Ep 082: “The ONE Social Media Platform You Should Be on Today!” Ep 081: “How To Create A Reader Profile” Replay 013: “Book Marketing Success” Replay 012: “Free Book Promotions & More” Replay 011: “Blogging for Authors” Replay 010: “How to Sell Books and Build Your Email List Through Facebook Ads” Replay 009: “Storytelling for Book Marketing” Replay 008: “Secret Book Launches & ARCs” Ep 080: “Finances for Authors” Ep 079: “Your Author Platform is Important” Ep 078: “Book Marketing Tips from Experts (Part 5)” Ep 077: “How To Make A Living With Your Writing Pt. 2” Ep 076: “How To Make A Living With Your Writing Pt. 1” Replay 007: “Author Earnings: The Real Story” Ep 075: “The 4 Ps for Book Marketing” Ep 074: “Replace Your Income With Writing” Ep 073: “Build Credibility With Your Book” Ep 072: “Engaging With Your Email List” Ep 071: “The Author Business: Finances” Ep 070: “Goal Setting and Kickstarter” Ep 069: “Marketing A Series of Books” Ep 068: “Book Covers and Giveaways” Ep 067: “Write Your Book Faster” Ep 066: “How To Get 10,000 Preorders” Replay 006: “Building Your Mailing List & Meta Data” Replay 005: “Book Launches and Free Promotions” Replay 004: “Writing, Productivity, and Marketing” Replay 003: “Book Marketing Success” Ep 065: “Book Marketing Tips from Experts (Part 4)” Ep 064: “How to Sell Books and Build Your Email List Through Facebook Ads” Ep 063: “Create Relationships With Authors” Ep 062: “Building & Engaging An Audience” Ep 061: “Secret Book Launches & ARCs” Ep 060: “Book Launches & Building An Audience” Ep 059: “Prosperity for Writers” Ep 058: “Discount Book Promotions” Ep 057: “Radio and Media for Authors” Ep 056: “Crowdfunding Your Book” Ep 055: “Writing As Book Marketing” Ep 054: “Using Video To Promote Books” Ep 053: “Book Launch Ideas” Ep 052: “Make Your Book More Appealing” Ep 051: Book Marketing Tips from Experts – Part 3 Ep 050: Book Marketing Tips from Experts – Part 2 Ep 049: Book Marketing Tips from Experts – Part 1 Ep 048: “3 Tips For Building A Mailing List” Ep 047: “Book Marketing On The Cheap” The post Ep 139: “Above The Noise” first appeared on Book Marketing Tools Blog.
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