31 minutes | Feb 14th 2017

Ep 136: “Honest Conversations on Book Marketing”

Welcome to the 136th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help! Honest Conversations on Book Marketing In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit “record” and they kept on talking. There are some great nuggets of truth that you don’t want to miss. Listen to the Show / Podcast Episode Resources: FREE: The Ultimate Author Checklist for Online Book Marketing Chandler Bolt’s Free Book Marketing Video Training Free Webinar w/ Chandler Bolt Get the Full Transcript From This Episode Featured Quotes “You have to be willing to be more patient, and audience-building becomes more important than ever. Because your best customer as a fiction author is the repeat buyer. That’s why it’s so important – you see people like Nick Stephenson have a lot of success with this; one of our coaches, he’s had some great success with this – they a lot of times will do the free first book model to get people hooked into a series. I’ve seen that work pretty well. But whatever you do, you have to build an audience outside the platform.” “I think that’s the message that I would really like to share with fiction authors: you’ve got to get in the game and you’ve got to fail. You’ve got to get some books out there and keep growing your audience, because growing your audience is what’s going to really sustain you for the long term, and it’s what’s going to really help build this following. It’s not going to happen overnight; you don’t have as high a likelihood of success as nonfiction.” Please Leave Us A Review Just like authors do with their books, we need reviews for our podcast! Reviews for our podcast help other authors to learn about and learn from The Author Hangout. Can you take a moment to leave a review for our podcast? If you don’t know how but are willing to leave a review, please go here to learn how to leave a quick review for our podcast. It will only take a minute, but it will help a lot. Thank you so much! Get the Full Transcript From This Episode How To Listen There are many ways to listen to the show: Right here… You can listen to the interview above! iTunes… Our podcast is up and running on iTunes! Click here to listen to past episodes and subscribe for free to be notified of all future podcasts! Stitcher… If you prefer Stitcher for your podcast listening, you can listen to our podcast here. Other Episodes Get caught up on the other episodes of The Author Hangout that you may have missed: Ep 145: “Million Dollar Book Business” Ep 144: “Network Net Worth” Ep 143: “Learning to Hack Learning” Ep 142: “Making Of The Perfect Optin” Ep 141: “Coaching Breeds Author Success” Ep 140: “Gumroad for Authors” Ep 139: “Above The Noise” Ep 138: “Goal Setting Check-in” Ep 137: “Relying On Others” Ep 136: “Honest Conversations on Book Marketing” Ep 135: “Recognition of Hard Work” Ep 134: “Improving Kindle Book Rankings” Ep 133: “Making Money Fast?” Ep 132: “Book Marketing & Book Launches” Ep 131: “Authors Answers: How To Get Book Reviews” Ep 130: “Author Answers: Author Street Teams” Ep 129: “Author Answers: Using KDP Select or Not” Ep 128: “Traffic, Subscribers, and Sales” Ep 127: “Book Marketing Tips from Experts (Part 7)” Ep 126: “Media Interviews & Book Marketing” Ep 125: “Book Marketing Tips from Experts (Part 6)” Ep 124: “Goal Setting for Authors” Ep 123: “Author Answers: Social Media Engagement” Ep 122: “Speaking, Podcasts & Mailing Lists” Ep 121: “Authors Answers: DIY Blog Tours” Ep 120: “Book Launches & Pay-Per-Click Advertising” Ep 119: “Author Answers: Choosing Comparison Titles” Ep 118: “Writing as a Career & Audiobooks” Ep 117: “Self-Publishing & Book Launches” Ep 116: “Podcasting for Book Marketing” Ep 115: “Author Answers: Best Marketing Activities” Ep 114: “Book Launches & Video Marketing” Ep 113: “Writing Faster, Marketing Smarter” Ep 112: “Book Marketing Momentum” Ep 111: “Building Book Launch Teams” Ep 110: “Book Launches and Distribution” Ep 109: “Email Lists & Facebook Live” Ep 108: “Facebook Ads for Book Marketing” Ep 107: “NaNoWriMo, Writing, and Marketing” Ep 106: “Book Marketing Success & Failure” Ep 105: “Telling Stories & Reaching Readers” Ep 104: “Connect With Other Authors” Ep 103: “Maximizing Your Book Marketing” Ep 102: “Audiobooks and Book Marketing” Ep 101: “Author Email Marketing Automation” Ep 100: “Looking Back, Looking Forward” Ep 099: “Maximizing Book Promotions” Ep 098: “Meta Data Is Your Brand” Ep 097: “Kindle in Motion & More” Ep 086 – How To Create an Irresistible Opt-In Incentive Ep 085: Build a Killer Self-Hosted Author Website Ep 084: An Introduction to How to Build a Responsive Author Email List in Just 30 Days Ep 083: How To Use Content Marketing To Delight Your Readers Ep 082: “The ONE Social Media Platform You Should Be on Today!” Ep 081: “How To Create A Reader Profile” Replay 013: “Book Marketing Success” Replay 012: “Free Book Promotions & More” Replay 011: “Blogging for Authors” Replay 010: “How to Sell Books and Build Your Email List Through Facebook Ads” Replay 009: “Storytelling for Book Marketing” Replay 008: “Secret Book Launches & ARCs” Ep 080: “Finances for Authors” Ep 079: “Your Author Platform is Important” Ep 078: “Book Marketing Tips from Experts (Part 5)” Ep 077: “How To Make A Living With Your Writing Pt. 2” Ep 076: “How To Make A Living With Your Writing Pt. 1” Replay 007: “Author Earnings: The Real Story” Ep 075: “The 4 Ps for Book Marketing” Ep 074: “Replace Your Income With Writing” Ep 073: “Build Credibility With Your Book” Ep 072: “Engaging With Your Email List” Ep 071: “The Author Business: Finances” Ep 070: “Goal Setting and Kickstarter” Ep 069: “Marketing A Series of Books” Ep 068: “Book Covers and Giveaways” Ep 067: “Write Your Book Faster” Ep 066: “How To Get 10,000 Preorders” Replay 006: “Building Your Mailing List & Meta Data” Replay 005: “Book Launches and Free Promotions” Replay 004: “Writing, Productivity, and Marketing” Replay 003: “Book Marketing Success” Ep 065: “Book Marketing Tips from Experts (Part 4)” Ep 064: “How to Sell Books and Build Your Email List Through Facebook Ads” Ep 063: “Create Relationships With Authors” Ep 062: “Building & Engaging An Audience” Ep 061: “Secret Book Launches & ARCs” Ep 060: “Book Launches & Building An Audience” Ep 059: “Prosperity for Writers” Ep 058: “Discount Book Promotions” Ep 057: “Radio and Media for Authors” Ep 056: “Crowdfunding Your Book” Ep 055: “Writing As Book Marketing” Ep 054: “Using Video To Promote Books” Ep 053: “Book Launch Ideas” Ep 052: “Make Your Book More Appealing” Ep 051: Book Marketing Tips from Experts – Part 3 Ep 050: Book Marketing Tips from Experts – Part 2 Ep 049: Book Marketing Tips from Experts – Part 1 Ep 048: “3 Tips For Building A Mailing List” Ep 047: “Book Marketing On The Cheap” The post Ep 136: “Honest Conversations on Book Marketing” first appeared on Book Marketing Tools Blog.
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