42 minutes | May 5th 2020

7 Kinds of Podcast Images for Marketing and Branding

Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images. How images help your podcast Establishing and reinforcing visual branding Are Disney's movies Frozen and Frozen II related to Pixar's movie Onward? Many of the 5by5 podcast network's cover art shares the same style, making the relationship obvious. Marketing your episodes Artwork makes your podcast look a lot better when shared in social networks like Facebook, Twitter, or LinkedIn. Having images, especially for each episode, can help enable you to promote your podcast in visual-only platforms, like Pinterest and Instagram. Engaging your audience Look at No Agenda‘s art generator. Communicating without words “A picture is worth 1,000 words.” 1. Square image for podcast apps and Instagram 2. Crop-friendly wide image for video and social 16:9 for video1,200 × 628 for Facebook and Twitter 3. Crop-friendly tall image for Pinterest 2:3 for Pinterest9:16 for video stories 4. Thumbnail image for your website I suggest you design for a square crop but with margin for different ratios. Here's what square episode images look like on The Audacity to Podcast's homepage. 5. Background image for creativity What I love being able to use background images in SecondLine Themes as my WordPress theme! You can easily add a color overlay, style effects, and even blur your images. Ensure it doesn't conflict with text over it. How this episode's background image looks, thanks to Tusant from SecondLine Themes. 6. “Open” image for audiograms Headliner and Wavve are great tools for making audiograms. 7. Show images for profile branding Visit Sprout Social's guide to social-media image sizes. How to make these images Hire a professional Mark Des Cotes from Podcast BrandingDesignCrowd99designs Do it yourself RelayThatAdobe Spark PostCanvaPicMonkeyPhotoshop ElementsAny design/layout software you have Need podcasting help? If you need one-on-one help, or you haven't launched your podcast, yet, click here to request a personal coaching and consulting session and we'll connect you with a podcasting expert we trust! Ask your questions or share your feedback Comment on the show notesLeave a voicemail at (903) 231-2221Email feedback@TheAudacitytoPodcast.com (audio files welcome) Follow The Audacity to Podcast Apple Podcasts, Google Podcasts, Spotify, other Android apps, or in your favorite podcast app.Join the Facebook PageSubscribe on YouTube for Podcasting Videos by The Audacity to PodcastFollow @theDanielJLewis on Twitter Disclosure This post may contain links to products or services with which I have an affiliate relationship. I may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.
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