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Emily Miller is known for creating a painterly effect in her photos, making her a sought-after fine art family photographer. She talks to us today about inspiration, style and creativity.Introduction (3:58)How has studying art impacted you as an artist? (5:03)In art lessons, we learned about light, shadows and composition.  As a photographer, those lessons all came back to me. Is there a genre you are drawn to? (6:40)I draw inspiration from just walking around a gallery and seeing works of art.Do personal projects fuel your creativity? (7:43)Yes, it’s important to do something for your own creative soul to stay refreshed and then give it back to your clients.Are you doing fine art work for clients? (8:53)My clients come to me specifically for my fine art style, so I can edit “regular” family photos with the painterly effect.How did you find your painterly effect style? (11:02)My painting background has influenced me to edit in a painterly style. I’ve also had inspiration from  photographers.Tips for having your own kids pose for you (13:58)The more fun we can make it, the less awkward it will be. What is your approach in pulling personality from kids? (17:24)Give kids their space, and use a longer lens if needed. Let them be themselves, and you don’t need to pose them. Do you have vision for a photo before you start editing? (19:48)If I styled something, yes. But for client work, I just try to enhance the beauty that is already there.Do you edit to music? (21:48)Yes, or even a TV show.What is your process when you have a brand new idea? (22:51)I always jot down ideas I have on my phone, which I refer to when I have time for a creative shoot. I scout a location, decide on wardrobe,  then find a model.How do you feel styling, light and location play into the work you create? (24:01)Lighting is the foundation of a photo and the most important to me. Tell us about the location of “The Girl in the Window” on your Instagram feed? (25:40)Where do draw creativity from when you are stuck and uninspired. (27:26)When I feel uninspired, it usually means I’m burnt out. I then take some time off and spend time with my kids and in nature.How do you keep your client work fresh? (30:17)It may feel repetitive to you but for every client, your work for them is fresh. Which Photoshop tool could you not live without? (31:52)The Curve tool – I use it most of the time!What, where and why would be your dream shoot? (32:44)A shoot on the beach in Iceland.Who has been the biggest inspiration and influence on you as an artist? (33:51)My art teacher, Elena Shumilova, and photographers like Ansel Adams and Margaret Bourke-WhiteWhat do you wish you knew when you started out? (35:09)Have patience and have fun with the process.What are you artistically curious about? (36:43)Film photographyDiscover more about Emily Williamshttp://www.instagram.com/emwillphotoshttp://www.emwillphotos.comBioMy journey to photography really began over 25 years ago as a young child when I started oil painting classes. Learning how colors and shadows/light work together to create art helped form how I capture and edit my images today. After my oldest son was born I bought my first DSLR in hopes of capturing every milestone. I spent years studying and practicing different techniques until finally, I took the leap to start offering my photography services to others. It became my passion to create beautiful photos for my clients to cherish!2021 FR dynamic content with music

Elena is the driving force behind Modern Market, and today she shares social media strategies that photographers can use to keep their feeds consistent and authentic without losing their minds!Introduction (3:54)Share a little about your new Curated Captions project (5:16)It’s a struggle for photographers to share their passion on social media. This membership provides social media strategies through new monthly content and new captions that they can customize.  How do you help students find their social media voice? (7:43)We all have our own story to share that is unique. Simply tell your story and share the things you are passionate about.How do you define exactly what your story is? (8:45)Not one thing defines us. It is different things, and multiple interests, which all work in combination with each other.Advice for someone in that transition between interests? (10:35)You don’t have to tie yourself to one thing. It allows you to pivot when you’re not completely passionate in one area.How do you really know what your passions are? (12:02)The things you do in your free time, and the things that you are researching and are curious about, is a good indicator of where your passions lie.How to find the sweet spot between being polished and being authentic? (13:39)It’s hard when you’re balancing motherhood and entrepreneurship. But the messiness of the creative process is what resonates most with people.What are your social media strategies when deciding what to post (16:34)I found there were 5 topics that always do well on social media:PersonalPassionsEducationPromotionEngagementWhat are the basic social media strategies for stories? (19:56)Stories are great for behind the scenes – I can just show up without having to overthink it, and not have the pressure of it being on my feed forever.How do you show up online but still protect your mental health? (22:00)We all struggle with comparison. There are 2 things that will help:Get busier! So you don’t have time to sit and compare.Celebrate their success with them, rather than being envious.How do you see social media as something to love and not loathe? (26:06)Batching your social media work is super important. Do it all at once instead of trying to come up with something daily.Why knowing your worth is so integral to showing up online. (27:34)Creatives need to realize that their worth is not tied to likes or engagement. Undercharging will also bring in the wrong clients that will make you feel worse about yourself.Where can listeners find out more about Modern Market and Curated Captions? (34:20)See Resource Guide below.What are you currently curious about? (34:36)Creating our own community, and learning all about newsletters.Discover more about Elena Ringeisen Website: https://modernmarket.co Facebook: https://www.facebook.com/modernmarket.coPinterest: https://www.pinterest.com/modernmarketcoInstagram: https://www.instagram.com/modernmarket.co/ Bio: Photographer and business coach helping creative entrepreneurs with resources that lead to more profitable, sustainable business growth. I've focused on documenting motherhood as well as commercial photography and creating presets and then had a bit of a pivot to focus a little more on the business side of things.Resources shared in this episode:Presets and actions: https://modernmarket.co/preset-collectionsCurated Captions: https://modernmarket2021 FR dynamic content with music

In this roundup episode, I select my favourite advice from some of the best family photographers I’ve had on the show. We touch on your photographer mindset, finding your style, the client experience, location scouting, working with kids, and much more!Stormy Solis (1:51)As one of the best family photographers, what advice would you give to someone struggling to find their voice?Start by getting at least one shot each session that is just for you, according to your own vision. Then, when you cull, show the shots that make YOU feel something. You don’t need to know why it moved you. Now clients who feel the same as you will be attracted to you.Also, do personal projects, where you can delete any shots you want, and you will be left over with the shots that define you and your style.Twyla Jones (5:14)What would you say to a photographer who is struggling to give directions to clients?Dads and older kids are more self-aware, so it’s harder for them to let go and act naturally. You have to give them specific instructions, and then lots of encouragement.Jessica Drossin (7:07)How are you able to see and know that a location will be amazing?I realized that, since I’m not moving, I will have to look deeper into making the most of the locations available to me. With good lens choice, positioning, perspective, and processing, so much can be transformed. I can see a lot in a little!Kate Boggs (10:40)How important is communication when styling a client?Very important! Always style mom first. Be very intentional with the questions you ask. For example, I ask questions like whether they want movement, or whether they will be playing with their kids. Their answer will dictate whether I recommend a fitted or a flowy dress. Asking how she feels about her body after childbirth will alert me to areas she is self-conscious about.Joanna Booth (13:30)What is your secret ingredient to extracting the regalness of women in your portraits?I tell my clients how to move for their body types and features. They know from their consult that I will instruct them to make small adjustments all the time until I get the shot I want.Danielle Trina (16:10)Are there specific prompts you use to help children relax?I get to their level and their world before even introducing the camera. I ask them to show me around and ask about their interests. They have to be comfortable with me before prompts even come into play.How do get the child to work within your vision instead of just getting silly faces?Realize that the weird faces are part of it. It is often the thing that parents love because that is who they know their children to be.   Also, capture the moments in between where they don’t even know you’re capturing them.Sharon McMahon (19:00)How do the best family photographers bust through personal resistance?Most successful people are the ones who are resilient and keep on trying. I used to see resistance I feel as a sign that I should be doing something else, but in reality, most success happen at the point of you giving up. You just need to press on a little more. Often the bigger the resistance you feel, the bigger the win on the other side.

Ang from Myrtle & Moss reveals her top tips for capturing connection in couples authentically, and how she creates the intimate space for her clients to reveal their love for one another.Introduction (2:12)Where does the name Myrtle & Moss come from? (4:16)Myrtle represents love between two people, and Moss represents maternal love - capturing this connection is what I do.How do you ensure clients don’t appear stiff during poses? (5:59)I know what I want to achieve, so I direct my couples accordingly. I also play music during the session.What to do when guys are not into the session? (6:30)I involve them in planning process, and make sure the session is true to them. Tell me about your fav session and why. (11:00)I photographed the intimate elopement of a couple, and I have now been with them through all their life milestones. Do you ever feel awkward capturing connection during intimate moments? (13:38)Show the couple examples of poses so they know what to expect, and leave the most intimate poses to the end. How do you do location scouting? (16:05)Lighting is most important factor, so know where the sun will be at different times of day and year. Do you have a client closet? (18:42)What is your go-to prompt that encourages emotional connection? (22:13)"Hug the crap out of each other". Even if the shot is imperfect, it is easy capturing connection because the moment is totally natural. Where do you draw inspiration from? (25:42)My clients – they are all different, and I vibe off my clients, and the connection with them. Advice to find your voice as an artist? (26:42)Shoot what you love. What’s next for your business? (31:10)I am creatively challenged doing film stories. Videos move people in a beautiful way (and it’s great for Insta too!)What do you wish you knew starting out? (34:41)Learning more about business. Also, don’t compare yourself to others.What is your secret to loosen up and enjoy the creative process? (40:40)Keep some inspiration photos on your camera so you can just quickly refer to it. Feel free to take a break.Do you edit to music? (44:38)How often are you shooting? (48:16)What are you artistically curious about? (49:32)Discover more about Ang McCabeWebsite:  http://www.myrtleandmoss.com Instagram: http://instagram.com/myrtleandmossphotographyBio: Ang McCabe of Myrtle and Moss Photography is a Vancouver Island-based wedding and intimate couple photographer who focuses on storytelling and emotive imagery. Creating a safe and comfortable space to foster authentic moments, she uses her surroundings to further enhance the mood felt in her images. The past few years she has dedicated much of her passion into the educational side of the industry, inspiring other artists to build their careers with purpose and create their art with passion. Resources shared in this episode:Inspired Gown- https://myrtleandmoss.com/blogs/news/announcing-the-original-inspired-gown Style and Select - https://styleandselect.com/ DSLR Amazon phone holder- https://www.amazon.ca/Camera-Holder-Smartphone-Cellular-mobile/dp/B01DBKBMUM

Jyo creates breathtaking art by infusing so much of herself into her work. Today she shares how embracing your own truths allows you to capture connection and emotion in photography.Introduction (2:30)What do you look for when shooting to create mood? (3:26)Light is always the number one factor. But I also keep an open mind to notice the little things, and connections happening around me.Do your children like getting their photos taken? (5:29)My oldest (at 13) is more willing to participate because I collaborate with her. I listen to their ideas and thoughts. And sometimes a no means no. Respect that.Are you ever in a creative rut? (7:58)It is normal to experience a rut. Don’t force it. Just go for a walk without a camera and recharge. Everything does not have to be productive.How do you feel emotions and our senses enhances our creativity? (11:31)We see and feel images through our senses. The more you’re able to relate to the human senses the better the impact. Images create an emotional response. Going back to your why will help you create images that evoke emotion in photography. There is always a part of you in the image as well.Why is it important to embrace ALL the emotion in photography, not just the smiling ones? (18:32)Everything cannot just be one dimensional, there are different emotions and they are all equal. It is ok to express something even when it’s not particularly happy.How to deal with perfectionism (22:01)I have more freedom to be myself in my personal work, and I know I’m not perfect. That shift in mentality and being tired of perfection helped me in delivering intentional photos to clients rather than perfect photos.How do you step out of fear and be yourself? (25:29)Photograph sentimental things around your house, and connect to the very basics of your story that is meaningful to you. Find out who you are authentically, and be ok with it always evolving.Do you edit to music? (30:15)I like complete silence to hear my own thoughts. If I don’t need to focus much, I watch a movie.When you’re shooting, do you have a vision of how you will edit? (31:28)I go in with a vision given the space and the light. But often I discover different directions in editing.Do you find using different tools help keep things fresh? (32:32)I take liberties with personal work, as there is less risk. But I do use it in client work too where appropriate.What will you be teaching in the Family Retreat? (35:29)Shooting from your heart – focusing on emotions and connections in the family unit.What are you creatively curious about? (36:12)OCF and food photographyDiscover more about Jyotsna BhamidipatiWebsite: momentsandphotographs.com Facebook: @mbmphotographs Facebook Group: Instagram: @mbmphotographsBio: Jyo is a mom, an engineer and a published fine art lifestyle photographer and educator based in Sacramento, California. She is a huge lover of light, shadows and connections and often seeks to capture the perfectly imperfect beauty through her lens. She is the instructor of the highly popular creative workshop, The Imperfectionist over at Click Photo School.  Resources shared in this episode:The Power of a Niche with Paulina DuczmanInside Out Movie

One of the first questions new clients ask is what to wear for a photo shoot. The Style and Select service makes styling your clients with carefully coordinated outfits easy and convenient.Introduction (1:53)How did Style and Select come to be? (4:46)We always had to extensively guide our clients on what to wear for a photo shoot, so we knew helping other photographers to do this too would be useful. How often are items refreshed? (10:14)Constantly – we are scouring retailers and adding items every day. How does the service help clients decide what to wear for a photo shoot? (12:55)You can give clients a styling code and allow them to style themselves, or you can style a client yourself and send that as a guide to your clients. The client can shop from the results. You can also include your own client closet.What are the essential items when starting a client closet? (17:46)Start small with accessories – hats, headbands, etc. Then add items in neutral colours, like size medium dresses with tie waists that can accommodate a wide variety of sizes. Get neutral kids’ pieces from big box stores.Which sites can you recommend that are budget-friendly? (21:10)See resource guide.Are there scam sites to avoid? (22:32)There are lots. Check their social media and reviews for client feedback. Be wary of any sites with heads cut off.How do you decide which clothing sites to include? (25:33)We partner with both big box stores and boutiques. We choose retailers that can maintain stock levels, and that carry flattering clothing that photographs well.Do people ask you to source clothing from photos? (28:56)Yes, but the true value is discovering more stores, and seeing the choices together.What is your pick for hit dress of the season? (32:39)The Vici Anika dress is really popular right now with photographers because it is so versatile.Do most of your male clients follow the suggestions? (36:33)Men tend to want to stay in jeans. Have them wear one thing of their own, then style the rest.Where can we find out more about Style and Select? (38:59)Check out our website and IGTV.What are you creatively curious about? (40:29)Photography education, and creating balance in life.Discover more about Holly Mueller & Melissa GrindstaffWebsite:  styleandselect.comInstagram: @style_and_SelectFacebook: @styleandselect1Bio:  They are two midwest moms & photographers that turned their love of fashion into a styling business. Holly & Melissa saw a need for a styling resource in our industry and lead the charge by creating an interactive styling website for photographers and clients Resources shared in this episode:Style & Select 15-day trial Baltic born maxi dressesFree people dressesZaraH & MMe and HenryRooleeTree of LifeVICI Anika dress

The founder of TheLawTog shares her most valuable legal advice for photographers, and how to keep a personal connection with your client in the cold world of contracts, copyright and liability protection.Introduction (2:18)Which time management strategies do you recommend? (3:03)Schedule your own and family activities, then schedule different days for different aspects of your business. What do you wish you knew when you started out? (4:25)Look at others you respect to see what is working for them, then adapt it to work for you.How to make the most of the legal advice for photographers that you get in groups (6:02)As an entrepreneur, you have to research for yourself.What are the essential legal items to do first in your business? (7:13) Legal Liability Protection (business structure, insurance, and contracts) and Copyright Protection.Why is liability insurance so important (8:52)If there is a claim against you, it’s one of the first things that can protect you. Which preventable messes do you see most often with photographers? (10:06)Not having contracts. How to create a contract that is legally binding (12:37)Research what the top issues are amongst photographers are, then find a contract attorney who can review it.What if a client refuses to sign your contract? (15:13)Say goodbye. Advice for trademarking your logo and business name? (16:08)Advice around photographers representing someone else’s work as their own (19:15)If you’re a new photographer, don’t steal images. You can be sued for both copyright infringement, and breach of contract.If you are an established photographer, register your photos (In the US), and then pursue people and corporations who infringe.Should you always retain copyright? (22:54)There may be situations where it’s beneficial to sell copyright and just retain portfolio marketing rights.What is your legal advice for photographers whose clients edit their photos before posting? (25:38)It is not worth destroying a whole relationship over.Are there right and wrong ways to get testimonials? (28:43)Yes, in the US, if you give a benefit to a client in exchange for a review, you have to legally reveal that every time . How do you extract your unique story to connect with clients? (34:52)Figure out who you are trying to reach – then visualize them in everything you do.Why is it important to share more of your personal life? (37:25)The technical specs of what you do is not what will sell – it’s the messaging and the story and connection that attracts people to you.Discover more about Rachel Brenke Website: Www.thelawtog.com www.rachelbrenke.com  Facebook: @rachelbrenke @thelawtog @fitlegally   Instagram: @rachelbrenke @thelawtog @fitlegally Bio: Rachel Brenke is not your average entrepreneur. As a business consultant, intellectual property attorney, disabled Army veteran wife, mother to five, rescuer of puppy dogs and founder of multiple 7-figure brands. Her mission to help women have a real business so they can have the real life they desire. This includes physical, emotional and financial freedom.Rachel’s digital brands have gained more than $4 Rachel’s digital brands have gained more than $4 million dollars in revenue -serving 18,891 entrepreneurs in over 50 countr

Stephanie Robin is one of the leading advocates for baby safety in the photography industry, and she shares her expertise on keeping newborns safe and secure during sessions.Introduction (2:45)How has your training as physiotherapist helped? (3:19)In no other genre are you handling subjects like this, so it is important to have an understanding of how baby’s joints move.Why is baby safety training so important? (4:52)There are so many risks involved, especially with more complicated poses. Photographers should provide a safe environment and be able to handle baby safely.What are the current posing trends in the industry? (7:53)The industry is trending towards natural poses that focus on connection. Have you found trends in which photos parents choose? (11:40)Clients purchase what is most meaningful to them. Most often:Eyes openWith parentsWith siblingsExpressionsReal-life traitsWhat are the biggest safety mistakes you’ve seen? (14:30)Unsupported heads – baby’s breathing tube is so tiny and can be cut off in almost every direction.Is having a spotter training your competition? (18:10)Stay unique, bring your personality into business, and you won’t have to worry about competition.Advice for creating a safe studio environment (20:03)Covid protocols produced some good ideas in general, like masks and handwashing. Watch for tripping hazards, check props for splinters and cracks. Also look for baby overheating.Thoughts on the froggy pose? (25:17)It is too much of a risk and not worth it. It involves the end range position for a lot of joints - wrists and necks and hips are extended. How do you feel about posing tables? (30:12)Tips for reading baby’s cues (34:10)Subconscious learning through working with many newborns will help you recognize cues like yawns, poops, hunger, etc.Additional resources to educate photographers (38:15)The importance of insurance (42:43)Do not photograph anyone, anywhere without it! You can lose your business or your possessions. Tell us more about APNPI (46:10)What are you artistically curious about? (50:45) Discover more about Stephanie RobinWebsite: www.apnpi.com Facebook: https://www.facebook.com/apnpi Facebook Group: https://www.facebook.com/groups/apnpi Instagram: https://www.instagram.com/apnpi/ Bio: Stephanie Robin is a physiotherapist, photographer, and co-founder of APNPI Inc. Stephanie was named Canon Canada's preferred newborn and baby photographer and was awarded Photographer of the Year by NAPCP in 2011. She holds many image competition titles from various rounds of competition through NAPCP and her work has been featured commercially by Canon Canada and JardHus Norway. Resources shared in this episode:Russ JacksonAPNPI Dunston baby languageThe happiest baby on the block - five s’sHip dysplasia websiteBiacromial dimplesPpa

Dr Tomayia Colvin shares her strategies on running a photography business that  feeds your personal why and embraces diversity, while staying profitable and fueled with a passion for your craft.Introduction (3:04)How did you get in photography? (4:01)Why did you choose senior photography to specialize in? (4:38)I was a middle and high school teacher, so it was a natural progression.Do you have any time management tips? (6:22)Make a schedule that works for you specifically. I go to bed late, and get up late, and that works for me.How do you figure out who your ideal client is? (9:15)Your ideal client is not the same as your competition’s ideal client. You want someone who is attracted to you.How can photographers become leaders in their photography business or community (12:09)Know that there are times when you should put on a leadership hat, and times when you put on your learner hat. How do you raise your prices and see your value? (15:23)Face the fear. The lower your prices are, the more you have to work which turns into burnout. Then you cannot enjoy the fruits of your labour.How often should you reevaluate your prices? (17:26)Every time you decide to do anything different.How do you get over the embarrassment of your prices being too low? (18:43)Realize that you’re not the only one. Make a start, and look at your numbers. If you see a problem, do something about it.What do you do when you are feeling stagnant in your photography business? (21:44)Take a step back from your photography business, do a personal project and find your love and fun again. Why is having a purpose and a personal “why” so important? (23:24)Knowing why you do something will drive you to do that thing every day. What is “The Photo Cookout”? (25:03)It is a conference tailored for black photographers. It was the result of a “what would you do if you weren’t scared” question.What do you wish more photographers knew about showing diversity in their work? (28:10)It starts at home. Know who your kids’ friends are. Make your own friend circle diverse. What advice do you have for brand new photographers? (29:02)Concentrate on your why. Keep dreaming. Keep learning. What are you creatively curious about? (32:52)I’m trying to figure out where my next passion is.Discover more about Dr Tomayia ColvinWebsite: tomayiacolvineducation.comInstagram:  @tomayiacolvinFacebook: @tomayiacolvineducationPinterest: @tomayiacolvineducation Bio: Dr. Tomayia Colvin has been photographing high school seniors for more than nine years and was a classroom teacher for more than 10 years. She is also the founder of Tomayia Colvin Education, an online photography community created to empower photographers of color, the LGBTQ+ community, and be a safe haven of inclusion and diversity. She's been an educator on Creative Live, WPPI, Imaging USA, B&H Depth of Field, United hosted by Showit, and a host of others. Dr. Col

Photographic artist Morgan Burks chats to me today about how developing an editing style through experimentation will empower you to edit confidently and creatively in Photoshop.Introduction (2:27)What is your editing process? (2:46)I have standard steps to create a clean base edit for each photo (exposure, white balance, noise reduction). Then I will experiment and have fun with editing.How do you decide what to do creatively? (5:01)Because I’m hired for my creativity, I can experiment freely, depending on what is suited to each different photo.What are your thoughts on retouching? (6:45)I don’t change anything that is permanent, unless requested. I want to flatter and enhance, much like contouring in makeup. Always ask clients what they want.How do you feel about Instagram filters? (9:16)I usually ignore it - people are not doing it with malicious intent. I trust people will come to my website to see my work, and not book me based on one Instagram photo.How to find time to be playful and creative? (11:52)Set business hours for doing all the necessary client activities. Then you’re able to play creatively outside of those hours. Also make time to shoot just for yourself.What’s your favourite new Adobe feature update? (14:31)The sky replacement feature creates one-click replacements. It’s not perfect, but a great start.How to find your editing style (15:40)Start with a clean base edit. Style is then just experimenting with one or two extra editing steps to see what appeals to you.How to apply what you’ve learned to your own images (17:20)Just experiment and try things,  and accept that not everything will stick. You may discover new things.How to deal with self-doubt (18:32)Know that even self-doubt is still thinking about yourself. So just turn it around and think about how the things you are doing for people are making a huge difference in their lives.What’s your ultimate favourite Photoshop tool? (21:04)The brush tool. It’s so versatile – I use it for dodging/burning, painting sunlight, changing colour of objects, etc.How can you be both efficient and creative with client images? (22:03)It all comes down to workflow. Some things need to be mechanical to be efficient, but then you can have fun with more creative edits.Favourite music to edit to? (23:08)Coffee shop, bluesy, folk.What’s the most transformative lesson you’ve learned? (23:46)There isn’t one thing – rather just learn the tools and how you can use them.What your favourite image you’ve created and why? (25:36)My favourite images are usually the ones with connected couples and big skies. Where to learn more about you? (26:25)What are you artistically curious about? (26:39)All the things I don’t do in my own workflow. Discover more about Morgan BurksWebsite: www.morganburks.com Facebook: @MorganBurksPhotography Instagram: @morgan_burks Bio: Morgan is a sky-obsessed portrait photographer and Photoshop instructor living in Manhattan, KS. She creates and sells editing tools and educational resources for photographers, including her free weekly Tutorial Tuesday videos and online e-Course, The Photoshop Fanatic. When not spending time with her husband and two kids, she can usually be found perusing the depths of Photoshop with an iced coffee in hand and a true-crime podcast playing in the background.

Knowing your numbers is an essential part of running a successful photography business. Today, I chat with Tanya about challenges, tips and overcoming fears when it comes to bookkeeping for photographers.Introduction (1:52)What are the common business pitfalls for photographers? (2:46)Procrastination and embarrassment. Bookkeeping for photographers is all about being able to assess your numbers and strategize to push your business forward. Why knowing your numbers is empowering  (5:14)Most people assume they were not successful and are surprised when they find out they made money. This knowledge boosts confidence and provides validation that they actually are doing good business.How to change the relationship with bookkeeping for photographers? (8:03)Small business owners are usually reactive rather than proactive. It is better to make sure you have an organizational system in place and a workflow tracking income and expenses, then to analyze the numbers and learn from them.How to think about paying yourself (9:37)Separate business and personal expenses. This will show you how much you can pay yourself, and allow you to get paid what you deserve.How to treat your business like a business (13:10)Get your business level of professionalism to the same level as your creative level of professionalism. Organizing will take time and it may look worse before it gets better, but once system are in place, things will run smoothly.Advice for putting systems in place and staying with it (15:30)Accountability! Outsourcing will automate that accountability when someone is asking you for information on a regular basis. The services that Tidy Books provide (17:36)1. Monthly services – Day to day bookkeeping for photographers2. DIY – We set up and launch you, follow up with accountability call3. Course - Specifically for photographers to set up and maintain bookkeepingHow to determine what a successful system means (20:34)Determine what your goals are. Ask what will life look like if you outsource bookkeeping, and if nothing changes, what will happen.Advice for feeling embarrassed about your bookkeeping systems (21:35)Face the truth of where you are. Change your mindset of fear and doubt and know you can deal with this professionally.Resources to learn more about business and bookkeeping (26:08)What are you curious about? (27:21) Discover more about Tanya HirschyWebsite: tidybooksboutique.com Facebook: @tidybooksboutique Instagram: @tidybooksboutique Bio:  Tanya is the owner of Tidy Books, a virtual bookkeeping firm for photographers. She's a Quickbooks ProAdvisor and loves to help photographers find financial clarity and peace of mind. She has a background in photography, and considers it a great privilege to have a front row seat to the success of awesome, talented photographers. Resources shared in this episode:Profit First bookThe Personal MBA bookThe Business Boutique  bookPhotographers Guide to BookkeepingEnneagram

Meredith shows  how mastering photography workflows and systems allow you to bring the fun back to your business, and connect to the reason you got into this industry in the first place: taking beautiful photos.Introduction (2:28)How did Iris Works come to be? (4:34)I had an unhappy client after forgetting to send important communication, so I realized that I needed to do better. Iris Works was built around my brain, after finding other systems too complex and too technical. It is built by photographers, for photographers. Advice on getting organized and creating photography workflows? (9:35)The hardest part is to know where to start, so start with pen and paper, and write down every step you need to take with a client. Then it is easy to translate it to a system. What do you wish more photographer knew about running a business? (13:59)Most of us get into this business because we love creating art, not because we love business. I wish they would know that just as much education and investment needs to be put into the business side as knowing how to shoot and edit. Why is clear communication integral to creating happy client relationships? (16:51)What we do as photographers is relational. We want clients to trust us. We want to give a client experience, which starts with communication, well before actually taking the photos. Communication also continues and pushes the relationship forward, allowing clients to come back, and you to have more money in your pocket.How do you stick with the systems you create? (19:14)Once you have a CRM set up, with photography workflows, you can actually be lazy because you don’t have to come back to the steps.What is an automated email and how do they save time? (22:07)The emails you sent to clients are typically the same, just slightly personalized. In a CRM, you can say when you want an email to go out, and add customization before sending. The beauty of automation is that you don’t forget to do it.How to get over the embarrassment of not having any systems in place? (25:47)There will be more embarrassment when things go wrong because you forgot vitals steps in workflow. So there is no shame in saying things are not running most effectively, but then take action and create workflows.How do you find time to make these business upgrades? (32:38)Easy to get stuck in the Shoot-Edit-Deliver cycle. Have a hard conversation with yourself and know that it takes hard work to keep the clients coming. Other photographers who are successful in the long run all have systems in place. It just takes energy and focus.Where do you start when you have no photography workflows in place? (35:26)YouTube is a great resource for free education. Then, try a system like Iris Works, which has a free trial, as well as starting points with templates that you can keep or modify. What are you creatively curious about? (38:24)Creating creative solutions for other creatives based on how they like to do things. Discover more about Meredith Gradle:Website:  www.iris-works.comFacebook: @IrisWorks   Instagram:  @iris_works Bio: Meredith Gradle is the Founder and CEO of Iris Works. She created Iris Works out of necessity, not only for herself at the time, but for many of her colleagues and counterparts in the professional photography industry. Iris Works is now known for being the simplest studio management platform available, serving thousands of photographers. 

Discover more about Sherida Rae Taylor Website:  www.sheridaraephotography.ca Facebook:  @SheridaRaePhotography Instagram:  @sherida_rae_photographyBio: Sherida is a motherhood photographer living on Vancouver Island in BC, Canada with her husband and four children.She is a ClickPro, Offset Artist, and a volunteer photographer with Spectrum Inspired, which is a non-profit organization that gives free sessions to families touched by autism.Sherida's work has graced the cover of Click Magazine. She has been named one of the Top 100 Female Photographers to Watch list in 2019.Sherida has been a finalist in the VOICE collection gallery -- twice.She has been on the LooksLikeFilm Best of Birth, family, and maternity lists and featured in Huff Post. Resources shared in this episode:Myrtle and mossReclamation Authentic Relationship Building in a Digital World with Trista SmithFree peopleJen's pirate booty

Today, Tamarind shares some valuable advice on what to do with those slow times in business, especially during the lockdowns and restrictions we have to deal with these days.Introduction (2:20)What drew you to newborn photography? (4:00)I’ve always enjoyed photography, but was envious when I saw other people starting businesses. I asked myself what I would want my daughter to do – take the risk or not? How long did it take for you to feel confident in your work (7:24)4-5 years. I still identify new things to try, and will still feel unsure about those.What tricks do you have to get toddlers to cooperate? (9:35)I start with family shots, then encourage toddlers to leave. If toddler isn’t cooperative, I send them to the park with a parent and ask them to come back at the end to try again.How to deal with dads that are not engaged? (13:27)Take control of the situation, in a nice way. Talk a lot, and find something to connect on.What’s your favourite newborn pose? (15:20)It changes. I tend to obsess about one pose at a time, and then will work on it until I perfect it and move on to the next thing.Tell us about your most memorable session (17:31)I photographed a big baby who lost it after being wrapped. I only later figured out that he had a rash, and the sweat from being wrapped up made him itchy. It was challenging to think on the fly and come up with ways to work through the session.Biggest posing mistake you see (20:21)Posing in the wrong direction to the lighting. What business model do you follow (22:54)I used to include both digital and prints so clients would have reference prints. Lately I switched back to all digital, with option to print.Your worth shouldn’t be tied up in how you offer your products. You should do what works for you.What is your client onboarding process? (30:48)Enquiries through my website goes straight into CRM (17hats). I then send them to a Pixieset gallery that has all pricing info so I can track when they’ve looked at it.Do you have special touches to make your sessions unique? (32:20)I dabble in composites with digitals for clients.Advice on how to grow creatively while also growing your business (33:53)Keep track of new ideas. When you have slow times in business, do model calls to try new things.Which activities can you pursue during slow times in business? (36:04)When we were shut down recently, I also shut down my business in my head. I took the time to do self portraits, and enjoyed figuring it out. What are you creatively curious about? (38:54)Fine art portraits of childrenDiscover more about Tamarind SpenderWebsite:  www.azurephotography.caFacebook: @azurephotography3 Instagram: @azurephotogBio: Tamarind is the owner and photographer behind Azure Photography.She has had a camera in her hands since she was 17 years old and has been so excited to grow her amazing business in Guelph, ON since the summer of 2013. Photography to her is capturing moments, from the beauty of her client's pregnancy to the fun-loving connections within a family and everything in between. Resources shared in this episode:17 hatsBrooke Shaden Leanna Azzolini - podcast

Creating connection in family photos is Jodi Lynn’s superpower! She shares her thoughts and tips on capturing the emotions and stories of families in your sessions.Introduction (3:00)What does “creating living poetry through imagery” mean to you? (3:31)Creating real images and movements that showcase movement and showcase emotion. Tips for infusing your sessions with connection? (4:50)Cultivate connection with people in your own life, building in touch points throughout the process and then creating a safe space where they feel comfortable and relaxed.Dealing with  uncooperative Dads (5:56)Moving from a posed  style to creating art filled with connection in family photos (7:16)Learn and use prompts, remind clients of connections, and only show what you want to shoot.What is your favourite prompt to use to encourage connection in family photos? (8:52)Everybody get close and touching, closing eyes gently, and then envision yourself somewhere beautiful.How to capture motion in family photos (10:08)Make the motion! Give clients prompts to move, walk, hold hands, sway, etc.What is your favourite lens (11:29)How to scout for the best locations? (15:29)Ask the client what they envision, and whether there is a place that is special and meaningful.Do you use one location or multiple? (19:30)What to do when kids are uncooperative? (26:36)How important is styling for you sessions? (32:34)Styling makes mom feel relaxed, so I stay continually in touch about clothing choices. Favourite clothing stores for women and kids (35:15)Advice on finding your voice as an artist in posing, styling and editing (37:49)Do model calls and shoots just for you.What are you artistically curious about? (44:13)Discover more about Jodi Lynn BucklesWebsite:  www.jodi-lynnphotography.comFacebook: Jodi Lynn Photography Instagram:  @jodilynnphotography Bio: Jodi Lynn is a Family + Motherhood Photographer who is captivated by dreamy light, emotive connection and landscapes that move her soul. She is passionate about creating living poetry with her imagery and nothing fills her heart more than producing art that share unique, tangible stories of connection, beauty and absolute truth. Resources shared in this episode:Sun scout app.The Power Of A Niche With Paulina DuczmanBig Magic by Elizabeth Gilbert bookArtists Way bookWhere Jodi loves to shopStyle & SelectFree People - Spell and Gypsy Collective, Hazel and Folk, Bohemian Traders, ReclamationRylee and Cru, Finn and Vince, Zara, The Simple Folk

Today, Balance Coach Jenna touches on key elements in maintaining a work life balance as creatives, enabling us to truly show up as the best version of ourselves, both in business and our personal lives.Intro (2:02)Work life balance is especially hard for photographers who are also parents, as you are pulled in many directions.The power of giving yourself permission for a work life balance (2:52)Know that as a business owner, you have permission to do whatever you want, based on what you need and what you value.Walk away from the fear around saying no. When we say no to something we don’t want, we are simply saying yes to what we do want and making space for it in our lives.A mindshift for people-pleasers and mom-guilters (5:51)People pleasing is often disguised as serving clients, but question who you are really serving. When you say yes to something you’re not good at, or not committed to, you certainly are not serving your clients, or yourself, well.Does success have to be hard work? (8:23)Just because there is hard work that goes into success, it doesn’t mean that it can’t be fun and enjoyable. As long as you center your work around your core values, you can maintain a healthy work life balance.How do you define success for yourself? (10:44)It starts with self-awareness: knowing what drives you, and what are your core values. Use this as a lens to question whether what you’re doing is in line with your values.The struggle between being a business person and an artist (11:34)Business IS personal. If we run business in ways that aligns ourselves with core values, there is no struggle.What to do when you don’t have a work life balance and you’re tired (16:30)Stop and rest! Figure out your own capacities, recognize what you need to reset and make it happen for yourself.Does being busy define success? (19:38)Many people create busy work to feel successful. Let go of the idea that worth is based on productivity.How to overcome procrastination (21:24)First examine, and question deeply why you are procrastinating. Your answers may show that you need to make a change.When you are too scared to look at your profitability (27:40)Clarity is empowering, because you can then take control and be proactive. You need to figure out where it felt good to spend, and where it felt good to earn.The Top 3 time management tips (37:02)1. Block off time2. Create a dedicated workspace3. Touch tasks only onceMore info about the Bright Boss Academy (41:20)The academy is a hybrid program with both one-on-one coaching and mastermind group work.What are you artistically curious about? (43:42)How other people live – their routines, finances, etc.Discover more about Jenna HendersonWebsite: www.jennaclicks.com   Instagram: @jennahendersonphotoClubhouse: @jennahendersonBio: Jenna Henderson is a balance coach and photographer, with more than 15 years of experience in the photography industry.   Her superpowers are giving creative women permission to feel empowered within their business journey and helping them create a life of balance and peace. Jenna believes in validating creative careers and identities other than motherhood for women.  A Tennessee native, Jenna is a wife of 16 years and a mom to two young boys.Resources shared in this episode:Enneagram Personality TestBright Boss Academy

In today's solo episode I share with you the 10 lessons that I have learned over the years since getting started with newborn photography,  that have made the biggest changes in my business and my life.1. It takes time to get comfortable with babiesConfidence with anything requires practice and tenacity. If you keep practicing,  you will get it. 2. Invest in education & never stop The learning never stops, and happens mostly from the repeated failures, because no one was born a master. You just have to keep going and keep trying. 3. Get solid on your big WHY, and evaluate regularlyYour big why is that reason you are getting started with newborn photography in the first place, and frequently reevaluating is the fuel that keeps you going. 4. You are the boss - not your clientsLearning to create boundaries and say no to my clients was essential. A no to someone else wasn’t saying that I didn't like them. It was just saying yes to me.5. Charge what you are worth Crunch the numbers. Really look at your bottom line, and see whether you are as profitable as you should be, given what you put into your business. 6. Be mindful of the time & energy you give peopleIdentify and release the people who seems to suck the life out of you, people who, in stead of inspiring you, uplifting you and filling you with positive energy, leave you feeling drained, stressed, and demotivated.7. You don't need everythingYou can't shop your way to e a better for photographer. Poor posing, lighting & editing dressed up with pretty props, doesn't make it any better. Learning the skills will. 8. If you need help, ask for it Be kind to yourself. Be aware of what you can & can't do, what you want to do, and what success actually looks like for you. 9. You are not the photographer for everyone You get to choose the photography services that you want to offer. And you get to change and re-evaluate at any time.10. Don't compare yourself to strangers on the Internet Comparison truly is the thief of joy, especially when you're just getting started with newborn photography.BONUS TIP: There are Seasons of CreativityAll creatives have an ebb and flow to creativity…and you wont run out. Discover more about Lisa DiGeso and the Milky WayWebsite: www.themilkyway.ca Facebook: @photographyresourceFacebook Group: Learn the Art of Newborn and Family Photography - by The Milky WayInstagram: @milkywayfunYoutube: The Milky Way Bio: Lisa DiGeso is the owner of Milk & Honey Photography and founder of The Milky Way - a photographer’s resources.  Over the past 12 years, she’s photographed over 1,200 newborns and helped over 21,000 students through online classes +  retreats.Resources shared in this episode:Introducing…The Art & Soul Show Unlocking The Power Of A Creative Community That Benefits Everyone With Malia B The Art & Soul Academy 

Today we speak with photography marketing guru Sarah Petty about her goal of providing photographers with the toolkits, mindsets, and skillsets to take their photography business to the next level.Introduction (2:21)How to get over “I'm not good enough” (4:05)Reframe: In stead of focusing on how your photos aren’t technically as good as others, realize that what you are giving a client in the form of photos of their children is something precious. The fear of switching to product sales (7:07)Realize that product sales is not about selling, but about serving. It’s not that families don’t want products – our systems are just not set up to provide that service for them. Advice for photographers who are burnt out and want to give up (10:25)Give the boutique model a try. What do you have to lose. You can make unlimited amounts of money from just one session if you take really good care of people. What if you don’t get  enquiries? (14:22)If you’re unclear on your model, even the right marketing activities will not bring the right leads. Realize that clients are not problem-aware.  Educate those people who have never thought of putting big pieces of art on their walls.How to deal with price negotiators  (19:11)In the absence of value, price is an issue. Get on the phone, and let people know what makes you different. Thoughts on mini-sessions (21:43)Overcoming the “my family is not complete” objection to artwork (24:48)Use the “Feel, Felt, Found” method:I understand how you feel. Other customers have felt the same. What we have found, is that most people don’t swap out images, they add more.When you are getting enquiries, but not booking them  (26:10)You may just be missing the selling skillset. Photography marketing is to make the phone ring, selling is the skill to book them. Follow the 7 B’s of Booking:1. Be optimistic2. Build rapport3. Be inquisitive and find affinity 4. Bring up what makes you different5. Believe in your prices6. Break down objections 7. Book consultationHow to price boutique photography without comparing to others (31:52)Budgeting advice to not overspend  (35:06)Ask yourself whether it is going to make you money. How to balance a business brain and an artist brain (38:20)The Go Boutique event, a  peek into the  swag box, and news about 5 scholarships available to listeners. (41:16) Discover more about  Sarah PettyWebsite: Joy Of Marketing Website: Go Boutique LiveFacebook: @thejoyofmarketing Pinterest: Joy Of MarketingInstagram: @Sarah.PettyPodcast: Joy Of MarketingBio: Sarah is a highly-acclaimed marketing speaker, best- selling marketing author of ‘‘Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth,’ MBA and photography marketing teacher who has inspired thousands of boutique photography business owners to use beautiful marketing to take their business to the next level. Resources shared in this episode:Sandy Puchttps://www.goboutiquelive.com/scholarship

What is your big why as a photographer?In today’s episode we speak to Denise Urness, who started her journey as a newborn photographer as a Milky Way student, and has now come full circle by returning as a teacher.She is solid on her big why as a photographer, and encourages us all to evaluate the reasons we do what we do, and to discover what it is that gives us energy to keep going even in those hard times.Introduction to Denise, her family and her why as a photographer (1:58)Being a newborn photographer allows you to be part of that magical experience, the special energy, and the high that parents are on when they first have a baby … and to then have that over and over.The therapeutic nature of newborn sessions (5:28)How long does it take to gain confidence? (6:58) It can take a year or two to feel that you’re finally knowing what you’re doing. When you’re just starting out, you’re literally thinking of every single part of a session. Tricks to get toddlers to cooperate in sessions (9:31)You have to consider the huge life change that toddlers have just experienced, and realize that they may be struggling to figure out where they belong in the new family dynamic. So it’s important to make accommodations for them to succeed. When they enter the studio, don't fawn over the newborn, give the toddler space to observe you and your energy. Music, and a big basket of toys right at the entrance will help them feel more at ease.Favourite newborn pose (17:20)The bum-up pose is a favourite because it is so classic and timeless. It is also very comfortable and most babies will settle into that pose.When a session goes sideways (18:00)The first step is to always review your checklist – is the studio warm, are you calm, is mom calm, is baby hungry, is baby gassy, etc. If nothing is wrong, simply wrap baby and carry on with the session!Often, you can do an entire gallery worth of wrapped and awake shots, and then after baby feeds and falls asleep, you can attempt a beanbag flow with no pressure.When babies refuse to sleep (20:32)If baby is having a really hard time, perhaps because of colic or feeding issues,  assure the parents that it is normal, and not their fault. Check your own energy - babies will pick up on any negative energy.If parents are willing to wait, the session can simply go on as long as needed, but if not, there is the option to reschedule.How big is an average newborn gallery? (27:48)Your most memorable session (29:25)Advice for the new newborn photographer (31:03)Learn something new every day, no matter how big or small. In a year, that’s 365 new things that you’ve learned towards your craft.Do model calls, and actually watch your training videos with a model baby right there – you don’t have to memorize everything and pretend like you know it all. It’s not shameful to look new when you’re new.When things go wrong, you’re not failing, you’re learning. What are you creatively curious about (39:49)Discover more about Denise UrnessWebsite & Presets: http://www.appleseedphotography.ca Facebook: @AppleseedPhotographyLtdFacebook Group: Inspired by Newborn Photography (Appleseed Photography/Olive & Lace)Instagram: @appleseedphotographynewbornsResources shared in this episode:2021 {online} Newborn Retreat

“Do unto others as you would want done to yourself … but take it up a notch.”This approach to her luxury fine art studio portraiture has ensured Joanna Booth’s clients walk away with museum quality works of art, allowing them to remember their strength, grace, and confidence during poignant life experiences.The Story behind Sanguine Portraiture (3:11)The journey to find your own artistic niche (4:44) The process of getting featured  in Vogue Italia (6:29)The secret ingredient to extracting the beauty, strength and power in subjects (9:49)Joanna doesn’t like working with models, much preferring her own direction with the client to dictate how they move. It's often the images taken in between poses that become the iconic ones.Editing: pre-planned or evolving? (13:57)Joanna starts by knowing what she wants an image to look like overall. A set is preplanned, but the session unfolds as it happens. Editing the first image in a series will typically take 3-5 hours.How to position your brand as a luxury fine art experience (18:51) With a love language of gifts, Joanna's luxury experience currently includes clients' favourite foods in the studio, wine, champagne, gift bags, etc.How can photographers define their niche  (25:53) Do what you love and brings you joy. It is not uncommon to get bored creatively – in that case, simply add a new challenge for yourself. The dream photoshoot … (28:50)The mindset shift required to establish yourself as a luxury brand (31:58) You need to full understand your own value. Everything in your business has to match this luxury style.  Don’t just provide luxury – make your clients FEEL a certain way. The team needed to create a luxury fine art experience (36: 27)The evolution of luxury fine art as a maternity style (38:10)Joanna was inspired by the thrown fabric style of Lola Melani, but evolved her own style to draped fabrics, especially those weighted, heavier fabrics that create form.Discover more about Joanna BoothWebsite: www.sanguineportraiture.comFacebook: @sanguineportraitureInstagram: @sanguineportraiture Bio: Joanna has won several silver awards in several prestigious world-renowned image competitions. She has achieved her associate photographer accreditation for both WPPI and PM and is working towards a master photographer designation. Her work has been featuredover 20 times in Vogue Italia, and can be seen in online magazines and articles from all over the world. In addition, Joanna has taught on the Tomaiya Colvin Education platform and has been interviewed by several leading industry icons. Resources shared in this episode:Vogue ItaliaActions: Erin TolePureTotally RadMusea LabLola MelaniAnnie MitovaTiffany's2021 {online} Newborn Retreat