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The Animalz Content Marketing Podcast
53 minutes | 6 days ago
Content Marketing Benchmark Report 2020
Mentioned in This Episode: The Animalz Content Marketing Benchmark Report 2020 Read the deck that accompanied the webinar Visit Superpath
28 minutes | 20 days ago
Diversity, Equity and Inclusion: One Content Team’s Journey
Mentioned in the Episode Storyblocks Storyblocks’ Re:Stock Campaign Seeks To Boost Diverse Stock Content Follow Sydney: Twitter LinkedIn Follow Haley: Twitter LinkedIn
43 minutes | 2 months ago
How to Become a Thought Leader
Mentioned in the Episode Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly? a16z Podcast: Earned Secrets Follow Katie and Ryan Follow Katie on Twitter Follow Ryan on Twitter
40 minutes | 4 months ago
Content Q&A #1
Share your questions via Google Form 5 Content Marketing Strategies for Niche B2B Industries Follow Devin on Twitter Follow Ryan on Twitter
25 minutes | 4 months ago
GPT-3 and the Future of Content Marketing
Mentioned in the Episode Titles and URLs written by GPT-3 Tweetstorm partially authored by GPT-3 Creative writing authored by GPT-3 Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out OpenAI GPT-3 waitlist Follow Andrew and Ryan Follow Ryan on Twitter Follow Andrew on Twitter
36 minutes | 4 months ago
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19
Visit Adventure Cats Follow Laura on Twitter Follow Ryan on Twitter
40 minutes | 5 months ago
Auditing the Animalz Blog: What Works and What Doesn’t
Learn more about content audits for your content and website Revive, our free tool for finding content that needs refreshing Follow Ryan on Twitter Follow Andrew on Twitter
41 minutes | 5 months ago
The Animalz Principles of Quality
Follow Devin on Twitter Follow Ryan on Twitter
38 minutes | 5 months ago
EdTech Content Marketing
Follow Cassie on Twitter Follow Stephanie on Twitter
53 minutes | 6 months ago
What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti
Show Links Explore Parse.ly Follow Andrew on Twitter Read more about Library vs Publication
42 minutes | 6 months ago
Category Creation with SaaStock's Emily Byford
Show Links SaaStock Remote, June 10th - 11th (Get 20% off with discount code ANIMALZ-20) Follow Emily on Twitter Emily's reflections on category creation
54 minutes | 7 months ago
How the Degreed Marketing Team Is Adapting to a New Normal
The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the right. Degreed's head of content and comms Sarah Danzl and managing editor Bella Lazzareschi joined us to talk about the importance of a diversified marketing plan, the role of PR during a crisis and how the best marketing is empathic.
12 minutes | 7 months ago
We're launching a new product!
In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team. We explain what it is, who it's for and why now. We also talk through some of the behind-the-scenes of putting this together. Enjoy!
59 minutes | 7 months ago
How to Launch a Content Program in a Crisis (Joei Chan Interview)
Are you rethinking your content strategy right now? So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis and is now launching a new content program right in the midst of it. In this episode, Devin and I interview her about the experience, plans, goals, resources and constraints.
34 minutes | 8 months ago
Customer Retention When It Really Matter [Live Show]
In an environment where acquisition of new customers is very challenging for most business, retention is extremely important. In this episode, Jimmy and Devin talk about what we're doing to retain our customers, and what our customers are doing to retain their customers.
42 minutes | 8 months ago
Content During a Crisis [Live Show]
In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we're seeing our own customers experiencing and take questions from the group. Check the show notes for links, snippets and the video.
3 minutes | 8 months ago
Join us for a LIVE podcast on Wednesday!
Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live questions. If you'd like to submit a question, just send to firstname.lastname@example.org. Register here: https://zoom.us/webinar/register/WN_rgucukfsTmuP3t6qTSMrvQ
28 minutes | 8 months ago
How to Ween Off Paid Traffic
This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?" It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about: * How to keep content very lean for better and faster results * The difference between B2B and B2C marketing * Our experience helping customers make this transition If you have feedback, comments or suggestions, reach out at email@example.com.
27 minutes | 9 months ago
The Inputs Required to Create a Content Strategy
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The competition * The literature Once you have this information, you can create a strategy that suits the company's business needs.
7 minutes | 9 months ago
A Bottom of the Funnel Content Tactic
In this (very) quick episode, Jimmy talks about why so many blogs don't generate leads and talks about how to address that problem. This advice won't disrupt your entire strategy—instead, you might consider a few small changes to help you drive more revenue with content.
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