#003: The future of social media and influencer marketing - Detch Singh from Hypetap
Detch Singh (@detchsingh) is the co-founder and co-CEO of Hypetap, a social influencer marketing platform. Hypetap's goal is to create a marketplace for brands, agencies, influencers and talent managers and over the past 3 years, Hypetap has achieved some great success helping to build and execute brand campaigns for some of the world's biggest brands including Google, Trip Advisor, Nestle, Disney and Uber. You can check out some of the other brands that Hypetap has worked with on their website. I first met Detch back in our university days, and watching him make his transition from the corporate world to the startup world has been both inspiring and exciting. In this episode, we explore: What happened to Detch when he left the corporate world to pursue a startup His 2 key pieces of advice for ANYONE wanting to create a startup How he thinks media consumption is changing in the near future How Hypetap has reached over 300 million consumers through their brand campaigns The role of social media influencers in the new media landscape And much more! If you’re a brand wanting to engage with your market or you are an influencer looking to team up with some exciting brands then I recommend that you check out Hypetap’s website. You can also check out a free tool that they built that measures user influence on instagram. I had a blast talking to Detch and there’s definitely some gems in what he has to say so please enjoy this conversation with Detch Singh. --- Show notes and links for this episode can be found at www.theaopodcast.com Music: "Solarplex" by Birocratic (http://birocratic.lnk.to/allYL)