17 minutes | Feb 21st 2017

#8 - Perfecting Pitches Using Document Data with Russ Heddleston of DocSend

When you send a document to someone, odds are you aren't sure whether they opened it, let alone how long they spent reading it, or who they may have shared it with. Yet, when it comes to closing a deal, raising money, or recruiting, that data makes all the difference. Russ Heddleston, Co-founder and CEO of DocSend, shares how closing this gap around how people interact with documents and files helps everyone—salespeople, marketers, recruiters, anyone sending content anywhere—hone pitches, reach their goals, and simply communicate better in business. Read more at blog.heapanalytics.com