Created with Sketch.
The Amplify Show
33 minutes | Jul 13, 2021
46: Creating Systems for Success With Kate Erickson
Today on the show I’m talking with Kate Erickson, one half of the duo behind the Entrepreneurs On Fire Podcast with John Lee Dumas and host of her own show, Kate’s Take. Kate runs all of the systems and processes behind Entrepreneurs on Fire and gives us an inside view of what those processes look like. I love learning how entrepreneurs have set up their multi-million dollar businesses for success. Kate and John are two entrepreneurs who aren’t running themselves ragged with their business, all because of automation and setting up processes and systems that set them up for success. Kate offers her five main steps to set up systems, and we talk about where you should begin if you’ve already set up your business and want to remove yourself from some of the day-to-day and find more freedom. If you enjoyed today’s episode, I'd love if you share on social and tag me @emilyrichett! And don’t forget to check out Kate’s podcast for more about creating systems and processes that will set your business up for success. Topics discussed: [3:00] Kate’s role in Entrepreneurs on Fire & what prompted her new podcast [6:30] Five steps to set up systems in your business [12:00] Kate’s typical day and morning routine [15:00] How Kate relies on delegation and automation [22:00] The #1 thing to focus on to step out of your business [30:00] What’s next for Kate and Entrepreneurs on Fire Connect with Kate: Website Instagram Kate’s Take Connect with me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-46
21 minutes | Jun 25, 2021
45: Planning for Maternity Leave and Time Off From Biz for Mom Entrepreneurs
Hi everyone - I’m back! I had to break my weekly podcast streak this year (I was SO proud of it!) but for very good reason-- I welcomed another baby girl on April 21st, Mae Elizabeth, and she is just an absolute dream! In this episode, I share all about planning for a maternity leave while being a mom business owner - what worked, what didn't, and what I've learned doing this a few times now. I know for me it's always been very helpful to learn how other mom entrepreneurs prepare their businesses and home for a maternity leave and really, it's helpful for anytime you want to just take a break from business or a vacation. In my last episode, I talked a bit about the waiting game and how I became SUPER productive in nesting mode. I completely redesigned my website at emilyrichett.com, as well as The AMPLIFY Show’s site, theamplifyshow.com. I also redesigned and did a complete overhaul of my DIY PR program/mastermind (also called AMPLIFY). Had I known I was going to be a week overdue, I’m not sure I would have done all of that- I experienced some supercharged energy by not knowing how much time I would have, which is a pretty cool thing to experience. Every day ends up feeling like the Friday before vacation! If you want to hear all about the labor, delivery, and Mae's birth story, I shared a bit of that over on my blog - a little something for my sentimental mama friends! But now we'll dive right into the planning, strategies, and all the kind of stuff you've come to expect here at AMPLIFY. Having a baby and the initial postpartum stage that follows is challenging- no going around it. This has been the best and easiest in many ways and also, the hardest in other ways. On one hand, my business and my family were simply in better places to welcome another baby. My two daughters were 4 (nearly 5) and 6 -much easier to manage than 2 under 2 like before- and my husband and I are becoming pros at changing diapers in our sleep! My business is 8.5 years old and I have more support and systems than I had previously. On the other hand, there were some unexpected events that made this maternity leave more challenging- the physical recovery was a bit harder this time (ahem, "advanced maternal age"), I received some tough family news that had us traveling just a couple weeks postpartum, while at the same time one of my team members put in her two weeks notice which meant I had to dive into that transition and finding a replacement. Was this the ideal, hands-off maternity leave I had planned for and expected? Nope. Was it as "checked out" as a typical maternity leave if I had a regular job? Hardly. But as entrepreneurs, this is the life we have signed up for, right? We are ready to accept that nothing in life is promised- or even promised to be easy. We are always ready to figure things out when obstacles arise. This is what we do. We figure. things. out. Moms in general are amazing at this- it's a superpower we share. It's how we multi-task the many things our families and children need from us to run a smooth household (on good days!). I really felt that God-given mother energy during the challenging times of my labor and through postpartum and I have to give credit to that first. And for the rest, I'll share that below and with a deeper dive in today's episode- so please listen and I'd love your feedback if you've taken an entrepreneur maternity leave- or an extended time away from your business. 1- PRAY FOR THE BEST, PREPARE FOR THE WORST You get about 40 weeks to prepare before having a baby. There is so much we can't control but leverage the things you can prepare for in advance Pray for the best, but prepare for the "worst case scenario" - of course we hope our baby will be a great sleeper and that our recovery will be a breeze. But just assume you're going to have a colicky little babe and need extra TLC for yourself too. You'll be so glad you have the supplies and support set up in advance if needed. 2- PAUSE, AUTOMATE & DELEGATE + THE “POST-BABY LIST” What can you pause for a while? You typically can't do everything so just be OK with eliminating. Automate or delegate the rest - this is true for at home and in business. Think about all the things you could put on auto-shipping for home supplies, a cleaning or meal delivery service - and things in business that can be automated or delegated out to someone else for a while. Create a "post-baby" list and brain dump all the things you have coming up in the next 3 months after baby that need to get done or that you don't want to forget. Paying invoices or remembering to cancel a subscription are good things to add to the list so you can free up mental space to just relax and focus on baby and recovery. 3- PLAN FOR MORE SUPPORT THAN YOU NEED Similar to planning for the worst-case scenario, it's helpful to assume you may need a lot of help (even if you don't end up needing it!). I hired a postpartum doula to help at home so we would have an extra set of hands to help in every aspect of transitioning to life with another baby- she was so great and jumped in to help with everything from burping the baby and bringing her to me for feedings if I was napping, to dishes, laundry and tidying the house. Have extra support ready for your team or business. I should have prepared more in this area and in hindsight, I would have hired a couple extra publicists and had them ready to dive into some projects as needed. Next week on The AMPLIFY Show, I’m going to share how to handle challenging situations and unexpected events. I also have some exciting interviews coming up with authors and coaches to help you amplify your business and your life, so stay tuned! If this episode resonated with you, I'd love to hear about it. Connect with me over on Instagram (@emilyrichett) and let me know- how do you prepare for taking time away from business- especially maternity leave! Connect with me: Website Instagram Facebook This episode first appeared at https://emilyrichett.com/episode-45
11 minutes | Apr 12, 2021
44: 5 Reasons to Create a Digital Product or Course
Well, I’m still waiting on baby #3 to arrive, so I decided to “birth” one more podcast episode before I take a short break from the show for maternity leave! Today I’m talking about why you should create a digital product or course. This episode applies if you have a service-based business like I do, if you’re a doctor or consultant, or even if you own a local, brick and mortar business. Obviously, the online space for business has grown immensely this past year. People are more comfortable than ever handing over their money to learn from someone online. So the opportunity to sell your knowledge and expertise in the form of an online product or course is huge. About 4 years ago, I launched my first online program, Amplify. I just recently revamped the entire program, which you can hear more about in my previous episode about how to stop procrastinating and get stuff done. Redoing my own course reminded me what a powerful tool online programs can be for entrepreneurs, so tune in for my top 5 reasons to launch an online product or course. Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-44
19 minutes | Mar 31, 2021
43: How To Quit Procrastinating And Get Stuff Done
We all have those things that are on our to-do list that get carried over week to week to week, or into the month, or even into the next year. In today’s episode, I’m sharing all about how to finally stop procrastinating on those things and how to GET STUFF DONE! You know the saying, “if you want something done, ask a busy person to do it?” Well, I think you could also say “if you want something done, ask a pregnant woman to do it!” I’m just a couple weeks out from my due date with baby #3 (not to mention I’ve been anticipating an early labor for a couple weeks now), add to that spring cleaning season… and these nesting vibes are out of this world! I’m going to share this kind of funny example for you but obviously, I don’t recommend getting pregnant in order to be productive - while effective, it’s not exactly the easiest way to get things done. So tune in and I’ll share my 3 tips (technically 4 tips) to finally stop putting things off and instead, getting things done. And if this was helpful, please share it with someone else who could use this advice and tag me @emilyrichett so I can cheer you on! I really appreciate the support and wish you the best in tackling those big projects. Connect with me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-43.
17 minutes | Mar 19, 2021
42: Harnessing the Power of Your Anxiety with Dr. Chloe Carmichael
If you’re a high performer, and I’m guessing you are, you’ve probably achieved a good amount of success but still find yourself feeling a sense of lack, or unhappiness. If so, then this episode is for you. Today I’m talking with Dr. Chloe Carmichael, the author of the new book (out this month) called Nervous Energy: Harness the Power of Your Anxiety. She holds a doctorate in Clinical Psychology from Long Island University, and her practice focuses on stress management, relationship issues, and self-esteem. We talk about how I’ve always felt nervous energy has been a big helper in my life and in my career. But as I’ve gotten older, and definitely in becoming a mom, I can see the downside and even just habitual patterns of nervous energy that aren’t the healthiest. I never really considered how to best harness that so-called nervous energy and anxiety and to funnel it in a better way, and that’s what Dr. Chloe and I talk about it in the episode. She offers some simple tactics that you can implement right away, like her concept of “worry time” or the “to-do list with emotions.” All of this is a big focus of her book, which you can grab at nervousenergybook.com. Topics discussed: The purpose of anxiety Chloe’s thought replacement technique How to implement “worry time” To-do list with emotions How to use breathing techniques to increase mindfulness & metacognition Connect with Dr. Chloe: Website Book Twitter Connect with me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-42.
18 minutes | Mar 11, 2021
41: Motherhood, Purpose, & Inventing Diapertainment with Missy Narula
My guest on the show today is the founder and CEO of Exhale Parent, a company focused on legal and financial tools for new parents. Missy Narula is also the inventor behind Diapertainment and one of my clients with HAPPY PR. We recently did publicity for Diapertainment, her innovative parenting solution for squirmy diaper changes. We chat about the juggle with home and work that moms have had during Covid, creating a physical product to solve a simple, everyday problem that parents deal with, and the biggest thing that holds entrepreneurs back from launching. Tune in for valuable tips from Missy about parental leave, her journey from McDonald’s to the ivy league and fancy jobs, and why she eventually left those to follow her purpose. As always, if you liked this episode let me know over on Instagram, and don't forget to subscribe and leave a review! Topics discussed: Parents make great entrepreneurs – we see the problems to solve first-hand Diapertainment is not about screen time; it’s about safety Parents need to stop judging each other – we are all just doing our best! The biggest thing that holds entrepreneurs back from launching Connect with Missy: Exhale Parent Diapertainment Instagram Connect with me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-41.
24 minutes | Mar 5, 2021
40: The Common Path To Uncommon Success With John Lee Dumas of Entrepreneurs on Fire
Today on the show I’m talking with John Lee Dumas, the award winning host of Entrepreneurs on Fire. I’ve had JLD on the show before, and I’ve been on his podcast. I call JLD the godfather of podcasting because he was one of the first to really focus on the entrepreneur niche in podcasts. Today John and I talk about his newest book The Common Path to Uncommon Success. As someone who has interviewed thousands of high-achievers, you can bet he’s learned a few things about carving the uncommon path. I always enjoy his perspective-- it reminds me of my background as a news reporter, when I interviewed more than 6,000 people doing great things. You do learn a ton from others when you have that opportunity. So JLD put his lessons and strategies into a book as a roadmap for the rest of us. He also has some incredible bonuses if you pre-order at UncommonSuccessBook.com. Topics discussed: How people have been lied to by the 'experts' in the online business world What do we really want to achieve? 17-step roadmap to financial freedom and fulfillment JLD’s new book, The Common Path to Uncommon Success Connect with JLD: Website Instagram Pre-order the book Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-40.
21 minutes | Feb 24, 2021
39: The Business Value of Community with Katya Libin
Today I’m talking with Katya Libin, the CEO and co-founder of HeyMama and one of the Center for Women & Wealth's 20 most inspiring women to watch out for in 2020. HeyMama is a private online community of entrepreneurial and working moms from around the globe. Katya talks about how she started HeyMama, her background and moving to the US when she was 3, and we talk about the importance of community- both in business and personally. I’m excited to be hosting a workshop for the HeyMama community next week all about how to get featured in the media. They offer great virtual workshops like that but also in-person events and connection. Overall, this group is a great place to be if you’re a working mom. Tune in for Katya’s code to get $50 off a HeyMama membership, and learn more over at HeyMama.co. You can also register for my workshop happening next week at howtogetfeaturedinforbes.splashthat.com. Topics discussed: Why community is vital to business What to look for when forming/finding your community How to leverage your community Connect with Katya: Website Instagram HeyMama’s Instagram Connect with me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-39.
20 minutes | Feb 17, 2021
38: Pregnancy, COVID & Business with Gold Coast Doulas
It’s hard to believe it’s been nearly a year since I took my business, HAPPY PR, all remote. Like so many other businesses, our in-person team started working from home, and we’ve decided to stay that way. Today I’m diving more into the transition of running an in-person, service-based business to an online business model and how you can optimize it for success. Switching from an in-person business model to online isn’t just a matter of throwing a couple widgets on your website. Not only do you have to think about how to create this new product that is available online, but you also have to consider lead generation, pivot your marketing efforts, and determine what tech you need to reach people online. If you’ve never built a funnel or don’t know what a funnel is, well, that’s going to be an even bigger learning curve. In this episode, I’m interviewing Kristin and Alyssa of Gold Coast Doulas, a successful doula agency here in Michigan, about how their business has been impacted by the pandemic and how they’re adapting to an online business model. I’ve been working with them since late last year to help them leverage all of their expertise and experience and to take it from something that used to be only available locally to a product that can now impact women and families worldwide. I thought it would be great to chat with them about this experience, and it may be helpful for you if you’re really starting to lean into online business or just looking at your business in a new light. If you’re pregnant or know someone who is expecting, share this episode with them and send them over to www.thebecomingcourse.com so they can get Kristin and Alyssa’s free guide to navigating pregnancy, birth and early parenting during a pandemic, and they can sign up for a free virtual workshop coming up next week. Topics Discussed: How the in-person service agency, Gold Coast Doulas, pivoted during the pandemic to start offering virtual services Working with Emily and HAPPY PR to build an online business model that included marketing/lead generation, webinars, and an online program called The Becoming Course Get the free guide on pregnancy during a pandemic and sign-up to save a spot in a free virtual workshop at www.thebecomingcourse.com Connect with Gold Coast Doulas: Website Instagram Facebook Connect with Me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-38.
19 minutes | Feb 11, 2021
37: Stay Visible Online While Being Present in Life
In today’s episode, I’m talking about the fine balance in being visible online while still being present in LIFE. As an entrepreneur, being visible online and having a brand presence on social media is important. At the same time, social media and attachment to our devices are changing the way we live, think, and feel. They’re distracting us from living present, mindful lives. As a mom who has been home with kids more this past year, it’s become extra difficult to find balance. When I started embarking on this journey for simplicity (both in life and online), I kept getting stuck at this big question: How do we stay visible and connected without giving up our peace of mind and being a slave to our addicting devices? In today’s episode, I’ll tackle this question and share some of the strategies I’m using to find digital balance in life and work. Topics Discussed: Why I finally ditched my social media apps 3 strategies to stay visible without losing your freedom, presence, and sanity The benefits + downsides to spending less time online Tools to leverage an online presence without giving it your time Connect with Me: Website Instagram Facebook This episode first appeared at www.emilyrichett.com/episode-37
8 minutes | Feb 3, 2021
36: Finding Freedom with Social Detox, Digital Minimalism & Vacation
When this episode goes live, I’ll be in the middle of my longest “unplugged” vacation yet. Unplugged for me means not traveling with a laptop or having to work more than a few check-ins here & there. While I do keep an eye on emails, I don’t feel the need to respond to anything that is not urgent. Other than checking in with my team occasionally, I don’t have any obligations other than enjoying time with my family, resting, reading, and giving my mind space to freely think without an agenda. So, I suppose it’s not 100 percent unplugged, but I don’t really strive to have zero digital connection, more to limit any unnecessary connection. It has taken me 8 years to take a 10-day unplugged vacation and I truly think I could have done it a lot sooner, but I was missing one crucial element: the absolute desire to just do it! If I’m honest with myself, my ego and false belief that I “needed” to be working and my desire to be in control and constantly striving were probably holding me back most. Another element that needed to change was my personal digital attachment. What good is unplugging from work only to mindlessly scroll Instagram or refresh my apps multiple times an hour? I didn’t want the temptation to get ahead on work or to get too productive, so I deleted the apps off my phone & left my computer behind. In today’s episode, I’m sharing three books that have helped me recognize my unhealthy habits and detox from social media (even when I was kidding myself that it was “all for work”), over-working, and under-resting! I also talk a bit about how I’m managing to still stay visible online without doing much personal social media, including how I utilize a “social media phone” and have limited batched times when I go online. I am always searching for ways to create more ease and freedom while juggling motherhood and business. What better time than a vacation to put some of these mindful strategies to the test? Be sure to check back as I’ll share next week more about what worked and what didn’t as I venture into this digital minimalism journey. Resources Mentioned: Break the Twitch: A Practical Guide To Minimalism, Intentional Living & Doing More Of What Matters by Anthony Ongaro Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport Hands Free Life: Nine Habits for Overcoming Distraction, Living Better, and Loving More by Rachel Macy Stafford Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-36.
16 minutes | Jan 27, 2021
35: Create More Happiness by Asking These Three Questions
We’re finishing up the first month of the new year, which is always a great time to reflect on annual goals or resolutions. But today, I’m going to take a micro-approach to goal setting. It’s great to keep your big annual goals in mind, but these get far more attention and glory than small habits and changes. I’m believing more and more that it’s the daily stresses and joys that ultimately impact our lives, even more than the big, lofty goals. I created a monthly review process last year- really from a place of desperation. It ended up giving me so much clarity and made such a profound impact in my life and I’m excited to share it with you today. It involves asking yourself 3 questions. The magic is in tackling each month and figuring out the things that truly bring stress and happiness to your days and how to let go of one (stress), to create more space for the other (happiness). It creates a clear roadmap forward for the next month. Unlike assessing your annual goal that may not really change much over the course of a year, this will help you re-assess your life and all those little factors that DO change month to month. Heck, when the weather changes, the amount of stress and happiness in my life changes (if you’ve lived through a brutal Michigan winter or the beauty of a Michigan summer, you know what I mean!). So it only makes sense to tackle this monthly instead of only focusing on those big, annual goals. If you try my monthly review strategy, I'd love to hear about how it goes! Just tag me on Instagram @EmilyRichett. Topics discussed: [1:45] How I came up with my monthly review strategy [2:40] The three questions to ask yourself to clear mental roadblocks and build momentum [10:15] How to get actionable [13:40] Bonus monthly review tip - the fourth question to ask yourself Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-35.
22 minutes | Jan 21, 2021
34: Plan Your Week Using Monday Hour One With Lauren Cash From The Life Coach School
If you’re looking for a more efficient way to get all of your ideas and to-dos out of your head and into a streamlined plan, then today’s podcast is for you. I’m interviewing Lauren Cash, the co-founder of “Monday Hour One.” I first learned about this planning strategy from the Life Coach School with Brooke Castillo, and I’m always interested in trying new ways to develop efficiencies in my daily and weekly planning to better juggle all the things in business, motherhood, and life. What I love most about Monday Hour One is that it forces you to get everything out of your head and into your calendar. Once you do that, I find it’s really freeing to not have to worry about it again because you know you’ve already carved out time for it. You calendar everything- not just your important appointments. You literally carve out time for everything that matters to you, including your free time and self-care. It can feel tedious at first, but it does really give you a lot of freedom. I’m still tweaking this process for myself a bit, but overall, I’m liking it. Listen for more from Lauren on how to structure your calendar and plan your life. And like always, if you enjoy this interview, please screenshot, share, and tag me on Instagram! “Slow down to strategize, to then eventually speed up and be more effective and get the results that you want to get in your life." -Lauren Cash Resources Mentioned: Life Coach School with Brooke Castillo Monday Hour One The Effective Entrepreneur Podcast Cal Newport’s Deep Work Topics discussed: [2:40] Coming up with Monday Hour One [4:55] How it works [6:30] “The anatomy of a calendar” [9:00] The benefits of digital planning [11:30] Shifting your mindset around your calendar [15:45] How to plan for the unexpected [18:15] Finding the calendar strategy that works best for you Connect with Lauren: Website Instagram Podcast Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-34
20 minutes | Jan 15, 2021
33: The Success-Energy Equation & Creating the Life You Want with Michelle Cederberg
It’s going on three weeks into the new year, and I want to remind you that no matter what you started the year with, it’s not too late to start over or hop back on the train. This is your little new year’s pep talk because statistically, this is where people start falling off those goals and start letting the mundane of a new year settle in. So that’s your reminder. Keep at it; keep pursuing your goals! Today, to help you keep going, I have an interview with Michelle Cederberg, professional speaker and best-selling author of The Success-Energy Equation. Michelle has a background in psychology and kinesiology, and her book is all about finding clarity among distractions and the science behind common sense success strategies. Take a listen, and find Michelle’s new book at Successenergybook.com. “Reframe to what’s possible. Instead of saying it can’t be done, ask, ‘how might it?’” -Michelle Cederberg Topics discussed in this episode: [1:00] My thoughts on staying “on track” and getting clarity in the new year [4:15] How energy relates to success (1.5 mins after interview starts) [5:45] Steps to finding your energy [9:20] How autopilot gets in the way of what you want [13:30] Rethink how you pursue your goals [15:15] The four Rs Connect with Michelle: Website Book Twitter Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-33.
13 minutes | Jan 6, 2021
32: Goals, Habits & journaling for the New Year
Happy New Year! I don’t know about you, but there is something about a fresh start that really motivates me. Typically I’m a big “January 1” starter of new goals or resolutions, but this year feels different. Mid-last year in 2020 I started focusing on creating habits- daily routines and tasks that challenged me and made me a stronger person- both mentally and physically. I started tracking these habits on a daily basis and it had a profound impact on my life. So this year, as January 1 approached, I didn’t feel a big need to proclaim a major goal or resolution. Instead, I felt a strong desire to double down on my habit tracking and to renew a few routines that fell to the wayside over the holidays. A looming due date with another baby is also keeping me motivated! The only real “goal setting” I’m doing has to do with strategy planning and overall business goals for 2021. Today, I’m going to share how I tackle goals, habits, and journaling that has brought me a lot of freedom and clarity this past year. These sound like simple techniques- and they are. But the magic is in doing them consistently. I’ve had some periods of time over the past 8 months where I’ve slacked and started to feel so good that I decided I didn’t need to necessarily track my habits daily or do the daily “Big 3” or monthly clarity journaling prompts. And every time, I’ve felt the pressure or stress start to come back. So, let’s get to it! Have a happy, healthy & habit-rich new year, friends! PS- If you found this advice valuable, I’d appreciate so much if you screenshot the episode and share it on social (tag me @emilyrichett) - it’s the only way I can really spread the word to more people and to help the show grow. Resources Mentioned: Atomic Habits by James Clear Monday Hour One The Miracle Morning by Hal Elrod High Performance Habits by Brendon Burchard Topics discussed: [0:50] How I started implementing habits instead of resolutions [3:40] Specific healthy habits I started doing and tracking before the new year [7:35] The daily planning strategy that makes a difference for me [10:50] Setting intentions with focus words Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-32
20 minutes | Dec 29, 2020
31: 2020 Year Recap & My Top 10 Books & Resources that Impacted Business & Life
Happy almost new year! In today’s episode, I’m taking a look back at the epic year of 2020 and all the twists, turns, failures, and achievements. The first 10 minutes or so, I share a look back at the year that started with earning a “2 Comma Club” award at Funnel Hacking Live for earning more than one million dollars in one of our funnels. And then, spoiler alert, just a couple months later, our monthly recurring revenue was wiped out 80% during COVID shutdowns. I talk about the breakdown and rebuild of my agency as well as a lot of personal challenges and growth that happened throughout the year. “This was supposed to be a milestone year and one I worked hard for, but at the end of the day, none of the reward or success is owed to me. If I wanted to have something left, I knew I needed to let it go.” Then, I share 10 of the authors, podcasters, and resources that were invaluable to me and my business during 2020. I hope some of these books, podcasts, resources, and strategies are helpful. If you find one that makes a positive impact for you in the new year, I’d love to know about it. Thanks for listening to today’s episode. I’m really grateful you’re here and I’m looking forward to the new year. Resources Mentioned: The Momentum Podcast - Alex Charfen High Performance Habits - Brendon Burchard 2 week free trial - ClickFunnels Traffic Secrets Book - Russell Brunson Meditations - Marcus Aurelius The Art Of Living - Epictetus The Daily Stoic Podcast - Ryan Holiday A Guide to the Good Life: The Ancient Art of Stoic Joy - William Irvine On Desire - Why We Want What We Want - William Irvine The Subtle Art of Not Giving A F*ck - Mark Manson Habit Tracking Journal Erin Condren Planners Honorable mention- I forgot to include this one in the podcast but it deserves a mention here: Tom Bilyeu’s Podcast, Impact Theory. I saw Tom speak in January and was really inspired by his mindset. I binged this podcast early in the year and revisited it often. Topics discussed in this episode: [1:15] Reflecting on the start of 2020 [5:15] Why I struggled with balancing my business and my life (more about this is in the replay of my interview on the Irie Lemon Podcast) [6:10] March, pandemic shutdowns, and clients in crisis [8:00] Breaking the thought cycle I get trapped in [11:15] The 10 strategies and resources that made the biggest impact this year [18:40] What to expect on the next episode Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-31
21 minutes | Dec 21, 2020
30: “Embrace the Suck” and Create Constraint to Change Your Life, with Navy SEAL & Author Brent Gleeson
Use constraint and self-manufactured challenges as a way to create freedom, happiness, and resilience. With the new year on the horizon, we can all probably use a little more mental fortitude, resilience, and strong habits. In this episode, I’m sharing the unique ways I’ve created more of these by using the concept of manufactured hardship or constraint -- and how it helped turn a challenging year (hello, 2020!) around for me in a really profound way. Some of the resources I share include my deep dive into Stoic philosophy, starting the 75 Hard Challenge while pregnant, and how I found focus and routine where there wasn’t any during the hardest months when my business was in crisis due to the pandemic shutdowns and I was thrown into homeschooling. One thing I really learned this past year is just how much creating strong habits, boundaries, and some “self-induced suffering”, if you will, helped me to find peace and overall ease. I also have a guest on this podcast, Brent Gleeson, former Navy SEAL and author of the newly released book on this exact topic, Embrace the Suck. The idea behind the title of Gleeson’s book is that in SEAL training, instructors tell students to “embrace the suck,” to get comfortable with being uncomfortable, because suffering truly does make you stronger. This book gives you a roadmap to use the idea of mental toughness to transform every area of your life. I personally love reading anything by a SEAL (I even wrote about Fortitude by Navy SEAL Dan Crenshaw in my Inc. column). I am fascinated with their thought process and the training they go through, and I always find really valuable takeaways. I think you’ll find some great takeaways too, and be sure to check the links below and pre-order a copy of Embrace the Suck! So jump in, give this episode and interview a listen, and I’d love if you screenshot and shared on social (tag me @emilyrichett) with your biggest takeaway. I love seeing what resonates with you and always respond. Links to books & resources mentioned in this podcast: Embrace the Suck The Daily Stoic - Ryan Holiday The Daily Stoic Fortitude by Dan Crenshaw My article in Inc. about Fortitude The Art of Living by Epictetus 75 Hard Challenge Topics discussed in this episode: [0:30] Emily’s intro [2:30] Emily’s thoughts on Stoicism [4:40] Why Emily started the 75 Hard Challenge & how it works [11:00] Interview with Brent Gleeson, author of Embrace the Suck Connect with Brent: Website Twitter Book Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-30
25 minutes | Dec 2, 2020
29: 8 Lessons I’ve Learned after 8 Years in Business
2020 has been a whirlwind of a year for many reasons- so much so, that I almost missed recognizing the eighth anniversary of when I launched my business! Eight years ago in November, I quit my dream job as a TV news reporter and started a public relations agency, Richett Media, which I rebranded to HAPPY PR a couple of years ago. You know the saying about how most people overestimate what they can accomplish in a year and underestimate what they can accomplish in 10 years? My eight years in business proves this to be so true! I can look back and see how there were times I was so rushed to achieve a certain level of success in just a year and fell short. But overall, I’m in awe of what I was able to accomplish with eight years. I went from working nearly every holiday and waking up at 2:30 a.m. as an underpaid news reporter, to running a highly profitable business, that blesses not only my family but others- and best of all, on my own terms. I also… Learned how to start and scale a bootstrapping business Hired dozens of employees, contractors, and vendors over the years Earned a 2 Comma Club award from Clickfunnels for earning more than a million in revenue from one sales funnel Got married and had two babies (with another on the way) Traveled around the country speaking at conferences, representing clients on-air, and executing PR campaigns Launched a podcast, an online coaching program, a column in INC.com and a video column in Entrepreneur.com Did a rebrand and designed an office Interviewed dozens of top thought leaders, authors, and entrepreneurs like Gary Vee, Russell Brunson and Lewis Howes Worked with dream clients and some of the fastest growing businesses in the country Survived a pandemic that shut down nearly 80% of our business I’ve also made a ton of mistakes and learned from (hopefully) all of them. I’ve grown as a person and have celebrated many milelstones along the way. The entrepreneurial roller coaster has been quite a fun ride and one I’m very grateful for! It’s hard to narrow down just eight lessons or takeaways over these years, but today I’m boiling down the ones I thought would be most helpful for others. Here are my top eight lessons in eight years of business: 1- Give yourself permission to fail. Ask yourself: What is the worst-case scenario? What do I have to lose? Chances are, your worst-case scenario is more manageable than you think, and weighing the possibilities may give you the confidence to risk failure. Then, flip the question: What is the BEST-case scenario? What if I succeed? 2- Keep it simple. You can try different services, products, and strategies but at the end of the day, success boils down to execution. The fanciest funnels and software won't help you if you aren't able to easily implement them. Find the path of least resistance to an outcome - this gets harder as your business grows, but still look for ways to keep it simple. 3- Process will set you free. Freedom comes on the other side of removing yourself as the bottleneck in your business. Streamlined processes that others can replicate and follow are key to sustained growth. 4- What got you here won't get you there. I said this on 'Entrepreneurs on Fire Podcast' with John Lee Dumas a couple years ago, and it's been true at every new milestone and mark I've hit in business since. In order to grow and thrive in business, you have to be okay with being uncomfortable. 5- The path is math. Numbers are everything. Take emotion out of your decision-making by following the math. The math never lies. When my business lost 80% of its recurring revenue at the start of the pandemic, looking at the data helped me run my business when it felt like everything was up in flames. 6- Know when to hustle and when to slow down. Entrepreneurial seasons matter. You can't go hard all the time without burning out. Figure out the best way to get yourself into momentum and follow it. I share more about this in this interview with my business coach Alex Charfen. 7- Seek Clarity. Map out your perfect day, week, month, and year to make sure you're on track to building the life you want - not just the business you want. Revisit this clarity exercise often and be ruthless about pursuing it. 8- Protect and strengthen the most important asset in your business. It's not your clients, products, team, or your revenue - it's you. Put your own mental and physical wellbeing first and don't stop investing in your personal growth. I have learned so much more in my eight years of business, but I hope these eight resonated with you. Keep an eye out for upcoming episodes about how different my business is now from earlier in 2020, where it’s headed in the new year, and how I’ve gotten through some really difficult times this year. Did you like this solo episode? It’s something new for me! I hope you did and if you have one lesson that really resonated with you, I’d appreciate if you shared on social (Instagram is my jam! @emilyrichett) -- I read all my messages. Thank you so much for following along on any part of my journey so far. Cheers to the next eight years! Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-29
50 minutes | Oct 1, 2020
28: Creating Business and Personal Momentum Through Crisis with Alex Charfen
This is going to be a really different interview today with someone I deeply admire. He’s been my business coach for a couple years, he’s an author, and a mentor for fast-growth businesses. My guest is Alex Charfen. I’ve had him on the show before but today will be a bit different. Alex ends up interviewing me more than I interview him, as we dive into the steps I took to transition my business during COVID and how I came out stronger on the other side. I applied a lot of what I learned from Alex during this time of crisis - our operational cadence, our processes and systems, how to stay in momentum - and everything changed for the better. In this episode, Alex and I break down exactly what I did to shift my business and my mindset to find momentum in my business and freedom in my life. If you enjoy Alex’s insight in this episode, don’t miss his free momentum master class next week. The three-day virtual event will consist of six different sessions of Alex’s best content, each with a Q&A at the end. Sign up for free at momentummasterclass.com. “The opportunity of being an entrepreneur is to design the life you actually want, not the life you have to react to, not the life you have to be frustrated with… Start with the destination and work backward.” -Alex Charfen Topics discussed in this episode: [3:00] How Emily grew her business but still felt trapped by it [4:20] “Crisis is an accelerator” [6:00] You can’t expect things to go back to how they were [9:00] The process that made Emily’s transition possible [11:45] How Emily shifted her mindset [13:30] Why process, structure, and routine are critical [19:00] Just because your business isn’t growing doesn’t mean you aren’t growing [22:00] Recognizing momentum outside of money [27:00] What happens when your business no longer needs you [31:00] In order to grow your business, you have to learn to let go [33:00] Determine what you want first and build from there [35:00] Getting to your ideal day and the power of attraction [40:45] Entrepreneurs grow during crises [45:30] Alex’s best advice for parents homeschooling their kids Connect with Alex: Website Free Momentum Masterclass Podcast Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-28
34 minutes | Sep 17, 2020
27: Declutter to Simplify & Amplify Your Life with Allie Casazza
In this episode of The AMPLIFY Show, I’m chatting with Allie Casazza, the Life Minimalist, host of the Purpose Show, and author of the upcoming book, Declutter Like a Mother. I found Allie on Instagram, and her life mission to help moms find joy, simplicity, and ease in motherhood immediately resonated with me. Especially because she’s running a fast-growth business and homeschooling her children at the same time. In this episode, you’ll learn about Allie’s business, how she structures her team, how she organizes her schedule, and strategies for keeping your life intentional and simple, starting with your physical space. And be sure to check out Allie’s special page of decluttering resources just for the AMPLIFY Show listeners: alliecasazza.com/AMPLIFY. “Infuse everything you do with purpose... Instead of maintaining your life, you’ll be making space to actually live it.” -Allie Casazza Topics discussed in this episode: [4:45] Allie’s purpose and story [6:30] Reactive state and mom culture [8:30] Clearing physical and mental space to find your purpose [11:00] Allie’s top decluttering tips [13:40] Deciding what to keep and what to ditch [16:00] "What takes up space, takes up time" [19:00] Clearing your calendar and mental space [21:00] How Allie has structured her business [25:30] Allie’s advice to moms trying to find time to find their purpose [28:30] Opening up to the spirituality, energy, and intuition side of things [30:45] Analytics vs. feeling Connect with Allie: Website Instagram Podcast Connect with me: Website Instagram Facebook This episode first appeared at emilyrichett.com/episode-27
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021