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“Different is better than better.” Sally Hogshead Creating and naming new things is how you can break through the noise -- otherwise known as the sea of other aesthetic practices and Med spas that either already exist around you or getting ready to open their doors. When you take the time to do things differently and innovate it will help you avoid the problem of sameness. Sameness is being like everyone else. It is commoditization. Being different is the key to long-term, sustainable success in a growing sea of competition. It actually takes a lot of courage to do things differently because it means you don’t have an example of it working in that new way quite yet. Tune in to this episode and discover 3 key strategies for creating and naming new things in your business. MENTIONED IN THIS EPISODE: ✔️ If you want to dive into this even more I invite you to come to my live masterclass happening at 10am PST on March 23rd: How to Effortlessly Sell Expensive Packages: 3 simple strategies to getting patients to buy big-ticket packages without slimy sales methods Come learn how selling signature big-ticket packages allows you to: ✔️Stop attracting the price-shopping customers ✔️Stand out from competitors with unique-to-you offers ✔️Increase profits without having to invest in more staff or technology Register Here: https://us02web.zoom.us/meeting/register/tZEkdeqoqjIpGtRn3az8Bjibpv-vLsmsuVip

No patient left behind. This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits. In today's episode, we're talking about strategies for elevating the selling systems inside your aesthetic practice or med spa. Tune in to find out how you can optimize your practice's selling systems while ensuring no patients are left behind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today, we’re talking about how to do the things that are going to drive the revenue in your business. Many of us confuse productivity with “busyness.” And the two are not the same thing. What is the real productivity that actually drives revenue and profits in your med spa? Do you know? Are you focused on them? Tune in to learn how to produce more revenue. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today we’re going to talk about friction vs flow when selling. And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing. And how in the beginning stages of your business you may need to keep the friction low and the flow high. And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

Today I’m going to talk about some ways you can use a start-up mentality to ensure 2023 is an incredibly successful year for you. I want you to shelve your past setbacks and failures for a moment and imagine for a minute what you would do if your business was a start-up again. What if this year epic growth was inevitable. And you were just figuring out back-end engineering the simplest and easiest path to getting there. Keep listening to find out how. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

  Today you’re in for a treat because I’m bringing on Glenneth Reed, the founder of The Visibility Method who is also the Google Search, SEO and Google Ads coach inside of the Med Spa Advantage. I brought Glenneth on so we could have a conversation about why SEO and Google are worth it for a local brick and mortar business like a med spa. Why many of you are leaving money on the table by not having a basic understanding of how to use SEO and Google for new patient acquisition. In this conversation we unpack Glenneth’s simple system and process for using search and Google ads to to grow your med spa. You’re going to love this conversation I have with Glenneth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Glenneth's website: https://www.thevisibilitymethod.com/ ✔️ Glenneth's Instagram: https://www.instagram.com/glennethdotcom/ ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

One of the main pain points as a small business owner isn't the actual *labor* of running your business. It's how much energy your brain wastes on thought looping problems as they arise. Most of your job as a business owner revolves around problem solving. The very nature of this infers that there will be actual PROBLEMS to solve for all. the. time. The more neutral you can emotionally problem solve in your business the less painful running your business will be. The more problems you can solve for quickly, the faster your business will grow. In this episode of the podcast, I breakdown a problem solving process I use with my clients so you can grow your business faster and less painfully. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

I first got into this industry in 2006. Pre the 2008 Great Recession. I remember what that time was like. I thought long and hard about whether or not to talk about the impending recession. I was actually not going to record this episode because I don’t think panicking and dooms-daying really serves any of you. BUT I actually think recessions are a great time for the business owners who are smart and savvy because, like it or not, there will be at least some of your competition that won’t make it. And the cream of the crop is what will rise to the top during times like this. This episode is devoted to helping you to thrive no matter the economy. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

In today's episode, I have a conversation with Andrea Smith of Smith Social Company about successfully hiring and working with social media and digital marketing contractors and agencies of any kind with your med spa. Smith Social Company provides social media management and virtual assistant services to med spas. The inspiration for this episode came about because Andrea and I were both sharing recent war stories of horrible experiences our clients have had with agencies in our industry that aren’t really practicing ethically. In this discussion, we unpack how you can successfully hire contractors of any kind when you are looking for help in your med spa. MENTIONED IN THIS EPISODE: ✔️ Grab Andrea's Interview Guide at smithsocialcompany.com/interview. ✔️ Check out Andrea's website at smithsocialcompany.com. ✔️ Connect with Andrea over at @smithsocialcompany on Instagram.

If you can relate to any of the below then you may have what I’m calling "The Commodity Med Spa" problem. ✔️You don’t understand what your unique value proposition is so when people come in they can easily haggle with you on price. ✔️Your main marketing tactic for incentivizing people to book is a discount or the promo that one of your product manufacturers is pushing that month. ✔️You don’t know how to edify and credential your other providers because everyone has their own way of doing things. ✔️You don’t have a unique process or method or frameworks for how the practitioners do what they do in order to serve patients. ✔️If I asked you what makes you different from your competitors you would have a hard time answering. In this episode, we unpack how you can over come being a commodity in your market so that you can demand higher prices, work with premium patients and grow your med spa consistently month-in and month-out. MENTIONED IN THIS EPISODE: ✔️This is what we help you do inside of The Med Spa Accelerator. Doors are currently closed, but will reopen again on November 7th. Head to heatherterveen.com/apply to learn more.

Learning the math and numbers of your business is a skill. It’s not a talent you either have or don’t have. Even business owners who self-identify with being “good at math” because there is no algebra or geometry class that prepares you for understanding the math and numbers you will want to become proficient at in your business. Today, I wanted to talk to you about four money models that will help you grow and optimize your med spa business. These money models will help you not only grow your business, but also do so in a way that maximizes your cash flow. Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Today, we’re talking about the big O. And no, I’m not talking about Oprah. I’m talking about overwhelm. This isn’t the first time we’ve talked about this on the podcast, but the last few weeks I’ve just been reminded how much time so many of you are spending being buried in a constant state of overwhelm. This episode is not going to be filled with the usual BS strategies for managing your time, like delegation and time blocking. Those are tactics that won’t actually work if the foundation for your life and business is on shaky ground. Instead, we'll unpack the intangible and tangible shifts necessary to getting out of overwhelm. Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Have you ever used a crash diet to lose weight quickly? In this episode, we'll be unpacking how "crash" discounting for your med spa is like crash dieting is for your health. Learn strategies for using incentivized pricing beyond the traditional generic discounting of products and services. Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

If your med spa menu is a generic list of the services you offer and the products you carry then it's going to always be difficult for you to charge premium prices and differentiate yourself from your competitors. In this episode of the podcast, we unpack how to avoid being generic and the 3 steps to making over your current med spa menu. Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Today, we’re talking about what to do when you’ve accidentally created a price-sensitive patient or client base for your med spa. In order to intentionally shift your med spa away from attracting more price sensitive economical patients you will need to intentionally create an experience and brand that attracts the “better” patients. And by “better” I just mean the patients that have money to spend, are all in on your recommendations and that you actually enjoy seeing during appointments. We unpack how to do this in this week's episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

One of my clients asked me the question: "Should I invest in a social media manager or paid Facebook and Instagram ads?" This is part two in a two part series where I answer that question during a Hot Topic Coaching Call question inside The Skin CEO School. Be sure to listen to part one first! Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

One of my clients asked me the question: "Should I invest in a social media manager or paid Facebook and Instagram ads?" This is part one in a two part series where I answer that question during a Hot Topic Coaching Call question inside The Skin CEO School. Enjoy! MENTIONED IN THIS EPISODE: ✔️Enjoying this podcast? Consider subscribing, rating and reviewing on iTunes.

Do you ever find yourself avoiding "No's" when creating your packages, pricing and offers? This is something I see with my clients all the time. In this episode of the podcast, we unpack how to stop worrying about avoiding "no's" and other mindset shifts necessary for helping you achieve epic success. Enjoy! MENTIONED IN THIS EPISODE: ✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits. Plus you’ll have a chance to ask me your questions directly, live. This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out). You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on July 28th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.

If you struggle to consistently market your med spa, or think that "selling" is slimy: it's likely because you need a shift in how you think about marketing. Tune in to this episode of this podcast to learn how to take a heart-centered relationship marketing approach to your marketing strategy. Patient-centric selling and marketing is totally possible for you. Listen in to learn more... MENTIONED IN THIS EPISODE: ✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits. Plus you’ll have a chance to ask me your questions directly, live. This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out). You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on July 28th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.

Today we’re talking about low versus high-ticket offers. Should you focus your med spa around entry-level offers in the hopes of growing your business from a more volume strand point? OR... Should you flip it around and focus on growing with signature high-ticket offers? This question is unpacked in this episode and so much more... MENTIONED IN THIS EPISODE: ✔️ On August 4th, I’m hosting a brand new, advanced training for med spa owners looking to scale with high-ticket aesthetic packages This exclusive training is for those who want to shift their med spa menu away from one-off services and products toward selling high-ticket aesthetic packages so that they can grow patient transformations while growing profits. Plus you’ll have a chance to ask me your questions directly, live. This is an advanced training for serious med spa owners ...so there’s a super short form to fill out to get your invitation (it’s just 2 questions plus your contact info, and takes about 2 minutes to fill out). You can go to heatherterveen.com/highticket to learn more and join me during this private training, The Art of Selling High-Ticket Aesthetic Packages on August 4th. There will be a live Q & A with me and an opportunity to ask me questions directly as well. I hope to see you there.