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Online Marketing And Media Podcast
19 minutes | 6 days ago
#87: Why Crafting Consistent Content is the Fastest Way to Grow Your Business in 2021.
How many Internet marketing gurus have you heard say that if you have a business you need to be on social media? You need to create feed posts, make Stories, Reels, and all the other hoop-lah. But what happens when you spend all this time and energy creating content and all you hear are crickets!?! What’s the point if none of your followers are turning into leads? Many business owners inevitably conclude that all this content creation is just a waste of time and figure they’ll rely on word-of-mouth marketing to grow their business. Pump the breaks my friend because that' s a HUGE mistake. On today’s episode of the Online Marketing & Media Podcast, I’m going to explain: Why relying on word-of-mouth marketing to grow your business is a mistake. How crafting consistent content is the new form of advertising. The secret to creating content that converts your followers into leads. And I promise, that last statement isn’t click-bait. I have a tangible strategy that I’ve personally used to create content that converts.
19 minutes | 13 days ago
#86: How to Show Up in Your Marketing When You Don't Have the Time
Becoming the face of your business is essential for 2021. And yet, it’s so challenging to consistently show up in your marketing when you have a zillion other tasks. Serving our clients, posting on social media, meetings, cooking, cleaning, caring for our kids or fur babies...Whew, I’m exhausted just thinking about all of that. And yet, we know that people do business with other people, not with logos. So how do we show up consistently when it feels like there aren’t enough hours in the day?! On today’s episode of the Online Marketing & Media Podcast I’m going to share with you some tips & strategies that’ll help you become the face of your brand without feeling overwhelmed & pulled in different directions.
52 minutes | a month ago
#84: 3 Must-Dos for Social Media Success for Healthcare Professionals with Nathalia Porras
On today’s episode of the Online Marketing & Media Podcast I sat down with my friend Nathalia Porras to talk about social media marketing strategies for healthcare providers. I first met Nathalia through a mutual Instagram friend and was introduced to her YouTube program – Digital Dental Marketing Made Easy – where she teaches dentists the ins-and-outs of online marketing so that dental practices could bypass the social media marketing overwhelm and rather start leveraging it. During our chat we covered topics such as: Adding Facebook Ads to compliment your organic content. The importance of video and mobile-friendly Instagram content as the cornerstone of your social strategy, and Some marketing tactics that’ll make it easier for you to convert your prospects into leads.
19 minutes | a month ago
#83: How to Sell Your Services on Instagram Without Feeling Sleazy.
What’s the first word that comes to mind when I say, “selling”. Oftentimes we think of that aggressive used car salesman. The one that makes you feel like you’re being taken advantage of because the only thing they care about is your money. That’s not you and I know that’s not you because you’re here. However, for some reason this ‘icky’ feeling tends to surface when we talk about selling our services on Instagram. On today’s episode of the Online Marketing & Media Podcast we’re going to go over 3 strategies that’s going to help you turn your followers into leads without feeling sleazy.
18 minutes | 2 months ago
#82: How to Measure the Success of Your Marketing Efforts.
Having the data available to know what’s moving the needle in your marketing efforts isn’t the issue. Interpreting the data is the problem. Think of your Instagram Insights as an example. IG provides you with a plethora of information. The question is, how do we take that information & digest it so we can make informed decisions. On today’s episode of the Online Marketing & Media Podcast, we’re diving into the 5th step in my Conversion Marketing Formula – Measure Your Success. I’m going to explain: How to pivot your strategy without reinventing the wheel. How to use the Scientific Method, in not such a ‘sciency’ way to see what’s working & what isn’t (no beakers or goggles required). Why it’s important to invest in the right tools to measure your marketing efforts.
13 minutes | 2 months ago
#81: Why Repetition is the Key for Successful Marketing
On today’s episode, we’re diving into the 4th Pillar of my Conversion Marketing Formula, which is to ‘Integrate Your Content’ into your marketing. I’ll explain to you why it’s so much easier to attract people’s attention vs. retain it and how you can keep your business on your prospects’ top of mind.
14 minutes | 2 months ago
#80: Pretty Links Review - Measure the Success of Your Videos with Ease
Have you ever said to yourself, “Marketing works for them, but it doesn’t work for me”? It’s a theme I hear over and over again, but in order to know if your marketing is working for you or not you have to have the tools in place to measure your success. On today’s episode, I’m going to introduce you to one of my favorite tools to measure the ROI of my marketing efforts called, “Pretty Links”. Pretty Links is a tool that allows you to: Create shorter, customized links from your website Share those links across your social platforms, videos, email. And, Track how many people have clicked on those links You’ll hear how I’ve used it in my business and I’m going to give you 2 examples of how I think it can benefit your online marketing efforts.
17 minutes | 2 months ago
#79: How Content Marketing with Intention Can Propel Your Business to the Next Level.
Content marketing can feel like this mysterious marketing strategy that everyone’s talking about but yet no one really knows why they’re doing it. Everyone says you have to post every day on social, create your InstaStories, and make video, but why? How is that moving the needle forward in your business? Well on today’s episode I’m going to share with you how when you use content marketing with intention you’re able to propel your business to its next level. No fluff. These are real world examples and results that I’ve personally been a part of and I think it’ll inspire you to start showing up more in your marketing.
18 minutes | 3 months ago
#78: 3 Reasons Your Marketing Strategy Isn't Working And How To Fix It
Today we’re going to be chatting about the 2nd Pillar of my Online Marketing Framework, your “Strategy”. I think this is one of the most challenging Pillars because it requires you to have a clear sense of your goal. And marketing without having a clear strategy is simply a waste of time. So on today’s episode, I’m going to talk about the 3 primary reasons your strategy is most likely not working and how you can fix it.
19 minutes | 3 months ago
#77: Positioning Your Business For Success With Your Signature Promise
Would it surprise you to hear that most of my big clients are unclear of their niche and their positioning? The 2 go together like peanut butter & jelly. I think part of this reason is because that word “niche” can feel very limiting. On one hand, you’re being told that you shouldn’t go too wide because then you’re lost in a sea of noise. On the other hand, niching down feels like you’re potentially missing out. Well friend, I believe there’s a 3rd option. One that’s in between where you can go wide with your audience but simultaneously be very specific in your positioning. I call this concept your “Signature Promise”. It’s the trifecta of being able to verbally & visually articulate: Who You Are How You Can Help, and How You’re Different Than Your Peers. On today’s episode of the Online Marketing & Media Podcast, I’m going to explain why it’s important to niche and how you can use this Signature Promise to go wide in your messaging, but specific. I’m also going to give you 2 examples of businesses that have successfully created their Signature Promises so you can see what it looks like in practice.
19 minutes | 3 months ago
#76: How to Move Past The Fear of Being On Video
My first video took me 4 hours to film and it was only 2 minutes in length. I know, right!?!? It was exhausting! Not just for me but for my videographer as well. Putting yourself out there on video isn’t easy at first. It can feel very uncomfortable. You’re worried about what people might say, how you look, how you sound…at least those were the thoughts running through my head. But what I realized over the years is that those fears were only temporary. And as showed up on camera more often video started to feel more comfortable. Today on the Online Marketing & Media Podcast, I’m sharing with you the 3 steps I took to help eliminate the fear of putting myself out there on video. It’s not rocket science and it’s not a magic pill. But, these are the 3 steps I do every single time I hit record. And through this practice, I’ve been able to overcome my fear of video.
50 minutes | 3 months ago
#75: The 5 Beliefs Separating You From Success with Heather Sager
What if I told you that it wasn’t your website, social profiles, or the marketing agency you hired preventing you from achieving success in your business? What if I told you, that it’s your belief system that’s holding you back? And I’m not talking anything woo-woo here. I’m talking about tangible beliefs that you presently have, perhaps unconsciously, that if you were to acknowledge for a moment could being substantial growth to your business. Friends, today’s interview on the Online Marketing & Media Podcast is one that’s going to give you so many “ah-ha” moments, I think you be tempted to listen to it more than once. I’m interviewing my mentor and speaking coach Heather Sager and we’re breaking down the “5 Beliefs Separating You from Success”. Heather helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they can deliver magnetic live presentations, videos and workshops that grow their authority. She’s spoken on stages around the globe teaching 6 & 7 figure business owners how to grow their businesses using effective communication. MORE ABOUT HEATHER SAGER: Video Mini-Training - https://www.heathersager.com/minitraining/ Website - https://www.heathersager.com/ Podcast - Finding Your It Factor https://www.heathersager.com/podcast IG - https://www.instagram.com/theheathersager/ FB - https://www.facebook.com/theheathersager/ LI - https://www.linkedin.com/in/heathermsager/ Full Bio - https://www.heathersager.com/about
19 minutes | 3 months ago
#74: How Thinking of Your Content Marketing Like A TV Network Will Keep Your Biz Top of Mind.
A majority of businesses DO NOT have a documented content marketing strategy. Let that sink in for a moment. Your content strategy is so important because we know that your prospects aren’t going to purchase from you when they discover you for the first time. So your content needs to give them a reason to come back to your website or social media platforms. So how do you get your prospects attention and keep it? By thinking of your content marketing like a TV network. On today’s episode of the Online Marketing & Media Podcast, I’m going to: Explain how thinking of your content marketing like a TV network will keep your business top of mind. Show you examples of how I implement this in my business. Talk about some of the mistakes I see people making with their content marketing, and Show you how you can get started today!
22 minutes | 4 months ago
#73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.
What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal. How do I know that? Because those action steps created the result you have now. If you want a different result, then you have to take a different set of actions. Said in another way, the same inputs (actions) will always give you the same output (result). If you want a different output, you need different inputs. But what if you’re not sure what action steps you need to take in order to achieve your desired result? Well on today’s episode of the Online Marketing & Media Podcast, I’m going to introduce you to a new concept I call, “The 10% Rule”. This is a technique that I’m actively practicing and have already started to see AMAZING results with. If you’ve been looking for that step-by-step formula to reach your marketing goals, this is a must hear episode!
16 minutes | 4 months ago
#72: Remix Your Content Creation & Show Up on Social Media More Consistently.
Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel. How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently? In fact, this is the same problem that held me back from creating my weekly podcasts. There just weren’t enough hours in the day. Until I figured out how to “remix” my content. On today’s episode of the Online Marketing & Media Podcast, I’m going to teach you: How you can streamline your content creation process. Produce your content faster. Grow your authority in your space. And I have an example that could potentially turn into 8 unique pieces of video content.
17 minutes | 4 months ago
#71: How Developing Your Brand Like a Music Festival Will Naturally Attract Your Audience Like a Magnet.
How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard! Especially when those questions start to flood into your mind: How do I get new leads? What’s marketing? Do I really need to be on social media? I have so many other things on my plate right now. Why am I not attracting the right people? How is my competition able to attract the right people? How do I stand out? Somewhere along this journey of questions, you’ve found me and today on the Online Marketing & Media Podcast I’m going to help you with that last question – how do you stand out? I’m going to explain: My music festival analogy. Why you should think of your brand like a music festival. And, we’re going to dissect 2 examples of brands who I think do an outstanding job at standing out. My goal of today’s episode, is to get those gears turning & your synapsis sparking, so you can start applying this podcast to your business.
19 minutes | 4 months ago
#70: Tap.Bio Review: Up-level your Instagram Bio Link with a Mini-Website.
What if I told you there was a new Instagram tool that has the potential to give you a competitive advantage over your peers who have the Swipe Up feature? Oooo! Did I get your attention now?!?! You see, it’s difficult to get your followers to take any action on your IG account because you only get 1 link (unless you have over 10K followers and access to the Swipe Up feature). But the tool I’m talking about on today’s episode of the Online Marketing & Media Podcast is going to make that Swipe Up feature a dream of the past. It’s called Tap.Bio and it allows you to create a mini-website that looks like your IG Story all within that one clickable bio link. It’s the first tool that’s part of a new segment I’m launching on the podcast called “Reviews”. I’m going to introduce you to some of my favorite online marketing tools and do a deep dive into their features, pros, & cons.
18 minutes | 5 months ago
#69: 5 Common Denominators of Successful Online Marketing.
When prospective clients ask me, “What’s the secret sauce for growing my business?” I tell them all the exact same answer. There is none. Even if I gave you the step-by-step process of how I’ve doubled a client’s business in less than a year (yes that’s happened), there’s no guarantee it would work for you. Why? Because not everyone commits to my 300% rule. I have to put in 150% and you have to put in a 150%. However, the clients that do commit to striving to put in 150% always succeed, because the fundamentals that go into successful online marketing are the same. So on today’s episode of the Online Marketing & Media Podcast, I’m going to share with you 5 Common Denominators that have helped to propel my client’s business forward. These are actionable steps you can take right now to accelerate your business growth. It might not happen today or tomorrow, but if you’re consistent with these 5 common denominators you will see the results!
23 minutes | 5 months ago
#68: Marketing For Introverts: Fake It Until You Believe It
Putting yourself “out there” in your marketing when you’re an introvert can sometimes make you want to cringe. I know because I too am an introvert and it can make me cringe. So on today’s episode of the Online Marketing & Media Podcast, I’m answering a question from one of my listeners – Dianne – about how to put yourself out there on social media when you’re an introvert. You’ll hear how a tiny shift in your vernacular will deepen your follower’s trust in you, how to take action when you’re paralyzed with fear, and why discomfort is the secret to moving the needle forward in your marketing.
14 minutes | 5 months ago
#67: Why a Mixed-Media Content Strategy is Essential for Successful Online Marketing.
Have you ever thought to yourself, what are my competitors doing who are consistently getting those leads from their marketing? You know the ones I’m talking about. They’re the ones with the large followers on Instagram & Facebook. You know they’re getting a lot of business because they’ve got tons of before & after photos. And they’re all new. What are they doing differently? What is their secret sauce? And how can you get your hands on it? Well one common denominator is that they’re using a mixed-media content strategy. On today’s episode, I’m going to explain: What’s a mixed-media content strategy. The difference between short vs. long format content. Why it’s important to have both in your online marketing.
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