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The Advertising Antidote
15 minutes | May 15, 2017
Rock Album Marketing
Everyone has been talking about a possible Led Zeppelin reunion for 2017. Catches the eye doesn't it? That's why we ask the following question. What if retailers marketed their products like the Rock Albums were marketed and promoted? No, we're not talking free black light posters here, or are we? Listen in and discover.... What they share in common. Where they differ. What strategies come from Rocking out. Tip of the week. Perception of value will control potential profits.
19 minutes | May 9, 2017
Personality Hiring for Retail
Personality testing your employees is no guarantee of future success. It's only a measurement of how to manage the different personality types. And, once you understand the different types, you'll better understand who fits your stores needs best. Identify the types. What are the Big 5? Do the Big 5 meet your needs? How many types of tests are there? And... Hear the easiest and quickest test that weeds out two basic types, the ones that charge ahead and the ones that stop at every obstacle they face.
14 minutes | May 2, 2017
Can Blogs Drive Customers to Your Store?
Can Blogs Drive Customers To Your Store? Our Industry Einstein Stevin Dee knows they do. Prove it and share said Romeo. Challenge accepted said Stevin. His take on the importance and effectiveness of Blogs as an addition to your current marketing strategy, will help drive customers and uniquely position your store. Become the go- to experts. Find a new audience. Turn audience members into prospects. And benefits massively outweigh inaction. Connect with like minded people. Connect directly. Be thought of as the expert. Minimize price objections. Maximize profits. Maximize your store reputation. Not enough? See better search rankings on the web-HUGE. Enjoy better online engagement from customers. So why don't you try? Discover the main reason why stores fail to try. And... Use the suggestions laid out in this episode for launching your Blog along with some excellent tips on writing the Blog itself.
29 minutes | Apr 25, 2017
Gen Z Speaks and Retailers Should Listen
Standing and gazing out the front window of your store you see a cloud on the distant horizon. You look closer. It's moving closer. It's not a cloud. It's a mass of humanity slowly shuffling towards your store. Arms outstretched, a glazed and distant look in their eyes,slack jawed faces filled with hunger. Hunger for what? Suddenly you're filled with fear and dread. Is this it? The Zombie Apocalypse? Don't be ridiculous, it's Generation Z, a subset of the Millennials. They have money to spend, they'll eventually grow into one of the largest demographics, and all they need are the right reasons to choose your store. Discover... What they look for. How they shop. Where they shop. How they compare to other demographics. How technology affects their customer experience in your store. And.. The 3 things your store needs to keep this group engaged at your store.
7 minutes | Apr 18, 2017
How to Use a Customer's Name for Maximum Impact
The most important piece of information your customer needs to hear in your store, is their name- The Advertising Antidote It's pretty simple really. By using their name you will increase sales and build value. The value proposal for using names Helps you Talk To Your Customers, Not At them (hear our podcast of the same name) Helps create customer loyalty. Makes you look more competent and professional than the competition. Helps build trust. Breaks through all the noise and pulls attention to the sale at hand. A quick word of caution. There's definitely a break out point where it can be overused. So be careful. Start today, because we know it is completely under utilized and will help impact your customer experience, and the all important bottom line.
23 minutes | Apr 11, 2017
The Shopping Mall Solution & Postcard Profits
When we tell listeners to make the biggest and best offer they can when marketing, we too, try and think as big as possible when looking for ideas that can change the retail landscape as we know it. In this podcast, Stevin Dee offers some thought on a unique solution to the ongoing problem with replacing the Anchor Store in your local mall. These stores are difficult to land, and even harder to replace in this competitive industry. Listen in and discover how to become part of a self contained village with built in customers and profits. But wait! There's more... Would anyone be interested in a marketing campaign that brought these results? 900 first time store visitors? 130% increase in customer leads? 42% increase in web traffic? 90% increase in walk in traffic? A record sales month? Anyone? If you are, it's all here today at The Advertising Antidote Podcast.
14 minutes | Apr 4, 2017
Succession Planning For Small Retailers
Succession Planning What it is What you need How it's done Why it has to happen The #1 problem in planning for Succession in Retail Retailers everywhere need to start this process if they haven't already. The Advertising Antidote does what it advises all retailers to do in their daily business practices for their customers. We make it easy, make it super easy for you to understand the basics of Succession Planning. This is a quick tutorial that will ignite your vision for the future of your retail store and open you up to some creative possibilities on who and how you choose someone to move forward.
15 minutes | Mar 28, 2017
6 Principles of Customer Influence (Part 2)
When The Advertising Antidote issues a challenge, Stevin Dee comes through. Recommending books that coincide with the values we teach and practice, was something that's been an ongoing project at the Advertising Antidote. In this second part on Influence, Stevin breaks down one of his favorite reads by Robert Cialdini- Influence, The Psychology Of Persuasion and ads his spin on the topic. And guess what? The 6 Principals Of Customer Influence that Stevin shares happen to align well with everything we believe and will definitely help you reach your goals on profits and customer retention. Discover the 6 Principals Of Customer Influence Reciprocity Social Proof Commitment & Consistency Liking Authority Scarcity Understand them, use them, and profit.
23 minutes | Mar 21, 2017
The Top Tips of Influence (Part One)
The Advertising Antidote believes every retailer and customer should be aware of how they are influenced on a daily basis. Influenced in subtle ways that ever person or business uses either openly, or by hidden design. And why does everyone use these tactics? For the same reasons you should be aware of them, and in some cases, consider how they can be of use to you in your life. In this podcast we discuss some of the most popular psychological methods employed to get people on your side. Discover... How to get a persons trust. How to win their agreement. How to influence their decision. How to lower their barriers. How these methods are used on you almost every day. This is the first of a 2 part podcast on Influence. Join us again on March 28th for The 6 Principles Of Influence.
29 minutes | Mar 14, 2017
The Spinning Headline
Straight out of this weeks retail headlines the Advertising Antidote brigs you some food for thought on how the big dogs are doing it. Why? The scales of economy might be vastly different to your operation but the same rules apply, so why not discover things that can help every retailer by using what works, and avoid some of the huge pitfalls that even the most experienced CEO's can walk into. And do we still need to use retail concepts that had their genesis in 1909? Maybe it's time for a change, at least according to our "Say This, Not That" segment.
17 minutes | Mar 7, 2017
Can Radio Advertising Still Work?
Can radio advertising still work? Great question that comes with an even better explanation of what every small retailer needs to get the biggest bang for their buck in this medium. Consider this... It's very affordable. It gives you great audience reach. It's great local audiences you'll be reaching. You can even use your own copy, as long as you understand some of the common road blocks and key elements to a successful radio commercial. Discover how to... Hire on air talent. Who not to use. The value of on air testimonials. Comedy? What the offer should sound like, and not sound like. How to negotiate the commitment with the radio station. If an elephant could or should fit into a VW. And... How to avoid the 2 largest stumbling blocks that all radio commercials suffer from. They will kill the effectiveness of your message if you don't understand how to overcome these obstacles. Follow everything laid out in this podcast and reap the benefits of your radio advertising. Courtesy of The Advertising Antidote.
17 minutes | Feb 28, 2017
Pricing to Move More SKU's
Inventory turns, it's the name of the game in retail. So is your pricing strategy in place with this goal in mind? How do you get rid of slow moving inventory? How do you move more pieces? How do you get rid of the ugly outdated discount bin? Does my current math on discounts work to my advantage? Does Sale pricing fix everything? Listen in an discover 5 pricing strategies designed to answer all your needs for turning inventory at a faster rate. Avoid building a stack of unwanted and outdated inventory. Tip Of The Week, listen in again on Tuesday March 7th for some expert tips on an often misused and underestimated form of advertising that's affordable and effective. As long as you know what you're doing in this medium!
19 minutes | Feb 21, 2017
Delay the Pay
Delay The Pay answers retails most burning question. Who is LL Cool J? Actually, it's really apparent we aren't 100% confident in that answer. Here's what we do know for certain. Getting people to part with cold hard cash is getting more difficult. People spend money they don't have a lot quicker than cash in pocket. The Advertising Antidote shares 2 excellent strategies designed to help retailers get the customers to spend more in your store, and more often. It will reduce sticker shock. Ease pain to your customers wallets. Make doing business with your store "Super Easy". Attract, Impress and Manage customers. And... Stevin offers his recommended read for this week. The E-Myth, by Michael E. Gerber.
23 minutes | Feb 14, 2017
Innovate or Get Trumped
It's never polite to mix good conversation with politics. So we stay true to form and try no to mix the two. Be warned my world weary listeners, we will invoke the name of President Donald Trump. Not for weighing in on the political debate, but more as a cautionary tale of leading with emotion over calm discourse in all business decisions. And... As for cautionary tales in retail, Stevin Dee opens this discussion up with an excellent example which clearly demonstrates how clinging to the old ways can drastically harm your business. We also take a look at some headlining retailers that either need to innovate, have waited too long, or are are the right track. If you've read this far and are waiting for our Tip of The week, let's just say it's all in our title this week.
30 minutes | Feb 7, 2017
Success Is Optional & Complaints Without Solutions Is Just Whining!
Listen in on our discussion ranging from, how success is blocked at various stages of the sales process, and how retailers must develop a strategy to compete with new developments in home delivery. Can you say Amazon Prime? Retailers should see the impact of this new strategy from Amazon for what it is-an attack on your customer base and profits. And... Once again The Department Of Sales Prevention rears it's ugly head and stops one of our team. How can you do business with a company that won't disclose their pricing? Simple, don't do business with them. (Our Tip Of The Week as well)
13 minutes | Jan 31, 2017
The Department of Sales Prevention
In the immortal words of Adam Yauch, "It's Sabotage." The Department Of Sales Prevention is standing in the way of your stores ability to Attract, Impress and Manage your customers. So how can you get your AIM back, if you don't even know who operates this evil entity. And if your store has such a massive roadblock to success running in the shadowy corners of your business, how can you stop these dark figures from killing profits and driving off customers? Discover if it's in your business. See what it looks like. Hear what it sounds like. Get the prescription here to remove this infection. Prevention is everything,we'll show you how to make sure they never even set up shop. Tip of the week- Listen in on, Are Policies Killing Your Profits from September 27th and, Make Your Competitors Policies Your Marketing Advantage from November 29th. This triumvirate of episodes will help set your direction on store policies.
14 minutes | Jan 24, 2017
Raise Your Prices
Increase your profits with one simple step and raise your prices.The Advertising Antidote lets loose Stevin Dee with his take on instant retail improvements to your bottom line. Raise Your Prices See profits increase. Keep the value based customer. Keep the loyal customer. Cut loose the price focused customer. Follow Stevins simple math for a complex problem. See results immediately. Don't be fooled and let fear guide your decisions around pricing. It's time to shake things up and in doing so you'll reap the rewards of taking action-profits. The math never lies.
15 minutes | Jan 17, 2017
Retail Learning Above and Below the Fold
Where do you get your information on the ever changing world of retail? Maybe it's here at The Advertising Antidote Podcast. Maybe it's a good old fashioned trade publication you've subscribed to for years. Or like many of us you have an inbox full of pages you regularly peruse to see what's happening in your industry. Whatever the source it's important you learn how to read between the lines. Which headlines reflect your intentions? Are you more science then art in your interpretation? Are conflicting stories related? And what's the best way to view the retail news? Open and optimistic or cautious and carefully pessimistic? Whatever your style this will help define a strategy to approach your ongoing search for trends and news that might affect the direction of your business.
17 minutes | Jan 10, 2017
How to Take On Your Biggest Retail Competitor in 2017
How To Take On Your Biggest Retail Competitor in 2017 is an episode that will not only help you conquer 2017, but will serve you in years to come. It doesn't matter how software and technology will change over the next decade. This tried and tested method will always be state of the art-even though all you need is a calendar and a good pen. Follow the simple steps laid out by The Advertising Antidote and you will beat your biggest competitor in 2017 and beyond. It's another Big Guarantee by The Advertising Antidote. A Simple Plan to success in 2017 Identify the true competition. Track 4 easy pieces if information. Compare over previous period. Daily/Weekly/Monthly/Quarterly. Succeed Annually. For 2017 and every following year in retail. And did we mention it all comes free? You're welcome.
16 minutes | Jan 3, 2017
Take Dee's Eight Steps to Success
Start off 2017 with a motivational booster shot courtesy of The Advertising Antidote Podcast. 2016 was as tough year for everyone so we're starting off the new year with this quick resource that will help you stay on track for all of 2017. In this episode Stevin Dee comes to us with a prescription to insure a great 2017 with Dee's Eight Steps To Success. Move in a forward motion. Think in wins, not losses. Do not fear growth. Use your resourcefulness as a resource. You need to see your vision in your reflection. Model success and think different. Add the 3-Step-Success Solution. (Sorry folks, you have to hear this for yourself) Don't become your problems. Tip Of The Week- Take Dee's Eight Steps To Success and give it a listen each new month in 2017 and let your success flow.
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