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Fred is the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer PPC marketing as one of Google's initial 500 workers. On today's episode, your personal AdHeroes Geno Giovanni and Matthew Olivieri discuss strategies for the future of search marketing #calltheadheroes Sources: The Shocking Disney Shakeup: Why Exactly Was Peter Rice Ousted? https://variety.com/2022/tv/news/peter-rice-disney-leave-abc-news-1235289876/ Disney morale is ‘terrible’ after CEO Bob Chapek axed Peter Rice https://nypost.com/2022/06/10/disney-morale-terrible-after-ceo-bob-chapek-fires-peter-rice/ Tesla Board Member Larry Ellison steps down from Tesla https://www.teslarati.com/tesla-board-member-larry-ellison-to-step-down/ Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

A little late to the game on this one. But worth the discussion.  What did you like better? The Batman or Spider-Man No Way Home?  The heroes discuss this in detail.  Let's discuss. We need YOUR Help to be involved and share your thoughts and opinions on the matter by reaching out to us by leaving us a Voicemail on our podcast page (Anchor.fm/the-adhero-podcast) or on any social media using the handle @AdSemble or #TAHP #TheAdHeroPodcast #CallTheAdHeroes Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Elon Musk trending in the news about the buy out of Twitter. Now Musk is calling Twitter out for its fake accounts and holding the social media platform accountable while also putting a hold on the deal. Will Musk ask for a better price for the deal as he continues to call out Twitter or is Musk up to something else? Let's discuss. We need YOUR Help to be involved and share your thoughts and opinions on the matter by reaching out to us by leaving us a Voicemail on our podcast page (Anchor.Fm/the-adhero-podcast) or on any social media using the handle @AdSemble or #TAHP #TheAdHeroPodcast #CallTheAdHeroes Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Want to know what it takes to amass 50K+ followers on TikTok? On today's episode of The AdHero Podcast, you personal AdHeroes Matthew Olivieri and Geno Giovanni speak with Zak Cadena who breaks down his secrets of what he did to achieve official influencer status on the fastest growing social media platform. Get your notepad ready, this is one episode you won't want to miss! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Want to know what it takes to amass 50K+ followers on TikTok? On today's episode of The AdHero Podcast, you personal AdHeroes Matthew Olivieri and Geno Giovanni speak with Zak Cadena who breaks down his secrets of what he did to achieve official influencer status on the fastest growing social media platform. Get your notepad ready, this is one episode you won't want to miss! Show Sources:  -Analysis-Musk tears up buyout playbook with $46.5 billion Twitter financing Reuters  CONSUMER GOODS & RETAIL By Krystal Hu and Anirban Sen APRIL 22, 2022 / 05:04 AM https://apple.news/AV3iNQrZJS4mlD1grf7wP5Q  Twitter board in a bind as Elon Musk makes his move Billionaire’s bid has exposed the social media company’s checkered performance.  by Financial Times - Apr 22, 2022 10:21 am https://apple.news/AWzDQDeuKQwKDvywh3lwuUQ  The ad world’s ultimatum to Netflix: Be bold FastCompany  https://apple.news/ALDLU0n-LR3-pP-dhXfAcsQ BY JEFF BEER 3.23.22  cheddar news As Shares Plunge, Netflix Takes Aim at Password Sharing By Associated Press By Michael Liedtke Apr 20, 2022 https://apple.news/AzcQGna9pTY2VNthWex7k7g #calltheadheroes Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Non-Fungible Tokens aka NFTs are taking the WORLD by storm.  Just what in the hell are they though? Come listen in as your personal AdHeroes Matthew Olivieri and Geno Giovanni invite special Guest and NFT EXPERT Braden Connolly into the WatchTower studio to explain exactly what NFTs are, how you acquire them, and the scary realities of buying and selling them on the open Marketplace. LET'S GOOOOOO! #calltheadheroes Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Non-Fungible Tokens aka NFTs are taking the WORLD by storm.  Just what in the hell are they though? Come listen in as your personal AdHeroes Matthew Olivieri and Geno Giovanni invite special Guest and NFT EXPERT Braden Connolly into the WatchTower studio to explain exactly what NFTs are, how you acquire them, and the scary realities of buying and selling them on the open Marketplace. LET'S GOOOOOO! #calltheadheroes A-Block Sources Whole Foods opens the first store with Amazon's 'Just Walk Out' technology that allows shoppers to skip the register altogether Netflix's Marvel shows are coming to Disney Plus, but it's complicated Disney Plus THE NETFLIX MARVEL SHOWS WILL BE UNCUT/UNEDITED ON DISNEY+ B-Block Sources What Is an NFT? How Non-Fungible Tokens Work - Business The History of Non-Fungible Tokens (NFTs) | by Andrew Steinwold What is NFT? non-fungible tokens explained - CNN What are NFTs and why are some worth millions? - BBC NewsLIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G The coronavirus pandemic could completely derail the careers of Gen Z — and they might end up a lot like older millennials Art & Finance report A closer look at the growing Art & Finance industry Wealthy Wanting Cash for Investing, Margin Calls Turn to Art Why some NFTs are valuable and others aren't - AFR Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Non-Fungible Tokens aka NFTs are taking the WORLD by storm.  Just what in the hell are they though? Come listen in as your personal AdHeroes Matthew Olivieri and Geno Giovanni invite special Guest and NFT EXPERT Braden Connolly into the WatchTower studio to explain exactly what NFTs are, how you acquire them, and the scary realities of buying and selling them on the open Marketplace. LET'S GOOOOOO! #calltheadheroes A-Block Sources Whole Foods opens first store with Amazon's 'Just Walk Out' technology that allows shoppers to skip the register altogether Netflix's Marvel shows are coming to Disney Plus, but it's complicated Disney Plus THE NETFLIX MARVEL SHOWS WILL BE UNCUT/UNEDITED ON DISNEY+ B-Block Sources What Is an NFT? How Non-Fungible Tokens Work - Business  The History of Non-Fungible Tokens (NFTs) | by Andrew Steinwold What is NFT? Non-fungible tokens explained - CNN What are NFTs and why are some worth millions? - BBC NewsLIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G The coronavirus pandemic could completely derail the careers of Gen Z — and they might end up a lot like older millennials Art & Finance report A closer look at the growing Art & Finance industry Wealthy Wanting Cash for Investing, Margin Calls Turn to Art Why some NFTs are valuable and others aren't - AFR Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Ok, so maybe 2021 wasn't the FULL BLOWN recovery year we all thought (hoped?) it would be. Thanks in part to the Delta and Omicron variants, 2021 was only *a little* better than 2020... But there were some signs of progress and your resident AdHeroes Geno Giovanni and Matthew Olivieri reviewed those today. Stay tuned to the end of the episode for a SNEAK PREVIEW of what we have in store for you this year, as we kick off SEASON 4 of @TAHP. Show sources: A-Block  Metaverse Our Tech Expert’s Guide To Entering The Metaverse https://www.popularmechanics.com/technology/a38147952/facebook-metaverse-gear-oculus-portal/ Facebook’s rebrand could lose them a ton of employees—here’s why https://www.dw.com/en/facebook-rebrands-as-meta-in-new-focus-on-metaverse/a-59650386 Explainer: What is the metaverse and how will it work? https://www.latimes.com/business/story/2021-10-28/explainer-what-is-the-metaverse-and-how-will-it-work Facebook is building for the metaverse, but at what cost? https://www.ft.com/content/8acb6d05-61ff-4767-b9f4-798ba08309ed B-Block 2022 is all about overcoming economic obstacles. 2021 shattered job market records, but it’s not as good as it looks https://www.washingtonpost.com/business/2022/01/08/2021-shattered-records-but/ America Without Poverty—This Organization Is Making It Happen https://www.forbes.com/sites/forbeseq/2022/02/01/america-without-poverty-this-organization-is-making-it-happen/?sh=5af2fccb79f1 3 Small Businesses Challenges Brewing in 2022 https://www.thestreet.com/personal-finance/3-small-businesses-challenges-brewing-2022 4 Charts That Explain the U.S.'s 2021 Economic Rollercoaster https://time.com/6131764/2021-us-economy-explained-in-charts/ JPMorgan Likes Pepsi, Caterpillar as Supply Chain Woes Ease https://www.thestreet.com/investing/jpmorgan-pepsi-caterpillar-supply-chain #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US:   Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: https://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

INCREDIBLE !!!! We have made it to our 50th Episode of The AdHero Podcast!!! This milestone would not have been possible if it wasn't for our loyal listening audience.  Your personal AdHeroes Geno Giovanni and Matthew Olivieri wish to THANK each and every one of you.  As a SPECIAL treat to commemorate this occasion, we are counting down our TOP 10 moments from the first 50 episodes.  Sit back, relax and enjoy this VERY special taping of The AdHero Podcast.  #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US:   Website: https://adsemble.comTwitter: https://twitter.com/adsembleFacebook: https://www.facebook.com/adsembleInstagram: http://www.instagram.com/adsemble ! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

HO HO HO MERRRRRRRY CHRISTMAS !!!! Your personal AdHeroes Matthew Olivieri and Geno Giovanni are back for our Annual Holiday episode of The AdHero Podcast, where we take a deep dive look at how Your business should be Marketing to your customers this Christmas shopping season. One year removed from COVID-19, will customers be eager to return to shopping malls and retail storefronts or will online shopping once again grow and dominate?  #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US:   Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Arguably two of the BIGGEST Sales Coaching heavyweights entered into the arena to duke it out and on today's episode of The AdHero Podcast, your personal AdHeroes Geno Giovanni and Matthew Olivieri are coming to you from the AdHero Watchtower with a breakdown of who won this head-to-head battle!   #calltheadheroes  LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G  Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt  Shop for outdoor advertising: https://bit.ly/30RhaGc  FOLLOW US:   Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Your personal AdHeroes Matthew Olivieri and Geno Giovanni are coming to you LIVE from the AdSemble Watchtower Studios to broadcast another "Quick Hitter" episode. In this quick take, we are discussing MEGA release of the trailer for Spider-Man No Way Home.     Being such HUGE MCU fans, your AdHereos needed to come together and discuss ALL the Easter Eggs that were dropped in this trailer and what we think is in store for this next chapter in the Peter Parker saga.   We need YOUR Help to be involved and share your thoughts and opinions on the matter by reaching out to us by leaving us a Voicemail on our podcast page (Anchor.Fm/the-adhero-podcast) or on any social media using the handle @AdSemble or #TAHP #TheAdHeroPodcast #CallTheAdHeroes  Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc  FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Are professional sports team logos just the next item in line on the cancel culture hit list or are they grossly overdue for an overhaul?  On the heels of the latest professional sports team to announce a major re-branding, come listen in as your personal AdHeroes Matthew Olivieri and Geno Giovanni discuss this very hot topic. #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Cryptocurrency is all the Rage, but is it right for your business? Come listen in as your personal AdHeroes Matthew Olivieri and Geno Giovanni give a basic explanation about what Crypto is, how you can acquire it, and whether or not it should be accepted by your small business. #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Movie Theaters are BACK Open!!!! Come listen in as your personal AdHeroes Matthew Olivieri and Geno Giovanni discuss the first MAJOR release of a new Marvel film, The Black Widow back into the Theaters and what it possibly means for the Film and Entertainment industry as a whole. #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

When most people think about the Islands of Hawaii, they might imagine beautiful beaches, Luaus and tropical drinks with little umbrellas.  But according to Jean-Paul Gedeon, CEO and Founder of JPG Media, Hawaii is experiencing a digital renaissance, and the Islands are booming with opportunities for tech companies, digital signage and more. Suit up, buckle up and take a flight with us off the beautiful island of Oahu and the city of Honolulu, where Jean-Paul tells us what's up! #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Welcome to a very special edition of The AdHero Podcast. Today your AdHeroes are taking our show to the next level. We are virtually visiting The IDEAS Lab at our alma mater of San Jose State University. A packed house of 300 students, faculty and alums will be in attendance as The AdHero Podcast will have its first ever live audience. We would like to give a big thank you for the coordination of this event to Professor and Director Anuradha Basu of the Lucas College & Graduate School of Business, the faculty advisor of the Silicon Valley Center for Entrepreneurship and the faculty advisor of the IDEAS Club. But that is not all. The AdHero Podcasts guest of this week is the CEO and co-founder of Brake Free Tech Alex Arkhangelskiy. His company produces brake light technology for motor cyclists. Alex’s other claim to fame was when him and his business partner were featured on NBC’s Shark Tank and won a $200K deal with Robert Herjavec and Mark Cuban. Get ready for a fun ride and learn how Brake Free Tech started, how they received funding by some of the worlds wealthiest entrepreneurs. And a behind the scenes account of Brake Free Tech on the set of NBC’s Shark Tank. Time to suit up AdHeroes... Let's GOOOOOOO !!!! #calltheadheroes LIKE & SUBSCRIBE for new videos every day. https://bit.ly/34Or10G Subscribe to The AdHero Podcast on https://bit.ly/2FjA9lt Shop for outdoor advertising: https://bit.ly/30RhaGc FOLLOW US: Website: https://adsemble.com Twitter: https://twitter.com/adsemble Facebook: https://www.facebook.com/adsemble Instagram: http://www.instagram.com/adsemble --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

Your personal AdHeroes Matthew Olivieri and Geno Giovanni are coming to you LIVE from the AdSemble Watchtower Studios to broadcast another  "Quick Hitter" episode. In this quick take, we are discussing how social media giants are de-platforming people for their opinions, where does it stop and why do you need to care.   In addition, we will look at how platforms like Twitch and Patreon are compensating their users for their content and ask the question, why are people even spending all this time to make content on any other social media platform that does not pay you for your content? We need YOUR Help to be involved and share your thoughts and opinions on the matter by reaching out to us by leaving us a Voicemail on our podcast page (Anchor.Fm/the-adhero-podcast) or on any social media using the handle @AdSemble or #TAHP #TheAdHeroPodcast #CallTheAdHeroes --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support

GUEST HOST ALERT!!!! Today on the show we are honored to have Andrea Henley Guest Host an EPIC episode on WHY BRANDS MATTER.  Andrea welcomes Lee Rafkin who is an Expert on Brands and has successfully helped Major Fortune 500 companies Re-brand including OUTFRONT Media,  FOX Sports, SpeedChannel and more. You gotta hear what Lee has to say on the recent Re-branding efforts of iconic brands Aunt Jemima, Old Spice and more! This episode is sponsored by our friends at Sun Vision Display - Check them out on all social media platforms @SunVisionDisplay and at www.sunvisiondisplay.com/adsemble Follow us on all social media @AdSemble and hashtag #TAHP and #CallTheAdHero --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-adhero-podcast/message Support this podcast: https://anchor.fm/the-adhero-podcast/support