Created with Sketch.
The Actual Marketing Show
65 minutes | Jan 18, 2021
TAMS Ep. 007: Buyer Awareness, Client Language, Target the Problem, Self Criticism, Metaphors, Reactivate Cold Clients
Anthony escaped his career in I.T to start his own marketing consultant business. On his journey to success, he discovered the best way to target his market, and that is to target the problem.His claim to fame is his perfect customer, with the perfect problems for him to solve... Rachels.You need to listen to this episode to get the backstory.He dives into the 5 stages of buyer awareness. You'll learn how to target the problem and not the customer using their own language. Believe you aren't good enough to be an entrepreneur? Anthony discusses how he beat self criticism to the ground to become the loveable person the people who know him come to expect. There’s some brilliant advice on using metaphors to pierce the gray-matter, so your message sticks. Have you ever experienced a hot client going cold? Anthony gives us his best methods to warm them back up.So don't miss out on this wisdom. Anthony will blow you away with his experience and knowledge for finding and serving clients, so they keep coming back.Your client's will cheer you on to success, rather than drudge opening their wallets for you.Join Anthony and me in Episode Seven of The Actual Marketing Show.Connect With Me And Visit The Show Notes Page LinkedIn: rebrand.ly/cuylerlinkedinFacebook: rebrand.ly/cuylerfacebookFB Messenger: rebrand.ly/cuylerfbmessageThe Actual Marketing Show Home Page: rebrand.ly/tamshomeEpisode Page for Show Notes: rebrand.ly/tams007Music is Courtesy of SRO. Track is Neon Tokyo. rebrand.ly/neontokyo
67 minutes | Nov 1, 2020
TAMS Ep. 006: Minimum Viable Product, Powerful Copy, SEO, Converting Website Visitors
Don Sevcik understands the concept of MVP (Minimum Viable Product). And, he may have learned the hard way.His website, mathcelebrity.com, has millions of hits every year. But, he has had trouble converting them to paying customers.A hard working entrepreneur, Don won't give up. He knows he can crack the combination to high website conversion.After studying copywriting from the greats like Gary Halbert and Eugene Schwartz, Don has witnessed 28% of all hits to his copy read through the entire page.And I've seen the copy. It isn't short. What an achievement. Now, if only he can get them to purchase.We discuss theories of copy and the application of story to empathize with the prospective buyers.Don's millions of hits to his website every year also has me in awe. Don explains his use of SEO (Search Engine Optimization) to attract millions of parents and children to his math-equation-solving website.Don has even written a book on SEO. He has the results. Go check out the link on the show notes page. (Link Below)Don is successful, and he's working to increase his success through continuous study of marketing and copywriting.You don't want to miss this energetic episode full of practical and applicable lessons in entrepreneurship and marketing.Listen to Don Sevcik drop serious wisdom gold in Episode Six of The Actual Marketing Show.Connect With Me And Visit The Show Notes Page LinkedIn: rebrand.ly/cuylerlinkedinFacebook: rebrand.ly/cuylerfacebookFB Messenger: rebrand.ly/cuylerfbmessageThe Actual Marketing Show Home Page: rebrand.ly/tamshomeEpisode Page for Show Notes: rebrand.ly/tams006Music is Courtesy of SRO. Track is Neon Tokyo. rebrand.ly/neontokyo
69 minutes | Oct 21, 2020
TAMS Ep. 005: Finding Why, Failure Is Growth, Guru Loops, Unique Strategy, Loneliness, Customer Feedback
The journey to entrepreneurship is fraught with emotions, failures, snake-oil salespeople, and confusion.And often, the weary entrepreneur will ask, "Why am I doing this?"Anita Toth has asked herself this question many times.But, she's also found many answers. Sometimes not the ones she wants, and sometimes a lightbulb goes off and she finally gets it.She shares with us how she found her "why", how she discovered the guru loop tossing her like a ball from one funnel to the next, how she overcomes confusion and loneliness... and why all the failures she's experienced has made her the success she is today.Join Anita and myself for an inspiring conversation and feel the passion Anita has for her business, for helping people succeed, and how she has made it as an entrepreneur in the noise of today's world.Make sure you check out Anita's website at https://www.anitatoth.ca.Link to her LinkedIn profile: https://www.linkedin.com/in/anitamtoth/ Link to the resources Anita mentioned on her website: https://anitatoth.ca/how-i-can-help-you/Connect With Me, Cuyler Callahan (The Host) LinkedIn: https://www.rebrand.ly/cuylerlinkedin Facebook: https://www.rebrand.ly/cuylerfacebook FB Messenger: https://www.rebrand.ly/cuylerfbmessage The Actual Marketing Show Home Page: https://www.rebrand.ly/tamshome Episode Page for Show Notes: https://www.rebrand.ly/tams005Music is Courtesy of SRO. Track is Neon Tokyo. https://www.rebrand.ly/neontokyo
54 minutes | Sep 5, 2020
TAMS Ep. 004: More Clients Through Genuine, Personalized, Tested Communication
What does it take to get more clients?Kenneth Parkja has the answer...After closing over $500,000 in sales, he made the switch to direct-response copywriting to change things up a bit. He used is experience in sales to grow his business, and he's dropping the facts, so you can grow your business, too.In this episode, Kenneth explains how genuine and personalized messaging and communication is key to bringing in new clients. And he gives us great actionable advice to apply.He goes into detail regarding direct messaging on social media, and email outreach. You don't want to miss this, because he tells us how to templatize your email for faster outreach, while still keeping it personalized to the prospect.Listen to Episode 004, so you can apply this gold to your marketing and start experiencing higher client intake.Connect with Kenneth Parkja on LinkedIn and Facebook @Kenneth Karl Parkja. He prefers LinkedIn if possible. Direct link to his LinkedIn profile here: https://www.linkedin.com/in/kennethparkja/ Check out his website at https://www.kennethparkja.com (His website is under construction at the time of the recording.) Connect With Me, Cuyler Callahan (The Host) LinkedIn: https://www.rebrand.ly/cuylerlinkedin Facebook: https://www.rebrand.ly/cuylerfacebook FB Messenger: https://www.rebrand.ly/cuylerfbmessage The Actual Marketing Show Home Page: https://www.rebrand.ly/tamshome Episode Page for Show Notes: https://www.rebrand.ly/tams004 Music is Courtesy of SRO. Track is Neon Tokyo. https://www.rebrand.ly/neontokyo
49 minutes | Jul 25, 2020
TAMS Ep. 003: Attract Clients, Analyze Failure, and Keep The Banks Away
Attracting clients takes more than putting up an "open" sign. Richard Western gets on the phone and builds relationships. He doesn't bullshit his clients, and they come back again and again. Also, understand the importance of free capital, and how banks can pull the plug on a thriving business and how to avoid this trap. Check out the complete show notes page here.
53 minutes | Jul 11, 2020
TAMS Ep. 002: Grow Your Freelance Business Like Successful Copywriter Susan Greene
Grow your freelance business like a professional who's been in business before the internet. Increase business through direct outreach, networking, and seo.Take on uncomfortable projects; it builds experience and expands opportunities.How earning your credit in the industry allows you to charge more and pick your clients.Say no to price resistant clients... and charge your worth.Gain extra revenue off your skills like Susan did... it earns her a passive income cheque every six months.Great value. Don’t miss it and listen now.See the show notes here
65 minutes | Jul 4, 2020
TAMS Ep. 001: Differentiation W/ Branding & Boots On The Ground
Do you sell a commodity?Bread, gasoline... water? Water and Ice Co. owners James and Ian's experience will help you turn your common product into a representation of your brand.Check out the show notes page here for anything mentioned in the show you want to know more about.
11 minutes | Jun 16, 2020
The Actual Marketing Show Episode 00 - Intro
Listen to real-life examples of businesses succeeding in today's noise. Actual marketing by actual people like you. Discover what to expect from "The Actual Marketing Show”.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022