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The Absolute Business Success Podcast Show
23 minutes | Feb 15, 2020
Why She Does What She Does with Olivia Bushnell
Olivia Bushnell is a social media manager with a difference. She doesn't believe we need to do more or be everywhere. She helps small business owners to use social media in a way that works for them and larger businesses create a successful social strategy without the need for unethical practices.
42 minutes | Dec 17, 2019
Why She Does What She Does with Deb Macmillan
In this episode I am interviewing Deb Macmillan, a Journey to Freedom Therapist - helping business owners learn to stress-less, free their minds of overthinking, overwhelm and lack of self belief so that they create their own version of success., about "Why She Does What She Does". Listen in for great inspiration and to hear tips and advice drawn from Deb's experience and find out why she decided to go in to business and work for herself
25 minutes | Dec 9, 2019
Why She Does What She Does with Rebecca Ingram
In this episode I am interviewing Rebecca Ingram, a lawyer turned Rapid Transformational Therapist and Coach who works with women who've experienced trauma and abuse, helping them to rise up from the ashes to create lives and businesses far beyond their wildest expectation In short, she re-wires minds for phenomenal success and transformation. Her clients include high-achievers, young professionals, entrepreneurs and leaders in business, and anyone else who is feeling ‘stuck’ and unable to achieve their next-level of success., about "Why She Does What She Does". Listen in for great inspiration and to hear tips and advice drawn from Rebecca's experience and find out why she decided to go in to business and work for herself
27 minutes | Nov 26, 2019
Why She Does What She Does with Julie Duriez
In this episode I am interviewing Julie Duriez, a wellness advocate and reflexologist who is passionate about helping you to take control of your health and well-being naturally, about "Why She Does What She Does". Listen in for great inspiration and to hear tips and advice drawn from Julie's experience and find out why she decided to go in to business and work for herself
27 minutes | Nov 24, 2019
Why She Does What She Does With Jo Gaffney
In this episode I am interviewing Jo Gaffney, an Occupational Therapist and Image Consultant who empowers individuals to look and feel their authentic self, about "Why She Does What She Does". Listen in for great inspiration and to hear tips and advice drawn from Jo's experience and find out why she decided to go in to business and work for herself
29 minutes | Nov 7, 2019
Why She Does What She Does with Noleen Slinely
In this episode I am interviewing Noleen Sliney, an organic makeup artist, cruelty-free beauty ambassador and founder of Natural Beauty Society, about "Why She Does What She Does". Listen in for great inspiration and to hear tips and advice drawn from Noleen's experience and find out why she decided to go in to business and work for herself
35 minutes | Oct 28, 2019
Why She Does What She Does with Nathalie Moreau
Why She Does What She Does - Carol Evans, Consultancy and Coaching Interviews Women Who Inspire. Today, Carol interviews the fabulous Nathalie Moreau, a professional in the corporate world by day, but shortly to be joining a scientific sailing voyage as one of 300 women on a mission to raise awareness and finding solutions to the problem of plastics in our oceans. Find out more about Nathalie's mission at https://nathaliemoreau99.wixsite.com/ocean-maid Sponsor Nathalie at: https://www.gofundme.com/f/ocean-plastic-awareness-voyage-2019 Follow the ship's progress, learn more or even apply yourself at: http://www.exxpedition.com/
31 minutes | Oct 23, 2019
Why She Does What She Does with Emma Cossey
In this episode I am interviewing Emma Cossey, a career and life coach for freelancers, about "Why She Does What She Does". Listen in for great inspiration and to hear tips and advice drawn from Emma's experience and find out why she decided to go in to business and work for herself
10 minutes | Oct 6, 2019
Episode 5: How To Make Meetings Matter
Meetings can be the bane of everyone's life. In addition they are likely to be very costly for a company to run - especially when the focus is not clear and actions are not followed up... Listen to the podcast and find out how to make yours really efficient and totally cost effective. How To Make Meetings Matter Meetings! If you are the boss, you probably absolutely love them. If you’re the one invited to attend, then the chances it’s not something you ‘re looking forward to. Why is this? Well, it’s probably to do with the fact, that most meetings are very badly planned – if planned at all of course! A time is set along with a duration. You may even be given an agenda. However, the boss gets caught up. The meeting starts late. The boss wants to talk about the problem he just encountered that just made him late. No. It’s not a topic linked to the meeting. No. It’s not on the agenda. No. It doesn’t involve half the people attending. But, the boss wants it off his chest, wants others opinions, and most importantly thinks everyone should understand these experiences…. Eventually you get on to the agenda. But no, it doesn’t run to order. There’s confusion and distraction. The meeting drags on. It ends with some loose action points being taken on by various people, but everyone knows, it’s highly unlikely that these will be followed up…. Now, if you’re the boss, I want you to first consider what is the true cost of this meeting? What is the hourly rate plus on-costs of every single person in attendance, including you? What is the cost of taking them off their job? What would they be doing if not in meeting? What is your overhead recovery percentage? So, in other words, if you spend this total amount of money, how much revenue would you expect to generate? If your business is going to be successful then you have to look at how you are utilising all your business assets, and time, well, that is surely one of the most important and biggest costs to any organisation. This is always amongst the first areas I analyse when I go in to a business. It’s what we call low hanging fruit. Generally, immediate gains can be had by reviewing meetings. Now, don’t get me wrong. Meetings are vitally important. Your people need to know what is going on, they need to contribute towards the resolution of problems, business and goal achievement. However, there are many ways to spread information and meetings are not necessarily the best use of resources. When meetings happen all too often . When they’re disorganised. When they run on and on and on. You miss one of your biggest and greatest opportunities. And, that is to inspire, motivate and include your team. Instead, your team feel disillusioned. They don’t want to be a part of this but know they have to. They know deep down, that it is a waste of their time. It will mean they have to probably catch up with their own work, in their own time. And, more importantly, they don’t believe anything will change as a result of it. Your result: de-motivated, dis-engaged staff. So, what can you do about it? Review all your meetings Make sure that for each meeting you address the following: What is the purpose? What outcome does this meeting produce? Is there a much more efficient or cost effective solution you could use instead? Such as emails, live chat, asana, trello etc. Keep the purpose of the meeting to the front of your mind and communicate this well. Who needs to be involved? Keep this to key stakeholders only. Make each person attending do all the other work beforehand if other people’s opinions are required. Likewise, it is their responsibility to feedback to their team as appropriate. Create an agenda and stick to it. This requires discipline and commitment. If you want your organisation to flourish and be successful then you need to focus on results and use your assets efficiently. Ask questions and listen. Too many meetings are dominated by the boss talking. There should not be many meetings that are dominated in this way, except of course for the occasional company announcement for instance. If you’ve called a meeting that involves other people, then this is your opportunity to gain information, advice, feedback, brainstorm ideas. It is for you to give 100% attention to those attending. Make them see that their presence is needed and they have an intricate role to play. As Boss you employ the best people possible. Let them contribute their expertise. Keep everyone involved. There will always be attendees who want to dominate the meeting along with those that prefer to keep a low profile. Often, it’s the quieter ones that can make some of the best contribution. Make a habit of involving them. Make sure everyone knows that their presence means involvement. Audit outcomes. Don’t just have a meeting and leave it there. Make sure there are always action points, and that these are followed up. At the start of each meeting, each attendee should report back on the progress they have made. Ensure you can measure the success of the meeting, by being able to demonstrate progress being made as a result of it. Stick to the times set. Respect and value your time and the time of others. Get the meeting started on time. If you are caught up with am emergency, have a deputy who can get it started in your absence. Make sure that the meeting ends when you say it will. If you show respect to others then you will earn their respect. Enforce meeting standards. Do not allow attendees to use their phones during meetings. Instigate a process for dealing with any true emergency situations, such as call the front desk and then disrupt the meeting. The use of mobile phones during working hours has become a major distraction. Set an example and, in the interests of everyone’s time and focus, ban the phones during meetings. Also ban any interruptions – again unless vitally important. If you have an efficient and effective organisational structure and reporting process in place, this should be entirely feasible. Set meetings for times in the day that work best for the organisation and for the people involved. If you generally work Monday to Friday, don’t make the meeting Friday afternoon. Here’s a good chance that people will have things they need to get done before the weekend – plus they will not be at their best. Keep records. Have someone – or everyone – jot down key points from the meeting – highlighting those points that need to be shared with others outside of the meeting. jot down action points, who is responsible and the date to be actioned by. Be positive. Even if there are serious problems to be dealt with, a positive vibe will have greater benefits than any negativity. yes, people need to understand the seriousness of the situation. But as the boss, it is your job to keep spirits high and ensure all possibilities are explored and actioned. you can’t create a positive outcome from a negative mindset. Thank people for attending and contributing. Write it all down. Add all of the above in to your operational standards and procedures. Put all of these points in to every meeting you hold and see an improvement in progress towards your goals and general all round workplace satisfaction.
5 minutes | Oct 6, 2019
Episode 6: Adopting a Creative Mindset
Real Business Success Comes When You Have the Confidence to be Creative Put your hand up if you think of yourself as “creative”. My guess is that unless you are in a “creative” business you will not consider yourself to be creative. Many of us start a business because we are technically the best. We know our business, we know there is a market for it, and we know we have a great business case. When it comes to anything creative, well, we turn to those who are creative to help us! How You Can Be More Creative – Easily! Now I’m not for one minute suggesting you have the ability to create amazing artwork or design websites etc, but what I would like you to consider for one moment is how you could be more creative in how you deliver your service. A good place to start this process is to review what has worked for you so far this year. Ask yourself what has been your biggest seller this year? What have your customers raved about? Now, consider any aspects of your business that have not gone as well as you would have liked. Be honest here. Are there any aspects of your sales process that could be more simple? more accessible? more customer friendly? Does every aspect of your “brand” appeal to your target market? Generally, the easiest place to start looking at where you can add value to your business by adopting a creative mindset is on the “people” side. For instance, if you are in retail, you may not be able to make a case for reducing the time that customers have to queue. However you could easily make a case for reducing the perceived time that customers have to queue. To carry out this task you need to be empathetic with your customers. Feel how they feel during each stage of their customer journey. Identify those customers whose experience could be improved then find a way to make it better. Remember: Any improvements you make have to also be technically correct and should also fit within your business model. It’s no good introducing something that costs you money! Creativity works best for your business when the technical aspects, the business case and the market need/appeal all work. Developing Your Creativity Muscles Creativity exists in all of us. It’s no different to any muscle in your body. The more you use your creativity the stronger it gets. When we are good at the technical aspects of our businesses we can sometimes feel insecure at the thought of stepping outside of our comfort zone and possibly looking foolish. However you do have this ability within you and the more you draw on this learned skill the better you will become. Get in to the habit of putting your initial solutions on the back burner whilst you allow yourself time to really explore how you can make often simple changes for the better. Why not set yourself a target to regular review your business – not just from an analytical perspective but from a creative aspect. See how much more difference you can make to your customers and your business WILL benefit. If you’d like help with this then call us Now on 07533 927015 or fill out the short contact us form.
7 minutes | Oct 3, 2019
Episode 4: 7 Secrets of the Super Successful
In this episode of The Absolute Business Podcast, I look at some very simple tips that the super successful use to give them the edge. There's nothing complicated. It's sensible advice but often easily overlooked for more complex solutions. If you are in business you probably already know that you have to be "different" to succeed. However did you know that there are things you can do to help you become "super successful"? If you look around the globe and back through history at some of the most successful people you'll find they do things differently. If you want more success then you need to do more than enough to just get by. Here are 7 tips to help you: 1. Stop Multi-Tasking! Yes, you did hear right! Whilst the ability to multi-task is quite often seen as a desirable trait there is evidence to suggest that multi-tasking actually makes you less efficient and is linked to short term memory loss. So, focus on one thing at a time. If you've many things to work on diairise set times for each task. Don't allow yourself to be dragged from one task to another. Give each task your maximum attention and brain power. Don't be checking your emails all the time - make time throughout the day for returning phone calls and dealing with emails etc. You'll do a better job if you focus 100% on each task in hand. 2. Rise and Shine Give yourself an early start. Follow the leaders and start your day early. Jumping out of bed early puts you ahead of the game - you'll feel so much more productive and will be generally more pro-active. All good for your business! 3. Fix Your Hours Many of us go in to business so we can benefit from flexible working hours for example, taking time out so we can go watch our kids in the school football match etc. However it is vital that you still fix the hours that you are going to work and stick to them. You must be disciplined about the hours you work - and that also means stopping working during family time too! Communicate your working hours to family and friends so everyone respects them - this will mean you have fewer distractions and you'll be loads more productive. 4. Delegate If you are hoping to be as successful as you possibly can be then you will end up with a lot of things to do. Don't let the growth and development of your business suffer because you are holding on to doing too many tasks. Learn to delegate tasks that can be done efficiently and effectively by someone else. Focus on doing the things you do best. 5. Work On Your Business What percentage of time do you allow yourself for working ON your business compared to working IN your business? If you are the business owner only YOU can decide which direction your business is going. Make time in your diary to do this. Use the time to catch up on industry news and developments and planning how your business will grow. If you don't make space for this crucial time then you'll find each day becomes overloaded leaving you no time to do this. You'll just end up working really hard and not achieving those bigger goals and dreams. Get your diary out now and schedule in some Business Development time. 6. Feel the Fear and Do It Anyway We all feel fear. The difference between the super successful and those who just get by is that the super successful feel the fear and do it anyway! Acknowledge your fear but don't let it stop you. You'll not only get a great sense of satisfaction your business will be all the better for it. 7. Stop Timewasters Identify who and what is wasting your time and remove them! Don't allow yourself to be diverted from the task in hand. Whilst mobile phones have transformed the way we do business they can also be a major distraction. If yours is distracting you too much then turn it off. Having an "open door" policy may feel like the right thing to do but if it is stopping you from being super productive stop it. Schedule time for this so it doesn't eat in to your productive working time. Listen to the list again. None of the 7 items are difficult. Building a successful future relies on your worker smarter - not harder and maybe thinking a little differently to the norm. Start today and put the above in to action right now.
8 minutes | Sep 27, 2019
Episode 2 | 6 Top Tips for Starting Business Successfully
In this episode we talk about 6 different strategies to start your business off successfully. We know how to do so many tasks within our businesses, but it is often these 6 areas that we forget about out. With such huge developments in technology, many people are realising that now is the perfect time to set up their own business. Here’s my 6 top tips on how to start out successfully….. 1. Listen Use Your Senses Proportionally Yes, I know you have heard this before, but please. You have one mouth and two ears. Get in to the habit early on of listening. Listen to everyone. Don't just listen to your peers and superiors, listen to your team, listen to your prospects, listen to your suppliers. When I say listen, I mean really listen. This is often some of the best advice you will get and what's more it is most often FREE! Not everything you hear you will want to hear and not everything you hear will be of any use. BUT, please just make sure you make listening one of your biggest skills and attributes. It will serve you and your business well. 2. KISS Yes, Keep it Simple Stupid! No, I am not being rude..... I am hopefully highlighting that, whilst your business does indeed need to stand out you need to make sure what you do is simple. Often people go in to business because they know they can either make a product better than their competition or deliver a service more efficiently. However, when you consider the changes you would make, take a moment to ensure that you are not introducing complexity for the sake of it. One simple solution is far better than a bunch of complex solutions. There's hundreds of solutions out there waiting to be found. Keep it simple and you're much more likely to succeed. 3. Road Maps Is It Quicker With or Without a Map? Now apart from the occasional navigation error, most of us agree that when heading to a destination we do not know, it is far quicker to get there when we consult a map. Can you imagine setting off from home and heading across country to a place you have never been? Yes, there are road signs along the way to guide you, but is there really enough detail to get you from A to B? Starting a successful business is no different. The road map you need is your business plan. Here you will set out what you see as your destination - ie your business goal, and then list the stages you need to take to get there. Without this business road map you will be going round and round in circles and not getting anywhere close to your destination. Once you have your stages mapped out you can check your progress and make adjustments where necessary. Please do not make the mistake of thinking this is an unnecessary bit of admin - you'll find you progress more quickly when you know what you have to achieve at each stage and you ensure you do not get so bogged down in the day to day running of your business that you lose sight of your business goal. 4. Fun I'm in the "Fun" Business. Are You? Do you jump out of bed in the morning and look forward to getting to work on your business? Hand on heart do you enjoy what you are doing? Having fun may not seem like the highest priority when you are endeavouring to get your new business off the ground and successful. However, think about it. If you are having fun, what kind of environment are you creating? Hopefully, the words POSITIVE. INNOVATIVE. CREATIVE spring to mind. In this kind of environment your business will flourish. Now, think for a minute of the environment you create when you are not enjoying your work. NEGATIVE. Nobody likes working in a negative environment. You create a sluggish environment that quickly stifles creativity and drive. This will ultimately strangle your business. If you are not enjoying what you are doing get out of it. Or, if you are not enjoying your work because you are stressed - DEAL with your stress. Don't expect everyone around you to work harder in this environment. They won't because you are suffocating their desire and motivation. Put fun at the top of your list, Go to work and enjoy it. Share a joke and encourage laughter. ALL aspects of your business will be better for it. 5. Pride What Have You Done Today to Make You Feel Proud? How proud are you of your business? Think about it and really feel it. You've create a product or service and you should feel really really proud. Highlight everything about your business that you should be proud of and make sure your suppliers, team and customers know about it. Encourage and help anyone working with you on your business to feel the pride too. When people feel pride they ultimately deliver a better service. If they deliver a better service your reputation and your business grows.... By the way, it goes without saying. If there are aspects of your new business that you are not proud of, then make it a priority to change that. However whilst you are working on a plan to change those aspects keep focussed on the areas of your business that you are proud of. 6. Failure Forget That... If your first business venture has failed please do not let this affect you. Many very successful entrepreneurs have had at least one failure. The difference with these guys is that they learn to pick themselves up, learn the lessons from the failure and start again. So, if your business is not working, face it. Don't get down. Pick yourself up, dust yourself down and start again. Learning from failure turns it in to a positive experience that benefits your future endeavours... For more business success strategies visit our blog at https://consultancyandcoaching.co.uk/blog/ or get your hands on some of our great freebie giveaways at Consultancy and Coaching Freebies Please do come and follow us on Facebook and Instagram or if you're a Fabulous Female in Business come and join our free facebook group Watch out for our next episode or subscribe now, so you don't miss out!
5 minutes | Sep 24, 2019
Episode 1: The Enormous Cost Of Self-Doubt
In this episode we examine the effects of self-doubt and the role our inner critic plays in keeping us safe within our comfort zone. We look at how we can learn to mange our inner critic so we can achieve our ambitions. The cost of self doubt is absolutely enormous. Now, we’re not just talking money here, but most importantly fulfilment, satisfaction, the joy of doing what you love, the pleasure of helping others… Self doubt comes from an inner critic whose only job is to keep you safe from any possible risk – whether that be failure, hurt, criticism, disappointment, rejection. Your inner critic couldn’t care a jot about your happiness, your desires, your dreams, even the truth. It will do absolutely anything to keep you safe – and yes, that includes feeding your thoughts with lies about what you are capable of!! Letting self doubt control and dominate your life is such a waste! There is so much more fulfilment on the other side of it. But dealing with it can be tricky. The very first step is to recognise when your inner critic is at work. The easiest way to do this, is to hear the words. If they are very black and white, completely negative, pretty harsh, repetitive, irrational, then they are almost certainly from your inner critic. We all have someone in our lives who is highly critical. If your thoughts sound like that person, then know for sure it is your inner critic. Now you could say that the inner critic has something of value to add. Maybe you aren’t quite ready yet, maybe there are still things you need to learn etc. This is where realistic thinking comes in to play. Realistic thinking is way more positive. It’s focused on the future and on solutions. It offers open ended questions, rather than a statement of (untrue) FACT. The worse thing with the inner critic, is that it’s most likely going to show up when you are highly motivated and chasing your big beautiful dreams. Remember, it’s only job is to keep you in your comfort zone. It doesn’t matter how much you achieve, your inner critic will always be there. So, you must learn how to deal with it! Learn to acknowledge the inner critic thoughts and accept that they are untrue, then turn your thoughts on to solutions and chase those dreams and make them happen. For more business success strategies visit our blog at https://consultancyandcoaching.co.uk/blog/ or get your hands on some of our great freebie giveaways at Consultancy and Coaching Freebies Please do come and follow us on Facebook and Instagram or if you're a Fabulous Female in Business come and join our free facebook group Watch out for our next episode or subscribe now, so you don't miss out!
6 minutes | Sep 16, 2019
Episode 3: Targeting Products for Bigger Profits
In this episode I am talking about how your business benefits from targeting your products and services to a very specific niche market. Not only from being able to command higher pricing but also by saving money too. Targeting Your Products to Drive Bigger Profits Imagine two shops sitting side-by-side in your local shopping centre. One is your go-to shop for just about everything. They sell garden tools, sweets, toiletries, t-shirts, car parts and nappies amongst an array of other things you just might need. The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered peanuts and chocolate lolly pops! If it’s chocolate, they stock it. And if it’s not chocolate, you won’t find it on their shelves. At first glance, you might think that the chocolate store is limiting itself. After all, there are lots of other things they could sell, right? The world is full of sweet treats that aren’t chocolate, and what about other items that complement sweets, such as greeting cards and tiny trinkets? The truth is, though, if you’re thinking the first shop — the one that sells a little bit of everything — is the more business savvy of the two, you might be mistaken. Here’s why. When you clarify and reduce your products to only those that closely match your business goals, you will be in a far better position to attract your ideal client. Not only that, but you’ll have customers lining up to pay a premium for your services. It might appear at first glance that the store with everything has more traffic. That’s because they do. Remember, no matter what you want, you can almost always buy it there. But because they stock so much and have to appeal to such a wide market, by necessity their prices are lower. The specialty shop is different. They may have fewer customers, but the average client is far more loyal, spends more money per visit, and raves to her friends about the delicious treat she picked up this morning. The average client at the sell-everything shop? A single rumour of a lower price at a new shop in town, and he or she is gone without a backward glance. What does this have to do with your business and service offerings? Everything. As a business owner, it’s critical for you to know exactly what you want to provide, and to whom.When you know who your ideal client is you can focus all of your energies on serving them with what they need most – what you excel at, what you are totally passionate about. You’ve taken your time to find out where they “hang out” – so you know where to spend your marketing budget in order to attract them. You can save additional money because your stock is smaller and your suppliers are probably less in number and hence providing better discounts to you. If you simply create a hodgepodge of products with no clear direction and without a cohesive brand, you may make a few sales (especially if you keep your prices low) but you won’t gain a loyal following. You’ll be like that first shop, always chasing after new customers, because the old ones keep wandering away in search of a cheaper price. Take a look at your virtual shopfront. Are your products all in keeping with your brand? Do they instantly tell a new visitor exactly what you do? Are they priced in line with your market? Don’t be afraid to take a hard look at your current products and get rid of those low-priced, fringe products that are diluting your brand. Focus on the core products and services, and work to make them better and more valuable, and before you know it, your brand will have a loyal following, too.
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