38 minutes | Jul 19, 2021

Building your marketing org with a customer privacy DNA: Anco Scholte her Horst

In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA. He shares his insights on: --> Building privacy by design --> The kinds of information that companies collect about their customers that aren't actually necessary --> The balance between personalization and privacy --> Their lawsuit against Salesforce and Oracle --> Their marketing dossier that doesn't push a lot of data collection --> Org structure and it's impact on the privacy DNA of the company
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