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The A-Game: An Adcom Podcast
32 minutes | Aug 26, 2022
The A Game: Episode 66 Streaming Evolution
In this episode of Adcom’s A-Game podcast, hosts Jeff Culliton and Nadya Scheiner talk with special guest Jim Ganzer about how streaming services like Netflix are changing the marketing landscape, and how these platforms can be accessible to marketers in a way that broadcast never could. Currently Adcom’s Chief Strategy Officer, Jim is an expert at finding the precise media channels where any given audience lives.
32 minutes | Aug 8, 2022
The A Game 65: Account Based Marketing
Adcom presents the A-Game Podcast, hosted by Jeff Culliton and Nadya Scheiner. Today we’re talking about ABM – Account Based Marketing – with Justin Morcelle, Adcom’s new partner and COO. Most recently the CMO of a Fortune 500 company, Justin has unique insight into B2B marketing. In today’s conversation, we cover whether and how account-based marketing can be both intensely targeted and cutting edge.
31 minutes | Apr 27, 2022
NFTs in Marketing: Episode # 64, Part 4
In the final episode of our series on NFT's in Marketing, Fandem (www.fandem.com) CEO G.I. Zaratsian discusses how to sell an NFT. While some artists have made fortunes by NFTing their original pieces and selling them on marketplaces like OpenSea, the process is still murky at best for most. We use our own Nadya Scheiner, an accomplished artist in her own right, as a guinea pig to outline the process.
29 minutes | Apr 8, 2022
Episode 65: Kumar Arora - Executing Ideas Takes Creative Confidence
On this episode of The A Game we talk to entrepreneur & investor Kumar Arora. A constantly evolving entrepreneur, Kumar is the CEO of Arora Ventures. Arora Ventures provides resources, investment, consulting services to assist early-stage to mid-sized businesses. Some of his portfolio brands include Trust Foods, Rogue Eyewear, ILTHY®, and most recently, Sora Sushi. The topic of discussion is creative confidence and how it drives his new ventures and the massive engagement from the communities that follow them.
31 minutes | Apr 4, 2022
NFTs In Marketing: Episode #64, Part 3
In part 3 of our discussion with G.I. Zaratsian, CEO and Co Founder of Fandem (www.fandem.com) we discuss how brands are beginning to explore the concept of a metaverse and what role NFT's play in it.
32 minutes | Mar 28, 2022
NFTs In Marketing: Episode #64, Part 2
In part 2 of our 4 part series on NFTs in marketing, CEO and Co-Founder of Fandem (www.fandem.com) G.I. Zaratsian discusses tangible examples of how NFT's are currently being used by progressive brands and how the early adopters are gaining an edge.
32 minutes | Mar 21, 2022
NFTs In Marketing Episode #64 part 1
On a new episode of The A Game we explore the future of NFT's in marketing with CEO and Founder of Fandem (www.fandem.com) G.I. Zaratsian. Episode 1 of this 4 part series lays the groundwork for what NFT's are and how the early focus on art has shaped the perception of their utility.
3 minutes | Dec 22, 2020
Run, They Told Me, by: The Adcom Players
While all may not be right in the world this holiday season, some things point to brighter days ahead. The breakout Cleveland Browns are on a roll and the sky is the limit. This is all so very 2020! The Adcom Players, who are always looking to croon, decided to celebrate this unexpected rise with a holiday tune.
41 minutes | Jun 11, 2020
The A GAME 63: The Rich Get Richer
It's a double-dose of the A Game this week. You'd be hard pressed to find two guys that can discuss media strategy as deftly at Jim Ganzer and TJ Salopek (Interactive Marketing Lead at Goodyear). The team nerds out over the growing strength of Facebook, Google, Amazon and the like while helping to level set what the near future looks like for the media landscape. All this and we take our new logo for a test drive on this week's episode of The A Game.
39 minutes | Jun 9, 2020
The A GAME Episode 62: Turning the Corner?
iHeart Radio Northern Ohio market President Keith Hotchkiss joins us to discuss the current state of radio as companies emerge from COVID-19 with the need to generate momentum. Audio formats in general have expanded dramatically with the the growing audience for podcast content and iHeart is positioning itself to be one of the lead players in the field. Audio's role in a brand's marketing mix looks to continue gaining momentum in 2020 and beyond. All this and we are now available on the iHeart Radio podcast platform!
35 minutes | May 5, 2020
The A Game: Episode 61 - Ari Lewis, Personal Branding and the New Normal
The A Game welcomes Ohio X co-founder Ari Lewis to discuss the mission of his new technology and innovation association, the need for people to take the reigns of their personal branding and why we don't need a "response to COVID-19" email from every brand that's ever existed. All this and much more on this week's episode of The A Game.
48 minutes | Apr 3, 2020
A-Game Podcast Episode 60: When the Game Returns: Marketers and Today's Pro Sports Environment
In a Special Episode, Adcommers Kevin Griffin and Jeff Culliton discuss the business of sports marketing now and following COVID 19 with some of the biggest names in Sports Marketing. Mary Beth Pate of the Cleveland Clinic, Shelly Cayette-Weston of the Cleveland Cavaliers, Justin Morcelle from KeyBank and Sam Pines of ESPN Cleveland join the team to talk about the extraordinary circumstances that led to the pausing of all major global sports, their companies amazing community responses and how sports and their collective partnerships will likely bring unity back to starving fan bases. All this and more on the next episode of The A Game.
33 minutes | Feb 14, 2020
The A Game Episode 59: Modernizing Your Approach to Trade Marketing
Marketing in the trades has been traditional for a looooooong time. How are companies specializing in the trades modernizing their approach? We discuss it.
33 minutes | Feb 10, 2020
The A Game Podcast Ep. 58: Brands tug at consumers' hearts
So ... just what was up with all those heart-warming Super Bowl ads, and will that approach continue? Plus: With a cookie-less future ahead, will old-school metrics make a triumphant return?
37 minutes | Feb 3, 2020
The A Game Episode 58 - You Can Commoditize Web Development, Not Web Strategy
Over the last decade web development has been on a roller coaster ride. First, it was highly technical and only for developers. Then it was plug and play - so easy a cave man could do it. The truth is that you can spin up a nice looking site quickly, but for brands the answer is much more complex. Join Sara Myers and Tom Keathley as they discuss trends in web development and strategy. All that and more on this week's episode of The A Game.
41 minutes | Jan 17, 2020
The A Game Episode 57: Cookie crumbs
Google's removing third-party cookies from Chrome in two years. What's it mean? Plus: Music in advertising -- a history from our music expert.
37 minutes | Jan 10, 2020
The A Game Episode 56: Ryan Reynolds' master content class
How fast can you get great content to market? If it's 3 days, you're in the catbird's seat. If it's two weeks, you might be too late. The A Game Podcast crew debates that in the wake of Aviation Gin's latest A+ ad -- a crack at Peloton.
37 minutes | Dec 20, 2019
THE A GAME EPISODE 55: Year in Review/Lookahead to 2020
What a year in the world of marketing: Jim, Jeff and Joel gather to discuss the top trends, like fragmentation in the streaming world, influencers, the future of social and much more. Tune in!
26 minutes | Nov 7, 2019
THE A GAME EPISODE 54: The Streaming Wars continue
If you come at The King, you best not miss. A wise man -- Omar Little -- once said that. But is Netflix even The King anymore? Apple, NBC and others are trying to prove it's not. We discuss on The A Game after Apple's streaming service launched.
37 minutes | Nov 4, 2019
THE A GAME EPISODE 53 - Media Planning is Hard
Media planning is a mixture of art and science. Audiences are constantly shifting and the analysis of those audiences comes from many angles, none of which has a monopoly on the truth. This becomes even more complex in an election year. Most brands are deep in the heart of planning season and the complexity of media tactics and an election cycle are on full display. The team discusses this and more on Episode 53 of The A Game.
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