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The 7-Figure Fitness Business
22 minutes | Dec 21, 2020
Can Gyms & Personal Training Survive a Post-COVID World?
011 - The future of gyms & fitness studios has been hotly debated for a while. The question is cranked up to 11 after COVID. Can studios and coaches appeal to a world that's become accustomed to the easy convenience of workouts at home? This episode is partially a response to a recent Instagram post I saw from Jonathan Goodman, the owner of Personal Trainer Development Center.I respect him greatly but differ with him somewhat on his prediction. Please let me know whether you think the future of gyms & coaches will be changed once COVID lets up. Leave me a voice message here: https://www.speakpipe.com/fitcopywriting
28 minutes | Dec 14, 2020
3 No-Fluff, Positive Mindset Tactics For Fit Biz Owners
010 - Can you become an elite business owner without a positive attitude or positive behaviors? Doubtful. This episode turns positivity into actual methods you can apply daily. That way, you’re both unbeatable in the face of business challenges and a shining light for all who come into your orbit.And who wouldn’t want to buy from that person? Please send me a voice message to the question I ask toward the end of the episode. Just click and record!https://www.speakpipe.com/fitcopywriting
30 minutes | Dec 7, 2020
Are You Chasing Vanity Metrics or New Clients? Social Media Marketing with Monique Idemudia
009 Social media marketing can attract new clients...or seduce you into chasing vanity metrics such as likes and followers. This episode interviews Monique Idemudia, owner of Dragon Digital Marketing, to discuss how you can be sure your social media marketing elevates your profits & revenue - not just your online "fame."
42 minutes | Nov 30, 2020
The Power of Authority Marketing with Marianne Kane
008 - Marketing is more than just Facebook ads. Or webinars. The best marketing builds trust. It elevates their opinion of your expertise. Which is why this episode explores how one of the fitness industry’s shining stars, Marianne Kane, used authority marketing early in her career to exponentially grow her business.
20 minutes | Nov 23, 2020
How to Create a White-Hot Urgency to Buy Now
007 Your prospects will take every chance possible to postpone buying your program or service. It’s your job to get them off the fence. You must deploy 3 critical strategies to create genuine urgency to buy. I cover this and a little extra in this episode.
22 minutes | Nov 16, 2020
How to Create an Irresistible Offer They Can't Refuse
006 - Most fitness businesses aren't great at creating compelling offers. This episode aims to fix that by explaining how to evaluate the "irresistibility" of your offers. And, yes, we'll use a cheesy infomercial from the 90's as the gold standard.
40 minutes | Nov 9, 2020
Lead Nurturing & Follow-Up with Tom Jackobs
005 - Ever struggle with following up on new leads? Or with how to nurture them so they became new clients? My first guest on this show, Tom Jackobs, is here to explain the importance of nurturing new leads in your sales process. Tom is a sales expert with extensive experience in the fitness industry.
20 minutes | Nov 2, 2020
Copywriting is Here, There, & Everywhere
004 - In this episode: 1) Discovery why copywriting is critical to anyone aiming for multiple six-figures in their business (and especially beyond); 2) Three instantly effective resources & strategies for improving your copy for when you're not ready to hire a copywriter; 3) Sure-fire strategies for getting a higher ROI when you work with a copywriter.
18 minutes | Oct 25, 2020
The 40-Year Old Podcast Virgin
001 - The inaugural show! Do you need to have a million-dollar fit biz to listen? I'll explain. Plus, a marketing lesson on why I believe two young brothers who started a YouTube channel just one year ago now have more than TEN TIMES the followers of some global fitness businesses.
18 minutes | Oct 25, 2020
The Myth of "Deliver Free, Weekly Content & People Will Buy"
002 - In this 3-part series, I question a few sacred cows of online business strategy. In part one of this series, I challenge the notion that "If you simply provide free content on a regular basis to your audience, they will be ready to buy from you when you promote." I explain why that's not true and provide a surefire way to create unique content that creates more sales and engagement.
16 minutes | Oct 25, 2020
The Case Against Emailing Your List Once Per Week
003 - Don't' want to miss out on a deeper relationship with your audience or more sales? It's time to rethink the artificial limit of emailing your audience only once per week. This is the second installment in my series of how online business gurus have let me down. I tackle this rigid standard and offer a better approach, including some solutions if emailing your list more than once per week feels like too much work.
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