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Finding, keeping and managing the right people does some business owners heads in. On this episode Hunter speaks with Natasha Hawker, author of Hire, Fire and everything in between, who knows a thing or two about managing people.

You've got to be ready for change and be adaptable. Charles Darwin said the species that will survive aren't the strong ones or the fast ones, but those most able to change. In a fast paced world, business owners need to be able to adapt. Kylee Fitzpatrick will share how to do it in this riveting interview about change, disruption and being adaptable.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-12-kylee-fitzpatrick/   Keywords: kylee fitzpatrick, change, adapt, disrupt, adaptable, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

Are you stressed about cash flow issues in your business?   On this episode Hunter is joined by Amanda Fisher, author, mentor, and Chartered Accountant, to discuss the common issues business owners face regarding finances. Amanda advises that business owners not only need to understand their numbers but also need systems in place to give visibility on where money comes from and goes to, and how they must be thinking about the future, not just worrying about compliance and recording of numbers in the past.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-11-amanda-fisher/     Keywords: amanda fisher, unscramble your numbers, accountant, finances, money, cashflow, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

In a world of strong competition isn't the concept of quality dead and buried in a race to offer the cheapest, lowest cost product and service? In this episode Hunter chats with Felicity Hamilton to explore how this couldn't be further from the truth since quality is something any business, no matter what level of the market they want to compete in, has to embed in their business. Knowing and delivering on customer expectations is critical for long term success in any business.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-10-felicity-hamilton

  What have stinky teenagers and burying mandarins got in common? Nothing more than they both inspired mature age Aussies to start their own businesses. Learn from Carolyn Palliardi of 808Dude and Helen Andrew of Spare Harvest as they share the inspiration for their business ideas, and the highs and lows of starting a business in your 40's and beyond.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-9-carolyn-palliardi-helen-andrew   Keywords: inspirational mature entrepreneurs, silver & wise, carolyn palliardi, helen andrew, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, business startup, growing a business, running a business, business

Do you put as much effort in managing your time as you do managing your money? On today's episode Hunter speaks with two guests.  Kate Christie, a time management expert, talks about how time management isn't really about time management at all but about investing your time into the things you need and want to do, both in business and life.  Ashley Hayden, a Silver & Wise advisor, talks about his own personal journey of leaving the corporate world and venturing into business ownership.    Kate Christie is the Founder of Time Stylers and a best selling author, entrepreneur and speaker.  Corporates, governments and C Suite Executives seek her out for help on their productivity.  Kate is known for helping her clients find 30 hours of lost time a month.  Listen along as we help you find lost time.   Ashley Hayden is one of our newest Silver & Wise Advisors, who has decided to invest his time in running his own business after a successful career in marketing with organisations like Bunning’s and Stanley Black & Decker.  This was the first of a series of chat’s we’re going to have with mature age business owners who have advice and inspiration to share with you on your journey to business ownership.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-8-kate-christie-styling-time-ashley-hayden   Keywords: time management, ashley hayden, kate christie, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, business startup, growing a business, running a business, business

Who is your Daz? Tim Reid, founder of Australia’s #1 business and marketing podcast, always has "Daz" in mind when he is speaking, writing or thinking about his business.  With a passion for the small business owner, Tim shares some awesome advice on why you should view marketing as an investment not an expense, why being yourself and having a personality in a small business is an advantage over a large corporation, and something he calls the "boomerang effect" in helpful marketing.   I’ve known Tim for many years, and his style and approach to helping small businesses get the word out is infectious and fun.  Tim Reid has a broad ranging background in corporate and charity marketing, and has been consulting and advising small business for many years. He is also a fantastic keynote speaker and a worthwhile addition to your next event or conference.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-7-marketing-tim-reid   Keywords: marketing, Tim Reid, small business big marketing, business ownership, business owner, boomerang effect, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, business startup, growing a business, running a business, business

One big secret to selling is being yourself and being genuinely interested in helping the customer. Today Hunter talks with Frances Pratt, founder of Kiss to Sell, who gives her advice to the small business owner on how to get sales right. They talk about the feast and famine cycle that business owners typically go through, understanding your client journey, and asks the questions when was the last time you spoke to your existing customers? Do you know what they need or do you assume what they are thinking?   Our discussion centres on the following topics: Listening to and understanding the prospect or customer What really makes a client IDEAL Understanding the customer journey and why a NO is as good as a YES   Frances is the creator and founder of Kiss to Sell, a sales training and development program for both business owners and sales people.  She has wide-ranging experience selling all sorts of products and services, and has quite a different approach to sales training. Her goal is to help the individual be more confident in being themselves and in understanding the customer and their needs and wants. She focuses not on the end point of the $, but on all the small milestones along the journey from initial contact with a prospect to the first sale, and then the ongoing relationship from there.   We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-6-sales-business-development   Keywords: sales, business development, frances pratt, kiss to sell, customer journey, understanding the customer, business owner, business development, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

Have you thought about what your career will look like when your older? Or how you will generate an income in your later years in life? With the fastest growing group in the Australian population being those that are 55 years plus, 27% of all mature age Aussies have suffered some form of age discrimination and take up to twice as long to find work after being made redundant   In this special episode Hunter chats with Dr Kay Patterson, The Age Discrimination Commissioner, on issues of mature age productivity. Dr. Patterson shares her concerns around the ageism that exists in society today and the barriers that this creates for older workers in the work force. She also discusses the positive impact that older workers can have on the economy and in the workforce, and why the seniourpreneur is more likely to succeed when starting a business later in life.   Our discussion centres on the following topics: Dr Patterson’s priority issues of age discrimination Mature age workers and what they bring Mature Age Business Ownership We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40.   For show notes head to: www.silverandwise.org.au/40-business-show-episode-5-age-discrimination-commissioner   Keywords:  age discrimination, dr kay patterson, Age Discrimination Commissioner, mature age business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

Why is selecting a niche so important when you start a business? And what is a niche anyway. In this episode, Hunter interviews the inspirational Founder of Marketing to Mums, Katrina McCarter, who shares her thoughts on this important marketing strategy for new business owners. Our discussion centres on the following topics: Why you must know your ideal customer very very well through research Why having a niche allows you to focus your resources and have a deeper more meaningful relationship with your customers Why it’s great to take the leap as a mature age business owner Katrina McCarter, Founder of Marketing to Mums and author of the groundbreaking book of the same name, has started two successful businesses.  The first at age 39.5 and the second at age 44. She is a strong advocate of business owners and also of how to communicate to mums - the single biggest purchasing force in the Australian economy. Katrina has researched her audience, surveying over 1,800 mums, and can definitely be considered the #1 guru in how to market to mums in Australia. But her messages about marketing are applicable to any business. We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40. For show notes head to: www.silverandwise.org.au/40-business-show-episode-4-marketing/   Keywords: marketing, niche market, what is a niche, marketing strategy, marketing to mums, katrina mccarter, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

Would you like to know how to get your message out to the world? In this episode Hunter explores the art and science of Public Relations with Jules Brooke – Founder of Handle your Own Pr. Jules takes the mystery out of public relations and also explains it isn’t about getting the message to the world, but to your ideal customer that counts. Our discussion centres on the following topics: What is PR What makes something newsworthy Why some things aren’t newsworthy The steps a business owner needs to take to generate good PR Some tips and tricks of the trade to get a journalists attention Jules Brooke, Founder of Handle Your Own PR, has consulted to many individuals and organisations on public relations and has recently launched an amazing service where business owners can plan and organise their own PR through an online portal. We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40. For show notes head to: www.silverandwise.org.au/40-business-show-episode-3-public-relations/   Keywords: public relations, pr, jules brooke, handle your own pr, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

Are you so busy running your business that you have no time? Lack of time may not be the problem. In today's episode Hunter Leonard is joined by Cholena Orr, Director of PAC Executive and productivity expert, to discuss why business owners may be busy but not productive. They discuss what a productive person is, the trap that business owners fall into as they evolve from the technical specialist to the business leader, tips to being more productive, and why taking time out of work is an important part to being more productive at work. Our discussion centres on the following topics: What is productivity Efficiency and effectiveness Time Management and making better use of time The need for executives and business owners to look after themselves Being mindful of taking time out and away from the rigours and tasks of work Cholena Orr is the Director at PAC Executive and is a productivity expert.  She works with both organisations and executives to embed better practices that will contribute to improved personal and organisational productivity. We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40. For show notes head to: www.silverandwise.org.au/40-business-show-episode-2-productivity/   Keywords: productivity, time management, no time, lack of time, how to be more productive, cholena orr, PAC Executive, business ownership, business owner, business challenges, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business

What are the biggest challenges faced by business owners when it comes to strategy and leadership? In this first episode of the series Hunter Leonard talks to Jennifer Trethewey, Founder of JTG Global, to discuss the common pitfalls that business owners face around strategy and leadership, the difference between leadership and management, what makes a good leader, and Jennifer provides insight into the number one problem her clients face in business. Our discussion centers on the following topics: what is the difference between leadership and strategy how does an understanding of culture contribute to making a good leader how do you handle conflict as you head on the journey towards your goals and aspirations what challenges do leaders run into what makes a good leader Jennifer Trethewey is the Founder and CEO of JTG Global and describes herself as a global change agent. She focuses on the challenges faced by businesses when they grow and specifically culture, conflict and change. Her views on culture, strategy and leadership are compelling to listen to, and critical to understand even when starting a business. We had a great conversation, and we’re sure you’ll find something of interest as you begin the journey of starting your first business after 40. For show notes head to: www.silverandwise.org.au/40-business-show-episode-1-strategy-leadership/   Keywords: strategy, leadership, jennifer trethewey, JTG Global, business ownership, business owner, business challenges, leadership, business management, how to lead, how to manage, silver and wise, over forty, maturepreneur, seniorpreneur, midpreneur, the forty plus business show, Hunter Leonard, starting a business, growing a business, running a business, business