17 minutes | Oct 14, 2021

MBA1896 How Often Should You Email Your List?

One of the biggest reasons for unsubscribes: too many emails. Of course, one of the biggest reasons for slow sales is not enough emails. So how many is enough? What’s the Goldilocks Zone for email frequency?  Healthy open and click rates are the key to online marketing. Even in the age of social, email is still the highest-converting way to reach out to your audience. But inboxes are becoming harder and harder to get into — and stay in for the long haul. Today, we discuss how to know if you’re under-or-over-communicating, and how to establish an email frequency that works for you and your audience. With a little research, strategy, and communication, you can get it just right. Click Play!  #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors WebinarNinja Looking for an easy webinar platform? WebinarNinja is the user-friendliest option ever. With built-in marketing tools like landing pages, email, and more, WebinarNinja has everything you need. Deliver high-quality webinars without the stress! See how it works at webinarninja.com/webinarninja-webinar-software-demo/ Avast Avast has been a global leader in cybersecurity for more than 30 years, trusted by over 435 million users. Their new all-in-one solution, Avast One, offers a wide range of features: security solutions to stop malware, phishing and virus attacks; privacy features that keep your identity and actions hidden, and performance products to clean up (and speed up) your devices. A free version of Avast One even includes award-winning free AV, free VPN, free firewall, and more. Learn more at avast.com. The post MBA1896 How Often Should You Email Your List? appeared first on The $100 MBA.
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