11 minutes | Oct 6, 2021

MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo?

What’s a symbol worth? When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs? It’s Q&A Wednesday, and we’ve got a listener with a brand-new business who needs to know. Some schools of thought say that any logo will do at first, and to wait for momentum before you go paying graphic designers. Others say a high-quality pro logo goes a long way towards creating that momentum. What’s the right approach? Today, we discuss what kind of a priority your logo really is, and the best ways to go about creating it. Click Play!  #btn_1_2a93752f5900eebe99baf810059ed3f8 .text {font-size:22px;color:#ffffff;font-weight:normal;}#btn_1_2a93752f5900eebe99baf810059ed3f8 {padding:30px 40px;border-color:#cc0033;border-width:1px;-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;background:#cc0033;background:-webkit-gradient(linear, left top, left bottom, color-stop(0%, #cc0033), color-stop(100%, #cc0033));background:-webkit-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-moz-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-ms-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:-o-linear-gradient(top, #cc0033 0%, #cc0033 100%);background:linear-gradient(to bottom, #cc0033 0%, #cc0033 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr=#cc0033, endColorstr=#cc0033, GradientType=0);box-shadow:none;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .gradient {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .shine {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .active {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}#btn_1_2a93752f5900eebe99baf810059ed3f8 .hover {-moz-border-radius:0px;-webkit-border-radius:0px;border-radius:0px;}SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Avast Avast has been a global leader in cybersecurity for more than 30 years, trusted by over 435 million users. Their new all-in-one solution, Avast One, offers a wide range of features: security solutions to stop malware, phishing and virus attacks; privacy features that keep your identity and actions hidden, and performance products to clean up (and speed up) your devices. A free version of Avast One even includes award-winning free AV, free VPN, free firewall, and more. Learn more at avast.com. American Express Business Cards American Express business cards let you track your business expenses, from flights to lunch and more. Get serious spending power, rewards, and support from specialists who understand your needs. American Express is built for business — learn more at americanexpress.com/businesscards Show Links UpWork Fiverr Canva SquareSpace 99 Designs The post MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo? appeared first on The $100 MBA.
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