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Summary:  In this episode of the podcast I'm talking about having Shiny Object Syndrome. Podcast Shownotes:What shiny object syndrome looks like [2:02]Symptoms of shiny object syndrome [3.02]The consequences of shiny object syndrome  [4:01]How to defeat shiny object syndrome [6:07]Here's a recap [12:36]Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/RosAudoin/Twitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Download my Strategy guide here:  https://flatoutsocial.com/free-resourcesDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

Summary:  In this episode of the podcast, I speak with Kay Fabella the founder of Inclusion In Progress. Kay is a diversity and inclusion expert. As a Filipina-American expat living in Spain, Kay's mission is to amplify the voices of underrepresented groups, who are ready to step up as the leaders our companies and communities need.In our conversation, Kay shares with us what diversity and inclusion mean, and why in today's world more than ever, it's so crucial for leaders and brands to incorporate inclusive messaging in their marketing. Podcast Shownotes:About Kay and how she became an expert in diversity and inclusion and an Inclusive Messaging Strategist [1:30]Kay shares her definition of Diversity And Inclusion (DNI) [6:10]How organisations can close the gap when it comes inequality [7:31]How to make your marketing more inclusive [11:43]How to set realistic expectations when it comes to being an inclusive company [27:25]Who Kay works with and how you can work with her [31:15]Connect with Kay Email: info@kayfabella.comWebsite: https://kayfabella.comMobile: +34695319895Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

In this short bonus episode, I am talking to Ashanti Bentil-Dhue (D&I Expert) & Michelle Gyimah (Pay gap expert and Negotiation coach) about their new workshop that is making a massive difference today. They are being the change and doing something that matters, creating virtual conversations for white women who want to better understand their part in structural racism and what they can do to be better allies to black women.In these sessions they discuss: How to address racism in your daily lifeHow to be a better active allyHow to support black colleagues and peers in a meaningful way These are powerful and confidential small group discussion and questions.Here's the link to register for their event: https://equalitypays.vipmembervault.com/products/courses/view/1030407Get in touch with Ashanti Bentil-Dhue (D&I Expert) on LinkedIn Get in touch with Michelle Gyimah (Pay gap expert and Negotiation coach) on LinkedInConnect with me:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode. 

Summary:  In this episode of the podcast, I speak with Andrew Heathcote founder of Origins Of Motion. His 5* award-winning agency creates videos for personal brands as well as providing a full video production service. Andrew and his team help executives become the 'Go To' expert using video for LinkedIn.In our conversation, Andrew shared with us the importance of being able to use video to evoke emotions within your audience and how you can use video as a strategy within your own brand. Podcast Shownotes:About Andrew and how he started his business [1:01]How video can be used by brands to evoke emotion [8:12]Having a video strategy for your business[13:59]Andrew shares his video creation process [19:20]Advice on how to be more comfortable on camera [21:31]How to use video on LinkedIn [24:21]Andrew reveals his most epic failures [29:38]Connect with Andrew: Email: andrew@originsofmotion.co.ukWebsite: www.originsofmotion.co.ukMobile: +44 7507890739Connect with meFollow me on:LinkedIn https://www.linkedin.com/in/rosalieaudoin/Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

TITLE: How to use effectively LinkedIn for organic lead generation with Jamie Capaldi Summary: In this episode of the podcast, I speak with Jamie Capaldi, co-founder of Capaldi Marketing, he and his lovely wife Janine run a social selling & LinkedIn lead generation training for B2B technology and software companies.They specialise in helping teams develop an organic social selling process to generate high-value leads and sales (with zero ad spend).Jamie shares with us the dos and the dont's of using LinkedIn in order to generate leads. He gives us an insight into his three-part framework that guarantees his clients a return on investment.Podcast Shownotes:Jamie shares his entrepreneurial journey into the marketing industry [1:02]Jamie shares his framework on how to use LinkedIn for lead generation [4:06]How to build connections and the type of messages to send [7:55]What steps to take to engage with your connections [10:20]What not to do on LinkedIn [15:04]Why personalisation can work better than automation on LinkedIn [21:19]Jamies tells us more about his business which provides training and agency service for other organisations [26:02]Connect with Jamie:Email: jamie@capaldimarketing.comWebsite: capaldimarketing.comConnect with meLinkedIn https://www.linkedin.com/in/rosalieaudoin/ Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Don’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And a little review on Apple Podcasts would really make me smile. xxSee you in the next episode.

TITLE: How to use affiliate marketing & partnerships to generate revenue with Steve Cunningham from Read It For MeSummary:  In this episode of the podcast I speak with Steve Cunningham the founder and CEO of ReadItFor.Me, an extraordinary platform that provides the best book summaries for entrepreneurs and business executives, in 12 minutes or less.Steve shares with us the affiliate marketing strategies he uses to in his company to build great partnerships that keep his business thriving. You'll discover that some of the key factors for Steve are to fully understanding his customer journey, addressing pain points effectively and providing consistent value.Podcast Show Notes:About Steve and how he started his business [1:49]How Steve uses affiliate marketing/ partnership marketing to generate revenue for his business [9:00]How Steve communicates with his audience, understands their pain points and provides continual value [13:59]Steve talks us through a typical customer journey for Read It For Me [20:35]Steve reveals his most epic failures [26:07]Resources mentionedhttps://readitfor.me/flatoutsocialConnect with meFollow me on LinkedIn https://www.linkedin.com/in/rosalieaudoin/, Instagram https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/ Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

Marketing is essential, even more so in times of crisis. In this episode I'm offering a few recommendations for having a robust and strategic approach to marketing in these difficult times. Show Details: Start with your mindset Focus on retention marketing Talk to your customers Review and adjust your budget Be open to try new things, test, tweak and repeat.Look after your staff if you have some.Whatever you do, just keep on moving forward Resources mentionedTry Keap for FREE: https://infusionsoft.app/signup?affiliateCode=a74351&linkPostedBy=0053a00000KBAJkAAP&bundleId=5670558372986880Check Out My Free Resources: https://flatoutsocial.com/free-resourcesConnect with me: hello@flatoutsocial.comFollow me on LinkedIn: https://www.linkedin.com/in/rosalieaudoin/Instagram: https://www.instagram.com/rosalieaudoin/Facebook: https://www.facebook.com/rosalie.audoinTwitter: https://twitter.com/rosalieaudoinVisit my website: https://flatoutsocial.com/Subscribe to the podcast: https://pod.co/that-marketing-strategy-showDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. And leave a nice little review I would really appreciate it.See you in the next episode!

In today's episode, we are talkingto the incredible Catherine Watkin, she is a leading expert on heart-centred sales. She supports small business owners to get more clients saying "Yes!" without being pushy. She's also created a successful membership site with a 95% retention rate.Today we are talking about how to set up a membership and scale your business and income in this way.Here's the episode transcript:Resources mentionedTake the quiz to discover your authentic sales style: https://catherinewatkin.com/quiz/Free sales training: The 7 steps to Yes https://catherinewatkin.com/free-video-series/Connect with Catherine Watkin on:FacebookLinkedInWebsiteConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more. Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

TITLE: How To Create A Simple Referral Program For Your Company. Summary: In today's episode, we are talking about how to create a simple referral program for your company. According to a study that was conducted by Heinz marketing 89% of customers say that they would actually be willing to refer someone to a business if they were asked, but the study also revealed that only 10% of customers ever even asked for referral. So I’m showing you why you should have a referral program, some recommendations for setting up your programme, and some effective approach for evaluating success. Enjoy the show. Podcast show notes & Key Takeaways3 reasons why referrals are valuable [2:12]Some recommendations for setting up a referral programme [3:48]Providing incentives with your referral programme [5:03]An effective approach to use for getting referrals [8:04]Evaluating the success of your referral program and revamping it [12:09]Resources mentionedhttps://flatoutsocial.com/free-resourcesConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more. Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

How To Choose The Right Marketing Technology For Your Company.Show notesIn this episode of the podcast, I talk about how to choose the right marketing technology for your company.As a digital marketer, I spend a lot of time revising and recommending marketing technology stacks for companies. I understand the importance of choosing the right tech, as it will help you eliminate headaches and bumps along the way and speed up your strategy deployment in a very simplified, easy way.In this episode, I identify key elements that you need to take into consideration when choosing the right marketing technology or tools for your company. QuotesThe goal is to have the right technology to deliver a sound marketing strategy and to have an integrated approach to it. Simplicity and collaboration always, always, always wins when it comes to choosing the right tech for your company.It's important to consider having a solid strategy before you start building your tech stack.Resources mentionedCheck out my marketing technology checklist.Connect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

5 Recommendations For Marketing Automation.In this episode of the podcast, I talk about some considerations and recommendations to keep in mind when it comes to marketing automation.Marketing automation has become more and more popular in the business world, but it is a concept that is widely misunderstood by some CMOS. If you would like to automate certain aspects of your marketing, then you must do it the right way so that it helps the growth of your company rather than hinder it.In this episode, I dive deeper into what marketing automation does, what it doesn't, and how can actually help or potentially hinder your business. QuotesMarketing Automation is all about using software to automate repetitive marketing activities.One of the key aspects of marketing automation, especially when it comes to marketing is personalization. Automation without strategy equals chaos. Resources mentionedCheck out my free guide, 25 things that you should definitely automate in your business. https://flatoutsocial.com/free-resourcesConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

5 important considerations for your content marketing strategy.In this episode of the podcast, I talk about five important questions you need to consider when you are revising your marketing strategy. I decided to make an episode on this topic because I’ve noticed that a lot of my clients don’t have an overall strategy when they approach me to help with their content marketing. In some cases, they do have an idea of what their strategy is, but when we look at the strategy guidelines versus what they're doing, it's completely different. In this episode, I got through some specific questions that I ask my clients when we get started on creating or revising their marketing strategy. QuotesIt’s important to start with strategy, because it will give us a snapshot of our current situation, and then it will point us to where we need to go next.When you don't consider this evolution, your language, your messaging will become obsolete.  It’s important to ask yourself who is your ideal customer and take into consideration the evolution of that ideal customer.Resources mentionedCheck out my free customer avatar guide: https://flatoutsocial.com/free-resourcesConnect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

5 best practices for successful content marketing deployment.In this episode, I'm talking about 5 best practices for successful content marketing deployments.I decided to make an episode on this topic because I have spent a lot of time examining strategies with my clients, and have even made the mistake of creating content for the sake of putting out content rather than creating effective content. In this episode, I talk about why pushing out content for the sake of it can be detrimental to your company or your brand, what content overload is and how to avoid contributing to it, 5 of the best practices that I have observed from companies that do content marketing well and much more.QuotesEvery company goes through what I call the content marketing journey.It takes time to get an amazing framework. And it takes time to really work out what type of content is needed at each step of your funnel.There needs to be a strong commitment that drives focus on delivering excellence in your content marketing initiatives and campaigns.Resources mentionedCheck out our a content marketing maturity assessment.Connect with meFollow me on LinkedIn, Instagram, Facebook, and Twitter.Visit my website to learn more.Subscribe to the podcastDon’t forget to subscribe to the show on iTunes, Spotify or wherever you get your podcasts from. See you in the next episode.

The trailer episode of my upcoming podcast, That Marketing Show with me, Ros Audoin.