38 minutes | Nov 27th 2019

It's All About the Ads

In this episode, we explore the history of Internet advertising as it relates to Terms & Conditions agreements. Is advertising a necessary evil, or the Internet’s original sin? 

Follow the show on Twitter for updates: @TermsCondPod

Interested in learning more about Ethan Zuckerman’s research group at the MIT Media Lab? Learn more here: https://www.media.mit.edu/people/ethanz/projects/ 

To see Phyllis Weber’s advertising director skills in action, visit https://www.roanoke.com/ 


References and Further Reading

“The Internet’s Original Sin” -Ethan Zuckerman, writing in The Atlantic, August 2014 https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/ 

“Internet Advertising Sees Breakthrough Year in 1997” IAB https://www.iab.com/news/internet-advertising-sees-breakthrough-year-1997/

“Windows XP SP2 Turns 'On' Pop-up Blocking” http://www.internetnews.com/dev-news/article.php/3327991

Internet advertising revenue reports: https://www.iab.com/insights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/#year2000

FB 2019 2Q results: https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2-2019-Earnings-Presentation-07.24.2019.pdf

E. Zuckerman on MIT Media Lab Website: https://www.media.mit.edu/people/ethanz/overview/

“Weber named Roanoke Times ad director” https://www.roanoke.com/business/weber-named-roanoke-times-ad-director/article_c0f77fed-5acf-5224-87d2-6abf8315931b.html 

Tracking Pixels: https://en.ryte.com/wiki/Tracking_Pixel

Cookies: https://en.ryte.com/wiki/Cookie

Google’s ad revenue: 2001-2018: https://www.statista.com/statistics/266249/advertising-revenue-of-google/

“You’re only worth $1.21 to Facebook” CNN Money https://money.cnn.com/2012/05/16/technology/facebook-arpu/index.htm

BH Media Group Terms & Conditions: https://www.roanoke.com/site/terms.html 

BH Media Group Privacy Policy: https://www.roanoke.com/site/terms.html/#privacy 


Music from https://filmmusic.io

"Hard Boiled" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

"George Street Shuffle" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

"Martini Sunset" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

"Cool Vibes" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

"Sneaky Snitch" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

"Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

"Kool Kats" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Other music:

“Let That Sink In,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/ 

Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/ 

“Southside,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/ 

Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/ 

“Royale,” performed by Josh Lippi & the Overtimers https://joshlippi.bandcamp.com/


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