How data, and stories, transformed the Tour de France
The power of an interconnected sport experience. Our Guest: Kevin McCallum (Sports journalist) In this episode, Marisa Jansen van Vuuren is in conversation with Kevin McCullam to discuss the power of the Interconnected Sports Experience. They discuss the technology and innovation that enhances both the Tour de France and Tour de Femme experiences through the world's largest connected stadium. Data becomes the catalyst of change and pushes the “human race” forward in an entertaining way. About our guest: Kevin McCallum was the chief sports writer of The Star newspaper for 16 years, a journey that took him to three Olympics, five Paralympics, rugby, football and cricket World Cups, three Commonwealth Games, and the Tour de France amongst many others. His work has appeared in Business Day, Mail & Guardian, ESPN, The Sunday Times (London), The Sunday Telegraph (London), Bicycling SA, GQ, SA Cricket, SA Rugby, Sports Illustrated, Style, Femina, The Red Bulletin, FHM, Fox Sports Australia, Player's Voice and Wanted magazine. McCallum has won several sports journalism awards, which he doesn’t like talking about much. He is a cyclist (with almost as many bicycles as he has awards). About our host: Marisa is the CMO for Dimension Data in Middle East & Africa. Prior to that she held numerous global roles including the Senior Vice President of Brand for NTT Ltd. and Senior Group Director of Brand for Dimension Data. A globally recognised marketing dynamo, Marisa has built a reputation for creating and managing marketing programmes that consistently outperform industry and organisation benchmarks for reach, reputation and revenue creation. A firm believer that marketing is all about creating tangible value, Marisa’s illustrious career has seen her win multiple international marketing awards and accolades. Connect with Marisa Jansen van Vuuren · Connect with Kevin McCallum