22 minutes | Apr 24, 2021

1570: Intelligent Automation Software Transforming Business Workflows

Kathleen Delaney, the CMO of Kofax, joins me on the Tech Talks Daily podcast. Kathleen is an innovative marketing leader and digital strategist who has lead her team towards amazing accomplishments because of her ability to navigate and innovate complex projects. An example of this has was displayed through Kofax's recent "Work Like Tomorrow" rebrand campaign.

With over three decades in marketing leadership roles, Kathleen joined Kofax in 2018 to lead the private-equity owned company through a massive rebrand. Dubbed the Work Like Tomorrow campaign, Kathleen dusted off the company's previous brand promise and coordinated a global effort to change its image of being a legacy technology company to its current position as a leader in the Intelligent Automation space.

The campaign drove roughly 2.0B impressions in 2019 from over 1K global media placements, leading to a nearly 20% global share of voice, from almost zero in 2018. It also led to analyst recognition, including placement in the Gartner RPA Critical Capabilities report

Kathleen reveals the best practices she learned from a successful global rebrand and her market-tested strategies for driving revenue, increasing profit, and invigorating brands.

 

 

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