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Team Building Podcast
31 minutes | Jun 17, 2021
Duplication is the Key to a Bigger Impact: How to Grow Your Team and Leave a Lasting Legacy w/Adam Hergenrother
Expanding our teams into different states is guaranteed to bring us huge results, but it often feels intimidating. Where do we even begin the process? What do aspiring team leaders need to know before getting into new markets? Are there specific obstacles to look out for? How can we get our brokerages on board with our dreams? In this episode, Founder and CEO of the $1 billion organization, Adam Hergenrother Companies, shares how he became one of the top expansion agents in the country. Three Things You’ll Learn In This Episode How to apply the Starbucks business model to real estate teamsDoes owning a team mean we have to own the brokerages they operate in, too? What are our options when it comes to dealing with agents in different brokerages? Why so many people have shied away from teams in the pastWhat’s making would-be leaders think twice about starting their own teams, and are there ways around their concerns? How to get next level market share in any marketWhere should we be putting our energies if we want our teams to stay ahead of our competitors, every step of the way? Guest Bio-An entrepreneur at heart, Adam Hergenrother is the Founder & CEO of the $1 billion organization Adam Hergenrother Companies, which include KW Vermont, Keller Williams Three Bridge, Keller Williams Premier Properties, Hergenrother Realty Group, BlackRock Construction, Achieve Freedom Coaching, The Founder & The Force Multiplier, and the Hergenrother Foundation. Also the host of the Business Meets Spirituality podcast, Adam is passionate about using business to transform lives and believes that when you focus on growing and leading yourself first, the business results will follow – always. To find out more, go to:https://adamhergenrother.comhttps://www.linkedin.com/in/adamhergenrotherhttps://www.blackrockus.comhttps://adamhergenrother.com/podcast Podcasts and books mentioned in this episode:https://www.superagentslive.comhttps://hibandigital.com https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401388442https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776 And to find out more about our upcoming events and programs, go to:https://www.eliterealestatesystems.com
24 minutes | Jun 10, 2021
YOU Have a Problem in Your Business Right Now: Here's How to Solve it w/Orlando Ramirez
As business owners, we’re all faced with some kind of problem. The question is, do we know what it is and what can be done to solve it? What’s the biggest challenge team leaders face today, and how can it contribute to staying where we are instead of progressing to the next stage of success? In this episode, Senior Director of Enterprise Accounts at Dotloop, Orlando Ramirez shares the chief obstacles we need to navigate, and how to do it. Three Things You’ll Learn In This EpisodeHow to set ourselves up for scalabilitySure, can deal with all the minutiae when we’re doing 70 transactions a year, but is that even possible when we’re doing 700, or 7000?How to deal with the problem of agents not turning in paperworkLet’s face it, agents aren’t always great at paperwork, but it is a non-negotiable part of any transaction. What can we do to help agents get better at completing contracts so we stop running into further issues?How to not only reach goals, but SURPASS themIs there a secret to making our dreams a reality (and then some)? Guest Bio- Orlando Ramirez is the Senior Director of Enterprise Accounts at Dotloop. With more than a decade of experience, Orlando is an industry veteran, passionate about helping leading tech companies deliver value and revenue. Orlando started his career in real estate helping launch over 175 Keller Williams brokerages across North America. To find out more, go to https://www.dotloop.com, or email Orlando at email@example.com. To take advantage of the special offer mentioned in this episode, request a demo HERE and mention hearing the discount through Jeff Cohn, Elite Real Estate Systems or the Team Building Podcast. And to find out more about upcoming Elite Real Estate Systems events, go to:https://www.eventbrite.com/o/elite-real-estate-systems-18000932614
34 minutes | Jun 3, 2021
The Critical Decision That Will Keep Your Brokerage Alive For The Next 10 Years w/Greg Harrelson
The smartest real estate team leaders aren’t just thinking about what’s happening now, they are obsessed with positioning themselves for the future. To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent. How can leaders anticipate the needs of agents and locate themselves in a prime position to deliver value? What are the key pillars that have to exist in the real estate business of the future? In this episode, we’re joined by owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast, Greg Harrelson. He shares what agents, coaches and brokerages need to do to remain relevant in a fast-changing real estate industry. Three Things You’ll Learn In This Episode Why the world of coaching is evolvingWhat will the coaching company of the future look like, and how is Greg Harrelson creating a service that meets the expectations of today’s content consumer? How to stay in business and thrive in the futureWhat is the obvious but overlooked conversation brokerage leaders need to have if they want to succeed going forward? The power of pain in the journey to successHow does stretching ourselves and finding our pain zone outside of our business lead to growth in the business? Guest Bio- Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. Greg is passionate about being hands-on in his business and regularly encourages agents with questions to reach out to him through social media platforms. For more information visit https://m.facebook.com/gregharrelson. To learn more about Real Estate Sales Solutions visit https://www.facebook.com/RealEstateSalesSolutions.
27 minutes | May 20, 2021
The BIGGEST Mistake We're Making When Building Accountability-Based Businesses (and How to Get Back on Track Today!)
No organization can thrive without a built-in accountability system, but even though most of us are trying to implement one, we’re not always going about it the right way. Where are we going wrong? What does a truly accountability-based business look like, and how can we put it into action? Who should we be holding accountable in the first place, and how should we do it? In this episode, you’re invited to an ERS coaching call on accountability where you’ll learn the pillars of true accountability in business. Three Things You’ll Learn In This Episode The #1 team member we need to hold accountableAs leaders, it’s our duty to keep our agents on track to achieving their goals, but we should never start with them. Who should we be holding accountable first? How to stay accountable as a leaderWho can we depend on to keep us on the right track? How to hold others accountable without seeming harshIs it possible to be brutally honest without hurting people’s feelings in the process? How do we put the love into tough love?
43 minutes | May 13, 2021
Steve Sims on The Question We Don’t Ask Enough & Why We Shouldn’t Give Clients What They Want
Underneath every client's wants is a deeper emotional need and motivation - and it’s our job to discover and deliver it. The problem is: many entrepreneurs don’t go deep enough to truly discover what this is.We ask our clients one question and forget that the power is in the third or fourth question. It’s impossible to create an impactful and powerful experience without knowing what truly drives our clients.Today, we’re joined by an entrepreneur and author who has built his entire reputation around delivering high-value experiences that touch people at an emotional level.How do we go above and beyond delivering a basic service? Why do we need to get comfortable with asking more questions?In today’s episode, I’m joined by my co-host Renee Mueller and our guest, author of Blue Fishing, Steve Sims. He shares some of the most compelling stories in his book, how he went from bricklayer to entrepreneur, how to create client experiences that make us stand out.Three Things You’ll Learn In This EpisodeThe most important decision we have to make if we want to succeedIf we want to be better, we have to audit who we surround ourselves with, and change the room we’re in. We shouldn’t be looking for cheerleaders, we need people who can push us and challenge us to be the best version of ourselves.How to become irreplaceableGiving our clients what they want is the very bare minimum we should be aiming for, and the quickest way to becoming replaceable. When we dig deep and really get to know what makes our clients tick, we’ll be able to unearth what they truly value and make that a part of the service we deliver.Why we need to ask clients “why” a minimum of 3 timesPeople are embarrassed about giving you an answer that shows their vulnerability or exposing what’s really important to them, so they’ll first give us the answer they think we want to hear. ‘Why’ is a confrontational word that will ignite people in a different way, and reveal their true motivations. Guest Bio-Steve is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also a speaker, coach and author of "Bluefishing: The Art of Making Things Happen".For more information visit https://www.stevedsims.com and follow @stevedsims on Instagram.Join Steve’s free Facebook group An Entrepreneur’s Advantage here.Renee Mueller is the owner of kwELITE Columbus. After earning multi-million dollar producer awards consistently over the years, she decided to open her own brokerage in 2018 with the intention of better serving her community, clients and agents. Today, she is the owner and developer behind Parkway Plaza, which houses a range of businesses including Premier Property Management and even Big Apple Bagels.To find out more, go to: https://www.kwelitecolumbus.com
18 minutes | May 6, 2021
What Did David Dodge Learn From His Real Estate Investing Failures?
Getting to 600+ investing transactions and a 100-unit unicorn deal is an incredible feat for any investor, but that level of success doesn’t come without hard lessons and failures.Failure is a non-negotiable part of building a business, and people who are willing to endure and keep moving forward will crush it. If we stop defining failure as a loss, and start seeing it as a necessity, we’re on the path to greatness.On the road to becoming a successful investor with 600+ deals under his belt, what was David Dodge’s biggest failure? How do we build a real estate investing business that swings open the door to bigger opportunities?In this episode, investor, coach, author and host of Discount Property Investor, David Dodge shares his journey as an investor and what he learned from the challenges he faced.Things You’ll Learn In This EpisodeWhy we need to get comfortable with failureFailure is inevitable, and something we should embrace if we want to find greatness. We have to be willing to take steps backwards and fail forward. It’s impossible to build anything worth having without the willingness to endure challenges.What it takes to succeed as an investorMarketing and networking are the key to success in investing, in any model. When we master direct-to-seller marketing, we unlock the door to every real estate model and strategy.How to invest without losing moneyThe one thing that gets investors in trouble every single time is overpaying on a property. We make our money when we buy, and get paid when we sell. If we buy the property right, by going in low, we won’t lose money.The reverse wholesale strategy David Dodge leveragesFind the buyers in your market, figure out what they are looking for and target your marketing efforts to find the opportunities. Discover what the buyers in your market want and provide the solutions as you network with them. Guest Bio-David Dodge is an entrepreneur, real estate investor, coach, author and host of Discount Property Investor. David Dodge is a full-time real estate professional with over 15 years of real estate expertise and 600+ houses flipped and 50+ rentals. He owns and operates a real estate property management firm out of Saint Louis Missouri.To learn more about David follow @davidalandodge on Instagram.
19 minutes | Apr 29, 2021
How to Equip our Agents for Industry Domination w/Mike Swenson
As the leaders of ever-expanding teams, our agents look to us for guidance, so it’s our responsibility to do everything we can to help them succeed. What are the tools our agents need for industry domination, and how can we become their go-to resource, every step of the way? More importantly, how can we pour into them so much that they no longer need our help, but can pay it forward with the next generation of agents? In this episode, CEO and founder of Elite Advantage Team, Mike Swenson shares how his organization is empowering their agents.Three Things You’ll Learn In This Episode How to position our agents as local expertsArm agents with everything there is to know about the markets they serve, then help them set up a Youtube channel to share that information. Giving them the tools to share industry knowledge gives them the credibility they need to dominate the market. How to create the best environment for our agents to flourishNo agent can crush their market when they’re trapped under piles of minutiae and admin, so take that off their plates. Leverage as much of their behind-the-scenes work as possible, so they can focus on making deals happen. What leaders can do to keep their teams in the zone Make sure everyone is in the right state of mind to tackle their markets head-on by providing regular training. Start each day with script practice, offer consistent coaching and become a resource to agents.Guest Bio- Mike Swenson is the CEO and founder of Elite Advantage Team. Despite studying entrepreneurship in college, Mike only started his own team in 2020 - on the day the world shut down, but despite the challenges, Mike and his team have seen phenomenal results. Through his coaching company, Real Estate Leveraged Freedom, Mike is passionate about empowering real estate professionals financially. Mike is the host of the REL Freedom Podcast.To find out more, visit:https://www.relfreedom.comhttps://www.relfreedom.com/blueprint https://www.linkedin.com/in/mike-swensonhttps://podcasts.apple.com/us/podcast/rel-freedom-podcast/id1535281574
33 minutes | Apr 22, 2021
What Does Authenticity Look Like in Business? w/Eden Sunshine
We’re constantly inundated with calls to be authentic, but many of us are still uncertain on what that actually means. What does authenticity look like in a real estate team, and how can we start putting it into practice?When we hear the word ‘authentic’ most of us think about putting everything on the table, and that can be a little intimidating. No one wants to air all their dirty laundry, but could that be a major key to success?Is there a way to strike a balance between authenticity and discretion?In this episode, Broker of the #1 Realty Executive Office worldwide, Eden Sunshine shares how to run a team in a way that feels authentic to who we are. Three Things You’ll Learn In This EpisodeThe importance of authenticityWe often get carried away with sharing our latest achievements, and there’s no problem with that, but our audiences know it’s not all moonlight and roses. Celebrate wins, but don’t be afraid to open up about challenges.Why we need to embrace the ‘suck’It’s normal to face obstacles when we’re pushing for big results. Don’t get caught up in trying to be perfect, accept that hard times happen and ask for help when it’s needed.How to stop getting swayed by what we think we’re ‘supposed’ to doWe hear a lot about natural progressions and next steps, but none of that means anything if we don’t feel connected to it. We have to stop thinking about others’ expectations and start digging deep on what we want. Guest Bio-Eden Sunshine is the CEO of Realty Executives and Broker of the #1 Realty Executives office worldwide. He is also a sought-after consultant, speaker and author of The Book on Building Great Businesses and Woo Hoo: Successfully Transform Your Business & Your World. A serial entrepreneur, he is also the creator of The Level 7 System and the Systemize Your Business in 90 Days training. Eden is a truth seeker and problem solver, and he is passionate about helping people find their business-life connection. To find out more, head to:http://www.edensunshine.com Books mentioned in this episode:https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603
28 minutes | Apr 15, 2021
Building a $100 Million Team That Takes 1 Hour a Week to Run w/Kevin Kauffman
Nothing is more important than our role as parents and partners. Our priorities should reflect that, even if we’re running a business.When we don’t prioritize our loved ones, we miss out on precious moments we can never get back. Growing a team, and succeeding through others gives us a bigger opportunity for impact and fulfillment than selling real estate, but the sad truth is many people in our industry will never experience it.Why are so many agents unwilling to step out of production? How do we build schedules that honor and prioritize our families?In today’s episode, I’m joined by co-founder of The Group 4610 Network with eXp Realty, and host of the Kevin and Fred Show, Kevin Kauffman. He shares what it took to build a $100 million volume team working only an hour a week in the business.Three Things You’ll Learn In This EpisodeHow to prioritize what mattersTime blocking isn’t just for our businesses, it’s for our family time too. By setting an intention to be present for our children and spouses, and building it into our schedules, we actually create more freedom and fulfillment. That time should be non-negotiable, and it can’t be if we’re not planning ahead for it.The limiting belief that holds agents back from growing a teamThe big barrier to growing a team and stepping out of production is the unwillingness to deal with a temporary drop in revenue. Anyone who built a successful team had to take a risk and face this setback. Instead of seeing it as a big mistake, they saw it as the short-term discomfort that would get them to their goal.Why agents end up trapped by the jobWhen agents fail to create a plan to build wealth through leverage and ancillary businesses, they are doomed to stay on the hamster wheel of sales. We have to put our energy into something that can create long-term wealth and financial freedom.Guest Bio- Kevin Kauffman is the co-founder of The Group 4610 Network with eXp Realty, and host of the Kevin and Fred Show. His mission is to produce extraordinary results, influence people, and impact lives. Group 4610 Network is Consistently named as one of the Wall Street Journal and Real Trends Top 1,000 Real Estate Agents in the United States. With over 350 homes sold annually, Kevin and his team rank in the top 1% of all real estate agents in the United States.To learn more about Group 4610 or eXp Realty visit https://kevinandfred.com or contact Kevin directly on Facebook.Join the Next Level Agents group here.
23 minutes | Apr 8, 2021
Million Dollar Retargeting Strategies w/Jason Wilmot
One of the biggest reasons businesses fail to get ROI from their marketing is a focus on the top of the funnel, and failing to engage with the people who are closer to a sale.If we want to increase revenue, it’s critical to deploy strategies that are tailored for the bottom of the funnel.Retargeting is a powerful marketing strategy that allows us to make more money without bringing new people into our funnel. If we’ve already spent time, money and effort bringing them into our world, getting them to take action on our offers becomes far easier.How do we shift our thinking around our funnels so we’re not wasting time and money on the wrong people? How can we use retargeting to eliminate objections? In this episode, High Performance Growth Hacker and founder of HACKTICS, Jason Wilmot shares how he uses retargeting to help his clients increase their revenue by over $50 million. Three Things You’ll Learn In This Episode The most profitable part of the marketing funnelOur marketing efforts should focus on the people who are most likely to buy from us. Retargeting gives us the opportunity to engage with people who have already been exposed to our marketing channels. By putting more ads and content in front of them, we can potentially earn more money without generating new leads.Why many retargeting campaigns failTracking is the most essential piece of any effective retargeting strategy, and the first thing we need to set up. If we’re not tracking the traffic on our websites, and the people who engage with our content, we’re wasting money and resources.How to use retargeting to get more people to buyThe people who reach the bottom of our funnel are people who have the greatest need for what we have to offer. Very often, they want to buy and just need a nudge in that direction, whether it’s a piece of content that builds trust, more value or a discount. Retargeting can provide the incentive that makes them take action.Guest Bio- Jason is an entrepreneur, expert in retargeting ads and social media engagement, and founder and Chief Growth Hacker at HACKTICS. He is a High Performance Growth Hacking Coach and former Apple Distinguished Educator. Jason has helped clients revenue over $50,000,000 through his approach of growth hacking and growth marketing funnels. He's helped clients build multiple 6, 7 and 8-figure funnels, funnels for social media platforms and even Grammy award-winning artists. Jason's knack for tracking architecture makes him one of the most sought after growth hackers in the space today.For more information, visit https://www.hacktics.com and follow @hacktics on Instagram.For a special discount visit https://www.hacktics.com/ers.
25 minutes | Apr 1, 2021
Social Media Strategies to Take Your Business into the Future w/Renee Mueller
There are tons of ways to take our businesses into the future, like building integrated office space and ancillary businesses, but not all of us are at a level where we’re ready to act on those ideas just yet. However, the one thing we can work on, regardless of where we are today, is social media.Having the type of social media strategy that makes us stand out is a game changer in real estate.How should we be using social media to attract a record number of leads? Is it possible to use it to attract recruits, too?In this episode, owner of kwELITE Columbus, Renee Mueller shares the strategies that have got her massive results. Three Things You’ll Learn In This Episode Why having a business page isn’t enoughFacebook business pages are all good and well, but if only our friends and family know about them, their reach is relatively limited. These pages should be one piece of our social media strategy.How to target the right audience, the right wayIf we want our ads to stick out to our database, we have to know what they want to see. Some CRMs, like Boomtown, allow us to see what our leads are looking for, so we can get the right ads in front of them.How to use geo-targeting for recruitmentRun retargeted ads to capture the attention of agents in other brokerages. We have to make sure they know what’s available to them, because we may just be the perfect fit.Guest Bio- Renee Mueller is the owner of kwELITE Columbus. After earning multi-million dollar producer awards consistently over the years, she decided to open her own brokerage in 2018 with the intention of better serving her community, clients and agents. Today, she is the owner and developer behind Parkway Plaza, which houses a range of businesses including Premier Property Management and even Big Apple Bagels.To find out more, go to:kwelitecolumbus.com
24 minutes | Mar 30, 2021
Do the Benefits of Building a Team Outweigh the Challenges? w/Alyssa Herrmann
Most team leaders would agree that the feeling of seeing our agents succeed is motivating and rewarding. However, that doesn’t mean building a team comes without its fair share of challenges.From feeling overwhelmed, to the frustration that comes from agents who aren’t shaping up, building a team isn’t for the fainthearted. That being said, for those who do push past the challenges, the benefits are immeasurable.What are the biggest concerns among team leaders, and how do we combat them? How can we ensure our agents achieve everything they set their minds to, and is it possible to do that without becoming glorified babysitters?In this episode, co-host Renee Mueller and I hear how CEO of Red Yucca Group at Keller Williams, Alyssa Herrmann built a successful team of 10 in just one year. Three Things You’ll Learn In This Episode How to build a team without becoming a babysitterOne of the major reasons so many leaders shy away from building bigger teams is because they don’t want to spend every hour of the day running after agents. Don’t sacrifice the benefits that come from having a team, just hire a success manager to lighten the load.What makes most brokerages failEducation makes the difference between booming business and exiting the business. For long-standing success, we have to be willing to invest in our agents and provide them with all the information they need.What to do when recruits don’t shape upThere will always be some agents who don’t make it in our teams, no matter how much support we offer. As long as we’re providing the resources, we have to remember that they are the ones who need to take advantage of the opportunities.Guest Bio- Alyssa Herrmann is the CEO of Red Yucca Group in El Paso, Texas. She first signed up for ERS Coaching in 2020, and the results speak for themselves: by the end of the year, she had grown her team from 2, to 10! Alyssa is passionate about helping her agents reach their full potential, and as her team expands even further, she looks forward to any opportunity to touch more people’s lives, from agent to client, both in and outside of her market.To find out more, visit:https://www.redyuccagroup.comhttps://www.facebook.com/AlyssaHerrmannRealtorhttps://www.linkedin.com/in/alyssa-herrmann-652636146
17 minutes | Mar 25, 2021
Using Your DISC Profile to Tap Into Your Genius w/Jay Niblick
On the surface, personality profiles like the DISC are simply a way to categorize people and how they behave, but there’s a lot more to them than that.A personality assessment can actually be the key to aligning ourselves with our strengths, and the secret ingredient to excellence.When we focus on the way our minds are wired, we gain powerful insights that steer us towards roles that allow us to work in our natural element. When we take on jobs without factoring in our natural mental states, we’re prone to stress, fatigue and even mistakes. Leveraging the DISC empowers us to avoid this.What are the two levels of thinking all humans have, and what do they tell us about our strengths? In this episode, I’m joined by Chief Strategy Officer and co-founder of WizeHire, Jay Niblick. We discuss how DISC assessments and profiles can help us play to our strengths. Three Things You’ll Learn In This Episode Why DISC profiles are so insightfulThe DISC assessment doesn’t just give us insights on the 4 quadrants. It’s actually a 16-box matrix that goes beyond the core dimensions. If we look beyond the 4 categories, we can learn a lot about how we function, and how to align ourselves with work that taps into our strengths.System 1 vs. System 2 thinkingSystem 1 thinking is how our minds function in their most natural and effortless state. It’s when we don’t have to put a lot of effort into thinking about something. Systems 2 thinking is conscious, and a lot more intense - it requires us to really stop and think about something.How our minds function when we don’t play to our strengthsIn system 1 thinking, we’re fluid and thinking in the most natural way for us, in system 2 this is where we really have to stretch ourselves, adapt, and make an effort, which can get us in trouble. When we have to adapt and stretch ourselves a lot, we compromise our accuracy and effectiveness.Guest Bio-Jay Niblick is the Chief Strategy Officer and co-founder of WizeHire. Wizehire is a SaaS enterprise that specializes in recruitment software that helps organizations find and hire the best talent. Wizehire is literally changing how the world does hiring. Jay is also the author of The Profitable Consultant and What’s Your Genius: How the Best Think for Success. He is passionate about helping small business owners recruit more effectively.To find out more about Jay, head to Wizehire.com or email Jay directly on firstname.lastname@example.org to get access to free resources.To get a Wizehire discount, visit jeffsfavoritetools.com.
17 minutes | Mar 23, 2021
Mailbox Innovations are the Future of Marketing w/ Kyle Baack
With digital titans like Amazon and Google investing in physical mail and sending out postcards, it’s clear that direct mail is going to a key part of the marketing strategies of the future, especially in a post-pandemic world. As a strategy, physical mail has become incredibly unique because most businesses are now focused on their digital channels. If we marry physical mail with the digital world, we equip ourselves to capture more opportunity in our markets.What are the best lead mediums and ways to stay top of mind and in front of our clients going into the next decade? What are the most important and surprising marketing strategies and methods for the hyper-tech real estate office of the future?In this episode, President and Chief Innovation Officer of TPMCO, Kyle Baack shares why physical mail is making a strong comeback in marketing, and how to marry it with digital strategies for the maximum marketing exposure. Three Things You’ll Learn In This Episode How the postal service is innovating mailWith informed delivery, mail recipients are emailed a scan of a piece of mail. A print provider can upload a document, picture, hyperlink or even a QR code that redirects them to a page of their choosing.Why physical mail is the future of marketingMany digital companies are spending money to get into people’s mailboxes because it’s not a crowded marketing medium. We’re going to see an increase in strategies that leverage print mail.How to leverage physical mailThere are many ways to use mail in our marketing and relationship-building strategies. We can send out podcasts as part of a client follow-up program and to market to our spheres. We can boost our physical mail strategies by marrying them with digital tools like QR codes.Guest Bio-Kyle Baack is the President and Chief Innovation Officer at The Personal Marketing Company (TPMCO). For more than four decades, TPMCO has helped thousands of real estate professionals grow their businesses. As the housing market has fluctuated and new technology has become available, they’ve worked hard to keep their products relevant and innovative. The TPMCO team is committed to continually researching current real estate trends and implementing new systems so that they can provide the highest quality in personalized marketing materials. For more information, visit https://tpmco.com, and use discount code ERS with any purchase.
17 minutes | Mar 18, 2021
The Roadmap to Building a Dominant Real Estate Team
To grow and scale a successful real estate team, there are key pillars we need to plug into our businesses. We need a systematic approach that allows us to be the best version of ourselves, create leverage, systems, accountability and culture. If we don’t follow a solid framework to grow our team, it’s hard to turn growth into the momentum that feeds a thriving operation. In today’s special episode, I’m joined by ERS Director of Marketing, Kathryn Nizzi. We discuss the 9 strategies you need for building a dominant and scalable business in your marketplace. Go to jeffsbusinessplan.com to get an overview of the strategies! Three Things You’ll Learn In This Episode Master being a solo agent before building a teamWhen you grow a team, you want to lead other people and offer them value. That requires us to have experience with transactions and the market. You have to have experience working in the business to play a major role in helping the people you attract into your organization become the best they can be. Why we need to systematize our training and accountabilityIf you want to help someone become a better version of themselves, they have to become something new. Our agents can’t do that without a solid process to plug them into and hold them accountable so they can learn and grow. The importance of diversified lead generationOne of the biggest mistakes team leaders and agents make is focusing all their energy, attention and resources on one lead channel. Lead sources change, and if we’re hyper-focused on one, our agents could miss out on opportunities.
17 minutes | Mar 16, 2021
NFC & QR Codes: Powerful Digital Marketing Tools For Real Estate
The same technology that powers modern hotel key cards and contactless card payments, can be a huge boost to our real estate branding and marketing.Near Field Communication (NFC) is a powerful technology that has multiple applications, many of which can improve our customer experience and networking.From business meetings, lead generation and home showings, NFC can be a huge game changer for us. If we unlock the applications of this technology marketing tool, we can bring more value to the table.How does NFC work, and what are the ways we can apply it in our businesses? In this episode, real estate technology innovator and CEO of VRLY, Tyler Irons shares why NFC is such a powerful tool for our industry. It’s critical to create a seamless link between what we do online and what we do offline. We need to have consistency in our digital and in-person branding.Technologies like QR codes not only make this process easier on our end, they also help us deliver a better customer experience.QR codes can be the perfect tool for capturing leads, giving the consumer vital information in real time, and elevating our open houses.What are some of the most valuable applications of QR codes for real estate teams and agents? In the second half of our double feature episode, Tyler Irons shares some of the creative and strategic ways to use QR codes in our businesses.
64 minutes | Mar 11, 2021
Data is the Secret Weapon of Lead Generation Excellence
Leads are the lifeblood of every business, and while there are infinite ways to generate deals, our focus as leaders needs to be on the highest income and greatest ROI producing lead sources.When we first get into the business, we assume all leads are created equal for all teams, but there is no one size fits all lead source or strategy.The right lead generation strategy for us isn’t informed by what other teams are doing, it’s determined by the numbers, and what’s actually working for us. When we apply analytics to our lead sources, we gain clarity on where we need to invest our time, effort and money. We eliminate guesswork as a key pillar of the business. How do we determine the lead generation structure on our teams, and how can we make sure our agents don’t outgrow it? Why is a strong CRM so important to our lead generation success?In this episode, we talk about an important but often overlooked aspect of lead generation, and why data makes us more profitable. Three Things You’ll Learn In This Episode Why the CRM is a key part of our resultsWhen we invest in a strong CRM and a strong website, we empower ourselves with the data to make better decisions for the business. A strong CRM does the hard work of collecting the data, and giving us the most accurate insights on the lead sources that are driving our results and profits. How to help agents who can’t generate leads themselvesUntil agents can generate leads on their own, they should be working the leads we provide to them. It’s a lot better for them to earn with a split than to earn nothing from self-generated leads that aren’t producing deals. How to use data to craft our lead generation strategyUse your CRM and website analytics to start tracking your numbers at a granular level. With that data, you should be able track where 70% of your net income came from over the last 12 months, and what is driving your results. Put 70% of your spend into that source of business.
13 minutes | Mar 4, 2021
The Journey to Accomplished and Successful Team Leader w/ Logan Boyce
A successful, thriving real estate team rests on 6 pillars - culture, lead generation, lead conversion, accountability, systems and strategy.As a team leader, we have to refine and stabilize these aspects so the operation runs like a well-oiled machine.This is what will allow us to step out of production, focus on the high-level leadership, and diversify the revenue streams in our business.My guest today has built a thriving real estate team through investing in the right systems and the right coaching. What are the biggest lessons he’s learned along the way? Why did he choose to get out of production in order to protect his team’s culture?In this episode, CEO of Montreal’s Elite RE Group and director of Sales & Coaching at Elite Real Estate Systems, Logan Boyce talks about his leadership journey. Three Things You’ll Learn In This Episode How to effectively build without spreading ourselves too thinWe can’t implement every system all at once. Every pillar of building a successful team has to be implemented methodically and with purpose. We have to implement one system and master it before we move to the next one. Why staying in production can harm our cultureStaying in production as a team leader is a recipe for disaster when it comes to our team culture and morale. It can end up dividing our team and creating a sense of competition and rivalry between us and our agents. How Logan stabilized his businessIf we want to build a business that can make it through different market conditions, we have to create multiple streams of revenue and make them as passive as possible.Guest Bio-Logan Boyce is an entrepreneur, founder and CEO of Montreal’s Elite RE Group, President of Flip Your City, and director of Sales & Coach at Elite Real Estate Systems. To learn more, follow @loganjamesboyce on Instagram and find him on Facebook.
28 minutes | Feb 25, 2021
Adapt to the Future and Create a Millennial-Friendly Business w/ Josh Cunningham
By 2025, over 75% of the workforce will be made up of millennials, and while that might be a scary thought for some, we shouldn’t fight it. Now is not the time to train millennials to think like the generations before them: it’s time for us to adapt our businesses to their needs.What are the key differences between millennial agents and their predecessors? What is the incoming workforce expecting from their leaders, and how can we give it to them?Can we pivot our existing business models to align with the future of the industry?In this episode, Founder and CEO of Rokrbox, Josh Cunningham returns to the show to share how he’s built a millennial-centric business model. Three Things You’ll Learn In This Episode What makes millennial agents different from other generationsGone are the days when people got into a job and stayed in it for 40 years, right until retirement. The millennial workforce is looking for experiences and fulfillment, and our businesses need to give them that.How to create a more millennial-friendly work environmentThe key to standing out to millennial recruits lies in having a deeper purpose. Our businesses need to have a why and deeper meaning if we want to capture the attention of the younger workforce.Why we need to change the way we think about retentionAs team leaders, many of us have a goal of retaining all our recruits, but we shouldn’t. Instead, we should be building a culture of success that encourages agents to keep pushing themselves to new heights, even if that means leaving our organizations. Guest Bio-Josh Cunningham is the Founder and CEO of Rokrbox, an ISA company dedicated to both calling and nurturing leads. Josh’s team consists of all millennials, and because of that, he’s learned how to create a workplace that appeals to the incoming workforce. Featured at previous Team Building Summits for his expertise working with millennials, Josh will return to the event in 2021 as a keynote speaker.To find out more, visit:http://rokrbox.com/https://www.facebook.com/rokrbox Resources mentioned in this episode:https://www.imdb.com/title/tt0151804https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401303706
33 minutes | Feb 18, 2021
The Most Effective Marketing Tools for the Hybrid Agent w/ Gary Boomershine & Robert Syfert
The new era of real estate is going to require hybrid agents - real estate professionals who can seamlessly move between investing and property listing based on the needs of the consumer.An agent who can represent both sides and wear both hats is going to win and scale, especially when they are backed by sophisticated marketing systems, that allow them to target the correct clients.Residential real estate agents who want to be hybrid agents need to invest in the right tools that simplify lead acquisition and follow up. Data stacking is one of the most powerful ways to zone into the avatar properties and sellers who will take action on our direct mail marketing.What are the kinds of products we need to be taking advantage of to scale a successful hybrid real estate/investing operation? How can we clearly define the properties we need to be going after?In this episode, I’m joined by RealEstateInvestor.com co-founders, Gary Boomershine and Robert Syfert. They share the tools they’ve developed to help hybrid agents scale and market more effectively. Three Things You’ll Learn In This Episode Why direct mail still works so wellA lot of marketing companies are missing out by just being digital. Direct mail is still a highly effective marketing channel, especially when it’s done with the right technology, and targeted to the right people. It’s not about direct mail, it’s about finding the right strategy to target off-market sellers. Direct mail is still the perfect way to generate seller leads that aren’t already actively listed.The power of data stackingSuccess in investing starts with the data we’re feeding our lead generation and follow up engine. Data stacking allows us to target people based on multiple pain points or points of value. Predictive analytics and data stacking gives us refined information and details so we’re not wasting our direct mail on the wrong people.What sets the hybrid agent model apartThe same data stacking tools that benefit real estate investors looking for off-market deals also benefit agents looking for homes to list. The same marketing channel used by investors can still bring in people who are more interested in listing traditionally than selling to an investor. This is why the hybrid agent model is so powerful, it allows us to provide a solution for each type of seller.Guest Bio-Gary Boomershine is the founder and CEO of RealEstateInvestor.com. RealEstateInvestor.com is a vertical solution provider in the Real Estate Niche, servicing real estate investors, agents and private lenders. Their flagship service, REIvault.com, provides managed marketing, shared systems and proven results. RealEstateInvestor.com has a proven direct response marketing formula offering both direct mail and online PPC/SEO services to their members. They’ve sent out over 14,000,000 pieces of direct mail averaging about 500,000 pieces a month currently. Robert Syfert is a Real Estate Mogul, Speaker, Author, Mentor, Husband, Father, World Traveler and Co-Founder & Visionary at RealEstateInvestor.com. He is an innovator in the real estate investment industry who creates software, tools, and services that enable real estate investors to do things better and faster. He’s passionate about being part of the solution and finding answers to the problems that hold real estate investors back from growing and scaling their businesses. Robert is a highly sought out speaker in both real estate investing and software solutions. He’s a philanthropist, and he gives back to the industry through his mentorship program and business coaching services. For more information visit, https://realestateinvestor.com. To get a discount on RealEstateInvestor.com visit jeffsfavoritetools.com.
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