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Laura posted an IG story the other day saying she was having a pinch me moment because she's running her own business, writing a children's book, launching a new online program, feeling like she's winning motherhood, sharing her authentic, unfiltered life with 122k strangers that feel like besties, and is the strongest she's felt mentally and physically. She started this journey in 2019, and in this episode she walks us through exactly how she ended up here today, including her successes and her struggles. One thing I love about Laura is how willing she is to get vulnerable and tell her story. There's something powerful about hearing someone's story when they're just as willing to walk us through the bad times as they are through the good. How to be yourself and find your people in the online space, even when your views and style aren't for everyone. In this episode, Laura talks about finding your internet besties on IG stories, what to do when you have all the ideas and not enough time or resources to get everything done, and how to build a business that allows you to show up fully in your zone of genius. Laura's episode on the Teacher Hustle Podcast made it into the hall of fame for being the top 5 episodes on the podcast, so I know you'll love this one, too! @TheOTButterfly www.theotbutterfly.com Sensory Processing 101 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Megan has a large following on Instagram that still feels like a tight-knit community thanks to a few of her authentic marketing strategies. We love her impact-driven focus for her business, and how she uses her community to get feedback and ideas for her products. Megan talks about a few of her strategies for staying in touch with her audience, how she finally decided to monetize her expertise, and what it's been like to grow her following with perfectionism and comparison by her side. After listening to this episode with Megan, we know you'll be motivated to take the next step in your leadership pathway, even if you're scared. Episode Links: Instagram: @theliteracydive Website: theliteracydive.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Asia Hines from The Sassy Teacher gives us the scoop on how she went from only publishing free resources to figuring out a marketing strategy and showing up as her authentic self online. Asia helps us understand how to use both TikTok and Instagram to show up for your people and share your experiences and expertise, even if you're terrified to get started. She drops all the tips on how to show up consistently on Instagram to connect with your community and chats about the importance of balancing spontaneity with strategy on the socials. Asia’s Links: Website Instagram PowerPoint Made Easy Free Guide PopPD Links: Visit PopPD here Get on the Waiting List for Version 2 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online. She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain at how that all played out. If your business has been feeling out of alignment, this is the {very relatable} episode for you! Caitie Cupples Creative on IG PopPD PopPD Beta Waiting List PopPD Podcast Community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In this first episode of the BRAND NEW podcast "That Teacher" (formerly the Teacher Hustle Podcast), you'll hear what Alissa has been up to this last year, and you'll meet the co-founder of her new company, PopPD. You'll hear the story of how they found a path to leadership beyond the classroom, and how you can, too! Important Links: PopPD - A peer learning platform for K12 educators! PopPD Coach Waiting List PopPD Podcast Community - The community space for all listeners of That Teacher Podcast & Extra Curricular Podcast Extra Curricular Podcast Teacher Hustle University - The place to learn how to implement a simple, innovative marketing strategy for your online teacher business, brought to you by Alissa and the THU Team. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Welcome to the podcast for anyone who has been known as "That Teacher". That teacher who is always dreaming up new ideas... That teacher who has an Instagram account... That teacher who goes on TikTok to share the latest teaching trends... That teacher who isn't afraid to try new things... If you're an educator who's been looking for something MORE... More opportunities to lead, grow, and inspire others... We're here to show you the newest pathways to leadership for modern educators. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Yes, this is the LAST episode of The Teacher Hustle Podcast. BUT... this isn't goodbye! We can still hang out over on Instagram, on my YouTube channel, and inside all of my programs. Thank you for being a loyal listener, and please connect with me in one of these ways:Connect on InstagramWatch on YouTubeJoin Teacher Hustle University (Members' Only Podcast!!)Join Course Creator's Intensive This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In today’s episode of the Teacher Hustle Podcast, I'm answering the most frequently asked questions I receive about creating an online course. So many of you send me dms on Instagram, or you're in my program, Course Creator's Intensive, and you have some really great questions that are getting in the way of putting that idea that you have out into the world.It's easy to let perfectionism, indecision, or some of the other unknowns of course creation stop you from taking the leap, but creating an online course changed my life and business for the better, so hopefully this episode will help clear things up for you so you feel ready to take the next step forward. Episode-At-A-Glance (2:10) How do I come up with an idea for my online course? (3:32) How do I know if my idea is a good one? (6:30) How big of an audience do I need to create an online course? (9:40) Should I only launch if I have open/close cart products? (10:41) More ways to add urgency to your launches (12:15) What tools do I need to create an online course? (15:00) I have an idea for a course, but I don’t feel like an expert. Should I still create an online course? (17:45) Should I run Facebook ads? (19:05) Do I have to launch? (21:20) What trends do you notice in course creation in 2022? Links mentioned: Join the Map Your Course Challenge HERE. Get on the waitlist for Course Creator's Intensive HERE.  My recommended tools for course creation Host your course on Kajabi! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In today’s episode of the Teacher Hustle Podcast, I'm sharing how I make money in my business. This was inspired by a question that came through my Teacher Hustle University community.  We're talking about how and when to hire, how to build up your programming and product suite, how to optimizing your time so you don't have to work 60-hour work weeks, build multiple streams of income, and more! So let's get into it...Episode-At-A-Glance (3:05) How did you know to hire (and who)? (8:10) How I knew what programs to create and when (9:51) My biggest piece of advice for creating successful programs (14:00) How I developed my programs while still keeping everything else running smoothly . (16:10) How to NOT work 60-hour work weeks (21:05) Breaking down my income streams Links Mentioned in the Episode: Join the Map Your Course Challenge HERE. Get on the waitlist for Course Creator's Intensive HERE. Kajabi Full Focus Planner Shop my recommended resources on Amazon! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In today’s episode of the Teacher Hustle Podcast, we're taking you behind the scenes of Teacher Hustle University to talk about Email Sequences. Teacher Hustle University is the coaching experience for teacher business owners who want to build sustainable businesses through simple, effective marketing strategies. This month inside THU, we had a live workshop on how to set up email sequences. Our members say that these monthly workshops are worth the value of the coaching experience alone -- and we want to give you a taste of what it’s like inside this experience.Episode-At-A-Glance (1:00) Teacher Hustle University 3.0 COMING SOON  (4:50) Sneak peek at a THU Show Up & Glow Up Training on Email Sequences (5:30) What does an email sequence do? (6:20) What do you need to have in place for your email sequences? (10:00) Why is email marketing important? (15:00) Dos and Don’ts when it comes to email (23:34) Review of what a lead magnet is and why you need that rather than a subscribe form on your website (29:45) All About Welcome Sequences LINKS Get on the waitlist for Teacher Hustle University 3.0 HERE. Download your FREE Springtime Swipe Files for Teacher Business Owners This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In today’s episode of the Teacher Hustle Podcast, I’m rounding up my top 5 tips for teachers just starting out in business. These tips are compiled from past episodes and are especially important for early-stage business owners. So if you're new to the marketing and business world, or want to refresh on the basics, this one's for you! You'll get mindset and strategy advice from me, as well as other past guest experts. Oh, and there's a special gift for you at the end, so stay tuned! LINKS FREE Springtime Swipe Files for Teacher Business Owners Ask Alissa: How Can I Find My Tribe?: Season 1, Episode 8: How to Get Out of a Creative Rut and Skyrocket Your Sales with Viral Content: Season 1, Episode 9:  Manifestation and Goal-Setting 101 with Felicia from Goldmine and Coco: Season 2, Episode 4: Growing Your Business through Community with natalie Franke: Season 2, Episode 11: Start Building Your Email List (Today!): Season 1, Episode 22: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

I have been keeping a secret for the past couple of months and I am about to reveal it to you. Today on the podcast, I'm chatting with my friend, Megan Kensington, and we'll find out in a minute what she has to do with a special announcement. Megan is The Course Designer on Instagram. She helps entrepreneurs reimagine the programs they've already created. She's an expert in all things, curriculum and course design, but she doesn't just help by making things look pretty inside your course. She breaks it down and looks at every part of the learning experience and looks at how to make it work better for you and the students enrolled in your online course so that you can stand out as an expert, build your loyal community, and be truly proud of the product you're putting out into the world. So, enjoy this episode and I hope you absolutely love our secret... LINKS MENTIONED IN THE EPISODE Follow PopPD on Instagram and visit the Website Find Megan (The Course Designer) on Instagram and her Website This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This month in the magazine and on the podcast, we’re talking about the key things you need to know about creating a Knowledge Product. You’ll learn about if a Knowledge Product is right for you to create and sell, how to do it, and I’ll even be making a seriously exciting announcement on the next podcast that has to do with Knowledge Products. This is an announcement that I believe is going to impact education in a major way, so stay tuned! Be sure to grab your copy of this month's Companion Magazine all about creating knowledge products. Access it at ww.alissamcdonald.com/magazine. LINKS Register in advance to get notified when my FREE Map Your Course 5-Part Podcast Series launches on February 6th (Limited Time!) This month’s FREE issue of the Teacher Hustle Magazine! My go-to knowledge product platform of choice: Kajabi My favorite equipment/resources for business and knowledge product creation Favorite free course platform is Teachery Connect with Helena of The Present Teacher: Website and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Today, I'm sharing a special New Year's Q&A episode where we'll talk about imposter syndrome, course creation, wanting to quit, combating burnout, favorite fries, and so much more! I thought for January, it might be nice to just take a pause and reflect on some of the questions I got over the past year to make sure that you have all the answers you're looking for and also to have a little fun. I asked in my Instagram stories and in the Facebook group of Teacher Hustle University if anyone had any questions they would like me to answer and I have a whole bunch of good ones ranging from marketing strategy to favorite fries to overcoming obstacles in business, and more. I hope you enjoy this self-conducted interview and listener Q&A!Thinking about launching a course, or have an idea but don't know where to start? Listen to a SECRET PODCAST episode about developing and launching your course idea at www.alissamcdonald.com/coursecreator. Available for a LIMITED TIME. Podcast episode with Amber Williams about Brand Messaging Podcast episode with Megan Hale about Money Mindset Podcast episode with Laura Beam about Wellness and Self-Care Grab this month's companion Teacher Hustle Magazine about investing and finding support depending on your stage of business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

On this month's magazine and podcast episode, we’re focusing on how to choose the right supports to grow your business in 2022. Think through what investments you’re making in your business, how you’re choosing mentors, what’s on your to-do list, and what mindset blocks you’re working through. Choosing our focus in each of these areas will help us stay on track for growth all year long. Episode-At-A-Glance (1:58) Goal-Setting Reflection Questions & Journaling for 2022 (6:30) How to make 2022 the year you take marketing tasks OFF your plate (7:40) Choosing the Right Supports to Grow Your Business in 2022 (24:43) Listener Q&A: I’m a TPT seller. Do I need to launch a course to make more money in my business? (29:12) THU Member Interview with Lisa on Systems, Organization, and Improving Productivity for Business Owners LINKS This month’s FREE issue of the Teacher Hustle Magazine! Register your spot for the Minimalist Marketing Planning Party on January 9th at 7:30pm ET! Cut the fluff in the new year so you can create a marketing plan for your teacher biz that actually leads to more sales… in less time!  Lisa's (this month’s THU Member Interviewee) Website and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Today, my good friend, Laura Beam, is diving into all the things sustainable marketing strategy and self-care strategy for business owners. We talk about how to make social media marketing manageable, setting boundaries, how to make space for your health in your busy life -- basically all things self-care and business. We even give you a sneak peek behind the curtain of THU and what we've been working on from a marketing perspective. Laura is a social media and digital marketing strategist for mission driven business owners who want to amplify their impact online. She helps clients tell their unique stories with sustainable and creative strategies design and implementation. With a background in wellness and certified as an integrative health coach Laura is also passionate about helping small business owners achieve practical and lifelong wellness to support their ambitions and the impact they want to make in the world. She believes that radical self care is the most powerful tool people can use to fuel the lives and businesses they ultimately want. She is currently based in Phoenixville, Pennsylvania, and in every spare moment, you can find Laura hiking with our pup beans, traveling, cooking and reading in her time off. Enjoy the episode!Psst! If you haven't yet, be sure to grab your copy of this month's Companion Magazine all about how you find space for self-care and reflection as we head into the new year! Access it at ww.alissamcdonald.com/magazine. Connect with Laura: Laura’s Wellness Instagram and Website BE.FLOW Digital’s Website and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Today we're walking through an end-of-year reset for your online business, minimalist marketing style! This is the perfect time to reflect, reevaluate, and set goals. Before we go propelling ourselves into a new year with NEW ideas, NEW goals, and NEW routines, we need to ELIMINATE. In this month’s magazine-style podcast episode, we're focusing on what wasn’t worth our time in the past year and say goodbye to the things that just didn’t work for the new year.   You'll also get the inside scoop on affiliate marketing and how to use it to generate more revenue for your business, a THU Member interview all about self-care for educators, and journaling prompts, and more!Be sure to grab your copy of this month's Companion Magazine all about how to realign for the new year! Access it at ww.alissamcdonald.com/magazine.LINKS This month’s FREE issue of the Teacher Hustle Magazine! Kajabi Full Focus Planner Brittney Prince (this month’s THU Member Interviewee) on TikTok and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

In today's magazine-style podcast episode, we're talking about how to start building your legacy today with impact goals. I'm going to give you quick action steps you can take to start to define your values and implement into your day-to-day decisions and choices. Defining your values also helps you re-route and recalibrate when you get lose your way, so that you can use them as a North Star to help you stay aligned and get back on track. After that, I'm diving into some Listener Q&A around why it's so important to clean out your email list, followed by a Teacher Hustle University Member Interview with someone who is very new to the business world! If you haven't yet, be sure to grab your copy of this month's Companion Magazine all about how you can grow your business to build a legacy and make the impact you were meant to make. Access it at ww.alissamcdonald.com/magazine. LINKS This month’s FREE issue of the Teacher Hustle Magazine! Episode 5 of the Teacher Hustle Podcast with Amy McLaren Amy’s new book, Passion to Purpose FREE Marketing Masterclass for Teacher Business Owners Connect with Katie at Katie Couples Teaching This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

One of my biggest inspirations in business and mindset is Amy McLaren, author of Passion to Purpose, and today I'm sharing some key takeaways from her podcast episode about getting out of your comfort zones, overcoming self-doubt, and taking action on the things you love.  Amy and her husband, Stu McLaren, are two of my biggest influences in business, entrepreneurship, integrity, and how to use your passion to make an impact. I especially identify with Amy, because she has a background in teaching, but chose to ultimately leave to focus on her passions. She is also very passionate about women and entrepreneurship and has some incredible advice for following your passion, even when things get tough, your mindset junk gets in the way, and you can't really see where you're going. Today, we're talking about how you can follow your passion in a way that aligns with your values, supports your relationships, and allows you to be the role model you want to be for your children and community.For a bit of background, Amy is a busy mom of two and author of Passion to Purpose. She splits her time between leading Lady Strength, a growing online community of driven entrepreneurial women, growing an Airbnb business, and being a hands on CEO of Village Impact. Village impact partners with communities in rural Kenya to provide community led access to quality education and entrepreneurship opportunities. To date, this organization has built 14 schools that deliver education to nearly 5000 students daily.Links Mentioned in the Episode: Stu McClaren’s website and Instagram Amy McClaren’s website and Instagram Amy's NEW book, Passion to Purpose This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

Get your notebook out, because today master brand strategist, Amber Williams, is sharing her top secrets for creating an unforgettable brand. You'll learn how to create your brand message, your brand promise, and get clarity around how you want to show up in the online space. If you've been listening to me long enough, you know that I am a part of Amber Williams' team helping her to develop her programs and now she's on the Teacher Hustle Podcast! Amber Williams helps elevated beauty brands find the right words to stand out and sell faster. She is a master brand strategist, a details obsessed copywriter, and she lives to tell a good story which you will hear quite a few in this podcast episode today. Her work is dedicated to teaching savvy CEOs how to build their brands, and write words that sell without sounding like everyone else. She is a city girl, a mom of two, and an organic coffee snob. Her best vibe is found behind her Mac, whipping words into million dollar making narratives. Links Mentioned in the Episode: Get this month's FREE Companion Magazine all about Brand Building  Amber Williams’ Website, Instagram, and LinkedIn FREE Masterclass, “Makings of a Million-Dollar Message” The Tory Burch Foundation Enroll in A.W. Writers’ Studio This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com