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Spencer Gray did his first real estate deal out of high school and was hooked. He started investing on the side and went all-in on commercial real estate investing in 2015. He founded two firms, one for active investing and another for passive investing, Gray Capital and Gray Properties. Spencer is based in Indianapolis, IN, and focused on value-add deals before pivoting his approach.   When looking at a market, Spencer focuses on population and job growth. He loves the Indy market and shares why he prefers the fact that the market flies under the radar. In fact, he says he prefers markets that have strong fundamentals without the competitiveness that bids up values and prices in popular multifamily markets like Phoenix, Atlanta, and Raleigh-Durham.    In this episode, Spencer shares his criteria for selecting markets, finding deals, and operating his assets. He shares why value-add deals are so competitive and why he has more appeal for newer, core plus apartments. He also talks about his newsletter, Gray Report, which aggregates industry news and keeps his investors informed.   Partner: Text: “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money   Key Insights to Select Strong Markets that Fly Under the Radar   First real estate deal right out of High School Building two companies: Gray Capital for active investing and Gray Properties for passive investing How Spencer is using the synergy between his two companies for a smart investment strategy The benefits of the Indianapolis real estate market vs. other markets How Spencer analyzes markets for optimum investment success   We try to identify markets that are growing, that check all of your demographic boxes, but are flying under the radar and not on the top of competitors list.    Significance of Indianapolis submarkets and how they relate to the macro MSA What to look for in submarkets   The 3 elements that Spencer analyzes when looking at a deal and/or market    The Market (right demographic trends) The Market Fundamentals (Can you buy and achieve your return metrics) What’s the Story on the Market and Deal (Executing your business plan)     How to understand and tell the story of a potential property investment  Why Spencer created an investor newsletter and why investors love it Other factors to consider when evaluating a new real estate investment opportunity   We won’t choose a market that has peaked with flat growth, we are looking at a market that has sustainable growth for years into the future.   The importance of understanding your property management logistics Why Spencer focuses on Core Plus assets vs. value add assets    Partner: Download our Sample Deal Package   Bullseye Round:    Apparent Failure: My first real estate deal in high school was a failure on ROI, but it showed me that real estate was a possible option.   Digital Resource: Webinar Jam (webinar platform)   Most Recommended Book: Never Split the Difference (Chris Voss)   Daily Habit: Workout, 20-minute steam, and meditation    Wish I Knew When I Was Starting Out: Networking is key   Curious About: Inflation vs. deflation and where the US will go    Best Place to Grab a Bite in Indianapolis, IN St. Elmo’s Steakhouse Bluebeard   Contact Spencer: Gray Capital, LLC  spencer@graycapitalllc.com 

Could you imagine playing in the NFL, then running a multi-million construction business just to find yourself as a janitor? While this plot might sound far-fetched to some, it’s the true story of Marques Ogden, who now serves as an executive coach, speaker, and corporate trainer. To lose millions and fail forward is just part of Marques’s incredible story filled with highlights and lowlights.    As a former NFL offensive lineman, Marques Ogden spent 5 years in professional football. Following his athletic success, he launched a construction business that generated eight figures in revenue. But one bad deal collapsed his business, and his life began to spin out of control.   Marques turned to drugs and alcohol, before finally accepting accountability for his life and responsibility to get himself back on track. One of his first steps was getting a job - as a janitor. In many ways, this was empowering and fitting as it gave Marques a chance to clean up the things around him. Today, Marques is an executive coach, sought-after speaker, and corporate trainer.   In this episode, Marques shares how he overcame the major setbacks in his life and provides actionable steps to pull yourself out of a dark place. In addition, he shares tips to become a better speaker and tell your story so people can learn from your mistakes. Partner: Get A Free Digital Marketing Consultation from Rentsync Lessons Learned from Marques Ogden’s Journey   NFL offensive lineman to construction company bankruptcy to inspirational speaker, author and leader Transitioning from the NFL to starting his own company (it was a tough road)   I wasn’t ready to move on, as I didn’t have a plan or strategy, and struggled to find who I was and where I was heading.   How Marques got out of his downward spiral after he left the NFL Handling success when your mindset isn’t ready can turn into disaster  Redefining yourself after failure    To find a new path, write down your three biggest strengths and build your life from there.   The three things you need to do to stay mentally strong during tough times How to change your thought process to believe that you deserve to succeed 4 tips on how to become a successful speaker    When you’re starting something new, you have to start at the bottom. If you don’t want to start at the bottom, then don’t bother starting.   How to tell your story so people can learn from your mistakes  How to successfully pivot your business and life (P.I.V.O.T) The differences in successful people vs. unsuccessful people  Bullseye Round:    Apparent Failure: Losing his construction company was a wake up call.   Digital Resource: Google   Most Recommended Book: The Success Cycle: 3 Keys for Achieving Your Goals in Business and Life (Marques Ogden) Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life's Riches (Steve Harvey)   Daily Habit: Working out at the Gym.   Wish I Knew When I Was Starting Out: The importance of listening to your key team members.   Curious About: 2021    Best Place to Grab a Bite in Raleigh, NC Skippy’s  Contact Marques: Marques Ogden marques@marquesogden.com

2021 may look like a deranged continuation of 2020, but we’re only a week into the year and there’s still plenty of time to slay your 2021 goals. To help provide perspective and insights, we tapped Linal Harris, the founder and president of Insights 4 Life Coaching, LLC a high-performance and executive coaching firm with clients in the US, Europe, Australia, Asia, and Africa.    Harris is also a radio host, author, and motivational speaker. His weekly radio show titled “Inspirational Perspective” on WVON 1690 AM has been dubbed, “The Best Self-Development Show on Radio.” In addition, his book “Slay Your Goals: 5 Simple Tips For Achieving Your Life Goals”, provides simple, practical insights for people who are serious about setting personal goals they can achieve.    In this episode, he shares strategies and tips to help you crush your 2021 goals while highlighting common mistakes made by people who fall short.   Partner: Get A Free Digital Marketing Consultation from Rentsync   Key Insights   After 16 years in corporate America, Linal wanted to do work that aligned with his life purpose Aligning your life with your life purpose How getting kicked out of college made him the man he is today The number one reason people drop their goals How to take purposeful action towards your goals    If you affirm your goals daily, you will achieve those goals.    Tips on how to achieve your goals for 2021 How to determine whether your interested vs. committed to your goal   Most people create goals on the surface without getting to the root of why they want to accomplish that goal.   Insights on why we have limiting beliefs and how to overcome them How to focus on your vision and manifest what you want A leap of faith takes preparation  Why personal goals are so important to your success   Personal goals matter because when you’re clear on the game you're playing you’re not compelled to compare your success to others.   Linal’s Inspirational Perspective Radio Show (iHeartRadio, Sunday 7 am CST) How coaching will help you achieve success faster     Coaching will get you from point A to point B faster than you normally would.   Partner: Get A Free Digital Marketing Consultation from Rentsync   Bullseye Round:    Apparent Failure: Getting kicked out of college made him realize he was not pursuing his life’s purpose.   Digital Resource: Audible   Most Recommended Book: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level (Gay Hendricks)   Daily Habit: Triple 3: Daily, I write down the top 3 priorities, 3 actions that align with those priorities, and connect with 3 people I need to reach out to.   Wish I Knew When I Was Starting Out: The gold is in the process.    Linal’s Mantra: Today I choose progress, the commitment is progress, not perfection, today I choose progress.   Curious About: The 6 planets retrograde on December 21 and how it will affect the world.   Best Place to Grab a Bite in Chicago, IL Gino’s East   Contact Linal: Linal Harris (Download Linal’s Book Slay Your Goals for free)

A question I get all the time: Should I start with an umbrella policy or an LLC? I wanted to ask Jeremy Goodrich, one of the principals of Shine Insurance his expert advice.   Two different ways to do the same exact thing: LLC is a key piece when you are investing in more than 5 units Umbrella insurance is additional liability insurance  If you have a large portfolio, umbrella insurance would add millions of coverage How to balance the LLC structure and umbrella coverage The biggest mistake real estate investors make when it comes to insurance Why you need an umbrella policy over your LLC

How many times have you watched those insurance commercials and asked yourself about your own coverage? Do you know what happens in case of an emergency? Will your policy cover the loss of rent and the cost to rebuild your apartment investment if necessary? If you don’t know, you’re in the majority. In fact, 80% of investors are not properly insured according to Jeremy Goodrich.   Jeremy helps investors protect their commercial real estate and apartment investments. Surprisingly, he says that 4 out of 5 investors he speaks with are not properly insured. While most investors treat insurance as the last item, this could be a huge mistake if you do not understand your coverage options.    Jeremy is one of the principals of Shine Insurance and host of the REI Clarity podcast. He appeared on the show to educate investors on protecting their investments. He helps break down the important aspects of insurance, discusses the difference between being on your team and not just a vendor, and shares a guide for real estate insurance.    Partner: Text “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money   Key Insights on Commercial Real Estate Insurance  How Jeremy started an insurance agency that would educate clients Why insurance is an important member of your team Insurance as an investing strategy   Your mindset about insurance needs to shift to the understanding that it’s key to protecting those assets you worked so hard to build.   Insurance 101  Understanding the 3 tiers of insurance: Standard, non-standard and non-admitted What you should be looking for in an insurance company and agent   The number of insurance companies willing to insure large habitational risks (apartments) is shrinking   The importance of having an independent insurance agent  Why it’s getting harder to insure multifamily properties The ebbs and flows of insurance rates   The insurance cost for a small multifamily investor will be much higher than an investor with tens of thousands of units.    Breaking down the four main pieces of an insurance policy: building coverage, business personal property coverage, loss of income coverage, liability coverage (most important!)  How to figure out what is covered and not covered in an insurance policy There are two kinds of insurance companies: Those that look for coverage for you, and those who try to avoid a payout. The two most misunderstood factors in a multifamily insurance policy coverage   Make sure your insurance agent understands occupancy and how it works.    The three different insurance policies: Basic, Broad, and Special (you want special!)  When you should be consulting with your insurance agent   In bigger multifamily deals, connect your lender with the insurance agent, and let them figure it out.   Partner: Download our Sample Deal Package   Bullseye Round:    Apparent Failure: Diving into the multifamily world is hard to do as an insurance agent, and I fell on my face a couple of times, but that’s necessary to learn.   Digital Resource: Reonomy    Most Recommended Book: Talk Triggers (Jay Baer)   Daily Habit: Exercise   Wish I Knew When I Was Starting Out: I’ve tried hard not to think about all the things I wish I knew then because I learned so much.   Curious About: Marketing automation   Best Place to Grab a Bite in Bloomington, IN Michael’s Uptown Cafe  Contact Jeremy: Shine Insurance Shine Insurance YouTube Channel Complete Guide to REI Insurance

You know how powerful words can be to drive business. Whether it’s a presentation, sales pitch, creative ad, or other content, the right message can convert prospects into sales - even prospects who tell you to go screw yourself. The hard part is knowing exactly how to shape your message to rebound from harsh rejections. Paul Ross is an expert in this field and understands the power of language to convert ticked off leads into devoted followers.   Paul is an author, speaker, Master Hypnotist and Master Trainer of Neuro-Linguistic Programming. For over 30 years he's taught tens of thousands of people the power of language to persuade, influence, sell, heal, and turn pain into passion.    Paul was a former dating coach who was trying to solve his own dating problems when he came across neuro-linguistics programming or NLP. This is the study of language to shape consciousness, inform decisions, and drives behavior. As he saw success with dating, he then used the same structure to perfect a sales model.    In this episode, he shares how powerful language can be to drive sales and how we need to step outside of the traditional box to drive deeper connections and create a state of consciousness with prospects - even the ones who express their disdain with colorful expletives.    Partner: Get A Free Digital Marketing Consultation from Rentsync Using Neuro-Linguistic Programming and the Power of Language   How Paul transformed his predicament of not being able to get a date, into becoming a dating coach   Language structures consciousness, shapes decisions, and drives behavior    Taking his dating coaching to the next level of his business  Author of Subtle Words That Sell  The basic principles of deep, profound subconscious influence    Selling isn’t about getting your ideas into your prospect's mind, it’s about expanding their mind to include your ideas.   Putting your clients/prospects in a ready to receive and believe state-of-mind  How most of our thinking and perception is underneath the conscious level of awareness   You are a Decision Service Technician because you’re not selling your product or service, you’re selling decisions and good feelings about decisions.   Supercharging your sales process  How you can create an optimal state of mind for ultimate success Know the difference between making a sale vs. extending an opportunity Interrupting a negative expected pattern of behavior and turning the situation positive The first thing you need to focus on, with a prospect, if you want to make a sale How to get your prospect to believe you’re a leader (implied relationship terms)   A tactic identified, is a tactic disarmed.    The importance of approaching sales from a position of serving others and expanding opportunities to them. How to build an implied relationship    Marketing Minute: How to Track and Optimize Your Marketing, Brought to you by RentSync   Bullseye Round:   Apparent Failure: I was involved in a joint venture that I poured a lot of money into but based the deal on many assumptions that were driven by ego. The deal blew up, but it taught me many lessons.   Digital Resource: Zoom    Most Recommended Book: Winning through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life (Robert Ringer) Predictably Irrational: The Hidden Forces That Shape Our Decisions (Dan Ariely) The Science of Enlightenment: How Meditation Works (Shinzen Young)   Daily Habit: Meditation   Wish I Knew When I Was Starting Out: Hire someone else to keep track of the money.   Curious About: How I can get better every day utilizing language    Best Place to Grab a Bite in San Diego, CA Jimmy Carter’s Mexican Cafe    Contact Paul: Paul Ross Paul Ross Book: Subtle Words that Sell

Mobile home park syndication presents opportunities for real estate investors. Similar to apartment syndications, the process for investors is the same. However, unlike apartments, the due diligence process and value-add opportunities vary greatly. Todd Sulzinger is the founder of Blue Elm Investments, a real estate syndication firm focusing on adding value to distressed mobile home parks across the country.     Prior to Blue Elm, Todd spent over 25 years as a finance executive for several Silicon Valley technology companies specializing in financial analysis, business modeling, and investor relations.   In this episode, Todd shares why he left corporate finance in Silicon  Valley to focus on real estate investing, tips to start out in syndication, criteria for selecting markets, and what to look for when investing in mobile home parks.  Partner: Text: “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money Key Insights   From corporate finance to single-family rental investing and looking for opportunities to leave his W2 job Learning syndication and utilizing his current skill set to create a syndication business to help passive investors The first thing to do when starting in syndication: Networking  During an analysis of asset classes, he started looking at mobile home investing It took talking with a property management group and a partner with experience in mobile home parks that got Todd moving forward in his syndication career The different analysis it takes to invest in a mobile home park deal vs. traditional real estate deal   The holy grail of a mobile home park deal is when all the utilities are provided by the city, but that’s not always the case.   The key things to look for when finding a good market for investing in mobile homes Why mobile homes get a bad rap!    In a lot of parts of the country, mobile home parks are just great affordable housing   Understanding class-A mobile home parks (Florida and California) Resident owned vs. park owned and why Todd prefers park owned mobile home deals The market criteria to look for when analyzing a mobile home investment  Why the median home price is important when looking for potential mobile home investment The demographics of an average mobile home renter   It’s the blue-collar, retail, and service workers that fill our parks.   How to navigate the low supply and high demand for affordable and mobile home housing Some tips from Todd’s Book: Success Habits of Super Achievers   Those that stick to it, are more likely to overcome it.   The first 5 people to reach out to Todd will get a free signed copy of the book, Success Habits of Super Achievers: todd@blueelminvestments.com Bullseye Round:   Apparent Failure: I gave too much power to my property managers. This taught me that even when you have an outside manager managing your properties, you still have to make the decisions and you shouldn’t rely 100% on the PMs.    Digital Resource: Forbes Real Estate Council    Most Recommended Book: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results (Henry Keller) Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time (Brian Tracy)   Daily Habit: The 5 Minute Journal    Wish I Knew When I Was Starting Out: That it’s possible to make your dreams a reality.   Curious About: See what happens in the affordable housing and mobile home park space.   Best Place to Grab a Bite in Redwood City, CA Timber & Salt   Contact Todd: Blue Elm Investments

Merry Christmas and Happy Holidays to all. I wanted to do something different for you for today’s episode and wanted to really focus on why we spend a lot of time highlighting marketing and raising capital on this show. I realized many of you may not know my story, so I’m highlighting an interview I did with Steven Pesavento on his show, the Investor Mindset Podcast.    We talked about my background, growing up in a scarcity environment, making it to corporate America, and ultimately becoming a real estate investor. Much of our discussion focused on raising capital for real estate deals and overcoming the issues that many investors face.     I discuss the 6 C’s of Raising Capital and why developing a marketing plan is critical if you are serious about growing your real estate business.    Key Insights on Raising Capital   How my past shaped my financial future  Starting out as an executive at GM I was side-hustling as a kid, selling plastic gloves to beauty salons, which taught me that there is great value to putting the right product/service in front of the right audience at the right time. How a heartbreaking moment at GM during a bankruptcy changed my trajectory  The Rich Dad, Poor Dad connection  Multifamily Investing as an adult side-hustle  Taking the equity in my first 2-unit property to create a six-figure line of credit to buy an 8-unit property. How to get started in raising capital Before you can raise money, you have to understand your goals as well as your limiting beliefs   Raising capital concerns fall into one of three buckets:     I don’t have the network to raise money  I don’t want to ask friends or family for money, I don’t have the education or knowledge to feel comfortable raising capital     How to change your focus (mindset) away from your limiting beliefs  Understanding the 6 C’s of Raising Capital Confidence (knowledge is power) Credibility (leverage the people around you) Connections (family and friends are not your ideal investor) Channel (What platform you use to communicate your message) Communications (What’s your message?) Consistency (demonstrating your commitment level)   A good salesman is not trying to sell you, they are trying to educate you   How to structure your message if you’re starting out in real estate investing  Understanding the different channels to use to build your network and get your message out How to structure your messaging  Creating different tiers of messaging    Educate and inform and position yourself as a subject matter expert.   How to create an avatar (customer profile) of your ideal investor  How understanding your customer profile is a vital piece to your investing career    Developing a marketing strategy is paramount to the success of your business   What Success Looks Like to Me:  Freedom and independence   Daily Success Habits:  Journaling and having one hour to myself every morning   The Book I’m Loving Right Now:  Relentless: From Good to Unstoppable (Tim S. Grover)   Mentorship:  When I first started out, I was concerned I was going to mess up someone else's money, so I owed it to myself and my investors to invest in a mentor. Looking back, I wish I would have doubled-down on mentoring.   What Drives Me Everyday:  My legacy and making an impact.

Apartment investors are always looking for ways to add value to their units. Updating interiors, improving amenities, and adding services are just some of the options multifamily operators use to increase the NOI. Daniel Farber of HLC Equity has identified a unique value-add strategy that considers the flexibility demands of today’s renters and their need for additional services.      Daniel is the CEO of HLC Equity, a multigenerational real estate company that has been in business for 70 years. He shares that furnished apartments are ideal for renters who are new to an area and expecting a short term stay. Think college graduate students, international students, traveling nurses, etc. They also work great for someone who doesn’t want to spend thousands of dollars on furniture. However, what Farber has identified goes beyond offering furnished rentals to offer what they call, serviced apartments.    Partner: Text: “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money Insights on Managing an Apartment Community and Operations From the military in Israel to join the family business HLC Equity, multigenerational real estate investment company 70 years, business for a century.  Why HLC Equity pivoted into multifamily investing  Building an infrastructure to expand its portfolio by bringing on other investors Multifamily trends and projections:    When the pandemic struck, we took that reality and decided to outperform the market.   What Daniel is leary of for the real estate industry in the near future How Daniel is attracting and retaining tenants and maintaining a 100% occupancy,    We were able to obtain 100% occupancy during COVID by pivoting our operations to cater to essential workers, offering longer leases, furnished apartments, and a sense of community.    Community app and communications are the tools that have helped his business and his tenants during the pandemic.  Creating virtual engagement with tenants together with hospitality to create a safe environment for tenants What are Serviced Apartments: Tenants who want a furnished apartment, also want other services like cleaning, laundry, etc.  Servicing longer short-term rentals (think traveling nurses or corporate housing 2.0.)  Creating the loyalty program, Layers Unlimited, which creates partnerships with local businesses, utilizing technology The profit behind investing in serviced apartments   There’s no doubt about the premium you can get offering serviced apartments: We are seeing a 200% lift on rents    The business structure and strategy behind serviced apartment units  Understanding the serviced apartment model and the tenants they attract  How they are finding and obtaining syndication partners    Bullseye Round:   Apparent Failure: I was badly injured in the military when I was 18 and felt it ruined my future. After recovery, I was stronger both physically and mentally. Which taught me you can come out of any challenge stronger.   Digital Resource: CoStar   Most Recommended Book: Essentialism: The Disciplined Pursuit of Less   Daily Habit: Pray   Wish I Knew When I Was Starting Out: How to spend the right amount of time doing the right things.   Curious About: When are we getting a vaccine   Best Place to Grab a Bite in Jerusalem  Shalom Falafel    Contact Daniel: HLC Equity

When looking for off-market real estate deals, many wholesalers and real estate investors turn to various marketing strategies. Direct mail, online marketing, and bandit signs are some of the most popular strategies but there’s one surprising strategy that has phenomenal reach and virtually no competition from other investors - radio. Yes, radio may feel a bit antiquated, but according to Chris Arnold, most real estate owners are over 50 years old and still listen to the radio.     Radio advertising provides high-quality leads, as the people who take action and call you are serious about doing a deal. And since most investors are using the other strategies where they are less qualified or serious about doing a deal, it could be more efficient for you and your team.   Chris is the owner of Wholesaling Inc and the creator of the REI Radio program. He works with clients to get 100 ads per month, per station for about $1,000 to $2,000 per month. Chris shares tips on leveraging radio to find real estate deals, how he runs his business from the Caribbean, and why he launched his Multipliers Brotherhood.    Partner: Get A Free Digital Marketing Consultation from Rentsync   Insights on Using Radio Advertising to Find Off-Market Deals   Building an MREA brokerage, wholesaling, fix/flip (on a virtual platform), and live in the Caribbean full time.   Radio: The marketing channel that everyone knows but doesn’t use.   Your target audience is over the age of 50, and those people listen to the radio Understanding your target market audience and where you can reach them with marketing What gives radio an advantage over TV and newspaper   My students can start out in radio advertising with 100 ads per month and are paying $1,000 to $2,000 a month   How most start advertising on radio vs. Chris’ teams approach The dos and don’ts in radio advertising messaging (1. Use your own voice and record yourself. 2. Ads should focus on hitting all pain points that you can rectify) The benefits of radio advertising vs. direct mail   Radio is a much lower call volume but generates high-quality leads that are captured live.   How many calls (leads) you one expect from a radio ad  A true story on the power of radio messaging Creating a real estate deal flow for the most profit    If you want to be profitable off your marketing, you have to develop multiple strategies    The first thing you should do to increase your deal flow Explaining RVMing and how it works  What you can do with a $1,000 marketing budget The business systems that Chris uses in running a virtual team and business The 4 disciplines of the execution of sales (4DX)  What Multipliers The Brotherhood is all about (helping men be their best in all aspects of life)   Men at a high level are not failing because of lack of strategy, they’re imploding because of something that's going on inside them.    Marketing Minute: Tips to Use Google Ads, Brought to you by RentSync Bullseye Round   Apparent Failure: I was never taught financial literacy, and instead of making 6-figures on my first deal, I maxed out my credit cards. This led me to dig in and learn how finances work, so I never made that mistake again.   Digital Resource: Blinkist (cliff notes on books and podcasts)   Most Recommended Book: Organizational Physics: The Science of Growing a Business   Daily Habit: Spend 10 minutes on my yearly goals (personal, spiritual, and professional) which I write out every year   Wish I Knew When I Was Starting Out: Coaching and community   Curious About: YouTube    Contact Chris: Wholesaling Inc. REI Radio Multipliers Brotherhood

A positive attitude and personality have earned Vinney Chopra the nickname of Mr. Smiles and a real estate portfolio worth $400MM. Vinney believes that 90% of success comes from your mindset. His recent book, “Positivity Brings Profitability,” highlights how important it is to have the right mindset if you are looking to be successful. Vinney has invested over $100,000 in coaching to help maintain his focus and positive mindset to build his businesses.   Changing your attitude takes time and happens incrementally over time. Chopra says you must decide why you want to change, and be intentional about your goals and the decisions you make daily. Negativity must be removed from your thoughts because your subconscious does not know good from bad.    Vinney has facilitated over 36 real estate syndication deals, with a focus on apartments. However, recently, he has begun investing in senior care facilities. He made this shift in preparation for the silver tsunami, when the U.S. is projected to have more elderly people than children for the first time in history. In the episode, he shares how our thoughts shape our destiny, why he’s big on senior assisted living, and how to raise more money for real estate deals.    Partner: Text: “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money   Insights on Using Positivity to Create Profits From selling encyclopedias door-to-door to managing a $400MM real estate syndication portfolio How Vinney started out in real estate investing, maintaining focus and a positive mindset   You’ve got to take calculated risks and learn the art of what you really want to do.   Getting rid of the negativity and letting positivity shine in your life Ways you can change your attitude to positivity and attract what you want   Every moment in our life has a good "why" and a bad "why," and you have to make decisions and shape your destiny based on your best why.    Holding yourself accountable to your dreams (if you want it badly enough you will make it a priority) The multifamily deals Vinny has done during COVID (Austin, Texas, Hospitality, and Luxury Senior Assisted Living)  The senior housing investment silver tsunami (booming for the next 5-7 years)    87% of our mind thinks negative thoughts, which impede our success, but 90% of those negative thoughts never happen; you must come from a mindset of abundance.   The new amenities in luxury senior assisted living communities How to overcome challenges in making multifamily deals during COVID  Vinny’s syndication sales approach to investors (he sells out fast!)  Market opportunities in 2021 for senior housing (Florida, Texas, Arizona, Virginia) How to get more money out of your syndication investors  Bullseye Round: Apparent Failure: I have had a lot of failures, but things happen, and you have to find a solution.   Digital Resource: Dropbox (Digital Storage & Sharing) Asana (Project Management) Active Campaign (Marketing Tool) AppFolio (Property Management)   Most Recommended Book: The Power of Now (Eckhart Tolle)   Daily Habit: Miracle Morning    Wish I Knew When I Was Starting Out: Things happen for a reason, so never regret anything.    Contact Vinney: Vinney Chopra   From $7 and a Smile to $200MM with Vinney Chopra - Target Market Insights, Episode 18

For multifamily investors and property managers, finding tenants is a vital component of success. Whether you are simply turning a unit, repositioning a property, or leasing up a new asset, you want to get top rents from a quality resident. COVID has reduced or eliminated foot traffic and in-person showings, forcing many apartment owners to give concessions. Given these challenges, it is more important than ever to develop a brand and digital footprint to engage potential renters before they ever step foot on your property.    “When we talk about a brand, we’re not talking about the name or color of the property, we are talking about the vibe, the identity of the property,” says Allie Langohr, Director of Digital Ad Services for Rentsync.   Rentsync’s specialty is helping multifamily investors and property managers generate leads through digital marketing. They are keen on optimizing and analyzing content on Internet Listing Services (ILS). In addition, they offer services for branding and naming properties, creating websites to position apartments to stand out with prospects.    Allie has helped apartment owners, property managers with branding, content, and digital marketing services. Allie shares why creating a brand is the most critical tool to stand out with renters, how to use keywords to drive conversion through Google Ads, and analyze the data from your marketing efforts.    Partner: 1 Question Marketing Survey for New Event   Insights to Find Quality Tenants Using Digital Marketing Generating leads when dealing with vacancies and turnover Keyways to drive residence and attracting tenants through marketing  Part of developing your brand is understanding who will be living in your building Why branding is crucial to the success of your apartment building    When we talk about a brand, we’re not talking about the name or color of the property, we are talking about the vibe, the identity of the property   How branding can help class-A apartments that are seeing low vacancies due to COVID19 Utilizing concessions while keeping your property value high The first steps to creating a consumer-facing brand    Identify the things that will distinguish you from the competition, and use that as the heart of your property brand.   How to enable prospects to find you online  How to use Google Ads to drive traffic to your website   The first thing to do as an advertiser is to create keywords based on what you are offering to your future tenants.    The process of obtaining tenants from Google search to signing a lease online Making engaging virtual tours by creating an experience The digital marketing services that RentSync offers real estate investors  Data insights that RentSync provides their clients   Multifamily investors and managers often just look at volume, but we encourage people to look at cost-per-lead, and more importantly, cost-per-lease.   The best way for investors to use social media marketing How apartment investors and property managers can outsource marketing tasks    Partner: Get A Free Digital Marketing Consultation from Rentsync   Bullseye Round:   Apparent Failure: I pivoted a lot in my career, and I felt each pivot was a failure, but I realized that all my accumulated experience set me up for where I am today.   Digital Resource: Notion (organizational tool)   Most Recommended Book: Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Christina R Wodtke and Marty Cagan)   Daily Habit: Stretching    Wish I Knew When I Was Starting Out: It’s ok to fail, be imperfect, and not get everything right the first time.   Curious About: Post-Covid world    Where to Grab a Bite in St. Catherine’s: Rise Above    Contact Allie: RentSync Marketing questions: allie@rentsync.com 

Notes are a great investment because you don’t have to worry about toilets, termites, or tenants! That's right, you can invest in notes and get cash flow without managing property. What is a note? A note is short for promissory note, which is a promise between a lender and a borrower, where the borrower is going to pay back the lender, making you the bank!    Kevin Galang, of Note Nuggets gives some great advice, and four great ways to start turning other people's debt into your income through note investing:   Explaining the four ways you can get started as a note investor: -LinkedIn -Utilizing note blogs, websites and newsletters -Creating your own notes using creative collateral  -Using a self-directed IRA

Real estate investing is a great tool to create flexibility and freedom with time and money. However, there are fears that hold many people back from taking action and getting started. Many would-be investors imagine all of the negative scenarios and never take action to get that first deal. Overcoming fear is critical if you want to get started or scale your business or investment portfolio.   Kevin Galang and Adam Ulery are the hosts of the Tech Guys Who Invest podcast. Kevin is a software sales engineer who invests in notes on the side. He hosts the Note Nuggets podcast which shares bite-size tips to invest in notes. Adam is a business consultant for technology firms and also works with Dreamstone investments in Atalanta as an apartment syndicator.   Both Kevin and Adam faced fear when starting out, but they overcame that fear to get started. Start by understanding what you are actually afraid of. Once you understand the issue, you can seek help to overcome that fear and take action. It’s important to clarify your goals and then align your actions to those goals. Kevin and Adam have created a tool to help real estate investors clarify their best fit to make it easier to get started.    Partner: Text: “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money   Key Takeaways   How Kevin works 9-5 selling software and invests in mortgage notes on the side.   I like the idea of controlling something, but not owning it. -Kevin   Adam works in technology and is a multifamily syndicator on his off-hours The Tech Guys Who Invest Podcast: Teaching people how to invest wisely and safely.    Self-limiting beliefs and fear are internal, and any person can break through that to become greater than they are now. -Adam   How to overcome fear and the steps to take in creating your best life How to clarify your goals and align them with your actions Utilizing your resources to help mitigate your fear (stop overthinking!)  How Adam overcame his fears when starting in apartment syndication    I rely on my team and play to my strengths -Adam   Using the Investor Identity Canvas tool to clarify where you best fit in the real estate investing game based on your goals How people use the Investor Identity Canvas tool  How the Investor Identity Canvas can help you gain clarity into what real estate niche is best for you Partner: Download our Sample Deal Package Bullseye Round:   Apparent Failure: Kevin: Was getting rejected repeatedly by banks trying to get on their investor's list. I would make up any excuse to not make the calls. That taught me to put aside my fear and repeat the calls until I was good at it.   Digital Resource: Miro (online visual collaboration tool)    Most Recommended Book: How to Win Friends and Influence People (Dale Carnegie) Late Bloomers (Rich Karlgaard) Emotional Intelligence (Brandon Goleman)    Daily Habit: Kevin: Journaling (3 things I’m grateful for and 3 top priorities)  Adam: Savers Routine (Miracle Morning by Hal Elrod)   Wish I Knew When I Was Starting Out: Kevin: Nobody does it by themselves. You’re not meant to be perfect.   Where to Grab a Bite in Tampa, FL Oyster Catchers Meat Market   Contact Kevin & Adam: Kevin: Note Nuggets Podcast Tech Guys Who Invest Adam: Dreamstone Investments adam@dreamstoneinvest.com 

As the old saying goes, “time is money.” You don’t waste money, so why would you waste time?   Gaining awareness of how you truly spend your time is essential to managing it. If you are not aware of how you actually spend your time, you will be forever stuck in a never-ending loop of mismanaged time.   Here are the top three tips from Ketan Patel, who is a transformation coach who helps motivated real estate entrepreneurs create more income and impact by shifting their mindset.    -Before you start a project, create a time budget -Focus on one important thing per day -Log your time for two weeks to see where your time goes   Full Episode: How to Unlock Your True Potential with Ketan Patel

Financial freedom is the goal for many investors, but happiness is what most are really pursuing. Ketan Patel realized that there was more to life than financial freedom. He had studied to become a pharmacist and bought a senior care business that allowed him to only work one day a week. He had 40 employees but it wasn’t until he understood the emotion that drove his desire for financial freedom that he was able to unlock his true potential and find his purpose.    Ketan Patel is a transformation coach that helps motivated real estate entrepreneurs create more income and impact by shifting their mindset. He has mastered the art transformation by combining techniques from Tony Robbins, Wim Hof, and Dr. Joe Dispenza.  He earned an accelerated Doctor of Pharmacy degree (while learning English), built a multi-million dollar rental portfolio starting from $8,000, raised over $10 million for his multifamily syndication business, and grew a senior care business by 3x in just a few years.    In our discussion, Ketan talks about the importance of aligning your thoughts, emotions, and actions. While most focus on thoughts and actions, it’s the emotion that can have a major impact on whether or not you are successful.   Partner: 1 Question Marketing Survey for New Event   Key Takeaways   Going from non-English speaking immigrant to multifamily syndicator and coach   Once our thoughts, emotions, and actions are aligned, we are unstoppable.   Making your journey to financial freedom faster and more pleasant An example of how to align your thoughts, emotions, and actions for positive results How to find clarity on what your key challenges are   The transformation of challenges takes two steps: Step one is awareness, and step two is fixing it.   Hyperbolic Discounting: $100 today vs. $150 in a week; most take the $100  There’s always more time, it’s just a matter of how you use it.    If you put the Focus app on your phone to monitor your habits, you will be surprised at how you are truly using your time.   How Ketan worked with other investors and raised $10MM The Improvement Triangle: Taking action, getting and digesting feedback, and implementing improvements based on feedback How to find clarity in what role would be best for you as an investor The importance of trying new things and not being fixated on results   You’re either going to be comfortable in your limitations or excited at the possibilities.    Ketan’s big ‘aha’ moment: He realized he was getting in his own way Other ways to gain clarity and stop the self-sabotage  How do you manage your emotions and use them to your advantage?    Thoughts are for the brain, emotions are for the body.   Partner: Download our Sample Deal Package   Bullseye Round   Apparent Failure: In my first business, I lost time, money, and energy but it gave me the tools and insights to improve my next business.   Digital Resource: Trello (Project Management)   Most Recommended Book: Becoming Supernatural: How Common People Are Doing the Uncommon (Dr. Joe Dispenza)   Daily Habit: Meditation    Wish I Knew When I Was Starting Out: I wish I knew the power of emotions.   Curious About Right Now: Getting more conscious of my thoughts and actions.   Best Place to Grab a Bite in Boston, MA GreCo   Contact Ketan: Ketan Patel ketan@ketanpatel.com 

Many real estate investors get into real estate to supplement their retirement plans from their 401k and IRA accounts. Retirement planning is a key component to financial freedom, yet our current financial system is shackling many investors, according to Damion Lupo. He goes as far as to call the current financial model modern-day slavery. The big banks don’t want you to know about the tools you can use to create financial freedom and control your own money. That’s why Damion created a tool to help investors break free from the chains of big financial institutions to control their own retirement funds through his eQRP tool.   Damion is an entrepreneur and owner of 50 companies and the best-selling author of 11 books. He sees how financial institutions control where Americans invest their money and how they feed off of investors for their own personal gain. He explains the limitations that come from a 401k and while an IRA, particularly a Self-Directed IRA has more options, there are still limitations.    Damion shares his views on the financial services industry, why he feels the eQRP is a better fit than a 401k or SDIRA, and how UBIT (Unrelated Business Income Tax) may impact investments through a retirement account.    Partner: 1 Question Marketing Survey for New Event   Key Takeaways Started a wholesale/retail Nintendo business at 11 years old Early entrepreneurial ventures losing 20MM in 2008 and bouncing back Finance is modern-day slavery How Damion launched a company that put a college book store out of business. Are you going to be first, cheaper, or better than your competition?  How Damion helps people break their financial shackles  A quick history lesson on the origins of money  Achieving financial freedom in a world of capitalism  A better way to think about money   How financial services institutions control where American’s save or invest their money. Financial institutions are not there to make you rich, they are there to feed on you. The truth behind traditional retirement planning The first steps to take in making wise and profitable investments for your future Breaking down the particulars of a QRP (Qualified Retirement Plan)  Compounding interest is only good when it’s in your favor Understanding the differences between a QRP, 401K and an IRA Typically, a 401K gives you options for mutual funds and is very limited. An IRA has more options, but you’re still limited. Financial details on how an eQRP stacks up against a self-directed IRA  The slick financial marketing ploys that are used How retirement planning services are money-making systems for everyone but you Wall Street and financial Institutions don’t want you to know that you can control your money and not pay their fees. Understanding how UBIT (Unrelated Business Income Tax) works with retirement funds and investors Who should be using eQRP    Text “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money   Bullseye Round   Apparent Failure: Losing 20MM in 2008 was one of the greatest gifts ever because it forced me to learn the lessons and be better.    Digital Resource: The ‘off’ button (turn off your phone, computer, TV, etc. and just think)    Most Recommended Book: Your Greatest Power (Martine Kohe) Mastery: The Keys to Success and Long-Term Fulfillment (George Leonard)    Daily Habit: Connecting to nature    Wish I Knew When I Was Starting Out: How little I knew and surrounding myself with smart people.    Curious About Right Now: How long it will take to disrupt our financial system with Defi and cryptocurrency.   Best Place to Grab a Bite in Sedona, AZ Local Juicery    Contact Damion: eQRP Free eQRP Book (Get checkbook control of Your 401k & IRA Money) LinkedIn   Other Resources: How to Bounce Back from Failure with Damion Lupo - Target Market Insights Episode 30

Finding deals in today’s market is one of the most common challenges investors face. The demand for multifamily is hot and brokers are getting offers above the asking price as investors are prioritizing hard, physical assets like real estate. However, the key to finding a multifamily deal is leveraging the right marketing tactics and focusing on the cost per deal, not the cost per lead.   Gary Boomershine is the founder of RealEstateInvestor.com and has sent over 65,000,000 pieces of direct mail. Gary shares that many investors get caught up in the cost to acquire a list for off-market property owners and send direct mail. Instead, he believes that investors should be focused on their cost per deal to understand the true return on their marketing.    Gary shares why he is leaving California, how to take advantage of the current market using the Three Ps method, and how large apartment investors can get around property managers to get directly to the owners.  Partner: 1 Question Marketing Survey for New Event   Key Takeaways   Starting out in real estate at 18, Gary paid for college by door knocking and cold calling.    We are going into one of the biggest transfers of wealth in history and those that are preparing now are going to have a great opportunity.   Buying distressed luxury homes that were overleveraged (buying notes and doing short sales)   Getting prepared for great market opportunities    Why Gary is moving out of California (looking at the Idaho, Utah, and Arizona markets)   The 7-year real estate market cycle and where we are now   I believe there will be a decrease in value, especially in coastal areas, along with massive inflation, so you want to be in hard assets like real estate.   Taking advantage of the current real estate market using the Three P Method: Protected what you have, Pivot and Profit   Lots of burned-out landlords will be unloading assets    How Gary is buying and lending in today’s market (creative financing)    Keep the best, and sell the rest.   This is not the new normal, this is the new weird   The strategies of iBuyers and large hedge funds in today’s market climate    The Wall Street curve and how it affects sophisticated and newbie investors   Inflation is coming which will bring great buying opportunities    Incomplete sale with long term financing will become more of a norm   How Gary finds the best deals    Smart marketing tactics for on-market deals and off-market deals (direct mail, cold calls, skip tracing)   How to get around the property managers of 25+ unit multifamily properties    Gary shares his postcard copy secret that will outproduce all other marketing content   It’s not about the cost-per-lead, it’s about the cost-per-deal.   Breaking down the cost per deal   Drip marketing and how it works   If you’re doing direct mail, you need a phone team and a follow-up system    Using technology for better lead generation Partner: Download our Sample Deal Package Bullseye Round:   Apparent Failure: Didn’t learn to delegate fast enough   Digital Resource: Rehab Evaluator  Slack  Work Flowy   Most Recommended Book: Traction (Gino Wickman) Samurai Selling: The Ancient Art of Service in Sales (Chuck Laughlin)   Daily Habit: 5-10-3: Wake up at 5, personal development until 10 am and spend 3 hours as the CEO in his business (it’s all about delegation)    Wish I Knew When I Was Starting Out: Hire smart people and leveraging my time better    Curious About Right Now: Where he is going to find more like-minded people outside California.    Contact Gary Real Estate Investor **Text Message: ‘Apartments’ to 925-320-0575 and receive a link to free direct mail resources

DJ Hume launched a brand new Instagram account on Jan. 1, 2020 and when we interviewed him he had 28k followers! We wanted to understand how we can grow and acquire our first 10,000 followers and he shares his best tips.   The first tip is being consistent as people need to see you day in and day out. It’s more about timing than daily posts.  The second tip is to stop scrolling and to start creating and sharing. Third is engaging and interacting fast with people who message or comment on your posts.  Last is outbound engagement to find others in your space to potentially add value and attract them to your account.   “Understand what people are looking for and add real value to them.”  Find DJ for more tips at @djhumeofficial   Our full episode can be found on Apple Podcasts here

When you are a complete newbie, it can be difficult to get started in real estate. DJ Hume knew this feeling as he made the decision to purchase his first home at 22 years old. His friends and family thought he was an idiot. Despite the negative feedback, he knew he was prepared and ready to pull the trigger. Now, he is a multifamily investor and his friends and family want to invest in his deals.    DJ learned a lot on his first deal as he bought a single-family house to fix up. Once he got it solidified, he moved out and got his first tenant. One thing that gave DJ a ton of confidence was that he knew his markets were in high demand. Located in Dayton, OH, he started investing in Springboro because of their great school systems and targeting moms. He invests in Dayton, Cincinnati, Northern Kentucky, and Toledo.   In addition, DJ has spent time building a strong Instagram audience with over 28,000 followers on IG. In this episode, he shares how he overcame that negative feedback from his network, how he got into apartments, and how to build a strong following on Instagram.  Partner: 1 Question Marketing Survey for New Event   Key Takeaways   How a 22-year-old DJ started in real estate investing   DJ persevered even though his family didn’t believe in him    Business lessons learned by surviving the failure of his first software company    His experience as a landlord on his first deal   Overcoming self-doubt and taking action    Preparation is key: I knew who I wanted to rent to, what their budget was, how much they were making and backed into my numbers with that information.   The spark that took DJ from single-family rentals to multifamily investing   The due diligence before making his first multifamily deal   Strategy to get other investors to invest with him as a newbie    The Three C’s to attract capital: Confidence, Credibility, and Connections    The markets where DJ is investing: Cincinnati, Kentucky, Toledo   What to look for when analyzing a potential investment   I’m looking for properties that have an opportunity to either push rents or reduce expenses, and it’s a home run when it’s a combo of both.   What to analyze when looking for a good multifamily deal   Using technology to ease your property management tasks   How to use Instagram to connect with investors (from 0 to 28K followers in a year)   On Instagram, I can align with people who are interested in real estate and potential investors.   How to grow your Instagram followers   Partner: Download our Sample Deal Package   Bullseye Round   Apparent Failure: The seller didn’t show up at his very first closing meeting. For the next 5 months, he followed up consistently. Finally, on Christmas Eve he sent a handwritten letter expressing, again, his interest in buying the property. He signed the property that very day. Persistence pays off!     Digital Resource: Business Wars Podcast   Most Recommended Book: Rich Dad, Poor Dad (Robert T. Kiyosaki)   Daily Habit: Making a schedule that I stick to   Wish I Knew When I Was Starting Out: I wish I would have gotten a mentor   Contact DJ: Prosper Capital Company  Social Handle: @DJHumeOfficial