Meet Troy Longenecker, owner of Anytime Fitness in West Lawn, PA
Troy Longenecker, owner of Anytime Fitness in West Lawn, tells Zeke that his facility offers its members exactly what its name suggests: access to the gym anytime, 24 hours a day. “Convenience is paramount,” Longenecker tells Zeke. Longenecker says that Anytime Fitness is attractive to clients because it is accessible and affordable. Longenecker tells Zeke that in off-peak hours the gym is unstaffed but members can text trainers with questions at any time. Members have access to the locked facility through an electronic key fob. “My gym is a little bit different from typical gyms,” Longenecker tells Zeke. “Everyday people working to get to a healthier place. I was looking for a facility in line with my philosophy. It’s about taking care of people, a very personal friendly gym. The biggest difference is customer service. The key to success is to surround yourself with good people and being in a comfortable environment. I have three trainers on staff and you also can access classes online -- on demand in the gym.” Anytime Fitness last year was named the No. 1 global franchise for the second straight year by Entrepreneur magazine. Longenecker tells Zeke that the franchise business model dictates a limited staff to allow trainers to get to know the clients on a personal level. As for a training tip, Longenecker shares with Zeke that “strength training and muscle building are equally important as cardio if you want to lose weight. You build muscle and burn calories all day.” Anytime Fitness has other Berks locations in Blandon, Hamburg and Gilbertsville.