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30 minutes | Sep 11, 2020
Two commercialisation stories: Nespresso and the black box flight recorder
Nespresso and the black box flight recorder share something in common: they both failed to be accepted by the market when first launched. Their ultimate success came about due to factors unrelated to the technology. Dr Justin Blows and Dr Martin Puchert discuss both stories and the lessons for future entrepreneurs.Recorded in a webinar.
7 minutes | Aug 23, 2020
Why talk about commercialisation?
Dr Martin Puchert introduces the podcast series and talks candidly about why it's more important than ever for a country to be able to innovate and commercialise its innovations.
34 minutes | Aug 22, 2020
A founder's journey: Steve Frisken
Dr Steve Frisken reflects on the highs and lows of his career as a serial founder, inventor and entrepreneur. Steve has been involved in building multiple successful photonics companies in Australia. He was a recipient of the Prime Minister’s Prize for Innovation for creating and commercialising technologies that underpin the internet. Steve is currently CEO and founder of Cylite.Hosted by Dr Martin Puchert. Recorded in a webinar.Music by Pixabay
38 minutes | Aug 13, 2020
A founder's journey: Rob Klau
Rob Klau speaks about his experiences in commercialising niche technologies for aerial drones while living in regional NSW, Australia. Aerial drone technology has become a fast-moving and highly competitive area but Rob has managed to find international success by identifying niches and responding quickly. Rob previously founded and successfully exited a drone surveying company. He now runs Klau Geomatics and 4DMapper.Hosted by Martin PuchertMusic by Pixabay
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