002 - Here’s The Truth… People Don’t Care What You Do, They Want to Know How It's Going to Benefit Them
In this week’s Talking Ads Podcast, Alex chats to Tom - a dedicated member of the Talking Ads Live panel to discuss his views on LinkedIn ads and the best ways of utilising your call-to-action to spark an informal conversation with a potential customer.
Alex also discusses the importance of practising what you preach in your ads, the essential tips when it comes to selling the conversation in B2B marketing and the significance of your ad content and utilising case studies - as failing to do so could be the reason you’ve not had much success with your ads!
Not only that, Alex also reveals the results of a Facebook ads test that explored remarketing to people based on their interests, which can be used as a powerful platform to advertise on and chats about Google ads and how bidding on your brand name might not be the best thing for you, as it could be costing you unnecessarily.
Jessica also puts your questions to Alex, to unravel the advertising strengths and weaknesses from this week’s Talking Ads Live.
