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Tales from the Everest
8 minutes | Nov 12, 2020
Managing Online Content for Major Brands | Episode 2
Whether you sell online, in-store or both, buyers need information about your products. (And the competition wants that sweet, sweet wallet share, too.) Host Adam Smartschan – the chief strategy officer at Altitude Marketing – sat down with Beth Balch to talk about her experiences managing online content for one of the top lighting brands in the world. She shares her experiences working with industry heavy-hitters – and keeping the pretenders at bay.
14 minutes | Nov 11, 2020
Starting a Career in Lockdown | Episode 1
Everyone's started a first job out of college. And it's never easy. But starting one in 2020 is a whole lot different. Host Adam Smartschan – the chief strategy officer at Altitude Marketing – sat down with Carissa Ackley, one of the agency's newest team members. She broke down what it was like to kick off her career during lockdown, why fish matter during WFH, and the advice she'd give to 2021 graduates.
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