33 minutes | Sep 29, 2020

Talent-Ed | Episode 3 - Amazon's Modiara Kamps on the forgotten stages of employer branding strategy

Modiara Kamps is the lead for employer brand for Amazon’s consumer tech business in EMEA. Originally starting her career in her native country The Netherlands, Modiara has a wealth of experience in the talent sector, working both within organisations and as a consultant. Now based in London, Modiara oversees employer brand for the tech giant in a number of key markets, helping Amazon in its mission to become the Earth’s most customer friendly business. In this podcast, Modiara explains why she believes candidates still hold the power in the job market, how Amazon is using employee stories to influence their candidate attraction strategy, and the realities of creating a cohesive brand across a number of markets.
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