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Talemaking - Business communications and marketing
10 minutes | Mar 16, 2016
Why people tune out when you want them to tune in
You have something important to tell customers or colleagues, but they just won’t listen. Could you be making the Bucket Error? Listen to this episode if… You’ve every tried to communicate with colleagues and customers who won’t pay enough attention You want to know what the bucket error is You want to be a better [...]
26 minutes | Nov 18, 2015
How to get free PR this Christmas
Christmas is a fantastic time to get free PR for your business. Every journalist on every section of every publication is looking for a story with a Christmas angle or an end-of-the-year angle. Listen now to find out how you can turn that into a free promotion opportunity for your business. Listen to this episode [...]
19 minutes | Oct 14, 2015
The Woman Who Gave Up Her Job to Doodle
CJ Delling had a job in HR but she gave it up to make her living doodling in meetings. Seriously. As a graphic recorder, she helps people make sense of meetings. Find out what that means… Listen to this episode if… You organise team meetings and events You’re not getting people acting on what you’re [...]
38 minutes | Oct 7, 2015
The "Insta" Lie: The Truth About Succeeding in Instagram
The “insta” in Instagram implies speed and effortlessness. The truth for businesses is that Instagram takes time and thought, which in business means money. Instagram expert Ross Colebatch lays out what’s what for brands looking to make the most of Instagram’s extraordinary reach. Listen to this episode if… Your business does any kind of social [...]
28 minutes | Sep 30, 2015
How to give Google what it wants: An insiders guide to SEO
It used to be that the goal was to get your business on the first page of Google. Now thats not enough. 68% of clicks go to businesses in the top five results. SEO expert Nick Dogulin gives you the inside scoop on how to give Google what it wants, so you can get the [...]
23 minutes | Sep 23, 2015
Why great storytellers kick each other in the face
Trent Armstrong is one of the kindest, gentlest people youre likely to meet, so why does he kick his fellow co-workers in the face when they come up with bad ideas? Because hes a great storyteller, thats why. Listen to this episode if... You commission people to make corporate videos You wonder why good videos [...]
30 minutes | Sep 16, 2015
The sound of purple: How to choose music for a video or podcastSteven Lewis
Audio, especially music, is something you might not always be aware of until someone gets it wrong. Rakz Mathur is an audio professional who has worked for brands and major artists making sure their sound is right. This is his advice for anyone choosing music podcasts or videos. Listen to this episode if... You make [...]
39 minutes | Sep 2, 2015
How to find, monetise and future-proof your niche blog
The Holy Grail of blogging is to find a niche an inch wide and a mile deep. Sholto Macpherson found his niche, explains how he did it and shows others how to do the same.
14 minutes | Aug 26, 2015
How to make $22,000 an hour as a writer
Everybody knows writing doesnt pay. Or does it? These writers arent so different from the rest of us and theyre making up to $22,000 an hour.
23 minutes | Aug 19, 2015
What are you accidentally saying to put customers off?
Every day we tell stories about our business in a thousand ways. Its easy to get that wrong. Here are four common business storytelling mistakes.
28 minutes | Aug 12, 2015
Business branding basics with Penny Ransby
Everything you say about your business can be undermined in the blink of an eye. Customers will run if your branding is out of line with what you’re saying. Branding expert Penny Ransby tells us what it takes to have a brand your customers will want to do business with. Listen to this episode if… [...]
34 minutes | Aug 5, 2015
Secrets of an Australian travel writer
“As soon as you tell anyone that you’re a travel writer, the phrase that comes out is ‘Oh, that’s the dream job’,” says freelance travel writer Sue White. But is it? Sue spills the beans for us in this episode of Talemaking. Listen to this episode if… You’re curious about whether travel writing is indeed a [...]
14 minutes | Jul 29, 2015
Are you making this silly writing mistake?
A writer’s best friend might be a proofreading robot that checks your grammar too. Steven Lewis reviews (and argues with) Grammarly, an automated proofreader and grammar checker that might just be a writer’s best friend. Listen to this episode if… A mistake has ever jumped out at you after you sent off a piece of [...]
30 minutes | Jul 22, 2015
All this kids' soccer team needed to go from losers to champions was a business coach
This under-17s soccer team had lost every single match of the season. The next year they won the grand final. The only change? They got themselves a business coach. In this episode How business coaching principles turned around an U17s soccer team and what that might mean for your company What business coach Brett Odgers did [...]
30 minutes | Jul 15, 2015
The rock-star accessory every businessperson should have
Your clothes can affect the way people hear what youre saying in a way youve probably never thought of. Find out how in this fascinating and funny chat with personal stylist Lynne Stockdale.
30 minutes | Jul 6, 2015
A novelist’s secrets for writing great copy
Just because youre writing business copy for a corporate audience doesnt mean you have to be boring. Copywriting tips from a professional novelist.
32 minutes | Jul 6, 2015
The lucrative benefits of being an expert in your field… From business book to TEDx with Catriona Pollard
A business book is the best business card you’ll ever have. But like any other kind of business card, it’s the beginning of the conversation, not the end. PR expert Catriona Pollard talks about writing her book From Unknown to Expert, where it’s taken her and what’s coming next. Listen to this episode if… You’re thinking [...]
14 minutes | Jul 6, 2015
How to be memorable
Corporate storytelling is proven to be a highly effective way of communicating with customers, employees, shareholders and other stakeholders.
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