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On episode #140 of the Rethink Marketing Podcast, Eric and Colin speak with the "AI Nerd," Thomas Helfrich, about the importance of clear success metrics and how SMBs can leverage the power of organic social media. Thomas shares his guidance on leveraging virtual assistants and agencies aided by artificial intelligence and software to build audiences on social channels. What do marketing leaders need to know about fractional, virtual, and agency support with their content strategy and execution? All that and more in today's episode! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #139 of the Rethink Marketing Podcast, Eric and Colin share some wisdom to recent college graduates about landing their first marketing job! If you aren't well networked, how do you get an organization to consider you? What is your professional social media footprint conveying? Most hiring managers can't stack rank people on an even playing field, because applicants are unique individuals. How do candidates differentiate themselves from the rest of the pool? It's time to rethink the myths and misconceptions around getting hired! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #138 of the Rethink Marketing Podcast, Eric and Colin are joined by entrepreneur, author, social media guru, and coach Ramon Ray. After leaving the United Nations, Ramon jumped into his own startups, with multiple successful exits. Ramon speaks to empowering employees to build audiences on social media, providing engaging perks, and the allure of startup culture. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #137 of the Rethink Marketing Podcast, Eric and Colin explore the pros and cons of empowering employees to build audiences online. Many of your team members may want to market themselves to create additional employment security, so what should marketing and business leaders do? Letting your people build personal brands can help businesses reach broader audiences, improve brand perception and more! But the big risks and potential pitfalls must also be considered. Pull up your company’s social media policy, and grab a red pen! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #136 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints, and understanding that in a "Fractional" relationship there must be a beginning, middle and end. We also weigh a couple questions in the process. Is it expertise or execution you are seeking? Also, how important is the exit strategy in "Fractional" relationships? Have a listen and let us know your thoughts on the subject! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #135 of the Rethink Marketing Podcast, Eric and Colin dive into the ideas of hyper-targeting, myopic segmentation, and the risks of shortsighted advertising. If 3% of you target audience is ready to buy today, what about the other 97%? Instead of trying to clone your top 5% of customers, what if you pursue lookalikes of the top 20%? All this and more is packed into this quick-moving chat! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #134 of the Rethink Marketing Podcast, Eric and Colin are joined by author, speaker, media personality, and marketing strategist Laura Reis. Laura explains why perception matters more than reality, which is counterintuitive to most marketing leaders. She explains the important differences between positioning and branding, and provides guidance for new and established brands. With so many categories, how do marketers pick and own one? How do we avoid the downfalls of line extensions? Laura gets to all this and more!  You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #133 of the Rethink Marketing Podcast, Eric and Colin emerge from the depths of antisocial technology and have a lively conversation about the human side of automation. Do you have an automation strategy? Is it a “customer first” approach to automation or a “savings first” approach? If our people are a competitive advantage, why are we reducing their interactions with customers? Maybe it’s time we rethink automation and the convenience (or lack thereof) it brings to our customers! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions  (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #132 of the Rethink Marketing Podcast, Eric and Colin discuss a topic that used to be paramount to a successful career in sales: creating a sense of obligation. With a rise in the acceptance of socialist and Marxist thought, is there still a place for marketers and sales leaders to instill a sense of obligation with prospects? Is it antiquated to think that customers will want to reciprocate value? Sales can only happen when value is exchanged, but if your prospects or customers don't feel a sense of obligation to give back (to reward you) after you've helped them, what are we to do? Eric and Colin discuss a few strategies to turn help into revenue. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions, (Arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #131 of the Rethink Marketing Podcast, Eric and Colin are joined by Prof. Josh Gildea of the Kelley School of Business, Indiana University to explore channel design, segmentation, understanding decision making units (DMUs) and more! Marketers should be aware of every single touchpoint that customers have with our brands, and Josh unpacks how to deliberately design those experiences. Instead of deferring to sales or operations, channel choices should be driven by the marketing team. Making deliberate choices on channels and touches is the key to the optimal customer experience. So how do we get started? Prof. Josh Gildea has just the insights you want! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions - arrasmithpromotions.com -for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #130 of the Rethink Marketing Podcast, Eric and Colin discuss under-appreciated sources of innovation and how businesses can capitalize on them to create competitive advantage. Many innovation models can be broken into three basic steps: ideating, testing, and scaling. None of those three steps live exclusively within marketing, sales, or the executive team. Even sources outside the company can help! But if the culture isn't ready to support innovation, no amount of ideating and testing will help. Creating a formal innovation program or denoting a team of innovation champions may go a long way in turning the tide from "status quo" to "status whoa." You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions - arrasmithpromtions.com, for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #129 of the Rethink Marketing Podcast, Eric and Colin kick over the echo chamber and attack some sales and marketing metrics myths. Measuring more is likely hurting your organization, so how do we rethink the right metrics? Productivity metrics likely don't align with your revenue success metrics, so we have a few suggestions we think you'll like to build authentic connections assisted by data. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! "Build long-lasting client relationships through the power of promotional products" arrasmithpromotions.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #128 of the Rethink Marketing Podcast, Colin flies solo interviewing marketing authority, author, speaker, and advisor David Meerman Scott. David shares his learnings from the Grateful Dead, advising growing companies, and claiming his own real estate online. He makes bold statements about Facebook's algorithm and insightful predictions about the future of content marketing. It's a can't miss episode for anyone who relies on content marketing (and if you don't, stop what you are doing and immediately read David's book "The New Rules of Marketing & PR.")! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #127 of the Rethink Marketing Podcast, Eric, Colin, and special guest Drew Dinkelacker break down takeaways and rethinking from the 2022 cohort of the worlds most expensive commercials. From streaming services to SaaS, from beer to crypto, and loads of electric vehicles, there were winners, losers, and learnings! You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating social consequences, and getting to the root of ideal growth. How do I equip customers to defend their purchase decisions? Why is over-reliance on word of mouth harmful? From business systems to "different" marketing, this episode overflows with punchy stories and useful marketing and sales wisdom! Find Mike's books on Amazon here. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative campaign within (and outside of) Grand Theft Auto. We should expect more of this in the future, and here are a few things modern marketers can learn.  You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #124 of the Rethink Marketing Podcast, Eric and Colin take a look at "Mr. Know It All" and yes, why he always loses! It's an easy trap to fall into as we try to close business and find new audiences in sales and marketing. We need to remember that humility is preferred over self elevation, and that while competence is part of what controls trust, it is the lessor part! Overcomplicating and being demeaning is never a tactic that works. We would be better served by making a buyer or audience feel informed and bringing them along with us in the process and serving them in a role of a teacher not a lecturer. It's an important episode so give it a listen! Enjoy the lesson shared by Colin Jeffries from the philanthropist and industrialist, Andrew Carnegie You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: take5@reed5group.com. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success.  When someone unsubscribes from your email blast, they have to open the email!  Why would we include active disengagements as part of a success metric?  Instead, what can we look at that measures outcomes versus actions?  If email is part of your revenue strategy, this is an episode you won't want to mark as spam!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #122 of the Rethink Marketing Podcast, Eric and Colin  are joined by explorer, entrepreneur, speaker and founder of Hydro Flask,  Capt. Travis Rosbach.     This episode is full of reflection and  continually points to the power of stepping out of your comfort zone to seek adventure in life and business. The story of Hydro Flask is the story of invention at its core.  See a need fill a need, literally!   Through the Captain's stories and experiences there are some great marketing and sales learnings.   How to interpret customer needs, how do we look at segmentation for an "appealing to all" product?   Can you market to everyone?  What does it mean to have a better mousetrap?   Recognize when timing and opportunity meet.  In addition, we identify some powerful statements, like, you can't market to everyone, act boldly and trust the outcome, hesitation causes pain so be decisive.   Check out this episode, enjoy the adventure and live a little!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing.  If you haven’t adjusted your approach to email the  past six months, you are missing out. Is your email strategy helping or hurting your personal brand?  How can you use email to get in a consideration set instead of trying to build rapport?  Why are we still trying to build trust or explain our value proposition during the first email?Are we focusing too much on the metric of action versus outcome?  It's time we rethink the use of email and put it in its correct position.  Next time you  open your inbox and hit “delete,” think of us!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices