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Tableside Mashed Potatoes - A Marketing Podcast
31 minutes | May 19, 2021
WTF IS AN NFT?
NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Sajak & Farki to help us understand how non-fungible tokens work and what they've done with digital content creators around the world.This episode brought you by ZGM Modern Marketing Partners and The Inbound Lab
29 minutes | Apr 9, 2021
A Brand Experience with Darren from Sajak & Farki
On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.Parental Advisory: This episode contains course language.Thanks as always to Thomas Thomas for their music!
41 minutes | Apr 1, 2021
Agency vs Client-side vs Consultancy with Blanka Martin
Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English.We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help both achieve the best results.
41 minutes | Feb 19, 2021
True colors are shining through with Shane Wallace at Culture Smith
On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek.Thanks to Shane Wallace for coming on the show.Thanks again to Thomas Thomas for lending us their music.This podcast is powered by ZGM and The Inbound Lab.
26 minutes | Jan 28, 2021
How to be outcome-oriented
In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.For context, Scott Irwin wrote a fantastic blog on this here.
37 minutes | Jan 7, 2021
Season Finale: A 2020 Podcast Post-Mortem
On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.
30 minutes | Dec 24, 2020
Building online communities with Chad from Chaordix
What do bath bombs have to do with an online community? Find out on episode 25 as we have Chad Neufeld from Calgary-based online community platform developers Chaordix.Thanks to Chad Neufeld for coming on the show at Thomas Thomas for lending us their music.
35 minutes | Dec 10, 2020
Here's our Social Dilemma
On our 24th episode, we talk about the Netflix documentary "The Social Dilemma" and how impact social media has on its users.Give it a listen, review and share.
27 minutes | Nov 25, 2020
How to build a high performing marketing teams with Mario from ZGM
On our 23rd episode, we have Mario Amantea (Partner and COO of ZGM Modern Marketing Partners) on the podcast to talk about his experience in business and how it correlates with his history of being a hockey coach for several top performing teams including the University of Calgary Dinos.
20 minutes | Nov 17, 2020
Marketing for a good cause with Kirstin at ZGM
Kirstin Webster came to ZGM Modern Marketing Partners as an Account Coordinator and then quickly transitioned to an Account Manager, grabbing onto the reigns of a few of the niche industries within the agency.On this episode, Kirstin talks about what it's like to manage non-profit clients and how marketing can do good for a number of organizations.
41 minutes | Oct 22, 2020
How digital firms are adapting in 2020 with Rachel Gertz from Louder Than Ten
We are excited to bring on Co-founder and Digital Project Manager extraordinaire, Rachel Gertz from Vancouver's Louder Than Ten.With help from Promethean Research, Rachel created the "2020 Pattern Report" to uncover the patterns of resilient digital firms amidst today's pandemic situation.The pattern report is a free download that investigates how digital agencies, firms, consultancies and shops are doing and how they're being impacted by the initial shock waves of this global pandemic.To download the report, head to www.patternreport.com.
23 minutes | Sep 25, 2020
Career limiting moves
It's episode 20 and we are back from vacation. We're also back in studio!This episode we talk about some of our bad experiences and things you could limit your career progression.
44 minutes | Jul 30, 2020
Talkin' Shop Edition: Talkin' generalists with Rob Fairhead from ZGM
On our 19th episode, we start our "Talkin' Shop" series where we bring on our co-workers to talk about anything and everything. On this episode, Partner and Chief Strategy Officer Rob Fairhead fills in for a vacationing Scott to talk about marketing generalists.Thanks to:ZGM Modern Marketing PartnersThomas Thomas for lending us their song Happy New Year Baby
27 minutes | Jul 10, 2020
The Marketing Major Tableside Mashed Potato Mashup
On episode 18, we had new University of Alberta marketing grad and host of the Marketing Major podcast, Josh Radostits come on to talk about what it's like graduating during a pandemic.We talk about his experience producing a podcast and how he was able to score Terry O'Reilly for his very last episode.Special thanks to:Thomas Thomas for lending us their music.Marketing Major podcastZGM Modern Marketing Partners
32 minutes | Jul 2, 2020
"What the F is Paid Media" with Sarah from ZGM
On episode 17, Sarah Schmidt from ZGM educates us on paid media and what you have to do to get free beer t-shirts.Thanks to:Calgary band Thomas Thomas for lending us their track "Happy New Year Baby" ZGM Modern Marketing Partners
40 minutes | Jun 25, 2020
Black Lives Matter and Navigating Social Cause with Puneeta McBryan
#BlackLivesMatter has sparked many conversations about systemic racism and how many brands with a strong influence and voice should be leading the way to help push change.On episode 17, we talk to ZGM's Director of Account Services, Puneeta McBryan, to talk about how brands can navigate through social cause.Resources to follow to learn more:What is Systemic Racism?Community Wise Resource CentreCentre for Race and CultureSpecial thanks to:Thomas Thomas for lending us their music.ZGM Modern Marketing Partners
37 minutes | May 28, 2020
COVID & Cocktails with Jeff from Proof, Donna Mac and Vine Arts
Jeff is a co-owner of Vine Arts Wine and Spirits, Proof and Donna Mac and we were lucky enough to chat with him about what he's doing with his reopening strategy for his restaurants.We talk about how COVID-19 has helped him evolve his businesses, social media marketing and the greatest social campaign he's ever run.We also talk about cocktails because we couldn't pass up the chance.Thanks to:ProofDonna MacVine Arts Wine and SpiritsThomas Thomas
27 minutes | May 20, 2020
Free money with Jay from Goodpin
On episode 14 of the podcast, we had entrepreneur Jay Baydala from Goodpin and Evrywork come on the podcast to talk about how he left a lucrative position in corporate IT to creating change in the world by starting Goodpin.Special thanks to:Jay BaydalaZGM Modern Marketing PartnersThomas Thomas
37 minutes | May 14, 2020
Game marketing and hairy backs with Ric Williams from ZGM
On episode 13, we bring in one of the partners of ZGM who has experience in a number of realms. We talk what it was like working in the gaming industry, how to scale your business into new markets and what exactly he means by peanut butter and hairy backs.Thanks again to:ZGM Modern Marketing PartnersThomas Thomasand our unofficial sponsor Campari.
27 minutes | May 7, 2020
Managing client expectations with Jill from Daughter Creative
On episode 12, our worlds collide as we bring in someone from a competing agency to talk on managing client expectations. Jill Dewes helps run Daughter Creative, a branding and design agency out of Calgary. We talk about her advertising upbringing and discuss how effective a good client relationship can be.Thanks to:Jill Dewes from Daughter Creative for coming on the podcast.Thomas Thomas for lending us the music.Cabin Brewing and Annex Brewing for supplying us with non-Negroni fuel for discussion.ZGM Modern Marketing Partners for keeping us employed.
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