Episode 3: Jeff Toister - CX Vision: Why it's critical and how to build it.
Jeff gives us not only his framework to building a good CX vision but he tells us where to find a real template. Jeff gives us the challenges people face when doing this type of initiative. He finishes by telling us about why he is a fan of REI
- What exactly is CX vision?
- How can business define the who (customers), what (what you do for them), and how (how do we want them to feel) of the CX vision?
- What defines a great vision?
- Where can people find something to help them build this? (tell them to go to the link you provided me below, and we can include that in the blog write up we do).
- What gaps to people face when creating a good CX vision?
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