22 minutes | Jan 28th 2020

Episode 20: The Comeback of a More Personalized Approach- with Murphy Fraser

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Murphy Fraser shares her wisdom around the Comeback of a more personalized approach in the CX space, discussing:Why it matters, and why it's coming back NOW.How we go about delivering operationalized personalization.Some of the best ways she's found to promote alignment around a personalized CX approach.What value personalization brings to CX on a whole. (And more.)She then shares her opinion of/experiences with Delta.
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