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Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More
21 minutes | Apr 15, 2019
The Symptoms and Cure for Poor Mobile UX with Russell Jeffery and Stephen Alemar
The next mobilegeddon is coming and your website may not be ready. In this episode, Russell Jeffery and Stephen Alemar explain the symptoms of a mobile UX in poor health...
21 minutes | Mar 31, 2019
How Empathy-Led Recruitment Can Affect Your Company’s Bottom-Line
Looking for an innovative way to help your company’s bottom line? Take a look at your recruitment process! In this episode, Miira Leinonen from TalentAdore walks us through the benefits...
23 minutes | Dec 16, 2018
Facebook Ads Tips, Tactics, and Targeting with Kevin Koskella
If you’re seeking new leads for your business, look no further than Facebook. With billions of users worldwide, the social media platform doubles as an interactive consumer database. The...
25 minutes | Dec 2, 2018
Landing Page Optimization for Higher Conversion Rates with Nicholas Scalice
Rather than focusing solely on increasing website traffic, Nicholas Scalice suggests that concentrating on improving conversion rates for existing visitors is a smart strategy. Founder of Earnworthy and Landing...
23 minutes | Nov 25, 2018
How To Create An Effective Video Case Study with Ian Garlic
People want to be entertained, so why not captivate them with a story? Ian Garlic, CEO of authenticWEB and Host of The Garlic Marketing Show, tells Tom that and...
24 minutes | Nov 18, 2018
Over 100 Podcast Guest Interviews in Under One Year: How Phil Singleton Did It
As with guest blog posts, contributing to an established podcast as a guest can boost your SEO and marketing efforts. Phil Singleton has appeared on over 100 podcasts in...
24 minutes | Nov 11, 2018
The Power of a Purpose-Driven Brand with Curt Mercadante
Why did you establish a brand? According to business coach and keynote speaker, Curt Mercadante, some studies suggest that companies with a solid brand purpose are more successful overall...
22 minutes | Nov 4, 2018
Using Topic Clusters for Effective Inbound Marketing with Doug Kirk
Consistency in posting alone is not enough to turn a profit! Doug Kirk, president of Optimize 3.0, shares about his experience with HubSpot topic clusters for SEO and how...
22 minutes | Oct 28, 2018
Nail Your Marketing Message with Virginia Phillips
Want to stand out from the crowd? According to business breakthrough strategist, Virginia Phillips, attracting customers begins with marketing messaging. Virginia tells Tom how businesses can put out the...
26 minutes | Oct 21, 2018
The #1 Link Building Tactic and Why It Works with Jon Cooper
Companies looking to establish authority within their industry and gain greater exposure ought to consider link building strategies. According to link building expert, Jon Cooper...
23 minutes | Oct 14, 2018
SaaS Marketing’s Pirate Metrics for Growth with Jonathan Cronstedt
With a unique set of insightful metrics and a strategy that looks beyond the performance of individual campaigns, the SaaS business model is a comprehensive approach to marketing. Tom...
39 minutes | Oct 7, 2018
Michaela Alexis’ 100,000 followers on LinkedIn
She went viral on LinkedIn unintentionally, but Michaela Alexis’ success is no accident. Michaela tells Tom how she stumbled upon the key to achieving higher conversion rates on LinkedIn.
34 minutes | Sep 30, 2018
Rand Fishkin on SparkToro, Zebras, and Audience Intelligence
Imagine how streamlined digital marketing could be if search engines could direct you to the websites frequented by your company’s target market? This week, Rand Fishkin chats...
21 minutes | Sep 23, 2018
Copywriting That Resonates and Converts with Chelsea Baldwin
As logical as humans try to be, we’ve all made decisions based on strong emotional responses. Chelsea Baldwin joins Tom to share how authenticity in B2B copywriting can...
24 minutes | Sep 16, 2018
Podcasting for Business Growth: Prospects, Partners, and Influencers with Simon Thompson
Why should your business start a podcast? This week, Tom interviews Simon Thompson from Content Kite to learn how podcasts connect businesses with prospects, partners...
27 minutes | Sep 9, 2018
The Future of Chatbots with ManyChat Co-Founder Mikael Yang
Does your business connect with customers via Facebook Messenger? Marketers are experiencing an all time low in open rates and CTR’s. Mikael Yang of ManyChat knows the solution...
24 minutes | Sep 2, 2018
How to Solve Your Marketing Data Nightmare with Hailey Friedman
This week, growth marketer Hailey Friedman shares with Tom how her frustration with old school data-driven marketing techniques led her to discover her true passion...
26 minutes | Aug 26, 2018
Nailing the Customer Journey to Unleash Your Marketing Potential with Aiden Carroll
What is the customer journey? This week, Aiden Carroll, a digital marketing trainer and speaker from the Coloring In Department, chats with Tom about his favorite topic...
52 minutes | Aug 19, 2018
Brian Dean from Backlinko on Life, Business, and SEO
Working remotely has opened a lot of doors when it comes to having a work/life balance. However, bouncing from one country to the next and keeping a solid work routine...
27 minutes | Aug 12, 2018
Technical SEO: What Matters and What Doesn’t with Mike King
With SEO companies looking more and more like ad agencies, some of the technical aspects of SEO have been slipping through the cracks. This week Tom Casano speaks with...
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