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5 minutes | Aug 28, 2015
5 MINUTES with Rosie von Lila
We met Rosie von Lila at the Conference anno 2015. A highly experienced individual working for the greater good with the tools we already have. – My job on this planet is to be a voice for hope and reason, meaning I'm here to be an advocate saying that we have the solutions that we need, the tools and technology are out there. It is now easier to connect, easier to organise than ever before.
4 minutes | Aug 28, 2015
5 MINUTES with Sabrina Majeed
We had a chat with Sabrina Majeed, product design manager at Buzzfeed. A great soul with many interesting things to say. – One of the reasons I joined Buzzfeed is cuz I think they're really good at highlighting voices that people don't hear from normally so I like designing products, I like help elevate those voices even further.
72 minutes | Jun 25, 2015
Fundamentala frågor – Panelsamtal Matter 5 år
De fundamentala frågorna och fyra av de smartaste personerna vi känner. Här är hela samtalet från Matters femårsfest. Om kapitalism, representation och värderingar. I panelen: Stina Oscarson, dramatiker, före detta chef för Radioteatern Susanne Tarkowski Tempelhof, grundare BitNation och som under brinnande krig drev kommunikationsbyrå i Kabul med USA, den afghanska regeringen, FN och Nato på kundlistan Joakim Levin, grundare Nudie Jeans Sara Abdollahi, chefredaktör Författaren Moderator: Mathias Eriksson, grundare och vd Matter
5 minutes | Mar 26, 2015
5 MINUTES with Cindy Gallop
Cindy Gallop believes we can all make the world a better place through micro actions. One of her start ups Make Love Not Porn is trying to change the business of sex. This is the second time I’ve had the chance to listen to Cindy Gallop’s thoughts about the world. And just as last time I leave her talk with a boost of energy and new ideas of what’s next. In her talk at Webbdagarna in Stockholm she emphasizes the importance of sleep. If you want to be the best at what you do, make sure to get enough sleep. One of her initiatives Make Love Not Porn is a controversial video sharing site with sex videos made by your average citizen. She started this project when she realized that young people didn’t learn about sex through sex education, but rather from porn. This creates a false narrative of how the real sexual world really works. She explains the tagline of Make Love Not Porn as ”pro sex, pro porn, pro know the difference”. By making it easier to talk about sex, she wants to create a more equal and open world. What I like most with her talks is the way she’s constantly enabling every persons ability to change the world – and how she stresses that we must do it in a gender equal way. Her other startup IfWeRanTheWorld is a project to encourage people and businesses to turn good intentions into actions. She talks about micro actions, and getting things done. How can we, as persons, change the world? All the small things together can create a revolution. Full transcript: http://matter.se/cyndi-gallop-clear-vision-do-good-porn-make-money-repeat
5 minutes | Nov 27, 2014
5 MINUTES with Lukas Kircher
In his Twitter bio Lukas Kircher describes himself like this: ”Entrepreneur, Digital Stratego, Designer, Journalist, Austrian. Founder of Germanys largest Content Marketing Agency http://www.KircherBurkhardt.com. We met this humble and great guy at the International Content Marketing Awards in London, where his agency was nominated for their work with Volkswagen’s Das Auto Magazine. – Obviously, we are in the middle of a complete disruption in the agency sector, so there is almost nothing we can’t do better than the way we do it now, he says in our 5 MINUTE chat.
5 minutes | Nov 27, 2014
5 MINUTES with Rok Pulevic
Rok Pulevic is the CEO of Edition Digital in Ljubljana, Slovenia, who has created a platform for digital publishing, that helps making digital magazines more animated, interactive and engaging. Edition Digital’s tool was used by agencies in seven of the nominated entries at the 2014 International Content Marketing Awards, so they must be doing just about everything right. – Content marketing is nothing new but new possibilities has appeared through the development of internet and tablets. A print magazine is one thing. On a computer or tablet you ask for something else, Rok Pulevic says when we placed him in front of our interview mic for a chat.
6 minutes | Aug 25, 2014
5 MINUTES with Paul Adams
After formative years as a Product Developer at Google and Facebook, Paul Adams now pours his energy into the Dublin based startup and the task of making internet business personal. – In real life we have our best customer experiences at local cafés or bars where people are talking to people. This kind of personalized experience can permeate all the way up to big, global chains with Nike’s Niketown or Apple Stores. However, the way internet businesses communicate with their customers is pretty impersonal today. We think that the world can be a much better place if internet business was a lot more like real life business. Interview by Tereza Franzén and Matter friend Patch Hofweber If you like these kinds of talks, feel free to subscribe on iTunes.
5 minutes | Aug 21, 2014
5 MINUTES with Johanna Koljonen
The amazing Johanna Koljonen is a multi-talented media personality: critic, writer, radio voice and TV face. In 2011 she was awarded Sweden’s most prestigious journalism award, Stora Journalistpriset, for the innovative Twitter initiative #prataomdet which opened the door for hundreds of people to start talking about negative sexual experiences. Born in Helsinki, Finland, she is now based in Copenhagen, Denmark. We met Johanna Koljonen at The Conference in Malmö for a chat about guilt, geek culture and climate threat. Visit our blog at www.matter.se/super-matter/
7 minutes | Jun 30, 2014
5 MINUTES with Carolina Falkholt
Carolina Falkholt is an internationally talked about artist based in Gothenburg, Sweden. She works in a conceptual tradition, with many different techniques such as painting, performances, music, video and photo but always based in her own interpretation of graffiti. She is best known for her large mural spray paintings – mostly abstract and colorful images of female naked bodies. She has made public artworks in several Swedish cities and abroad. During the 90's Carolina lived in New York City and there she was, as the only Swede, member of the two graffiti crews The Fantastic Partners and Hardcore Chickz. We met up with Carolina over a coffee and talked to her about her work and her artistry. Visit our blog at www.matter.se/super-matter/
8 minutes | Jun 26, 2014
5 MINUTES with director Andreas Nilsson
Andreas Nilsson is the director of one of the world’s most successful viral campaigns ever – The Epic Split – for Volvo Trucks featuring Jean-Claude van Damme, a commercial with over 73 million views. At the Cannes Lions Award 2014 it received two gold and one Grand Prix. Andreas has a background as an artist and musician in the band Silverbullit. As a visual artist and part of the alternative music and arts scene he started to do music videos in the early 2000s. Today he has created dazzling videos for major artists such as The Knife, Röyksopp, José Gonzáles, Kanye West, David Guetta and Robbie Williams. All characterized by the very distinctive and peculiar Andreas Nilsson-style. Andreas is based in Malmö and Los Angeles. We caught him for a talk on Skype when he was in Stockholm editing a coming commercial.
6 minutes | Mar 21, 2014
5 MINUTES with Kunle Oguneye
Kunle Oguneye is head of product and program management at konga.com, a Nigerian online shopping website. Kunle and his team are building great solutions, but he regards the logistics in Africa as a problem and refers to their issues as 21st century technical solutions in 19th century logistics. He talks about the internet of things, and how to seamlessly create the connections – how will the repair department know when the light bulbs in the lamp posts need to be repaired, and how do we know that garbage will be picked up at a certain location? Visit our blog at http://www.matter.se/super-matter/
4 minutes | Mar 20, 2014
5 MINUTES with Lottie Knutsson
Lottie Knutsson is Marketing and Communications Director at Fritidsresorgruppen. She has a background as a journalist, but soon moved into the commercial field and we talked to her about online content and Content Marketing. Lottie’s message: – We shouldn’t be so afraid of trying. And always remember to be customer centric: if you are driven by customer needs and try to inspire you will get conversion. Visit our blog at http://www.matter.se/super-matter/
6 minutes | Mar 19, 2014
5 MINUTES with Gustaf Alströmer
Gustaf Alströmer is product manager of the growth team at Airbnb and has several years of experience in the field. The first company Gustaf started had a growth problem, which got him thinking – he’s been working with growth related issues since then. Few companies had growth teams in 2007–2008; Linkedin and Facebook were pioneers back then. For the full story head to: www.matter.se/gustaf-alstromer-marketing-should-be-part-of-the-product/
7 minutes | Mar 19, 2014
5 MINUTES with Perihan Abou-Zeid
Perihan Abou–Zeid was recently elected “Best Female Entrepreneur in the Arab region” by MIT Enterprise Forum. Perihan is now on her fourth start up: filmcollective.ly, which is a social network where filmmakers and creative writers can find each other and reach out to their audience. At the same time a new distribution form is created. Head to http://www.matter.se/perihan-abou-zeid-always-keep-your-eyes-open-for-opportunities/ for the full story.
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