Help Donors Fall In Love…With Your Organization (with Abra Annes)
Abra Annes tells a tale of two very different development offices. One of the organizations she gives to treats her like she’s a major donor. This smaller organization asked for her communication preferences, sent notes and offered a deeply personalized donor experience. The larger organization, however, used the same thank you letter for ten gifts totaling over $180,000! They never sent a personal note, never called, never texted.
In this episode, we take a deep dive into the donor’s perspective and learn ways your organization can be more nimble and effective at cultivating and stewarding donors.