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Successful Direct Sales: Helping you organize and monitize your home based business
23 minutes | Aug 28, 2014
SDS 018 - First Summer Recap & Prep for Fall
I have had a blast recording this podcast this summer. Let’s take a look back at how to find a target market, build a brand and diversify your direct sales business. You can find all the links to my blogs and coaching here. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and the Successful Direct Sales Leader.
27 minutes | Aug 21, 2014
SDS 017 - What Do You Do When Your Direct Sales Company Closes?
This summer I know of 6 direct sales companies that closed their doors – overnight. So what do you do if YOU were one of those consultants? 1. Are there more direct sales companies today? And why? 2. Who is your direct sales company’s target market? You might be surprised. 3. What can you do to protect your investment of time and energy in your direct sales company. Where do you go from here? It’s time to figure out what makes YOU so special. Everyone has a brand and a skill to offer the world. If you need help finding your brand, I can help. My coaching services.
20 minutes | Aug 14, 2014
SDS 016 - Crush It - book review
In the last 2 podcasts we have explored what your ONE thing is and how to target the 20% of customers that will help you achieve your goals. This week Lisa Woodruff is reviewing the Book Crush It by Gary Vaynerchuk. Crush It is all about taking your passion, your ONE thing, to the next level. Life is too short for ho hum. It’s time to go after your dreams, reach for the stars and Crush it! You can get your copy of Crush It from Amazon here. Lisa
24 minutes | Aug 7, 2014
SDS 015 - The 80/ 20 Rule - book review
All leads are NOT equal. All the tasks on your to do list should NOT get the same effort. The 80/20 Sales and Marketing book by Perry Marshall outlines the 80/20 principal and how it effects sales and marketing. Are you reaching you target audience? If you are, are you offering them the right services? Lisa woodruff will help you see how to apply the 80/20 principal to your direct sales business and your personal brand. You can get your copy of the 80/20 Sales and Marketing book here. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and
18 minutes | Jul 31, 2014
SDS 014 - The ONE Thing - book review
What is The ONE Thing you can do in your business – that by DOING it everything else will be easier – or not need to be done? That is the question Gary Keller asks in his book, The ONE Thing. Lisa Woodruff applies the ONE thing mentality to your direct sales business and your personal brand. You can get your copy of The ONE Thing from Amazon here. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and the Successful Direct Sales Leader.
46 minutes | Jul 24, 2014
SDS 013 - Lisa Crilley Mallis
This week on the Successful Direct Sales podcast, we have Lisa Crilley Mallis. Lisa is a time strategy visionary who combines her experiences in secondary education and direct sales with her love of schedules, systems and all things time management. Lisa believes every person deserves the opportunity to live the life of their dreams, by feeling in control and bringing balance to their lives. The crazy “I’m too busy” feeling does not have to be a way of life. Lisa is a master at cutting to the heart of overwhelm and has helped countless clients regain control of their schedules so they can being to experience life. You can view all my services mentioned here: Coaching
21 minutes | Jul 17, 2014
SDS 012 - Breaking Through Business Plateaus
After 17 years in business as an entrepreneur, I have noticed a rhythm to my growth. After much growth, system creation and training, I reach a plateau in my business. Each time, there is a paradigm shift that takes me to the level of success. Is your business in a rut? Listen to hear how to break through business plateaus. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and the Successful Direct Sales Leader.
26 minutes | Jul 10, 2014
SDS 011 - Solutions to Summer Stress
Here we are smack dab in the middle of summer. If you haven’t struggled with your work/ family balance this summer can you give me a call? Finding time for working in the summer can be a challenge. In this Podcast, Lisa Woodruff, shares ideas of how to find that productive work time and when to let go and NOT work! The dog days of summer are upon us and I am feeling it! Today I want to share some out of the box solutions for working your business in this laid back time of year. #1 Figure out how much time you need. #2 If you want or need to work – stop feeling guilty about it! #3 Look for summer solutions to finding pockets of work time.
48 minutes | Jul 3, 2014
SDS 010: An Interview with Rhonda Anderson
Co-founder of Creative Memories, Rhonda Anderson, shares her passion for album making and direct sales along with her newest business venture at Heritage Makers. I am SO excited to be interviewing Rhonda Anderson the co-founder of Creative Memories. She and her husband Mac live in Windsor, Colorado where she is able to see most of her 4 children and soon to be 8 grandchildren! Rhonda grew up with beautiful photo albums created by her mother. At the age of 15 she took on the making of her own albums and in 1987 shared her passion and hobby at a church mothers group. Rhonda was amazed that not everyone had their photos in albums! For the last 27 years Rhonda has shared her passion for album making. Rhonda recently joined Heritage Makers. Rhonda is a Senior Vice President Marketing Director and is happy to be back in the field as a consultant. As a leader she coaches her team to preform results activities instead of readiness activ
23 minutes | Jun 26, 2014
SDS 009 - The First 100 Days Of My Virtual Business
In this episode, Lisa gives a report of her first 100 days in her new direct sales company. Lisa has had to come to terms with the fact that she's in a different season of life from when she first started in direct sales. She has now grown into her own brand. She isn't going to spend 40-60 hours a week to build a direct sales company's brand. When she was 26, Lisa was looking for a direct sales company where she could pour herself into full time. Now she's a part of Thirty-One Gifts because it fits into her organizational business. It made sense to join Thirty-One Gifts to promote their products through Organize 365 and her organizational business. When Lisa decided to join Thirty-One Gifts, she didn't plan to have regular direct sales parties. The plan was to do everything virtually. She wanted to have ten posts on her blog of the top ten products that she uses for organizing in order to promote on her site and in her speaking. Lisa wrote a post about the Vary You wristlet recently and four people purchased the product. This isn't the traditional party model, but she still used the same story method you'd use in a party and made sales. In order to follow up and build relationships, she is sending those who placed orders a catalog, the sale flyer for next month, and a thank you gift for ordering through the site. Lisa tried doing Facebook parties and online catalog parties. She recommends these tools: TinyTorch - Can sch
30 minutes | Jun 19, 2014
SDS 008 - Balancing Direct Sales & Special Needs Kids
In this episode, Lisa tackles a listener question about balancing a successful direct sales business with taking care of special needs kids. Lisa starts by sharing her personal story of having to choose between a coaching opportunity that would have required a lot of time and bootstrapping the process herself because of the time that would have been taken from her family. Every family is unique and so the balance or dance between running a business and managing a family will look different. Lisa's tips for dancing between business and home: Keep office hours. Understand that you're going to have to give up something up in order to spend more time on your business. Do things during your quiet, unterrupted office hours that you cannot do during other times. Prioritze your work based upon the concentration level reuiqred. Don't do chores during work hours. Save those tasks that don't need your undivided attention for when your family is around. Create a work basket. Lisa has a Sunday basket that contains all of the family stuff from the week that needs to be addressed. She has a similar work basket that holds everything she needs to sit down and work. Keep a running to do list of things you need and want to do. Mark down everything on your to do list because you can always take things off the list later. Outsource anything you can as soon as you can. Focus on the things that only you can do. As soon as you can afford it or are willing to spend the money out of your profits, outsource any task that you can. Even before you can hire someone to help with your business, outsource tasks around your house. Start with outsourcing household tasks to your kids if they can handle it. If you have kids with special needs, your expectations need to be different because they might not be able to take on as much responsibility as early as their peers. Things to outsource: Cooking Cleaning Errands Preparing packets and catalogs Other? Think outside of the box. If you live in on-call mode because of special needs kids or caring for aging parents, working virtually makes it so much easier to run a direct sales business. The internet really is the great equalizer. Next time: Lisa's first 100 days in business.
20 minutes | Jun 12, 2014
SDS 007 - The Do It For Me Customer
In this episode, Lisa talks about three basic types of customers: The Do It With Me Customer The I'll Do It Myself Customer The Do It for Me Customer Each of these types of customers has their benefits for you, but Lisa shares how you can learn to work with and for the "do it for me" customer. The Do It With Me Customer This customer takes your advice, buys the products you tell them to, and shares with their friends how much they love your products. They do exactly with you tell them, exactly how to tell them to do it. The I'll Do It Myself Customer This customer comes to your event and takes all of your free information. They don't buy very often, but they go home and use your information to do their own thing. This type of customer can be frustrating because they don't generate income for you, but they have bought into your brand. They are beneficial because they are likely to refer others back to you as the source of their information. They are still sharing your message. The Do It For Me Customer This is the customer who wants what you offer, but they don't have the time or desire to do it with you. They would rather pay you to do something for them because they have the money, but not the time. Some ideas: Making freezer meals Scrapbooking for other Wardrobe and jewelry consultations Cleaning houses using your oils or natural green products What service could you sell that complements your direct sales products? You need to have an automated way of knowing when a customer is going to need to reorder a product. As much as possible, takes the sales process into your own hands. If there's a way for you to handle the order for them, do it. There are people at the holidays who don't want to do their own shopping. You might be able to help someone take care of all of their gifts. Offer wish lists. This is great for working with husbands at Christmas time. What are your customers asking for? How can you overcome obstacles that are keeping customers from making purchases?
22 minutes | Jun 5, 2014
SDS 006 - What is Your Brand?
In this episode, Lisa talks about your personal brand. When people see your company logo, certain things about that company come to mind. What do you think of when you think of these companies? Tide Coca-Cola Your personal brand could be equated with your character. Who you are, what you do, and what you're known for make up your personal brand. You already have a brand. How can you make it more uniform and professional? Think of social media like you're at a party. This should impact what you say and how you say those things online. Facebook is the place where you generally know people and they are already your personal friends. Conversations happen on Facebook. Pinterest is more like a cocktail party where you don't really know the people. People bounce around saying hello and making short introductions. Pinterest is also much more like social shopping. People scan through pins, re-pin, or click through to the site. There is no real conversation taking place on Pinterest. When you use Pinterest and link to blog posts, people tend to bounce around to multiple posts on your site to read more about what you pinned and things that are related. This is where the "conversation" can really begin to happen. This is why linking to a blog posts and recommending realted posts is so important. If you're not sure what your brand is, think about the things that draw people to you online and in real life at a party. Why do people make a bee-line for you? Why do they stop you? Why do they recommend and introduce you to other people? Personal branding is about becoming known for a particular thing. For Lisa it is organization. She talks constantly about organizing and rarely about sales on social media. People have come to know Lisa for her voice and information about organizing. When people have a product or service need, they naturally come back to her as the expert and make purchases. Next week: The do it for me customer. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses:
23 minutes | May 29, 2014
SDS 005 - Days 61-90 in Direct Sales
Welcome to Successful Direct Sales episode 5. Today, Lisa talks about creating your target market. Too often people in direct sales have target audiences that are much too broad. Is the target market for your skin care business really "everyone with skin"? While that may fit with the company, it doesn't really resonate with people. It is too general. Lisa gives the example of selling mints. One market might be work outside the home moms who drink coffee. Another market might be stay at home moms with special needs kids who have to take medicine. The mints are great for both groups, but it is difficult to target both markets at the same time. The goal is to get more of one type of person in the same room at the same time. Once you get good at targeting one group, you'll naturally pick up some from the second group. As you learn more about your target market, you are able to better relate to them. When you better relate to them, you are better able to come up with solutions to their unique problems. Lisa talks about her organization business target market. She shares how she found that the business is seasonal. In contrast, many direct sales business are more lifestyle based. A customer will come back over and over again if you find your target market and relate to them well. Target markets are often thought of in terms of age. Every age group is different. Each group relates differently and has different preferences for how they like to receive and process information. Lisa shares ideas for various types of direct sales companies and how you could target those groups and various generations within that target market. Try focusing on 1-3 products and 1-3 issues that those products can help. Then, go find people who are looking for solutions to only those problems. Only talk about those products and issues. Once a customer in that target market sees how your one product can help them with that one problem, then they will be more open to hearing about how other products can help with other problems. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses:
21 minutes | May 22, 2014
SDS 004 – Days 31-60 in Direct Sales Part 2
In this episode Lisa continues the discussion of days 31-60 in direct sales. She picks up where she left of in the last episode with the third point: follow up. You need to be prepared to follow up with the number of people that you want to move through your business in a month. Think of it like planning for a dinner party. Consider all of the time that goes into a party. You have to count time in preparation and follow up in addition to the actual party time. Follow up can be organized and streamlined, but it is really about relationships and there is no substitute for that time. Melissa at Marketing Madness has created a system that works for her and is known outside of her downline. She has created the Personal Business Tracking Binder and other products that are helpful for those in direct sales. Lisa uses Melissa's products as the basis of her paper and pencil tracking system. She keeps everything in a binder that needs to be flipped through at least once a week, ideally 2-3 times a week. Lisa's Follow up Binder Sticky notes on slash pockets are an easy way to keep notes and move notes from one section to the next. Here are the sections in Lisa's follow up binder and the types of information she keeps there: Front Section - Monthly Checklist, End of Month Checklist Specials for the Month Current Recruiting Package and Incentives Dates - Meeting, Conventions, Marketing dates, etc. Customer Section Catalogs - make 3 follow up contacts after sending a catalog Party - Hostess contact info, wish list, guest list, emails, etc. Backorders - Anything outstanding from a party. Potential Recruits - Notes about their family, goals, timing, etc. VIP Guests - Placed an order of $100 or more. Team Coaching First 90-120 in Business Information Career Plan for Company Basic Information and Policies about Company Team - a pocket for each team member, incentives, etc Think about your target market. Having a target market helps you clarify who you can best reach. In the next episode: Day
21 minutes | May 15, 2014
SDS 003 - Days 31-60 in Direct Sales Part 1
Although Lisa has 17 years of direct sales experience, she has now reached the 60 day mark in her most recent direct sales venture. In episode 2, Lisa talked about your first 30 days in direct sales and covered these points: The Why Office Hours Getting People Today's episode is all about days 31-60. Your Party Plan Those who are in direct sales as a business do at least 1-2 parties a week for a total of 4-8 parties per month. You'll want to decide which days each week you want to do your parties. Determine your income goals for each level of leadership. As you move up the ranks, your goals will change. The number of parties that you need to meet your goal changes as your have downline grows and some of your party time might be better spent investing in your team. When writing your script, think about why you love this product. If you could only have one thing out of the catalog, what would you choose and why? How might that product benefit someone else? Relate it to yourself and tell a story. You can do your whole party around this one thing. Getting Ready for Business Hostess and recruiting information can send you into overload. Go through all the paper and options from various channels. Eliminate those ideas and flyers that don't work for you. Merge and adjust ideas as needed. This could take 15-20 hours. What do you like? Is it in your voice? Does it have your name on it? Is it the way you want it? Then make all of your copies and consider using different colors of paper over color copies. Sign up for Stamps.com to mail your packets from home. Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and
21 minutes | May 8, 2014
SDS 002 - Your First 30 Days in Direct Sales
Welcome to Successful Direct Sales Podcast #2. Today, Lisa discusses your first 30 days in direct sales. Define Your Why You don't always know what your why is when you sign up for a direct sales company and over time your why might change. You don't need a big mission statement that you're tied into for life, but you should decide your basic why for being at part of this direct sales company. Examples of Why: I want product at a discount. I want to place orders when I want. I want to take the mission of this company and change the world. I want this business to become an income for our family. If your why is to earn money, you need to decide how much money. Then you have to figure out how you're going to get to that income. Plan Your Work You're in business. You have to have office hours and you need to know what you are going to be doing during those hours. See Lisa's book Organizing the Business of Direct Sales Lisa determined that she is only going to work online with the direct sales company that she is currently with. Facebook parties, Pinterest, etc. Her current situation in life doesn't work well for her to do in home parties. Get People Who are you going to invite to your party? There are things that you can do in your first 30 days that you can't do 5 years later. You can put yourself out there and share your new endeavor with everyone! Tips: Have your own party every single month. Continually create a list of people to contact. Take time to solve a person's problem; build relationships with people. Join Lisa next Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and
18 minutes | May 1, 2014
SDS 001 - Welcome to the Successful Direct Sales Podcast
This is the first episode in Lisa Woodruff's new podcast, Successful Direct Sales. In this episode, Lisa sets the stage by sharing how she started in direct sales before her children were born. Over the years as her family dynamics changed, she moved from direct sales to professional organizing. She began Organize 365 to help others organize their homes and home based businesses. Then she launched Successful Direct Sales with coaching calls and a membership site. Now she's taking another step to marry her passion for direct sales with her passion for professional organizing with the Successful Direct Sales Podcast. Did you know that the majority of people are not in direct sales to make money? So what is successful direct sales? Lisa says, "For me, successful direct sales means that everyone on my team is getting out of the business what they want out of it." You need to decide what success in your direct sales business look like for you. Meet your team members where they are to help them reach their goals. Lisa loves direct sales. She loves how you can individualize direct sales for your personality and your lifestyle. She can help you no matter what company you have chosen to work with. Technology and your family circumstances change over time. Everyone has a target market. Everyone has a brand and you can find yours. Lisa wants to be your virtual up-line. No matter what the company, you've picked the right company for you! Lisa can be your “virtual Upline”. Learn the systems she uses to grow her direct sales businesses: the Successful Direct Sales Consultant and the Successful Direct Sales Leader.
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