Dave B with Success 4 u now podcastToday I will be talking about the 3 types of traffic you will encounter. Traffic for online or offline businesses, are the people who come into your store or website.3 kinds of traffic i talked about last time. Traffic you control - AdsTraffic you earn - social media/ contentTraffic you own. opt-ins on your listToday we are talking about the 3 types of traffic that you will need to be aware of in your marketing efforts because the way you speak to each is very different. First you need to understand that traffic is people. real people with real wants and needs. These people have all the same traits as you, your family or friends. they eat, drink, play, Cry, mourn, rejoice, breathe and sleep. As they are the people you are marketing to them you should know them often times better than they know themselves. You should know EXACTLY Who they are. Their AVATAR. If you don't know this, don't worry, I have you covered. You will need to pick up a few things we have available to help you out. But today is about the types of traffic. The types of traffic are known as Hot, Warm and Cold. Lets start off with cold traffic. This is the most difficult traffic you can work with. It is known as cold because of where they are in their journey. They have likely just begun or maybe just thinking about something. They may not even be aware of the journey they are on. They certainly do not know you. They do not realize they are stuck or that there even may be a problem With this type of traffic you have an uphill battle but it is not impossible. It just takes a bit more effort on your part. This traffic will require valuable education about the products or services you have to offer. It is NOT the ideal type of traffic and is certainly not a quick business builder. But do not get me wrong. They can be curated into your most loyal and devoted customers and followers. It is likely these people are not on your list yet, but they could be if you present them with the right product or service at the right time.Warm traffic is easier to work with when starting out. These people are aware of the journey they are on. They are probably fairly knowledgeable but are not very experienced using their knowledge. They are likely a bit stuck. They are doing what they think they need to do. they are modelling what works but they are not having any success. They just do not know what the problem really is although they may have a good idea. They feel like they are just missing something they just can't put their finger on.They know about you and various other people products or solutions available. They may or may not already be on your list. They just need to hear the right words or see the right video that will engage them into becoming a customer, which will turn them into Hot traffic.Hot traffic as you may have guessed are the easiest wot work with. they know you your products and services and they like and trust you . they will often buy ANYTHING you present to them. This is usually because you have made a personal emotional connection with them and have helped them solve a problem they were struggling with. These people are usually already on your list. Again, we are talking about real people. the real people who will become a part of your most valuable asset, Your list.
