Created with Sketch.
43 minutes | 7 days ago
Why Now Is The Perfect Time To Start A Membership with Natalie Walstein
What if right now is the perfect time for you to launch your membership or subscription? …and we don’t mean now in a “rah rah, NOW is the time to take massive action” sort of way (said in our best Tony Robbins voice). …or in an Eckhart Tolle “the present moment is all that exists” kind of way. Nope. The “now” we’re talking about refers to something we learned from Natalie Walstein — our special guest on today’s episode of the podcast. Natalie is an awesome online entrepreneur, career astrologer, and the founder of Soulshine Astrology. In this episode, you’ll hear why memberships are a perfect match for the energy of 2021 and beyond. We also dive deep into the nuts and bolts of entrepreneurship and hear what it took for her to build a successful online business. In our conversation with Natalie, you’ll hear all about: — How & why Natalie started her business in the first place — Why it’s so important to take breaks from your business (and how to do it) — And what inspired her to switch from her old business model to the membership model No matter where you are in the process of planning, starting, or growing a membership, we have a feeling you’ll love this magical episode.
45 minutes | a month ago
How To Build A Business You Actually Want To Run with John Doherty
"Long story short, I got laid off from my job on Monday at 3:00 PM. I woke up the next morning, listened to Eminem's 'Lose Yourself' and decided I was going to work for myself.” Do you see that quote? ☝️ It’s the very abbreviated version of how John Doherty — our special guest on today’s episode of the podcast — started his company Credo. They’re a marketplace that connects businesses with qualified digital marketing providers and agencies. Today, Credo is growing and thriving as a business. But as you’ll hear in this episode, a lot happened in between John blasting Eminem in his headphones and becoming the CEO of company he actually wanted to run. To put that into perspective, John tried 5 different business models over the course of 8 years before landing on the recurring revenue model Credo uses today. Talk about persistence! We have a fun and down-to-earth conversation with John where you’ll hear more about his journey building Credo, learn how he manages his time and energy, and discover some of the biggest lessons he’s learned as an entrepreneur. After you listen to it, you may even feel inspired to play your own favorite hype song and tackle that project you’ve been dreaming about for ages.
47 minutes | 2 months ago
The Smart Way To Sell Your Business with John Warrillow
John Warrillow is our special guest on today's episode of The Subscription Entrepreneur Podcast. If you're not familiar with John, he's the best-selling author of three books that are "must reads" for anyone in the membership or subscription world. More than that, he's an expert in helping entrepreneurs design, build, and scale truly valuable businesses. You know... the kind that can be sold for life-changing amounts of money. And that's what today's episode is all about. In our conversation, John reveals why recurring revenue businesses are so attractive to potential buyers. And we explore what the process of selling a business actually looks like. John’s a wealth of information and shares many real-life stories of people who have built and sold their own membership and subscription businesses. Plus, you'll discover some practical steps you can take to get your business ready to sell and the biggest mistakes you should avoid in the process. Even if you never plan on selling your business, this episode is full of insights and advice that can help you make it as valuable as possible.
56 minutes | 3 months ago
How Kim Werker Launched A Member-Supported Magazine During The Pandemic
Kim Werker is our special guest on today's episode of The Subscription Entrepreneur Podcast. Kim is the co-founder of Digits & Threads. They're a member-supported online magazine that’s solely focused on publishing stories and articles about the Canadian fiber and textile arts industry. Yep... She took that whole "pick a niche" thing pretty seriously! Kim joins us on the show today to share the exciting story of how she and her business partner started Digits & Threads back in May of 2020. We discuss how the limitations and constraints posed by the pandemic were actually a good thing that helped her make strategic choices that led to meaningful progress. Plus, Kim shares the exact strategies she used to enroll her first 148 founding members and prove that her idea for a member-supported magazine was also a viable business. Kim is full of insights, energy, and enthusiasm and we can't wait for you to hear her fresh perspective on memberships and entrepreneurship.
41 minutes | 4 months ago
Everything You Need To Know About Customer Research with Jen Havice
How well do you know your customers? Are you acutely aware of their needs, wants, fears, frustrations, and desires? Can you define their challenges with astounding detail and describe their dreams with perfect clarity? More importantly, can you succinctly show them how your product or service is the thing that will help them resolve their problems and achieve their goals? Unless you’re already a superstar marketer, we’re guessing you didn’t answer either of those questions with an emphatic YES. When it comes time to communicate the value you have to offer your market, it probably feels a bit more like guesswork. Like you’re aiming for a bullseye while blindfolded. Here’s the thing: The difference between knowing what goes on in the hearts and minds of your prospects and taking a random shot in the dark can be the deciding factor in whether you attract, convert, and retain your best customers… or not. So, how do you actually do this? How do you discover what the people in your market actually want and communicate with them in a way that leads them to think: “Yes! This is exactly what I’m looking for.” The answer lies in two simple words: Customer Research. (Don’t roll your eyes!) While these may not be the sexiest words in the English language, they do hold the key to creating marketing, messaging, and even products that are irresistible to your current and future customers. Today, we’re thrilled to share this episode of our podcast with you because our guest is an absolute expert in all things related to customer research. Her name is Jen Havice. She’s the author of Finding The Right Message and a messaging strategist who works specifically with mission-driven membership and subscription business owners. Jen knows a thing or two (or three) about conducting the kind of customer research that uncovers the insights you need to speak directly to the pains, needs, and desired outcomes of your market. In our conversation today, we dive head first into the world of customer research and explore what it is, why it’s so important, and how you can implement it in your business. Jen is full of practical insights and openly shares her strategies, methods, and even the specific questions you can ask to get in perfect sync with your prospects. If you’ve ever wondered how to craft the sort of messaging that attracts, converts, and retains your best customers, this episode is for you.
71 minutes | 4 months ago
How To Create True Success In 2021 & Beyond with Miles Beckler
What are your hopes, goals, and aspirations for 2021? Are you feeling ready and excited to turn your dream for an online business into a reality? Or maybe you finally have the energy and inspiration to create that new product, course, or offering for your audience. Whatever it is, the new year is an incredible time for fresh starts and bold initiatives. There seems to be a little bit of magic in the air after the clock strikes midnight and the calendar switches over to 2021. And in the spirit of the new year, we are thrilled to share this very special episode of our podcast with you. Our guest today is none other than Miles Beckler. If you're not familiar with him, Miles is a digital marketing, content creating, and business building extraordinaire. Over the past decade, he's built two wildly successful online businesses in two polar opposite niches (you'll hear what they are at 3:44 in the episode). Through his websites and content, Miles has reached over 40-million people and grown his YouTube channel to over 160,000 subscribers. In our conversation today, we kick things off by posing a question to Miles we hear time and time again from our own customers and community: “How can I gain more visibility for my online business?” Miles is a true expert when it comes to building an engaged audience online and we can't wait for you to hear his answer. From there, we dive deep into an exploration of the key strategies, mindsets, and perspectives you'll need to succeed online in 2021 and beyond. Whether you're a seasoned entrepreneur or brand new to this whole online business thing, we can't think of a better person to help set you up for success in the new year. Plus, we convince Miles to share his closely-guarded popcorn recipe that we secretly think is the true source of his limitless energy and enthusiasm.
54 minutes | 5 months ago
What Astrology Can Tell You About 2021 with Divine Harmony
15 more days. Can you believe it? Just over two weeks is all that's left of the year that flipped nearly everything upside down for everyone. If you feel like you're running on fumes, just trying to make it out of 2020 with your sanity intact, we have a feeling you'll get a welcome lift from this very special episode of our podcast. You see, last December we invited one of our customers — who also happens to be one of the world's leading astrologers — onto the show to talk about personal development, astrology, and entrepreneurship. That episode of our podcast became so popular, that we thought it would be fun to invite Harmony back onto the show to discuss what we can expect moving forward into 2021. Before you listen to the episode, here's something you should know about Harmony: She isn't the type of astrologer who makes "concrete prophecies" or "play-by-play predictions." Instead, she analyses and interprets the astrological weather in terms of themes, symbols, myths, and archetypes from the perspective of a depth psychologist. Our conversation today is full of honesty, hope, and practical advice about how you can gracefully transition into the coming year. So, if you'd like an astrological analysis of 2020 and a glimpse at what's to come in 2021, we have a feeling you enjoy our conversation.
44 minutes | 6 months ago
How To Turn Your Ideas Into A Successful Business with Kurt Thoennessen
Have you ever had an idea, vision, or flash of inspiration for your own business? Maybe you’ve come up with a handy gadget that’ll change the way people peel potatoes forever. Or, perhaps it’s a few lines of code that could cut the amount of time it takes to complete of your daily tasks in half. Whatever it is, we’re sure you can relate. We’ve all had these fleeting ideas pop into our heads. The problem is that’s typically where they stay: in our heads, as ideas, waiting to fade back into the realm of potential. Yet, for those who do act on these hunches, magic can happen. That gadget you dreamed up could wind up in kitchens around the world. Or, that line of code could evolve into a full-blown software business. In fact, for our guest on today’s episode of our podcast, that’s exactly what happened. His name is Kurt Thoennessen and he’s an accomplished insurance advisor and the founder of RiskRevu. They’re an online subscription business that emerged out of an idea Kurt had to improve his own workflow. We’re really excited to share our conversation with you today because Kurt shares the inspiring story of how he took this idea and transformed it into a full-fledged online business. If you’ve ever wondered what it really looks like to take an idea you have and turn it into a product that other people love to use, this episode is for you.
49 minutes | 7 months ago
How To Add New Recurring Revenue Streams To Your Business with Mike Cliffe-Jones
My special guest on today's episode of The Subscription Entrepreneur Podcast is Mike Cliffe-Jones. Now... before I introduce him to you, let me tell you a quick story about how this episode came to be in the first place. Mike is a long-time listener of the podcast and recently sent me a nice thank you note. After emailing back and forth a bit we eventually hopped on a call to connect. As I got to know Mike and hear his story, it became clear that I needed to record an episode with him. Here's why: Over the past 12 years, Mike has quietly built a remarkable online business called Lanzarote Information. While he’s not the sort of person to brag about his achievements, I can tell you firsthand that he has a ton of wisdom to share with you about creating success AND recurring revenue online. In this episode, you’ll discover how he started his online business in the first place, why he added a subscription revenue stream, and the important lessons he’s learned since launching a private membership club and paid newsletter. And the best part? All of the ways to create recurring revenue you’ll learn from Mike are clear, simple, and very straightforward. There are no 500-piece funnels or mind-boggling automations involved at all. I'm beyond grateful for the opportunity to share this conversation with you and hope you enjoy it as much as I did.
53 minutes | 7 months ago
The Fun Way To Build A 7-Figure Business with Jordan Gray
Let's play a quick word association game: When you think about building your business, what thoughts, feelings, and ideas come to mind for you? Would you say it's... + Exciting + Rewarding + & Challenging? Or maybe you'd describe it as... + Trying + Stressful + & Exhausting? To be honest, the reality of starting and growing a business is a big blend of all of these. And yet, our special guest on today's episode of the podcast — Jordan Gray — chose a different word to describe the "gestalt" of his entrepreneurial journey. What word is that? You guessed it: FUN. If you're not familiar with Jordan, he's a relationship coach, writer, and online course creator. Over the past 8 years, he’s built a very successful online business that's reached over 80 million readers, generated multiple seven figures in revenue, and transformed the lives of 10,000+ students. (all while having a lot fun in the process) We are really excited to share our conversation with you today for one reason in particular: You see, most of the time when Jordan appears on a podcast, he's there to talk about dating, relationships, and intimacy. This makes sense since he's an expert in these areas... ...but almost no one takes the time to ask him about his business. And that’s what today's episode is all about. You'll learn about Jordan and hear the story of how he found joy in building his business from the ground up. We're grateful for everything that Jordan shares and sincerely hope you enjoy our conversation.
59 minutes | 8 months ago
Reflecting On The Transformational Nature Of Entrepreneurship with John McIntyre
Our special guest on today’s episode of The Subscription Entrepreneur Podcast is John McIntyre. Aside from being an all-around fascinating person, John is a successful online entrepreneur, course creator, and email copywriter. He’s been on a really interesting journey over the past decade and comes on the show to share some of the most important lessons he’s learned with you. And while his adventures have taken him to unexpected places like the beaches of the Philippines and Richard Branson’s private island… John has found the most meaning and renewal through his journey inwards. In today’s episode, we fall into a deep and organic conversation about the transformational nature of entrepreneurship. We compare notes and take a look at how things like mindfulness, self-awareness, and emotional healing can radically impact both your life and business. We sincerely hope you enjoy and benefit from our conversation.
51 minutes | 8 months ago
How To Build A Forever Transaction With Your Members with Robbie Kellman Baxter
We are so excited to share today's podcast episode with you! Why's that? It's because we welcome none other than Robbie Kellman Baxter back onto the show. If you've spent any amount of time in the membership or subscription world, we'd bet that you've encountered Robbie and her work at least once. Robbie is a preeminent expert on all things related to membership, subscription, and recurring revenue businesses. She's also the author of two of the most important books ever published in our industry: The Membership Economy & The Forever Transaction. This is actually the second time Robbie's come onto our show and we are so grateful to share this encore episode with you. Her first episode from April of 2019 is all about pricing for membership sites. It's also a must-listen conversation. In today's episode, we dive deep into the intricacies of a trait that can be found at the heart of the world's most successful membership businesses. It's what Robbie calls a "forever transaction" built around a "forever promise." Our discussion is grounded in real-life examples. You'll see how businesses like Oral B and the Miami Heat converted one-time buyers into loyal members for life. And hey, if a toothbrush company can create a forever transaction, so can you! So, if you're ready to discover how to design a membership so compelling that your customers will never want to leave... this episode is for you!
54 minutes | 9 months ago
How To Recover From Burnout As An Entrepreneur with Krista Ripma of Authentic Audience
"I think we glamorize being busy. I mean, I do anyway. I used to brag about how stressed out I was. Something happened where I hit a wall. So, it's only recently that this has changed for me." That's Krista Ripma - our special guest on today's episode of The Subscription Entrepreneur Podcast. Krista is the co-founder of Authentic Audience — a marketing agency that helps creative entrepreneurs tell their stories, attract their ideal customers, and create more success and abundance in their businesses. Although we do touch upon topics like product launch strategies... our conversation quickly turns to a deeper matter that's close to Krista's heart: The importance of mental health for entrepreneurs. You see, we live in a world where working 80-hour weeks and never giving ourselves a break is glamorized and even encouraged. While there is certainly a time for hard work and hustle, it's more important than ever to know when you're pushing yourself too far. Otherwise, you risk burning yourself out and putting your health into jeopardy. That's why in today's episode we dive deep into how stress, anxiety, and depression can impact our lives as entrepreneurs. Plus, Krista shares the self-care routines and rituals she's adopted into her life to help keep herself balanced, centered, and rejuvenated. We hope you enjoy and benefit from our conversation.
51 minutes | 9 months ago
How To Create A Subscription Website Your Users Will Love with Ryan Jordan
We are so grateful for the opportunity to share this episode of our podcast with you today. Why's that? It's because our guest is Ryan Jordan of Backpacking Light. He's an accomplished online entrepreneur with over twenty years of experience building his business. Backpacking Light is an online publication and membership site devoted to educating their community about lightweight hiking and wilderness travel. Ryan and his wife started the site way back in 2001. This was before WordPress was even a thing and online memberships were essentially non-existent. Since then, he's poured his heart and soul into the business, growing it into a robust community website with over a million posts and 150,000 forum topics. Today, Ryan comes on the show to share how he's preparing for a major website redesign with the goal of improving user experience and ensuring the long-term success of the business. We have a fascinating conversation and I have a feeling you'll learn a lot from the lessons he shares from his own entrepreneurial journey. So without further ado... let's get to it!
57 minutes | 9 months ago
Everything You Need To Know After Starting A Membership Site with Ali Jafarian
If you’re an avid listener of our podcast, you’ll know that Ali Jafarian was one of our very first guests way back in 2018. In that episode, we talked about everything online entrepreneurs need to know before starting their membership sites. From how to know if a membership site will work for you, plan your site build, and choose the perfect tools for your business, we covered a lot of ground in our original conversation. But here’s the thing: Starting your membership site is really only half the battle. And truth be told… it may be the easier half. Once you’ve launched your site, you now face the task of actually finding the people who want to be part of your community and pay for your content. That’s why today, Ali comes back on the show to complete the picture. We have an in-depth discussion about what to do in the days, weeks, and months that come after your launch. Over the past 7 years, Ali has helped hundreds of online entrepreneurs build, launch, and grow their membership sites. In this episode, he reveals the exact systems and strategies he uses to help his clients successfully navigate the post-launch stage and build an online business that lasts. If you’re wondering what to do after you launch your site, this episode is for you.
45 minutes | 10 months ago
How To Tell Stories That Sell with Kyle Gray
"A story is an ancient technology that helps us make meaning and draw conclusions. A story well done leads us down a path that guides us to a decision. It's an experience that enters our mind." Before we introduce you to Kyle — our special guest on today’s episode of the podcast — let’s play a quick game. Here are the rules: Imagine that you’re standing in front of a group full of your ideal customers. You have exactly 10 minutes to tell them a story. When your 10 minutes are up, if someone walks up to you and buys your product, course, or membership, you win! If on the other hand no one buys anything from you… you lose. Whomp whomp. Ask yourself, how confident are you that you could actually win this game? Do you know the exact story you would tell that would all but guarantee someone buys your product or service? If you’re like most people, you’d probably need a little help crafting the perfect story for your audience. This is where Kyle comes in. You see, Kyle is an entrepreneur, author, and story strategist. He helps coaches, experts, and influencers create deeper levels of connection and trust with their audiences through the power of storytelling. In this episode, Kyle carefully details three specific stories you can tell to instantly connect with your audience and move them to action. We also explore a number of fascinating topics related to storytelling and entrepreneurship. After you listen to this episode, we have a feeling that you’ll feel much more confident in your ability to tell a story that sells. We hope you enjoy!
69 minutes | 10 months ago
How To Transform Your Life & Create Your Future with Sanyika Street
Fun fact: Did you know that we create a detailed outline for every interview we do here on the podcast? Sometimes we stick to it step by step... and other times we use it as a starting point and allow the conversation to evolve organically. Well, in the episode you're about to hear, we never even looked at the outline. Not once. And why is that? It's because as soon as we started speaking with our special guest Sanyika Street, we immediately connected and spontaneously began exploring deep and intimate issues that are close to our hearts. You see, so often as entrepreneurs we think we've got to stick to business and strategies... but as you'll discover in this episode that couldn't be further from the truth. At the end of the day it's all about connection and relationships. Yes, Sanyika is a successful entrepreneur, masterful storyteller, and moving public speaker... But more than that, he's a truly powerful person who's willing to have the sometimes hard and always meaningful conversations with himself and others. We sincerely hope you enjoy and benefit from our conversation.
53 minutes | a year ago
How To Create The Best Possible Experience For Your Customers with Sarah Hatter
Our special guest on today's episode of The Subscription Entrepreneur Podcast is Sarah Hatter. Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011. Sarah is also the organizer of the ElevateCX conference AND the best-selling author of The Customer Support Handbook. Yep... that means she literally wrote the book on customer support. Sarah describes herself as being "spiritually passionate" about good customer support and has an immense amount of wisdom to share with you. In today's episode, Sarah and I sit down for a candid and engaging conversation about all things related to customer experience. Plus, we get deep into the joys and pains of entrepreneurship. If you're wondering how you can provide your customers with the best possible experience or want to learn how to apologize in case you slip up... you won't want to miss this episode. It was such a joy speaking with Sarah and I sincerely hope you enjoy our conversation. As always, I'm your host Eric Turnnessen and this is Episode 151 of The Subscription Entrepreneur Podcast.
52 minutes | a year ago
Revealing The Secrets Inside A Growth Marketer's Playbook with Andrew Lee Miller
My special guest on today's episode of The Subscription Entrepreneur Podcast is Andrew Lee Miller. If you're looking for real-life strategies you can use to grow your online business even if you have a $0 marketing budget, I have a feeling you're going to love my conversation with Andrew. You see, Andrew is an experienced growth marketer who has helped everyone from early stage startups to bootstrapped entrepreneurs create serious growth in their businesses. Andrew's mind is full of valuable tips and tactics that you can use today to create growth in your own business. We're lucky to have him on the show and I'm grateful he was so willing to crack open his "growth hacking playbook" for you. In our conversation, we cover everything from specific ways you can get your first paying customers to how you can create a press release that can bring tens of thousands of new visitors to your website in a single day. You’re about to discover a ton of valuable ideas, tools, and resources in this episode… but don’t worry about taking notes. You can find links to every single resource we mention in this episode over at SubscriptionEntrepreneur.com/150. So without further ado, let's get to it!
45 minutes | a year ago
How To Quickly Boost Engagement & Build Customer Trust with Matt Barnett of Bonjoro
Before I introduce you to our guest on today's episode of the podcast, can I ask you a quick question? When you send an email to your audience or try and engage with a new lead for your business, does it ever feel like you're kind of talking with your imaginary friend...? Like there's no one on the other end of your messages who *actually* cares about what you have to say? I know I’ve been there in my own journey as an entrepreneur - it’s not fun. And if you can relate to this - I have a feeling that you're going to love what you’ll hear in my conversation with Matt. You see, Matt is the founder of an awesome company called Bonjoro. If you’re not familiar with it, Bonjoro is a tool that can help you create personalized videos that will amaze your audience, leads, and customers. And what Matt has discovered over the years is that using this type of personalized video is one of the most effective ways for you to actually create meaningful connections and relationships with the people in your audience. And yes… that means higher email open rates, longer customer retention, and significantly more word of mouth referrals for you and your business. So if you're still wondering how you can turn those anonymous visitors on your site or email list into and engaged customers and raving fans... this episode is for you. So without further ado, let’s get to it! As always, I'm your host Eric Turnnessen and this is Episode 149 of The Subscription Entrepreneur Podcast.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021