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In this episode, Matt Kelly welcomes Michael Carter, Level5’s new president, to discuss the Value of a Promise Consistently Kept™. Drawing on Michael’s experience as a C-Suite consultant, entrepreneur and owner-operator, the pair chat strategy and organization transformation. Matt and Michael speak about how owners and CEOs must leverage their brand to drive sustainable growth by understanding value drivers in the market, to inform a compelling, differentiated, and credible promise. Further, they outline the importance of rallying your organization to consistently keep that promise.

In this episode, Laura and Matt discuss the very risky and misunderstood role of purpose within an organization's strategy. Discussion topics include: Social purpose vs purpose and why a purpose statement at all Purpose vs vision, mission and brand promise How a great purpose statement can inform strategy, drive performance and differentiation and even attract and retain key talent Good and poor purpose statements Who owns purpose

In this new season of Strategy Lounge by Level5, Managing Partner Matt Kelly speaks with David Kincaid, Founder of Level5 Strategy and best-selling author of The Brand-Driven CEO about Level5 Strategy’s foundational business philosophy – that the most successful organizations embrace the ‘value of a promise consistently kept™'. In this first episode, David discusses the surprising origin of the concept, what it means for leaders and how it can create sustainable competitive advantage. Whether you lead a B2B, B2C, government or not-for-profit organization, David and Matt discuss a very fresh and unique perspective on how to leverage your brand and the promise you make to the marketplace to drive growth – enhance your reputation, drive financial results, build culture and organization alignment and deliver a better customer experience. Check out David Kincaid's book The Brand-Driven CEO on the University of Toronto Press website. You can also find it on Amazon.

Level5 Strategy recently hosted the second installment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. “DivaCup”​ and was facilitated by David Kincaid, Founder of Level5 Strategy. In this second issue, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional […]The post Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement appeared first on Level5 Strategy.

Level5 Strategy recently hosted the second instalment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International, and was facilitated by David Kincaid, Founder of Level5 Strategy. In this first podcast, which recaps the event, Carinne details how her passion to disrupt the status quo and educate others […]The post Episode 11: Building an Unconventional Brand with Carinne Chambers-Saini, Part 1: A Journey of Resilience, Passion, and Determination appeared first on Level5 Strategy.

On May 21st, Level5 Strategy introduced ‘BusinessWomen of Influence’, its first women entrepreneurship speaker session series. The first of the series features Linda Hasenfratz, CEO of Linamar Corporation. In the second part of the session, Linda discusses general fears and challenges for entrepreneurs and female entrepreneurs more specifically. She stresses to be bold, put yourself […]The post Episode 10: Building Leadership Skills for Women Entrepreneurs appeared first on Level5 Strategy.

On May 21st, Level5 Strategy introduced ‘BusinessWomen of Influence’, its first women entrepreneurship speaker session series. The first of the series features Linda Hasenfratz, CEO of Linamar Corporation. In the first part of the session, Linda talks about how Linamar has acted with agility during COVID-19 and made many strategic pivots in order to come […]The post Episode 9: Adapting Fast During COVID-19 appeared first on Level5 Strategy.

In this latest Level5 Podcast, Matt Kelly, Partner at Level5 Strategy, breaks down The Value of a Promise Consistently Kept™. A brand’s promise is only as valuable as their ability to consistently keep it. A great brand builds their entire business system around delivering their promise to the marketplace, measures how well they are doing […]The post Episode 8: The Value of a Promise Consistently Kept™ appeared first on Level5 Strategy.

In this latest Level5 Podcast, Matthew Kelly, Level5 Strategy Managing Partner, outlines how companies can gain competitive advantage by leveraging emotional and rational research. Did you know emotion is as powerful a driver of purchase intent as reason? Despite an increased market focus on customer experience, many brands don’t truly understand their customers. By aligning […]The post Episode 7: The Power of Quantitatively Measuring Emotions appeared first on Level5 Strategy.

In this episode of the podcast, we will explore complexities faced by Canadian regulators and discuss how to help them build an engaging and sustainable strategy. We are joined by Claude Ricks, Managing Partner, Efram Lebovits, Principal, and Garnet Tosswill, Manager at Level5 Strategy, in addition to Lesley Gallinger, CEO of Elexicon Energy and formerly […]The post Episode 6: Exploring the Solutions to Produce Engaging Strategies for Canadian Regulators appeared first on Level5 Strategy.

How can halting retail operations for a day increase a company’s sales? Join Level5 Strategy’s Andrei Flueraru and James Hunter as they discuss Greta Thunberg and how sustainably-driven brands can leverage an authentic promise to connect with the growing number of conscious consumers.The post Episode 5: How Truly Sustainable Companies Drive Growth Through an Authentic Promise appeared first on Level5 Strategy.

What happens when customer experience, digital, omnichannel fulfillment, dynamic supply chain demands and a retailer’s brand promise all collide? How do you mitigate the issues and learn from the best? Join Claude Ricks, Managing Partner at Level5; Ian Madell, President and Managing Partner at Level5; Rob Gizzie, Director at Level5; and Mike Doherty, Partner at […]The post Episode 4: How Agile Supply Chains are Enabling Today’s Dynamic Customer Journey appeared first on Level5 Strategy.

In this episode we talk to Managing Partner and President of Level5 Strategy, Ian Madell, to discuss how technology will continue to force adaptation for retailers. Click here to subscribe to our newsletterThe post Episode 3: How Canadian Tire Retained its Title as Canada’s Most Valuable Retail Brand appeared first on Level5 Strategy.