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#Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment
44 minutes | Jul 20, 2021
Building a Brand & Changing the Game with the Voice of the Seattle Kraken Everett Fitzhugh
Storyteller Trivia: https://tagboard.com/storyteller
32 minutes | Jun 3, 2021
Innovation & Collaboration around the NFL Draft with NFL Media’s Amanda Carey
With nearly a decade at NFL Media under her belt, Amanda Carey has covered it all, but the last two NFL Drafts provided a new perspective on producing, and the value of a strong team. Carey, Segment Producer at NFL Media, is used to being on-site for NFL Draft coverage, but now shares with us a fresh perspective on producing from home.In this episode of #Storyteller, she shares her biggest lessons learned about social storytelling (07:23), the differences between producing the NFL Draft at the beginning of the pandemic versus a year later (09:20), and following a year with teams working remote and less access to traditional control rooms, Carey gives us the keys to innovation that led to a Sports Emmy nod for NFL Media(17:55).
27 minutes | May 4, 2021
Producing in the Bubble with Turner Sports’s Morgann Mitchell
Morgann Mitchell has earned herself a nickname within Turner Sports: "Bubbles". Mitchell, Social Media Assistant Manager at Turner Sports, spent much of the last 12 months living and working inside the NBA Playoff, NBA All-Star, and NCAA March Madness production bubbles.In this episode of #Storyteller, she shares her unique perspective of what life was like inside the "bubbles" (06:25), the secrets of what content works best on each social network (10:45), and in a year when social injustice was front and center, how it changed perspectives on content creation around the game of basketball (19:35).
18 minutes | Apr 21, 2021
The Power of Combining Linear Broadcast and Social Media with NFL Network’s Catherine Chan-Smith with NFL Network’s Catherine Chan-Smith
Live from the #Storyteller Experience stage, Catherine Chan-Smith, Senior Director of Social Integration at NFL Network talks about her career at the NFL network (1:48) what it was like putting together the NFL Draft during COVID-19 (5:41) what her team has been able to achieve in storytelling with Tagboard Graphics (8:26) what happens if a big play happens or a player gets injured and the team has to react quickly (11:34) and breaks down what goes into the show NFL GameDay Morning.
15 minutes | Apr 16, 2021
Leveraging the Power of Community with Reddit’s Youyoung Lee
Live from the #Storyteller Experience stage, Youyoung Lee, Senior Manager of Media Partnerships at Reddit shares what makes an Ask Me Anything (AMA) successful (0:06) What songs she's picked up on the piano during the pandemic (1:33) what media partnerships mean at Reddit (3:03) how to engage on Reddit (4:14), how NBA on TNT integrated Reddit during the pandemic (6:07), what makes an Ask Me Anything (AMA) successful when it comes to media partners (7:30), Reddit polls at the Super Bowl and the hyper-engaged fans in the NFL subreddit (9:41) and how the engaged community for "the front page of the internet" is really like no other (10:50).
15 minutes | Apr 14, 2021
Social Media Storytelling Strategy with UFC’s Eric Yee
As the social media manager for UFC, Eric Yee was one of a handful who lived on UFC's Fight Island to stage fights amidst the pandemic.Live from the #Storyteller Experience stage, Eric Yee, Social Media Manager for Ultimate Fighting Championship (UFC) shares his best story about Fight Island (1:50), how he built the anticipation leading up to Fight Island on Social Media (4:10) the Facebook-only show, Quick Hits and how it's different (6:08). A full replay of the #Storyteller Experience can be found at >> bit.ly/ReplayStoryteller
22 minutes | Apr 7, 2021
Authentic Digital Storytelling with Major League Baseball’s Barbara McHugh
Focusing on authentic content, access to players, and digital-first initiatives helped Major League Baseball (MLB) face the challenges of the pandemic and come out of it with a new connection to a younger generation of fans.Live from the #Storyteller Experience stage, Barbara McHugh, SVP of Marketing for Major League Baseball (MLB) talks about the purpose and strategy behind MLB Originals (15:18), player-focused marketing initiatives (19:02), and how to balance catering to younger and older audiences (27:59). A full replay of the #Storyteller Experience can be found at >> bit.ly/ReplayStoryteller
22 minutes | Mar 17, 2021
Storytelling & Fan Engagement in a Digital Age with WWE’s Nate Loucks
With quick pivots to remote production, the creation of the ThunderDome, and a focus on original content with intimate access, WWE led the way as sports returned during the COVID-19 pandemic and surpassed 50 billion views on YouTube, making WWE the fifth most-viewed YouTube channel globally this past year.Live from the #Storyteller Experience stage, Nate Loucks, VP of Production & Strategy, takes us into the ThunderDome and walks through the keys to successfully capturing and telling organic stories (4:30), supplementing the live event experience for fans at home (10:30), and growing a digital audience with engaging experiences (16:30). A full replay of the #Storyteller Experience can be found at >> https://bit.ly/Storyteller-Replay
18 minutes | Mar 11, 2021
Audience Engagement Strategy with WarnerMedia’s Dan Cho
A deliberate focus on making the audience a part of the show is one of the driving forces behind the success of programming across WarnerMedia properties TNT, TBS, and TruTV, which Dan Cho, VP of Social & Digital Marketing, has spearheaded. Live from the #Storyteller Experience stage, Cho joined us to walk through some of the most effective audience engagement strategies (3:31), keys to successfully launching a new show (7:50), and what the future of the media industry looks like (14:24). A full replay of the #Storyteller Experience can be found at >> https://bit.ly/Storyteller-Replay
18 minutes | Mar 4, 2021
Data-Driven Decisions to Build Audience Engagement with Karen Horn of Cheddar Inc.
Leveraging data insights and as she puts it, “a little bit of guesswork”, Karen Horn has been at the forefront of media innovation, helping strategize the creation and launch of ESPN+ and Disney+ before taking over as VP of Research & Growth at Cheddar Inc. She joins the #Storyteller Experience stage to shed light on remote production tactics (3:58), the latest growing trend coming to the industry, QR codes (6:40), and the impact of explainer videos for the younger generation (13:40). A full replay of the #Storyteller Experience with experts across sports, media, and entertainment can be found at >> https://bit.ly/Storyteller-Replay
26 minutes | Feb 24, 2021
Mastering Interactive Experiences & Remote Production with Michael Bucklin of FOX Sports
Live from the #Storyteller Experience stage, Michael Bucklin, VP of Digital Content for FOX Sports, joins us to break down how to effectively provide an interactive second-screen experience having developed extremely successful watch parties for every major tentpole event (5:14), what goes into producing live content remotely (11:45), and the importance of fostering a strong community (21:00). You can catch full replays of every conversation like this from the #Storyteller Experience at >> http://bit.ly/Storyteller-Replay
24 minutes | Feb 18, 2021
Digital Media & Podcast Promotion Strategy with Crooked Media’s Elijah Cone
Live on the virtual #Storyteller stage, Elijah Cone, Director of Digital Content at Crooked Media, joins us to talk best practices in audience engagement (6:21), creative production solutions when you don't have rights to an event (11:54), and what goes into promoting some of the most successful podcast shows in the nation including Pod Save America (18:17). This is the second in a series of episodes recounting the fascinating conversations with experts spanning across sports, media, and entertainment held during the #Storyteller Experience, which you can watch in its entirety at >> http://bit.ly/Storyteller-Replay
17 minutes | Feb 10, 2021
Sports Innovation With Twitter’s TJ Adeshola
TJ Adeshola, Head of U.S. Sports Partnerships at Twitter, joins us on the #Storyteller Experience stage. We walk through stories of innovation across the sports world including the NFL #ShowtimeCam (4:20), MLB's #FreeBaseball campaign (9:02), NBA and WNBA Twitter Live (12:36), and much more! This is the first in a series of episodes recounting the fascinating conversations with experts spanning across sports, media, and entertainment held during the #Storyteller Experience, which you can watch in its entirety at >> http://bit.ly/Storyteller-Replay
31 minutes | Dec 16, 2020
The Evolution of Video Production with Casey Casseday, Digital Content Director for Top Chef & Cooking Panda
Over the course of his fascinating 20-year career in news, reality TV, prank shows, documentaries, and much more, Casey has witnessed the drastic evolution of video production first-hand. Throughout this evolution, however, his strategy and approach to bring out vulnerability and allow for creative freedom has stayed true and driven his success.With behind-the-scenes stories that you can’t get anywhere else, including a prank with Michelle Obama, segments that landed on the Today Show, and directing Top Chef digital content using iPhones, Casey joins us for a captivating conversation on #Storyteller.[06:39] - The difference between large-scale productions and remote work now[11:26] - What companies are looking for these days and tactics to bring that out[16:31] - Shows or segments that resonated most with the audience[18:33] - A time when a prank show didn’t go as planned[22:53] - The story behind Sushi Size Me, nominated for Best Mobile Short by Indie Short Fest
30 minutes | Nov 23, 2020
Greg Herbert, Assistant Director of Marketing for Kentucky Athletics
On this episode of #Storyteller, Herbert takes us through his entertaining path into sports, his philosophy on gameday production, and how the Kentucky Athletics department has kept Big Blue Nation engaged throughout the COVID-19 pandemic.06:24 - Advice for those looking to work in sports12:30 - How Kentucky Athletics approached fan engagement amidst the onset of the COVID-19 pandemic17:38 - The approach to gameday production with limited fans in the stadium21:00 - Tactics to incorporate sponsors within the stadium28:33 - On staying flexible throughout a game and being aware of the moment
27 minutes | Nov 10, 2020
Dustyn Blindert, Senior New Media Producer at Detroit Lions
Having worked as a producer and editor on everything from a regional sports network to a TV show he co-created with his brother, to now heading up new media production for the Detroit Lions, Dustyn lives and breathes all things video production. He wears several different hats, and in this episode of #Storyteller, Blindert walks us through his latest foray into live production amidst the COVID-19 pandemic. The insights into his storytelling process and vision for the future of production offer learnings we can all take to heart.
25 minutes | Oct 27, 2020
Kavery Kaul, Award-Winning Documentary Filmmaker of Riverfilms
An award-winning documentary filmmaker, Kavery Kaul pushed cultural boundaries from a very young age. She combines her diverse cultural background with an innate ability to capture raw human connections to tell meaningful stories through film. In this episode, we dive deep into the methodical processes that Kaul goes through to craft these incredibly impactful stories. Her insights and outlook on human experiences offer valuable learnings for any storyteller.
35 minutes | Oct 14, 2020
John Colucci, Senior Director Social Media at Sinclair Broadcast Group
Using his diverse experience, ranging from project management in retail to marketing in the airline industry, John Colucci now oversees social media strategy for Sinclair Broadcast Group’s 193+ TV stations and digital properties across the United States. In this episode of #Storyteller, Colucci reflects on covering news amidst the COVID-19 pandemic and explains the importance of local news outlets heading into the 2020 election cycle.
23 minutes | Sep 2, 2020
Kris Heineman, Chief Digital Officer at AC Business Media
Kris Heineman grew up wanting to be a professional snowboarder, and found his way into media, producing and directing TV shows. His passions collided at AMI Active Lifestyle Group, where he served as the Senior Audience Development Director. Today, Heineman is driving storytelling and engagement as the Chief Digital Officer at AC Business Media, a leading B2B media company. In this episode of #Storyteller, Kris talks about what makes B2B storytelling unique, and shares his secret sauce to their simulcast strategy. Plus, how his most recent storytelling idea was inspired by TMZ!
31 minutes | Aug 26, 2020
Amanda Goetz, VP of Marketing at The Knot
Empathy and support. That’s how The Knot approached storytelling with every piece of their brand and marketing in the wake of COVID-19. “Even though we’re a brand that should be talking about getting inspired," said Amanda Goetz, VP of Marketing for the global wedding planning company, "the most important thing we have to do is be there for the people who are impacted right now." In this episode of #Storyteller, Amanda opens up about building a brand, how their marketing has changed in the last 6 months, and why she stands behind an unfiltered, authentic approach to social media.
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