Episode 20: COVID-19 Research in Saskatchewan
In Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it. First, we speak with Research Director, Lang McGilp, to discuss the large research project we have been working on since late March – our COVID Barometer. This ongoing research project has been looking into the impressions and opinions of the residents of Saskatchewan residents as they pertain to COVID-19. We report the findings of this study every second week to our clients. Later in the episode, our CRO, Shonna Caldwell, rejoins the podcast to discuss an exciting COVID-19-related digital ethnography study Insightrix has just recently wrapped up.