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Stories of Market Research: The Insightrix Podcast
50 minutes | Mar 1, 2021
Episode 24: Market Research & Passive Data Collection
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied.
53 minutes | Jan 22, 2021
Episode 23: Market Research & Non-Profits
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research...
36 minutes | Nov 10, 2020
Episode 22: Online Voting
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should be made available to as many members of a group or constituency as possible - especially in times like today, when many are unable or unwilling to attend public events like votes due to COVID-19. One of the ways organizations have chosen to tackle this reality is through online voting.
37 minutes | Sep 16, 2020
Episode 21: IIEX NA 2020 Recap
IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance.
48 minutes | Sep 4, 2020
Episode 20: COVID-19 Research
COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result.
41 minutes | Sep 4, 2020
Episode 20: COVID-19 Research
COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result. In Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it. First, we speak with Research Director, Lang McGilp, to discuss the large research project we have been working on since late March – our COVID Barometer. This ongoing research project has been looking into the impressions and opinions of the residents of Saskatchewan residents as they pertain to COVID-19. We report the findings of this study every second week to our clients. Later in the episode, our CRO, Shonna Caldwell, rejoins the podcast to discuss an exciting COVID-19-related virtual ethnography study Insightrix has just recently wrapped up. Insightrix Releases New Content Regularly Check out the articles on the Insightrix blog for informative articles about everything and anything market research related. You can also access Stories of Market Research on your favourite podcast player app, including Spotify, Apple Podcast and YouTube. Make sure you subscribe to be notified the moment a new episode is published!
30 minutes | Aug 7, 2020
Episode 19: Market Research & Usability Testing
For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we're joined by Petrina Holoszyc, the Director, Research Partner at Validately to talk about how Validately helps researchers perform usability testing and more.
44 minutes | Jun 25, 2020
Episode 18: Market Research & Employee Engagement
As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment. For many employees, staying connected and engaged with their places of work has been something they have had to navigate – perhaps for the first time. So, for this episode, we’re diving into the topic employee engagement!
38 minutes | May 22, 2020
Episode 17: Developing Niche Panels
We're back - and this time, we're talking niche panels! Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the future.
50 minutes | Apr 24, 2020
Episode 16: Market Research & COVID-19
Episode 16 of Stories of Market Research: The Insightrix Podcast is different from episodes we've produced in the past. Where past episodes have looked to speak with business leaders and research professionals from all over the globe to discuss different aspects of the market research industry, Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our business and our operations to the ongoing COVID-19 pandemic.
40 minutes | Feb 26, 2020
Episode 15: Market Research Associations
Stories of Market Research is back and we’re talking about market research associations. Market research associations play an important role in the insights and research industry...
41 minutes | Jan 31, 2020
Episode 14: Market Research & Data Visualization
Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization...
43 minutes | Sep 23, 2019
Episode 13: Market Research in China
The thirteenth episode of Stories of Market Research: The Insightrix Podcast is here. This episode is all about market research and marketing in China and features episode guest, Andrew Kuiler, who joins the conversation by telephone from Shanghai...
54 minutes | Jul 26, 2019
Episode 12: Market Research & Prototype Testing
Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode to get you through those summer days. In our latest podcast episode, Market Research & Prototype Testing, Duncan is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson...
52 minutes | Jun 11, 2019
Episode 11: IIeX NA 2019 Recap & Priscilla McKinney
Insightrix was at IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it!
31 minutes | Apr 18, 2019
Episode 10: Market Research & Cannabis Retail
In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector...
26 minutes | Mar 15, 2019
Episode 9: Digital Marketing & Small Business
Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand-new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German...
3 minutes | Feb 6, 2019
Since it's been a while, we thought we would produce a short schedule update to let you know where we've been and what we've been up to - as well as to give a sneak peak into what is coming in Season 2.
32 minutes | Nov 7, 2018
Episode 7: Market Research & Ad Testing
The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing.
41 minutes | Sep 14, 2018
Episode 6: Market Research Online Communities
In our sixth episode, we're discussing market research online communities - What are they? What kinds of research do they do? Just who is using them?
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