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When was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.    Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea.   Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why boredom is considered a “seeking” state of mind. How mundane tasks and creativity are deeply linked. 8 Ways to embrace daydreaming to improve thinking and creativity. Key points Lori and Nola are sharing in this episode: (03:15:78) The mindblowing percentage of U.S. employees that don’t use their time off. (05:20:52) What the research shows is the link between boredom and creativity.  (07:04.35) Why resisting feel-good distractions and the high we feel from dopamine inducing activities are actually good for our minds (9:40.70) The eight components that make a trip transformational.  Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Whether you’re in the early creative launch stage or you’re a seasoned side business entrepreneur, there are times when it seems there aren't enough hours in the day for all the tasks. From writing proposals to meeting with prospects to responding to emails and other administration tasks, your days are full.    With a goal of helping you work smarter and not harder, co-hosts Nola Boea and Lori Vajda are on a mission to find you free or very low-cost software tools to help you streamline your business and make your work less stressful.   Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why you need small business tools and software Which software tools will be the most effective for your side business. The ways in which tech tools can save you money. Key points Lori and Nola are sharing in this episode: (02:05:78) A grammar tool can help you with spelling, punctuation, clarity, tone of voice and more. This is the one free tool we can’t live without. (03:29:52) As a small business owner there’ll be times when you need client signatures, partnership agreements and more. This free tool makes getting signature easy-peasy.  (07:58.35) What phone number are you going to put on your website or your email signatures or collateral or whatever. While this tool is not a free tool, it is an essential one. (9:38.70) High resolution images are an important part of branding and marketing your business. This tool can help you find awesome free high resolution images. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Tool links: Grammaryly:https://www.grammarly.com/ Eversign:https://eversign.com/ Fireflies (transcriptions)  https://fireflies.ai/ Openphone: https://www.openphone.com/ Yayimages: https://yayimages.com/  ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Your prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?    To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t looking to make a purchase - just yet.   Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How to engage stage 2 pain aware customers appropriately. When you understand where a prospect is on their journey, the more focused your messaging can be. Marketing at this initial stage is about people who have needs — known or unknown — finding out about your business. Tips for successfully attracting more prospects and informally letting them know what your brand has to offer them.  Key points Lori and Nola are sharing in this episode: (01:58:62) Business owners tend to make this common mistake with stage 2 prospects and it could end up costing future sales. (04:16:85) The 5 stages of awareness refers to potential customers. As a business owner, when you know the stage of awareness, you can create messaging the hits the mark with prospects.  (11:58.93) The reason messaging at stage 2 is usually longer and more in depth.  (13:46.91) This is why it’s so important to create different messaging regardless of whether it’s for top, middle or bottom of your sales funnel. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

More and more creatives, artists, developers and project teams are launching their own NFT projects.  Lori Vajda and Nola Boea explore the importance of the Community Moderator role to market, promote and engage with project audiences,  with returning guest Christine Gu, NFT entrepreneur, artist, and co-founder of Mini Monkey Mafia. She  shares her knowledge, experience and recommendations for anyone new to the role of an NFT Discord community manager and those ready to level-up their skills. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Christine Gu:  Christine's personal portfolio: https://christinegu.com/  Christine's Twitter: https://twitter.com/chr15tine_gu  Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia  Mini Monkey Mafia website: https://monkeymafia.co/  This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Of the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills’ and 16% wanted to ‘test a specific business idea’ before making the leap. In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talented women, to learn what drove them to not only diversify their own career paths, but to create a podcast where people share what motivated them to go find their bliss. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why more people today are changing jobs and completely changing careers, than in previous generations.  How creating a successful podcast can be a side business. Useful tips for discovering your own passion project. Key points Lori and Nola are sharing in this episode: (07:36:55) How the tool, Human Design, is helping people move past their limiting beliefs so they can embrace their unique approach for living an authentic life. (11:17:90) Getting past your fear gates requires stepping out of your comfort zone. This one little trick can help you get there faster.  (13:55.75) By understanding which one of the five types, or traits, of the Human Design tool you are, can help you live in flow so you can create your best life.  (16:59:17) Fear can be a motivator. Implementing anyone of these five strategies can help you address your fear gates and move past your self-doubts. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with The Bliss Project: https://www.theblissproject777.com/  ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

According to CNN, more than 44 million people have diversified their career and are earning multiple streams of income, many through their side business(es). Let’s be honest, starting a business while still employed elsewhere can be tough, but it’s often not as difficult as you might think.  In this episode co-hosts Lori Vajda and Nola Boea are switching places and are the podcast guests on the Writer’s Mindset podcast. Listen in as we share our tips and insights for how you can find balance between working your traditional day job and diversifying your career portfolio with a side business. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why having a steady income from your day job lets you make decisions on your new business, from a place of confidence rather than a place of fear. For many professionals who are actively diversifying their career, the goal isn’t to eventually turn their side business into a full-time gig. Working on your side business is often associated with burnout, but the opposite is often the case for this simple reason. Key points Lori and Nola are sharing in this episode: (04:07:84) A side business can be a lot of working, but it can also be the source of energy that fuel creativity and gives you a feeling of having achieved something meaningful. (06:22:77) The common pitfalls people often fall into when they are balancing multiple responsibilities and potentially multiple sources of income. (11:23.38) Why celebrating small wins lead to better longterm outcomes.  (17:55.50) This is the biggest challenge people face when specifically balancing a side business with that day job.  (24:26:17) How people can make the most from the time they have to manage that side business. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Writer’s Mindset:  https://www.writerscookbook.com/podcast/ ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Regardless of the type of business you’re forming or whether your business partner is a friend, sibling, family member or colleague, you don’t know how long the relationship will continue and how it will end.  To understand the ins and outs of how business prenuptial agreements work co-hosts Lori Vajda and Nola Boea sat down with legal expert Tanya Bower. Listen in as she explains how a business pre-nup protects both of your interests, what specifically should be included in the agreement, and what to do if you formed a partnership without one. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How you can protect your business in case the relationship just doesn’t pay off. What do you need to know to avoid putting your business at risk. Different business entities are subject to different kinds of business agreements. Tips and topics to put include in a business prenuptial agreement.  Key points Lori and Nola are sharing in this episode: (5:24:75) How business pre-nups help you avoid court, avoid litigation, and reduce court costs and potentially putting your business out of business. (07:03:51) How a business prenuptial agreement, is different than a business partnership agreement, an LLC, and an operating agreement. (08:59.86) What to do if you've already launched your business and have been working together without a pre-nup, what do you do you then? (15:59.56) These are the basics issues you want to make sure you have in the agreement.  (29:02:27) Should you have an attorney draft a prenuptial business agreement, or can you use an online templates or can you write it in yourself? Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Tanya Bower:  Website: www.trippScott.com  This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform     (This is an affiliate link)

While it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn’t mean it’s easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money.  In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Amazon business. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Speak your message here Please connect with us on Facebook!  Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why it’s important to understand your options for selling before you get started. How the Amazon Seller app helps you determine which products will give you the best margins. White label, private label, affiliate marketing, this is the easiest one for beginners. Branding, marketing and selling tips so you can successfully launch your online store on Amazon.  Key points Lori and Nola are sharing in this episode: (05:27:24) Unlike Etsy, it’s the Amazon fullfillment centers that really help entrepreneurs become successful and profitable. (08:47:86) The costly mistake that turned a highly profitable product into a losing one. (13:33.18) Why Amazon is pushing more independent sellers to become a ‘registered brand’ in order to receive perks of the platform.  (17:03.57) The 3 important steps you need to complete before you start selling on Amazon.  (20:26:44) The ideal number of categories a new seller should be listed in. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Anna Davidson: theannadavidson.com   Esty Queen Program: website link Free ebook: Make Money Working From Home Facebook: Connect on Facebook Instagram: Connect on Instagram LinkedIn: Connect on LinkedIn YouTube: https://www.youtube.com/user/AnnaDavidsonThawe  Twitter: https://twitter.com/theannadavidson   ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

People over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship.  In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, producer, and CEO of Freelance Sophie, her Virtual Assistant business. We wanted to learn what’s changed since Covid, and the pivots she’s recently made on her entrepreneurial path. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How the road to successful entrepreneur is agile rather than fixed. Why part-time entrepreneurship is a great career choice for anyone seeking a better work/life balance and more income. One interesting change is the increase in more individuals turning their passion into a living. Tips for successfully becoming a side business owner.  Key points Lori and Nola are sharing in this episode: (02:47:74) Leaving a steady job to start a business requires proper planning. (05:30:50) Her story of sharing a passion and turning it into a business has not only led to winning awards, it’s opened up more opportunities. (11:27.23) How do you find the motivation to continue to pursue your dream?  (14:22.30) Recommendations for anyone who is interested in switching directions or switching the focus of their career.  Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Sophia Flot-Warner: Sophia Flot-Warner  Instagram Sophia Flot-Warner Facebook Sophia Flot-Warner Facebook at Freelance Sophie Amazon books by Sophia Flot-Warner ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”   In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in.  Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How understanding the 5 customer ‘Awareness’ stages can help you understand your shoppers and increase conversions. The main reasons why people aren’t buying. How to talk to prospects based on their stage of awareness. Tips for successfully matching your messaging with the right stage of awareness.  Key points Lori and Nola are sharing in this episode: (03:38:72) To have to marketing message resonate with buyers, it needs to match one of these buyer awareness stages. (05:59:12) The 5 stages of awareness, coined by Eugene Schwartz, refers to degree a prospect knows they have a problem, and that there’s a solution (You) for their problem. (7:26.09) Don’t waste your time. Too many small business owners try to convert a prospect in this stage and it’s not worth it.  (16:13.97) A visitor in this stage knows there’s a solution, but they can’t decide which product is the best fix. Here’s how to spot solution-aware visitors. (24:33:50) At this stage, it’s not about price, it’s about how well you communicate you have the right solution. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

From custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers.  In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Etsy shop Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How Etsy can help you generate multiple income streams. Why now is the ideal time to be selling on Etsy. What makes Etsy the 6th largest online marketplace in the world. Tips for successfully setting up your online store.  Key points Lori and Nola are sharing in this episode: (07:47:24) The three criteria you need to know in order to be Etsy seller. (09:01:17) Three questions you need to answer before you even open up shop or start posting your first listing. (12:09.23) How to use the 30-20-50 pricing rule so you figure out how to competitively price your Etsy products.  (14:26.30) One major difference between Amazon and Etsy is the number of shops you can set up on each platform.  (16:33:50) 7 Tips for developing an Etsy marketing strategy that works. Resources  You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Anna Davidson: theannadavidson.com   Esty Queen Program: website link Free ebook: Make Money Working From Home Facebook: Connect on Facebook Instagram: Connect on Instagram LinkedIn: Connect on LinkedIn YouTube: https://www.youtube.com/user/AnnaDavidsonThawe  Twitter: https://twitter.com/theannadavidson   ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

If you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips for eliminating the roadblocks that stand in your way, so you can confidently pursue your goals. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How to tell the difference between healthy self-doubt and imposter syndrome. The 5 Imposter Syndrome Archetypes. Impostor syndrome across racial, social and gender groups but can impact men and women differently. Tips for successfully dealing with imposter syndrome.  Key points Lori and Nola are sharing in this episode: (5:57:32) Characteristics common to feelings, thinking and behaviors of imposter syndrome. (10:57:51) How to distinguish between the internal negative dialogue you’re having with yourself, and the external toxicity the work environment is placing on you. (12:54.23) The ways men and women experience Imposter Syndrome differently.  (14:28.30) The five self-doubt archetypes explained.  (18:46:50) Rapid Rewiring and how it works Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Michele Molitor: michele@nectarconsulting.com  Website: www.MicheleMolitor.com  Free Self-Doubt Archetype Assessment: https://bit.ly/Self-DoubtFinder Free Masterclass “Taming Your Self-Doubt”: https://bit.ly/TamingYourSelfDoubt 7-week Course “How To Become UnShakeable” starting on March 7th: https://bit.ly/HowToBecomeUnShakeable  Linked In: https://www.linkedin.com/in/michelemolitor  Instagram: https://www.instagram.com/rapidrewire/   YouTube: https://www.youtube.com/user/michelemolitor/ Twitter: @michelemolitor https://twitter.com/michelemolitor 

Career specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio.” They share 7 avenues for diversifying your career portfolio so you can create multiple streams of income.    Thanks for Listening! Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  The definition of career diversification/career portfolio and how it can financially benefit you.   Why diversifying your career helps you gain more leverage and become more professionally valuable. 7 ways to diversify your experience, knowledge, and skills while still working a traditional career track. Key points Nola and Lori are sharing in this episode: (3:41:90) How the ‘Great Resignation’ has led to this new definition of a successful career path.    (7:16:06) The definition of portfolio work and how it applies differently depending on whether you’re career is as a specialist or generalist.  (10:54.58) Three career and income advantages of career diversification.  (11:47.75) The top seven ways to diversify your professional career portfolio so you create multiple income streams. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Sign up for our newsletter and never miss another podcast episode This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

Even with more things opening up and  more people returning to an actual office, virtual Zoom meetings aren’t going anywhere soon. For one thing, they’re just so convenient! To help you look as professional online as you would in-person, co-hosts Nola Boea and Lori Vajda asked professional stylist and image consultant, Solita Roberts for some lighting, camera angle, and wardrobe tips, tricks and hacks so you can seize the moment on your next video meeting. Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  From poor lightening to terrible camera angles, with just a few small tweakss you can look your best on virtual meetings. How to make your web camera work for you, not against you. While you don’t have to wear the kind of clothing you’d wear to the office, these tips will have you looking professional, at least from the waist up. Tips for making your face, makeup and eyewear camera ready for your next video conferencing appearance.  Key points Lori and Nola are sharing in this episode: (3:20:32) How to step up your lighting games so you always look your best on virtual meetings. (6:23:38) What is the image you want to project? How to know if your online appearance matches the image you want to create. (8:20.33) Camera and lighting tips for people who wear glasses.  (10:15.80) The eyes have it. These ‘must’ tips wearing makeup that enhances rather than distracts from your appearance.  Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Solita Roberts: solita@styletoimpact.com  Style To Impact website: https://styletoimpact.com/  Social Links: LinkedIn: https://www.linkedin.com/in/styletoimpact/ Instagram: https://www.instagram.com/styletoimpact/ This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

Passive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times.  The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take to make passive income work for you and your business. Thanks for Listening! Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why we love the idea of passive income and how influencers hook us into buying the products, programs or opportunities that they are selling.  With so many different definitions, we wanted to provide a simple one to define what is passive income, and what it is not.  If you are interested in making passive income so you can enjoy more financial freedom, we’re busting 3 myths to help you in your journey. Key points Nola and Lori are sharing in this episode: (2:06:37) Defining the concepts of diversifying income sources and professional pursuits. What are they and how can you use them to bring in more income? (6:45:32)  True or false, generating passive income simply requires you either acquiring or building an asset first?  (9:31.93) The truth, reality and tips for producing a passive income product that many people overlook.  (12:04.85) While passive income may be a ticket to financial freedom, you’ll want to follow these tips before getting started. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Sign up for our newsletter and never miss another podcast episode This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

According to researchers, entrepreneurs tend to have a healthier, more positive approach to setbacks and overcoming challenges. So, co-hosts Lori Vajda and Nola Boea set out to identify the top 5 characteristics of entrepreneurial thinking. But, what if you’re not interested in starting your own business? No matter, these same skills can be beneficial regardless of the career or side business you’re pursuing.    Thanks for Listening! Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why anyone, whether you’re an employee or an aspiring entrepreneur, can benefit from thinking like an entrepreneur.  What is an Entrepreneurial Mindset? How to overcome limiting beliefs that stop you from reaching your goals. The 5 foundational characteristics of entrepreneurial thinking. Key points Nola and Lori are sharing in this episode: (2:33:37) Defining the entrepreneurial mindset.    (4:45:11)  How is the mindset of an entrepreneur different and why can everyone benefit from thinking like one?  (5:54.88) You don't have to start a business to be considered an entrepreneurial thinker.  (7:24.95) The top 5 foundational characteristics of entrepreneurial thinking anyone can develop and start using. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Sign up for our newsletter and never miss another podcast episode This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.    Thanks for Listening! Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  Why the recommendations for how to show up on virtual meetings is all wrong.  What is digital body language? How, in the world of virtual communications, nonverbal cues often speak louder than our words. The 7 of the most effective tips for using non-verbal communication to make a strong impression on virtual meetings. Key points Nola and Lori are sharing in this episode: (3:14:47) What conventional wisdom about virtual meetings is missing and how science says we should behave on video conferencing platforms.    (6:25:15) Three tips essential tips you should be doing before you even show up on a virtual meeting. (10:37.38) When you’re looking into the camera, where exactly should your eyes be looking? Most people get this wrong, which is why tip number 4 is do important.  (17:39.45) Non-verbal cues for the small video screen that will help you appear confident, engaging and likable. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Sign up for our newsletter and never miss another podcast episode This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

If you’ve been thinking about getting into the NFT space and investing in projects, Discord interactions are a must. In this episode, Lori Vajda and Nola Boea sat down with Christine Gu, digital artist and co-founder of the NFT art project, Mini Monkey Mafia. As the former community manager, Christine shares her experience and knowledge so you can learn the basics of using Discord servers. Come take a listen and find out how you can get started and navigate the NFT Discord community. Hint: it’s easier than you think.   Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  What Discord is and why it’s important for the NFT community. How project teams, moderators, buyers, collectors, and interested audiences come together for discussions, streaming events, promoting new launches, getting solutions to problems, sharing ideas, having fun, and a lot more. Tips to get started on the Discord platform.  How to navigate and use channels within an NFT community.  Key points Nola and Lori are sharing in this episode: (3:13:37) Christine explains what Discord is, how to get started, and what you need to know to join one within the NFT community.   (8:29:70) Discord has challenges for building and maintaining communities making communication a problem, which is why the different channels are so important. (14:21.98) Because you can be anonymous on Discord, people new to the space can feel the unpredictability of buying and selling NFTs. Here are the positives and negatives of using the platform.  (17:07.30) Tips and recommendations for engaging and creating a positive experience on NFT Discords. Resources  You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Christine Gu:  Christine's personal portfolio: https://christinegu.com/  Christine's Twitter: https://twitter.com/chr15tine_gu  Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia  Mini Monkey Mafia website: https://monkeymafia.co/  ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

With more of us attending webinars or conducting client meetings over Zoom and other video conferencing platforms, what looks good in person can be unflattering on camera. In this episode, co-hosts Nola Boea and Lori Vajda talk with professional stylist and image consultant, Solita Roberts to get wardrobe tips so you can stand out for all the right reasons on your next video meeting. Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals. Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How you come across visually is a form of communication, which is why your visual appeal is really important. Ways to leverage your authentic style so you can confidently and consistently show up as your best self on camera. Styling tips so your overall presence WOWs for all the right reasons on your next virtual Zoom meeting.  Tips so your lighting on camera lets the colors you’re wearing show up as boldly or vividly as you want them to. Key points Lori and Nola are sharing in this episode: (3:10:32) The new definition of personal branding and how to align it with your personal style.   (5:13:72) There’s a difference between personal style and professional style. This is how you can infuse the two when you’re on a Zoom video conferencing meeting. (8:57.63) A simple but effective way to determine whether or not a color that works in person also works on the camera.  (14:46.30) The three types of clothing you should NOT wear on Zoom or other video conferencing calls. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Solita Roberts: solita@styletoimpact.com  Style To Impact website: https://styletoimpact.com/  Social Links: LinkedIn: https://www.linkedin.com/in/styletoimpact/ Instagram: https://www.instagram.com/styletoimpact/ This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript

If you have entrepreneurial aspirations, but lack the confidence or foresight to pursue them, this episode is for you. Co-hosts Lori Vajda and Nola Boea sat down with successful entrepreneur Kelly Alvarez Vitale to learn how a professional with no previous entrepreneurial experience or a background in business, turned her ambition of creating a purposeful business into a reality.  Kelly is the CEO and Founder of Strategic Philanthropy Inc., a South Florida-based Woman Owned Company that works with corporations, governments, foundations, and organizations to assist them with their community outreach efforts.   Thanks for Listening! Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.  If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab We love hearing from you! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  How the lack of an entrepreneur role model is often an obstacle that holds women back, and what you can do to move past that obstacle.  Learn why your real world experience gives you an edge for creating a purposeful business.  Tips, tricks, hacks, and apps Kelly uses to run her business. How to tap into your professional network to identify potential clients and customers. Key points Nola and Lori are sharing in this episode: (6:20:73) While the statistics for women owned business are encouraging, women having access to funding lags behind men.   (9:09:02) If the job or career you want doesn’t exist, entrepreneurship lets you create it. Tips to tap into a market that doesn’t currently exist. (13:47.03) The 5 friendly, supportive and easier-to-use tools Kelly recommends for anyone starting a business.  (18:25.30) Hiring help to support your business is important for growth. Here are some tips for knowing when and how to start. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. Connect with Kelly Alvarez Vitale: kelly@stratphil.com  Strategic Philanthropy Inc. website: https://strategicphilanthropyinc.com/  This episode was supported by: Be-YOU-nique ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link) Podcast Transcript