29 minutes | Mar 15, 2023
Joshua Mezher Started A Pot For Plants As A Natural Affordable Home Grow Kit
Joshua Mehzer tried to germinate his first cannabis seed while in high school, after attending one of the early public protests in the UK to decriminalize cannabis in the year 2000. Shortly after moving to the USA in 2010, he found himself dropping out of the University of Santa Cruz to grow medicinal cannabis full time. Since then he has grown cannabis hydroponically, aeroponically, soil medium, indoors, and outside in greenhouses and full sun. He developed the worlds 1st pair of smart electric scissors for timing cannabis and has participated at all levels of the industry. His love of plants goes back to an early age, but cannabis is his favourite and he has grown a lot of it. He started A Pot for Pot and A Pot for Plants to empower people to grow their own plants and to combat the stigma that pot is difficult to grow. He's been approached by countless amateur home hobbyists who would like to start a small personal grow, but don't know where to begin. They're overwhelmed with information, and think there must be some secret sauce to growing great plants. He created a kit so anyone can grow their own clean, plants at home. Everything needed is in the box. Just add water, seed, and sun. The simple directions take customers through the process step-by-step, and make it easy to grow their own natural herbs right on their desk or balcony, or in their living room or home garden. In this episode, Josh covers a lot of ground regarding how difficult it is for cannabis brands to advertise and grow their business in the current internet marketplaces, how he developed this product, and how he is scaling and moving into new markets with his brands.
19 minutes | Feb 22, 2023
Rasheeda McCallum Started Black Chef Movement To Create A Network Of Black And Brown Chefs
The Black Chef Movement was inspired by activists and Black and brown communities stepping up to fight social injustice. Disturbed by civil unrest and the inequities in urban communities, Executive Director and chef Rasheeda McCallum used her love of food and passion for justice to create the Black Chef Movement. BCM works to create a network of Black and brown chefs together to provide healthy and nourishing meals to folks in need of mutual aid. In just three years, BCM has grown to include nearly 250 volunteers and has fed thousands of activists and families across New York State. Listen in to hear how Rasheeda started the organization and what's next as she continues to serve her community, one meal at a time.
16 minutes | Feb 10, 2023
Tiphanie Anirah Started CreeAnna's LLC To Share Her Baked Goods
Tiphanie Anirah started CreeAnna's LLC during the COVID pandemic, selling cookies, muffins sweet breads and African meat pies. Now, her products are available at almost every event in Pocatello, Idaho. She learned about African food and culture as a student at Idaho State University, and she started making food at home to share. On the behest of her friends, she soon started sharing her food with more than just friends. Tiphanie harnessed her passion for baking and started her brand by focusing on African Meat Pies, a flaky, pastry filled with meat, vegetables and African spices, as her flagship product. She added cookies, sweet breads, cakes and chin chin, which are small, fried, doughnutlike treats native to West Africa, to her menu. She used her middle name (CreeAnna) as inspiration for the business name and purpose. Now nearing her fourth year in business, she has plans to expand and grow the brand. Listen in to her how she got started and what's next.
20 minutes | Jan 24, 2023
Ethan Levy Started Dork Dancing To Bring Awareness To The Power Of Movement And Mental Health
Ethan Levy is the founder and host of Dork Dancing. Ethan, diagnosed as bipolar, has been hospitalized twice for his episodes of mania. These experiences were life-changing, altering his perspective on life entirely. During the early days of the COVID-19 lockdown, Ethan reflected on his values, purpose, and story. He decided to fight for a cause, advocating for mental health through dance. Ethan is going out to the streets making a statement and helping others let loose. Ethan is on a mission to help others move well and break free from psychological barriers. Dance holds tremendous power and Dork Dancing is helping more people tap into that power by letting loose. As a community, Dork Dancing is growing together while raising awareness for mental health. Dork Dancing is something that's visible, that's positive, and that can spread. Dork Dancing means dancing like dorks to do something good for mental health. Dork Dancing is also project of the Colorado Nonprofit Development Center, and StickerGiant is a sponsor of their stickers. Ethan joined the show to talk about how the idea is growing and helping to bring about awareness for mental health.
21 minutes | Jan 12, 2023
Chuck Williams From Avery Dennison Corporation Talks About Polymer Science, Sustainability & Labels
Chuck Williams is the Senior Director of R&D Global Platform at the Avery Dennison Corporation, and he joined the show for a special National Sticker Day episode where he talked about polymer science, sustainability and his path at Avery. He shared a few terrific stories, including his meeting with R. Stanton Avery, the founder of Avery Labels and the reason StickerGiant chose January 13th (his birthday) as the date for National Sticker Day. In his thirty years at Avery, he's been able to work on development projects that have changed the way labels are produced, and how the label industry continues to evolve.
21 minutes | Dec 20, 2022
Jenny Santi From Zingerman's Deli In Ann Arbor Talks About Great Food And Strong Communities
Jennifer Santi is the Marketing and Communications Manager at Zingerman's Deli. Zingerman's is a community of eight food-related businesses all located in the Ann Arbor, MI area that has become an institution in itself. Their mission is to share the Zingerman’s experience selling food that makes people happy and giving service that makes people smile. Jennifer spoke on the podcast about Zingerman's iconic designs, local focus and community-oriented growth. She shared how they bring the Zingerman’s Experience to as many people as possible by focusing on their 3 Bottom Lines (Great Food, Great Service, Great Finance) and about how their Guiding Principles shape how they work together, how they relate to each other, to their guests, to their suppliers, and to their community. Listen in to learn more about how Zingerman's impacts the community in Ann Arbor and what's next for this growing group of businesses.
29 minutes | Dec 12, 2022
Jasmine Frank Started Hunnie Butter To Share Her Love Of Creativity And Baked Goods
Hunnie Butter is a small family business owned and operated by husband and wife team, Jonathan & Jasmine. They are located in Mesa, AZ, but they are proud Los Angeles natives. They met 10 years ago at a bakery and they have been on the same team ever since. Their mission is to make incredible and beautiful, scratch-baked goods like layered cakes, cookies, bars, round cakes and caramels. Jasmine joined the show to talk about how she's growing her eCommerce brand while also creating a local business that offers Hunnie Butter baked goods and classes. Jasmine's passion for culinary arts, impeccable attention to detail, and customer-centric business ethics have helped her mold Hunnie Butter into what it is today. Her great grandmother instilled in Jasmine a passion for baking that gave her th extra push to go to culinary school. After completing school, she had some amazing opportunities to come her way including participating on four competitive baking shows: Cupcake Wars, Cake Boss: Next Great Baker, Duff til Dawn(winner!), and Cake Wars. After getting married and starting a family, Hunnie Butter was born. When the brand was being built, Jasmine wanted to tap into another one of her passions: teaching. Now they also share their years of knowledge and practice with others interested in learning the craft.
30 minutes | Nov 30, 2022
Nithin And Susan From R Is For Rice Talk Representation In Children's Literature And Self-Publishing
Nithin and Susan are two of the co-founders of JKL Teahouse, publishers of "R Is For Rice." They joined the show to talk about Asian American representation in children's literature and starting a self-publishing brand. As Asian Americans growing up in the U.S., they rarely saw themselves reflected in popular books and media. They created their first book, R is for Rice, to celebrate Asian cultures infused in daily American life. Their goal is to take readers on a journey through the alphabet with the ABC’s of Asian American foods. At JKL Teahouse, they are proud of their multiple Asian heritages, and they are proud to be Americans. Their mission is to inspire a broader definition of “American” by offering products that reflect Asian Americans and the impact of Asian communities on American life. They also spoke about starting their publishing and ecommerce brand, and how the creative process works in their business. Listen in to learn more about they are working to create a more inclusive world through kids books.
13 minutes | Nov 18, 2022
Alison, Shandell And KB From The StickerGiant Marketing Team Talk Holiday Strategy
In this special episode, Andrew is joined by three members of the StickerGiant Marketing Team. Alison (SEO Content Strategist), Shandell (Community Manager) and KB (Social Media Strategist) to talk about upcoming StickerGiant promotions that kick off the holiday season starting with Black Friday and running into Cyber Week. Their discussion focused on how the marketing team pivoted into a new creative campaign the week before the holidays, and how they plan to execute the strategy across the multiple channels that StickerGiant uses for promotions and messaging. If you're a small business looking for ways to improve your marketing during the busiest time of the year, give this a listen. And if you're a business owner who wants to share your holiday success story, drop us a line at email@example.com to join the show.
27 minutes | Oct 28, 2022
Marisa From The Neon Tea Party Talks About Unlocking Creativity Through Crafting
Marisa Morrison is the color-loving, creativity-obsessed founder of The Neon Tea Party (TNTP). For as long as she remembers, she's made things: a “fashion line” at age 8, crystal bracelets at age 11, themed parties at age 14, a university magazine at age 19, and a lifestyle blog at 27. Now, in her 30s, Marisa aims to inspire others to tap into their own creativity by offering DIY tutorials, in-person workshops, virtual classes and more. When she’s not immersed in her latest crafting obsession or growing The Neon Tea Party from her colorful home office, you can find Marisa decorating her house, scrolling Pinterest for fresh project inspiration, or in the kitchen cooking. Marisa lives in New Jersey with her daughter Sofie, dog Kugel, and husband and TNTP Chief Hustle Officer Sam. Marisa spoke about how The Neon Tea Party is on a mission to empower people to celebrate their creativity through colorful, playful crafts. TNTP provides fun DIY tutorials, craft supplies, virtual classes, and even a virtual craft camp to help people make joyful items for themselves, their loved ones, and their surroundings.
25 minutes | Oct 17, 2022
Briana From Run The Edge Talks About Innovative Fitness Experiences For Everyone
Briana Boehmer is the Chief Operating Officer at Run the Edge, a Boulder-based fitness platform that aims to make fitness fun, accessible, and integral to daily life. They inspire and include people all over the world with their devoted team, dynamic challenges, and community-first approach. Briana ran collegiately for the University of Colorado and the University of Wisconsin, but now you'll find her standing atop the podium in multi-sport events. She’s completed 6 full Ironmans, including the World Championships in Kona, Hawaii. She joined the show to talk about how they create gamified fitness experiences that challenge people to meet and exceed their goals. The platform at Run the Edge is a diverse set of virtual challenges that feature unique rewards and help foster community. There are seven different options that range from full-year challenges to monthly motivations. Briana loves working for startups with their hearts in the right place. Her 14 years of startup business development experience includes work for 5 different companies, each with a mission to help people lead healthier lives. Briana is a master organizer whose influence at Run The Edge is focused on ensuring everything they do centers on their mission “Everyone Included, Everyone Challenged, Everyone Successful.” Check out runtheedge.com to learn more about how they are trying to innovative fitness experiences for everyone.
20 minutes | Oct 6, 2022
Rita From Piper + Enza Shares How They Help Parents Navigate Children's Health Experiences
Rita Ho-Bezzola is an entrepreneur based in Los Angeles with an MBA from the UCLA Anderson School of Management. After working at a furniture wholesale company, she decided to launch her own ventures, including establishing a raw material export company, creating a home furnishings wholesale and retail brand generating $22M in sales per year, as well as founding a local organic vegetarian eatery. She has extensive experience in international and domestic logistics, supply chain management, total quality management, and product development. As a mother of two, she strives to contribute to the well-being of the next generation in her future endeavors. Like millions of other parents around the world, the Covid pandemic turned Rita's life upside down. She started looking for resources that would support her in guiding her two young daughters through a strange and scary time. She was looking for any tool that could her help frame the conversation or give her the right words to say to make the situation easier for her kids to understand. This search brought with it a realization that for so many families, perhaps those with a sick child or parent, these conversations have to happen all the time. And because kids think about things so differently than we do, the words we use (and don’t use) matter when helping shape their perception. Piper + Enza wants to help kids and their families center on the good when faced with challenges, and to focus on the light as they are moving through the tunnel. The mission at Piper + Enza, a health and happiness company, is to support children and their families with the inevitable bumps and bruises of growing up, shifting the narrative from a place of fear to one of healing, knowledge and celebration. Using books, tools, toys, and resources developed in collaboration with early childhood educators, child life experts, pediatricians, and child psychologists, they want to give families strategies to navigate through the fears and unknowns of growing up and instead, support them in embracing the journey. Listen in to hear how Rita plans for the growth of the brand and other lessons she's picked up in the early days of this business.
37 minutes | Sep 30, 2022
It's International Podcast Day and Andrew Celebrates The History Of Our Podcast and Customer Stories
Today is September 30 and it’s International Podcast Day, an international celebration of the power of podcasts! In this episode, Andrew talks about the history of our podcast, and then he re-shares the stories from 2017 until today on a little walk down memory. There are so many tips and tricks for small business across the episodes over the years, and we wanted to take a moment highlight how our show has changed along with the changing business climate. StickerGiant's podcast Stickers on the Mic started in 2017 as Sticker Stories and then spent two seasons under that moniker before we decided to rebrand the show to help differentiate it a bit and also own the brand name for the show. Since 2017, we've told 120 stories of entrepreneurs who took their passion and turned it into a growing business. This adds up to real awareness and actual business! This celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your friends, sharing the celebration on your podcasts and social media feeds, and using #InternationalPodcastDay. We are excited to join this year, and we will help keep the celebration going year after year.
23 minutes | Aug 23, 2022
Adrienne Ruth - Designer and Creator of the Viral Too Many Men Colorado Avalanche Shirt
Adrienne Ruth is a Denver-based graphic artist who rose to prominence when one of the Colorado Avalanche players wore a shirt she design in the 2022 Stanley Cup Victory Parade. She's a passionate hockey fan, and she built a rapport with Nazem Kadri and his family over the years. Adrienne created a design that he wanted to wear for the celebration, and the rest is history. She's since partnered with the Nazem Kadri Foundation to donate proceeds from the shirt sales to benefit his pursuit of mental health awareness, while also expanding her product lines of designs. She joined the show to talk about her experience creating hockey-related art and how Murder on Ice (her design brand) responded to the influx of business that followed the Avs winning the Stanley Cup.
27 minutes | Aug 9, 2022
Abby Glassenberg Co-Founder of the Craft Industry Alliance
Abby Glassenberg is a co-founder of the Craft Industry Alliance and now serves as its president. She’s a sewing pattern designer, teacher, and journalist. She’s dedicated to creating an outstanding trade association for the crafts industry. The Craft Industry Alliance was founded in 2015 by Abby and Kristin Link. They each had over a decades’ worth of experience as craft industry professionals. They’d been designers and producers, makers and retailers, writers and teachers. Their vision was to build a thriving trade organization that meets the specific needs of today’s craft industry professionals and offers an opportunity for makers, suppliers, designers and writers to join together as allies under a united “craft industry” umbrella. In 2022, Craft Industry Alliance became the strategic partner for h+h americas, a new trade show for the crafts industry. This event is a uniting force for crafts, bringing all businesses together in one place where they can showcase new goods, discover trends, network, and make crucial connections at an exciting, in-person event.
25 minutes | Jul 26, 2022
Harsha Maragh Owner of Denver's Wah Gwaan Brewing Company Talks Craft Beer and Social Change
Harsha Maragh is the owner and CEO of Wah Gwaan Brewing Company. This business was started Harsha and Jesse Brown in 2020. The idea for the brewery was driven by Harsha's Jamaican heritage, their shared love for craft beer, a passion for homebrewing and the desire to create social change within the brewing industry. Listen in as she shares the story of how their Denver-based brewery got started during the pandemic and how they are growing their business in the Colorado craft brewing industry.
29 minutes | Jul 12, 2022
Cidney Moorer - Founder and CEO of Herbal Ciddy Skincare
Cidney Moorer started Herbal Ciddy four years ago to create plant-based skincare products for all skin types. Her vision was to have an all-in-one selccare and holistic wellness line. She wants everyone to love their skincare and bathing routine, which is we she provides all natural, vegan friendly skin care solutions for all skin tones. She joined the show to talk about how she started Herbal Ciddy in 2019 after sixteen months of trial and error that included learning all there was to know about skin and botanical ingredients to help alleviate particular conditions. Cidney also spoke about how she scaled her brand and developed new products like petcare and wholesale options. Up next for her is a retail presence in the Beachwood Place Shopping Mall in Beachwood, OH. We also chatted about how she built a loyal consumer base for her products that led to a massive marketing boost in June of 2020 from one of the most-prolific influencers in the world: Beyoncé. The music mogul and her fashion stylist Zerina Akers included Herbal Ciddy in their “Black Parade Route” promotion that put a spotlight on Black-owned brands across the country. Listen in to hear Cidney share her passion and plans for the future of Herbal Ciddy.
25 minutes | Jun 20, 2022
Brett Freedman - Founder Of Brett Glam Beauty
Brett Freedman is an LA based makeup artist that's worked within the Hollywood system for decades. Before starting Brett Glam Beauty, he had deals with Revlon, Neutrogena and Pantene, to name just a few. Throughout his work, he always had a knack for brows, and since that service was his calling card, he decided to create products with his favorite attributes, while also adding products where he saw a need. Brett says that developing the line was the hardest thing he's ever done, but that the journey has been vastly rewarding. After over a decade of selling his brow and lip products, he is in love with his work and his brand. Every product is created, formulated and developed by Brett. While his brand represents a true makeup artist's line, it's available to everyone. Listen in as Brett talks about his path into his business and where's it's going next.
24 minutes | Jun 7, 2022
Mikey Latner - Executive Director, Project:Camp
Mikey Latner is a co-founder and the Executive Director of Project:Camp, based in Los Angeles. He is a leader and innovator that believes that disaster response should not end at providing food and shelter, but should provide joy and community. As a life-long camp director who understands how camp can impact and change the lives of children, he works to provide a safe space for kids whose lives have been disrupted, and to help them learn, grow and thrive as a result. Listen in to hear how they've responded to recent disasters and where he hopes to take Project:Camp in the future.
25 minutes | May 27, 2022
Kris Barnard - Owner & Operator of Posterity Ciderworks
Kris Barnard started Posterity Ciderworks with her husband Brendan in 2018, and since they have been working hard to produce estate & small batch hard cider in Calaveras County, California. She’s fanatic about good pies, good organization systems, and friendly animals. Her favorite days are spent together picking apples and then finding some water to relax in. She wears the hats of operations, sales, and marketing for Posterity, and she joined the show to talk about how they are growing their business and expanding their brand. This year they have opened a brick-and-mortar tasting room in Mokelumne Hill, and they are expanding the footprint of the wild, rural and rare trees that help produce their unique ciders. She also spoke about branding, packaging and what it takes to create and to maintain an orchard. One example is the Posterity Cider Club that highlights their values of a commitment to locality and sense of place. From 150-year-old homestead orchards with towering trees to wild & beloved solitary trees growing in canyons and Sierra meadows, some of the varieties and places they share only produce a handful of bottles, and the cider club gives access to these hyperlocal batches. Listen in to hear Kris talk about how they make their ciders and what's next for their brand.